What is a collaboration cafe? Introducing popular event examples and benefits!

Many of you may have heard of the term "collaboration cafe."☕🍰

Collaboration cafes are limited-time cafes that are held in collaboration with characters, celebrities, and restaurants. Inside the store, panels and posters that recreate the world of the work are displayed, and the theme song and music from the play are played in the background, making it a space where you can immerse yourself in the work just by visiting.

In particular, it has become increasingly popular as a place for Oshikatsu, and is currently attracting attention from many fans!

In this article, we will provide an overview of collaboration cafes, and then introduce examples of collaboration cafe events and the unique benefits of collaboration cafes.

Also, for those who have a desire to support their favorites,Push advertisement®︎(Birthday/ support advertisement)I also recommend it.

Push advertisement®︎(Birthday/Support Advertisement) is an advertisement posted by fans for support. By using our service, individuals can place advertisements at stations, street visions, etc.

You can also send messages such as ``I love you'' and ``Thank you for everything'' through advertising.

What is a collaboration cafe?

What is a collaboration cafe?This is a cafe event held in collaboration with restaurants and popular content such as actors, idols, voice actors, characters, anime, manga, and games.

The interior of the store is decorated with panels, posters, and decorations that recreate the worldview of the work, and the theme song and music from the play are played in the background, creating a space where you can fully immerse yourself in the work.✨

The menu is mainly inspired by works and characters. We mainly offer items that look good on SNS and are visually pleasing.

For example, there are foods that appear in the series, favorite foods of characters, and even food that has been uniquely developed based on the image of the series or character. In addition, the menu may come with a card or coaster as a purchase bonus.🎁🎁

Furthermore,Original goods may also be sold at the collaboration cafe.“Rare goods” that can only be purchased here will capture the hearts of fans.💕

Many events last only a few weeks, and reservations and tickets are often required. Admission to popular collaboration cafes tends to be restricted, so we recommend checking information in advance.

A treasure trove of ideas! 7 collaboration cafe event examples

Many of you may be wondering, ``What kind of collaboration cafes have been opened so far?'' or ``I want to know about examples of collaboration cafes!''

Here, we will introduce seven examples of collaboration cafe events.

NARUMIYA Sweet Christmas CAFE

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Nowadays, with the Heisei girls revival boom, many people are probably feeling nostalgic about popular characters such as Mezzo Piano and Angel Blue.

"NARUMIYA Sweet Christmas CAFE" was held in December 2025 at some stores of Sweets Paradise, which is very popular among the generation who wore the Narumiya brand in elementary school.

The menu was full of cute items designed with popular characters such as Berrie-chan and Nakamura-kun.

Additionally, as a bonus for visiting the store, we were giving away placemats, and customers who ordered from the collaboration menu were given an original coaster with each order.

TREASURE×HAPIDANBUI CAFE

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From winter to spring 2026, a limited-time cafe "TREASURE x HAPIDANBUI CAFE", a collaboration between TREASURE and Sanrio character unit Hapidanbu, will open in Tokyo and Osaka.

Original menus inspired by popular characters such as Keroppi, Badtz-Maru, and Pochacco were offered, and there was also a wide variety of menu items that you could eat to your heart's content, such as Keroppi's pizza and Badtz-Maru's tacos. It is very popular because it is filling and satisfying.

In addition, limited goods such as T-shirts, eco bags, and can badges that could only be obtained at this event were also released, much to the delight of many fans.

BOYNEXTDOOR CAFE

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In April 2026, "BOYNEXTDOOR CAFE" opened in Tokyo, Osaka, and Aichi.

BOYNEXTDOOR is a boy group that debuted in South Korea with their 1st single "WHO!" in May 2023. The pop and cute members are attracting the hearts of many fans.

This cafe served stylish and delicious dishes such as TAESAN's recommended lemon cream pasta and RIWOO's recommended raw ham open sandwich.

Also popular was the tiramisu parfait, which had pink mascarpone cream topped with cotton candy shaped like a cloud.

In addition, customers who ordered the tiramisu parfait were given original stickers (6 random types) as a gift.

SEVENTEEN CAFE 2024 ～MORNING GREEN～

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In October 2024, “SEVENTEEN CAFE 2024 ~MORNING GREEN~” opened in Tokyo, Osaka, Aichi, Fukuoka, and Miyagi.

An exciting space was developed with the theme of refreshing MORNING GREEN, which is inspired by sparkling lights and green plants.

The menu was centered around food that you could choose from a total of 13 types in four categories, and each store also offered desserts with different flavors, which were very popular.

In addition, customers who ordered from the menu using the advance reservation system received one CAFE original ticket card (13 random types) + one ticket case (4 random types).

RIIZE PARK CAFE

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“RIIZE PARK CAFE” will open in Tokyo, Aichi, and Osaka in September 2025 to commemorate the national arena tour “2025 RIIZE CONCERT TOUR [RIIZING LOUD] IN JAPAN” by the popular Korean boy group RIIZE.

The cafe, themed after RIIZE's official character WE LITTLE RIIZE, was bustling with customers every day.

In addition, original goods featuring the members' hand-drawn illustrations also captured the hearts of fans.

Gakuen Idolmaster × TOWER RECORDS CAFE

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From October to November 2025, “Gakuen Idolmaster x TOWER RECORDS CAFE” opened for a limited time at Tower Records Cafes in Tokyo, Aichi, Osaka, and Fukuoka.

Each store has a wide variety of food and drink menus inspired by characters. Popular menu items such as omelet rice and pancakes were also offered.

There were many creative drinks on the menu, such as the pine-mango juice inspired by Kotone Fujita and Minami Juosei, and the purple sweet potato strawberry latte inspired by Mao Arimura and Rinami Himesaki, and I enjoyed the lineup that took advantage of the characters' personalities.

In addition, limited collaboration goods were on sale and there were many benefits for visitors, which attracted a lot of attention from fans.

[Extra Edition] #Renachi Yokohama Vivre Advent Rooftop LIVE & Instax photo shooting experience

November 2025, “#Renachi Yokohama Vivre Advent 💘 Rooftop LIVE & Instax Photo Shooting Experience” was held at Yokohama Vivre 6F OPA STUDIO.

On the first day there will be an instax party, and on the second day there will be a live concert. This precious event where you could get up close with Rena-chin really captured the hearts of fans.💕✨

Furthermore, there will be a special experience with Renachi at the venue...!

If you would like to know more about Renachi's events, please check out the following!

“#Renachi Yokohama Vivre Advent 💘 Rooftop LIVE & Instax photo shooting experience ticket advance sale”

Advantages of collaboration cafe

At the collaboration cafefanAlsoorganizeralso has a number of benefits. Here, we will introduce three benefits of collaboration cafes.

Extraordinary experience

Collaboration cafes provide an extraordinary space where you can fully immerse yourself in the world of your favorite characters and works.

“It’s a space full of my favorite 〇〇.👀” “There’s 〇〇 over there too~💕”I get excited just being there.

Also, “I like 〇〇, △△ is delicious after all.😋You can also enjoy foods related to Oshi.

Collaboration cafes have a premium feel that you can't experience in everyday life, and are the perfect place to take photos and post them on SNS, as well as interact with fellow fans.

Lots of ways to enjoy it

Collaboration cafes are even more fun if you go with your friends.

There are many ways to have fun, such as talking about your favorites and works, and taking pictures of cute menu items together.

Also, if you visit with more than one person, the number of menu items you can order will increase, so it is also attractive that you can enjoy many dishes while sharing them.😋💕

On the other hand, solo travelers are also welcome at the collaboration cafe! Because you're alone, you can enjoy a special time just for yourself, savoring your meal and thinking about the worldview of the work.

Content and characters spread

Collaboration cafes are effective in raising awareness of works and people and gaining new fans.

People who pass by the cafe and happen to come into the store may have the opportunity to learn about the work or the person. ``I liked the cafe, but I wonder who this person is🤔?'' and that's when I listen to that person's music or watch their work.

In addition, the collaboration cafe will be spread on SNS, so it will have an advertising-like effect!

Favorite advertisement (Birthday/Support Advertisement) Let's support our favorites!

Favorite advertisement (Birthday/Supporting advertisements) are advertisements that are placed and posted by fans as advertisers to support their “favorites.”It means.

Fans are recommended advertisements (Birthday/Support Advertisement) You can also send your feelings of gratitude and love to your Oshi.

Also, by running ads on anniversaries such as Oshi's anniversary event, you can celebrate your Oshi's anniversary in a big way.

Favorite advertisement (Birthday/Support Advertisement) What is it?

Favorite advertisement (Birthday/Support Ads) are advertisements that fans place themselves to support their favorite ``favorites.''

Ads recommended by fans (Birthday/Support Advertisement), you can directly convey your feelings of ``thank you'' and ``I love you'' to your fan.

If you post at a special time, such as your favorite's birthday, the 10th anniversary of your debut, the last day of a tour, the release date of a new song, or the anniversary of XX sales, you will be able to convey your blessings and support even more strongly.

Also, when advertisements are placed inside stations or on street displays, they catch the attention of people who are not familiar with the idea."That idol is so cool! Who is she?" "This girl is cute! Is she an idol?"This often creates an opportunity for people to become interested and gain new fans.

In other words, push advertising is

・Send gratitude and congratulations to the person in question

・Expand your circle of fans ・Increase your popularity

Therefore, it is a very nice way to support others.

And,BirthdayOn the JAPAN site, there are recommended advertisements (Birthday/Support Ads) can now be easily searched for by keyword search or narrowed search.🔍

Make it come true with your friends with “Oshikura Fan”! Dream promotion advertisement (Birthday/support advertisement) project

I think there are many fans who think, ``I want to advertise for endorsements, but isn't it expensive?'' or ``It seems difficult to advertise on my own.''

By using “Oshi Club Fan”, anyone can easily place advertisements on Oshi.

Oshikura fans are Oshikura fans (Oshikura fan).BirthdayThis is a crowdfunding service specializing in support advertising.

Fans who share the same feeling of "I want to advertise for my support!" gather online and pool their funds to accomplish the project.

The characteristics of Oshikura fan are as follows.👛👛

Creating and posting projects is free!
→ If you do not reach your goal, there will be no fees or cancellation fees. You can rest assured that your support money will be refunded.

Only when this goal is achieved, a portion of the support amount will be deducted as a fee.

You don't have to worry even if it's your first time, as a dedicated person in charge will support you from planning to advertising, shipping returns, and reporting income and expenditures.

"It's a high hurdle to reach out to your fan friends directly...💦” “I don’t have anyone around me who supports me, so I might not be able to do it alone.”💦For those who think, “Oshikura Fan” is recommended.

You can connect with friends from all over the country and the world online, and participate within a reasonable amount (starting from a small amount, such as 500 yen), making it easier to achieve big advertisements.

Frequently asked questions about collaboration cafe events

We have summarized the frequently asked questions about Collaboration Cafe below.

Can I go to the collaboration cafe without making a reservation?

Many collaboration cafesAdopts a complete reservation system or a lottery reservation systemI'm doing it. Even in the case of free admission without reservations, numbered tickets may be distributed and waiting times may occur during busy times. The reservation method differs depending on the collaboration cafe, so it cannot be generalized. Please check the official website and SNS information.

Do you feel better when you go to a collaboration cafe alone?

Even if you go to a collaboration cafe by yourself, you won't be disappointed. There are many people who come alone. Also, most of the visitors are enjoying their own time and don't care about others.Please enjoy your time♪

Summary

At the collaboration cafeYou can fully immerse yourself in the world view of the work.

Another big attraction is that you can enjoy cute foods and drinks inspired by your favorite favorites. Also, all of the menus look very cute and look great in photos, so you can enjoy them visually as well.💕

In addition, there will be sales of goods exclusive to the collaboration cafe and distribution of visitor benefits, giving fans a valuable chance to get rare items.🎁✨

For people who want to experience the extraordinary and those who want to fully immerse themselves in the worldview of the work, a collaboration cafe can be said to be the ideal space!

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