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May 31, 2025

Explaining VTubers from scratch! What is the difference between them and YouTubers and why they are popular? Don't miss out on the 2024 VTubers!

VTuberを1から解説!YouTuberとの違いや人気のワケは?2024年注目のVTuberもお見逃しなく!

Recently, I have been hearing the word "Vtuber",

「After all, what do Vtubers do?」

「Why are Vtubers popular?」

「What kind of Vtubers are attracting attention?」

You may have thought that.

This time,Introduction from basic knowledge of Vtubers to notable VtubersI will continue to do so.

After reading this article, you will definitely fall in love with the charm of Vtubers! !

And,For those who want to support their favorites, we recommend support advertisements!

If you are interested in support advertising, please feel free to contact us.

We offer free consultations on LINE, so please register as a friend first!

Table of contents

 

  1. What is a Vtuber?
    1. What kind of person is a Vtuber?
    2. What do Vtubers do?
    3. What is the difference between YouTuber and Vtuber?
  2. Why is it popular? The number of fans who are obsessed with Vtubers is rapidly increasing!
  3. Introducing the Vtubers to watch in 2024!
    1. Pekora Usada
    2. Sana Natori
    3. Mashiro Nagino
  4. Summary
  5. BirthdayLeave it to JAPAN!
  6. ★BirthdayJAPAN SNS information★

 

What is a Vtuber?

First of all, what is a Vtuber?

Here, we will explain the definition of Vtuber.

What kind of person is a Vtuber?

Source

A Vtuber (Virtual YouTuber) is a person who posts videos and broadcasts live using a 2D/3D digital avatar.

The Vtuber culture was sparked by Kizuna Ai, who debuted in 2016.

At that time, she was attracting attention as a new entity that was not an ordinary YouTuber, animation, or vocaloid.

Furthermore,In 2017, new Vtubers were born one after another, and the Vtuber market rapidly expanded.

Kizuna Ai’s debut video↓

 

The Vtuber market size was approximately 14.4 billion yen in 2020, and is expected to reach approximately 85 billion yen in 2023. (as of 2022)

In this way, Vtubers are attracting attention as unprecedented entities that operate in a virtual form.

(Reference: Market research company Yano Research Institute)https://www.yano.co.jp/press-release/show/press_id/3304)

What do Vtubers do?

Source

Vtubers' main activities are video posting and live streaming.

  • Video posting
  • Live streaming

The genres of videos often include game commentary, chats, how-tos, songs, product introductions, and collaborations with other Vtubers.

Live streaming is also very popular because it allows fans to interact with them in real time.

From the name "Virtual YouTuber", you may have a strong image of being active on Youtube.

However, in recent years,The number of Vtubers who use ``TikTok'', ``Twich'', ``Nico Nico'', ``SHOWROOM'', ``TwitCasting'', etc. is also increasing.

Also, although the scope of activities differs depending on the Vtuber, some people engage in the following activities.

  • SNS post
  • Fan community management
  • voice sales
  • Goods sales
  • Event appearance

Fan Community is a paid membership service for fans. By becoming a member, you can receive exclusive benefits and other services.

There are also Vtubers who will appear at the event.

Fans gather at real venues, and live music and talk shows are held.

“Hoshimachi Suisei” live event held in America↓

#hololiveMeet #AnimeNYC2023
Thank you guys! ☄️
It was a very enjoyable show😊✨
The penlights were so beautiful!
See you again👋

It was a really fun live show!
Let's meet again somewhere✨ pic.twitter.com/ksg5UEcolt

— Suisei Hoshimachi☄️Hololive 0th generation (@suisei_hosimati) November 18, 2023

In this way, Vtubers are active not only on the internet but also in real life!

What is the difference between YouTuber and Vtuber?

Source

The biggest difference between YouTubers and Vtubers is the cast of the videos.

YouTubers feature real people and animals (pets).

On the other hand, Vtubers feature 2D/3D characters.

There are also differences in the content of the video depending on whether the performer is 2D or 3D.

YouTubers often post travel, makeup, and cooking videos.

However, Vtubers often avoid content that uses such real materials.

That said, animation technologies such as motion capture (*1) and Live 2D (*2) have developed in recent years.

Therefore,I feel that the difference in content between YouTubers and Vtubers is getting smaller.

*1 Motion capture: A technology that captures human movements and reflects them in characters.

*2 Live 2D: Technology that moves 2D illustrations in three dimensions.

Why is it popular? The number of fans who are obsessed with Vtubers is rapidly increasing!

Source

Why have VTubers become so pervasive and popular?

Here, we will explain the charms of Vtubers below.

  • close to fans
  • the content is interesting
  • You can easily support

I will explain each one!

close to fans

The appeal of Vtubers is that they are close to their fans.

Many Vtubers do live streaming. Therefore, Vtubers respond to comments and questions from fans in real time.

Also, if you are a Vtuber who uses SNS, you may react to the tweets of your fans.

In this way, even though Vtubers are virtual, you can feel close to them!

Interesting personality and content

One of the charms of Vtubers is their interesting personalities and content.

Vtubers are unique not only in their looks but also in their personalities.

Therefore, there are many fans who are attracted to the gap between appearance and personality, and the words and actions in the content.

You can easily support

Vtubers are also attractive because they can be easily supported.

During a Vtuber's live broadcast, fans can make donations.

Supercha can be done at any time during the live performance, starting from a small amount.

Therefore,You can easily express your feelings of support.

If your “pusher” reacts to the spacha you throw, you won’t be able to help yourself!

Introducing the Vtubers to watch in 2024!

Over 20,000 Vtubers have already debuted, so some people may feel that there are too many to understand.

Here,Introducing 4 Vtubers to watch in 2024!

  • Pekora Usada
  • Sana Natori
  • Mashiro Nagino

If you are interested in a Vtuber, please check out their videos! !

Pekora Usada

Source

Pekora Usada is a Vtuber who debuted in 2019 and is affiliated with the major agency Hololive Productions.

Pekora Usada does live streaming on Youtube almost every day.

For fans, the high frequency of distribution is very gratifying!

Also,Her cute appearance and ability to talk are also reasons for her popularity.

The video below is an excerpt of Pekora's extreme remarks.

Please pay attention to the gap with the appearance!

 

In this way, Pekora is already gaining popularity, and we are looking forward to her future activities!

Youtube:https://www.youtube.com/@usadapekora

Sana Natori

Source 

Sana Natori is also a Vtuber who is currently attracting attention!

Many of the popular Vtubers belong to major agencies,Sana Natori works as an individual.

He boasts over 350,000 subscribers on Youtube, and is so popular that it's hard to believe he's an individual. 

 

Sana, who has a bright and energetic personality, gives energy to many fans.

On the other hand, the disturbing videos that are occasionally posted have become a hot topic, with people wondering whether Sana Natori has a dark side.

 

Natori Sana's unique atmosphere will continue to attract many fans.

Youtube:https://www.youtube.com/@sana_natori

Mashiro Nagino

Source

Mashiro Nagino is an independent female Vtuber.

Although it just debuted in 2022, the number of YouTube subscribers has exceeded 50,000 in one year.

Mashiro's charm lies in her clear singing voice and visuals!

Her singing voice in live streaming and original music videos has become very popular.

Also, when she debuted, her natural movements and cute outfits became a hot topic of conversation!

 

Mashiro Nagino's activities in 2024 are also likely to attract attention!

Youtube:https://www.youtube.com/@naginomashiro/featured

Summary

This time, we introduced the definition and charm of Vtubers, and recommended Vtubers.

Although Vtubers are virtual, they have a human touch. Therefore, they are unlike idols or anime characters, and have never existed before.

Why not find a Vtuber you like and encourage them?

BirthdayLeave it to JAPAN!

BirthdayJAPAN logo

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to consult with Advertising JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★

BirthdayIn JAPAN, “Twitter」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^ 

Twitter (@birthday_ad_jp)

「BirthdayI want to get information about JAPAN as soon as possible!”, please follow us on Twitter♪

Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡

We will introduce 5 recommended crowdfunding sites based on our track record.❤️

Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx

— BirthdayAdvertising Agency JAPAN (@birthday_ad_jp) February 15, 2023

On Twitter, we are currently implementingBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!

View this post on Instagram

A post shared by BirthdayAdvertising Agency JAPAN|SAJ (@birthday.ad.jp)

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^

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