What is a VR (virtual) event? Thorough explanation of topical cases and holding methods

What is a VR (virtual) event?An event that is held in a virtual space on the Internet rather than at an actual physical venue.Participants can easily participate from home or anywhere they like, as long as they have a computer or smartphone.

VR rapidly became popular during the period when people were asked to refrain from going out to prevent the spread of the new coronavirus, and now VR is being introduced in a wide range of fields, including live performances by various artists, corporate events, and exhibitions.

In this article, we will provide an overview of virtual events, and then explain examples of actual events and specific methods for holding them.

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What is a VR (virtual) event?

A VR (virtual) event is an event held on the Internet.The unique feature is that anyone can participate no matter where they are in the world as long as they have an internet connection.

In the case of traditional real events, transportation costs and travel time are a huge burden for people who live outside the venue, and in many cases they have no choice but to give up on participating. In addition, some people gave up participating because they were unable to visit the site due to poor health or old age.

However,With VR events, you can easily participate from a convenient location such as your home, which lowers the hurdle for many people to participate.

VR (virtual) event case studies

In recent years, more and more VR events are being held. Here we will introduce some VR events held in recent years.

EXPO 2025 Osaka/Kansai Expo “Virtual Expo”

EXPO 2025 Osaka/Kansai Expo's ``Virtual Expo'' was held with the hope that anyone can participate in the Expo, regardless of time or space constraints.

Participants can participate in the virtual Expo as avatars. You can tour venues where actual pavilions and event facilities are recreated in 3DCG, and enjoy the virtual exhibitions and interactions with others. You'll feel like you're walking through a World's Fair venue.

VR concert “TOMORROW X TOGETHER VR CONCERT: HEART ATTACK”

In the fall of 2025, the globally active five-member K-POP group TOMORROW

This concert attracted attention as an innovative attempt that leverages the unique strengths of VR. It attracted many fans as a VR concert where anyone could experience the power of being in the front row from "zero distance." A big appeal was that all participants could experience a front-row seat at the same time, which is difficult to achieve at an actual live venue.

What was especially popular was that all participants were able to meet their "favorite members" up close and equally. In the VR space, I had the opportunity to stand on the same stage as the members, look them in the eye, and interact with them, giving me an immersive experience that felt like I was participating in a private fan meeting. The ``equal and special sense of distance'' captured the hearts of many fans and gave participants a sense of satisfaction.

VR live event “Stray Kids “LYNKPOP: Stray Kids World Tour VR””

LYNKPOP: Stray Kids World Tour
VR

Tokyo venue starts from today❤️🔥

At Stray Kids' first VR event,
Enjoy an unprecedented experience😎✨

STAY customers, we look forward to seeing you at the venue.🎤#StrayKids#Sukizu#dominATE_JAPAN_VR#SukizuVR pic.twitter.com/KChaUS54iC

— [Official] Stray Kids〈dominATE JAPAN〉VR (@straykids_vr) March 6, 2026

In March 2026, Stray Kids held their first VR live event "LYNKPOP: Stray Kids World Tour VR".

The biggest feature of this event is that you can experience the performance of the members from a super close-up perspective.

From the fans``The great appeal was the sense of distance and presence, as if you were on stage, which you would never get at a normal live performance.✨」It received very high praise.

Although it was not possible to meet Oshi directly at the VR live event, "original photo cards (8 types in total)" were presented as a bonus for visitors. The randomly distributed cute photo cards were well-received as a wonderful item that allows you to keep special memories of your VR live performance.

In addition, goods were sold at the event venue just like the actual live performance. You can purchase various goods on the spot, so you can fully experience the feeling of being at a real live venue. The time to choose merchandise is also a special moment for fans.

How to hold a VR (virtual) event?

For VR events,There are various formats such as live performances, fan events, networking events, exhibitions, and seminars.The biggest appeal is that it eliminates the high venue costs and restrictions on the number of participants, which tend to be issues with real events, and it also makes it easy to attract participants from all over the world. Here we will explain how to hold a VR event.

Goal setting

When holding a VR event, first set the purpose of the event. VR events are often held for the following purposes:

・Live, talk show

・Game events, attraction experiences

・Seminar, workshop

・New product launches, virtual exhibitions

・Creating points of contact with potential customers and promoting business negotiations

Event content design

Immersive content that matches the purpose is the key to a successful VR eventIt becomes. It takes advantage of worldview building and interactions that are difficult to achieve with real experiences.

Worldview building and interaction are important because it is a VR event that tends to have the disadvantage of not being able to actually meet the performers and participants.

📝Flow of event content design

① Decide on the overall theme and worldview

(Build a unified visual (fantasy space, etc.) and atmosphere to make it immersive)

② Combine multiple contents

Live streaming (music + talk + present for attendees)

Interactive experience (exhibition booth where you walk around with an avatar + games)

Interaction function (voice chat + text chat + greeting area)

When designing event content, you need to think about your attendees first. For example, if the event is attended by a large number of seniors, it is important to allow sufficient time for bathroom breaks.

On the other hand, if the event is attended by many young people, they tend to prefer participatory events and photo spots that look good on social media.

Preparation of necessary equipment

Equipment preparation for a VR event differs between organizers and participants. Each person must prepare the necessary equipment.

Necessary equipment for organizers📷💻

PC/distribution equipment

(High-performance PC, microphone, webcam, stable internet connection)

VR headset

Distribution/recording tools

(OBS Studio etc. (when linked with live streaming))

360 degree camera, lighting, background

Equipment required for participants📷💻

Low hurdle type

(You can participate using just a PC or smartphone)

Full VR type

(VR headset recommended (Quest 2/3/3S, etc.))

Attracting customers/announcement method

When holding a VR event, it is important to widely inform participants and attract customers. No matter how great the event is, if the information is not conveyed to the target audience, the customer attraction rate will be low. The following is an example of attracting customers and announcing when holding a VR event.

SNS
Announcement will be made on X (Twitter), Instagram, and TikTok. By using hashtags (#VR event #metaverse #〇〇 (performer's name)), it will be easier for many people to see the event announcement post.

Email, LINE, postcard
In addition to announcing the event on the fan club's mailing list and LINE official account, we will also directly inform past participants by postcard etc.

Web advertising
Announcement on official website, Google ads, SNS ads, etc.

offline

Distribute QR codes at physical stores and events, and write URLs on flyers

Operation on the day

Smooth operations on the day will determine participant satisfaction.Please rehearse thoroughly in advance and be prepared to handle a variety of cases.In particular, the following are important for a successful event:

Division of roles in management team

Moderator: Progress/Announcement

Technical support: Connection troubleshooting, audio adjustment

Staff: Chat monitoring, handling inappropriate behavior, picking up questions

Strictly adhere to time schedule

Clarify opening time, start time, break time, and end time

Decide in advance what to do in case of delays due to connection problems, etc.

Troubleshooting

Poor connection: Alternative URL and redirect preparation

Vandalism: Anti-vandalism measures, preparation of text when warning violators of manners

Participants who are unable to enter: Decide how to deal with participants who are unable to enter for some reason.

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Frequently asked questions about VR (virtual) events

Here are some frequently asked questions regarding VR events.

This is my first time attending a VR event. I'm worried about operating tech equipment, is it okay?

VR events require almost no complicated operations on smartphones or computers. Most events allow you to participate simply by entering your ID and password. In addition, most events have a manual that summarizes the participation procedure, such as Discord or contact information such as X, so even those who are unsure about the operation can participate with confidence.

Can I participate in VR events whenever I want?

It depends on the event. There are two types of events: real-time events that are held only on specified dates and times; you can participate at any time within the event period (from a few days to a week). Especially for beginners, we recommend events that you can participate in little by little at a time that is convenient for you. It is a good idea to check the event format on the event announcement page before participating.

Summary

The biggest appeal of VR events is that you can easily participate from anywhere with an internet connection, regardless of where you live or your physical condition.

Even if you live far away or are not feeling well, you can enjoy your favorite artists' live performances and events without the burden of travel.

Also, since the live performance is watched on a screen, there is no difference in distance between the participants depending on the seats, unlike at a typical live venue!

No matter which seat you hit, the distance from the pusher will be almost the same, so``I could hardly see from the back seat...'' ``The head of the person in front of me became a wall, hiding everything.''Another big advantage is that you don't have to worry about this, and everyone can enjoy it fairly and from a close distance.✨

Furthermore, the immersive feeling unique to VR allows you to experience a sense of presence and unity that cannot be experienced at a real venue.

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