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  • HOME
  • "Favorite Crafan" will be released in as little as 5 business days
    • Favorite crowdfan details & application
    • Projects being recruited
    • About return products
  • “Oshi Advertising®︎” media list
    • Complete guide to favourite ads! List of media manual materials
    • New media of attention
    • Recommended advertising jack plan
    • [Japan] Oshi fireworks advertisement
    • [Japan] Peel-off advertisement
    • [Japan] Street vision advertisement
    • [Japan] Transportation advertising
      • [Transportation Advertising] Group Overview Application Form
      • [Transportation Advertisement] Design Templates & Notes
      • [Popular advertisement] Deadline schedule calculation tool
    • [Japan] JOYSOUND Karaoke Advertising
    • [Japan] Adtrack/Mobile Media
    • [Japan] Around the live venue
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    • [USA] Street Vision Advertising
    • [France] Street Vision Advertisement
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    • [Taiwan] Street Vision Advertising
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    • [Korea] List of flower shops
    • Produced by pushing
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Dec 17, 2024

11 recommended books with the theme of "favorite activities"! [Favourite x Sociology, Economics, Makeup, Psychology]

「推し活」がテーマのおすすめ本11冊!【推し×社会学・経済・メイク・心理学】

How much do you usually read?📚?

E-books such as Kindle have become mainstream, and we are now in an era where you can easily read books in your spare time without having to carry around heavy books.☝️🙄

In this article, we will carefully select and introduce recommended books with the theme of Oshikatsu.💡😍

Many people have “favors”, including Generation Z, who will be responsible for future consumer behavior.💖

Oshikatsu is an activity that has a big impact on society and the economy and connects people who can have fun over common topics.✨😋

For those who want to learn more about oshi and oshikatsu, we have compiled everything from academic fields such as sociology, economics, and psychology to makeup books.👀🎀

In addition, our company has received numerous requests from fans who support Oshi.Push advertisement®︎(Birthday/Support Advertisement)😘

“Oshi Ads®︎ are advertisements for fans to support their favorites.”So, our companyWe have a support system in place that allows even first-timers to tackle the challenge with confidence.💡

Furthermore, later in the article,"I'm interested in Oshii Advertising®, but I don't know how to put it out." "I'm worried about the cost."Recommended for those whoBirthdayWe will also introduce “Kurafan”🙌🤗

BirthdayKurafan is “a service that allows you to plan a project to publish Oshi Advertisements® and collect support from those who agree with the project to realize Oshi Advertising®︎.”💡💓

We also offer free consultations on LINE, so please register as a friend first.😊

Table of contents
  1. 11 truly recommended books with the theme of “Oshikatsu”
    1. [Oshikatsu] “Oshi, Burn”
    2. [Oshi-katsu] “Pure, fun and beautiful Oshi-katsu – How to be loved by your Oshi”
    3. [Suggested activity] “Technology to verbalize “like””
    4. [Oshikatsu x Sociology] “From Oshikatsu to Ethical: A book that clearly explains support consumption”
    5. [Otaku x Economics] “Otaku and Otaku Economics”
    6. [Oshikatsu x Economy] “Oshikatsu recommendations that will change your life”
    7. [Advancing activities x economy] “New form of marketing”
    8. [Oshikatsu x Psychology] “Is your heart filled with “Oshikatsu”? ”
    9. [Oshikatsu x Makeup] “#Oshikatsu Makeup dyed in your favorite color”
    10. [Oshikatsu x Stocks] ``Women's stocks from zero knowledge learned through love, Oshikatsu, and shopping''
    11. [Oshikatsu x Science] “Science of “Oshi””
  2. Favorite advertisement (Birthday/Support Advertisement) Let's enjoy pushing!
    1. In the first place, the push advertisement (Birthday/Support Advertisement) What is it?
    2. 「BirthdaySolve your financial concerns with “Clafan”!
  3. Summary
  4. BirthdayLeave it to JAPAN!
  5. ★BirthdayJAPAN SNS information★

11 truly recommended books with the theme of “Oshikatsu”

Source

You may have picked up a self-care book that has been introduced as a K-POP idol's favorite book, thinking, ``Let's read the book that my favorite person is reading.''🙄☝️

Also, the blockbuster drama ``What's Wrong with Secretary Kim?'' starring Park Seo Joon and Park Min Young? The Korean essay book ``Every Moment Was You'', which appeared in the book, is a bestseller.💓

This time,Introducing recommended books with the theme of “Oshikatsu”I will do it🥰

Through Ookatsu, you can learn various knowledge such as ``principles of human behavior,'' ``economy,'' and ``language.''🎀

``Difficult theories are easier to understand if you compare them with push activities.🙄」

Some people may say🙌😋

If you have a book about a field you want to study, please read it.🎶

For your reference, we have also listed the self-care favorite books of K-POP idols, so if you are having trouble with relationships, please check them out.🔎

  • 🌿Self-care books recommended by Korean idols🌿
  • “I want to die, but I want to eat tteokbokki.”Written by Baek Se Hee
    ▶A book that summarizes interactions between a woman with mood and anxiety disorders and a psychiatrist.
  • “Words I want to say to myself ~Thank you~”Written by Jung Seung-hwan
    ▶This book is highly praised by many K-POP idols for its poems and essays that will make you feel the warmest in the world, for those who are feeling overwhelmed by anxiety, heartbreak, or are working too hard.
  • "It's okay to live however you want. For those of you who are always looking out for others and have lost sight of yourself."Written by Yoon Jeong-eun
    ▶Have a secret place where you can cry when you want to, and ignore other people's boring words. This is an essay book that introduces the steps you can take to distance yourself from social media and regain your truest life by learning that it's okay to not be perfect.

[Oshikatsu] “Oshi, Burn”

Source

``Oshi, Moyu'' became a hot topic as the winner of the 164th Akutagawa Prize, so some of you may have read it.🙌

The main character, Akari, records a huge amount of information about her "pusher", Masayuki Ueno, in a notebook, and makes it her purpose in life to interpret the push.🎀

One day, the news that ``Oshi hit a fan'' was published, and Oshi was under fire.💦😣

In Akari's interpretation, Oshi is not the type to hit fans, and I felt it was strange that his reaction to the reporter was different from what I expected.🔥

Although the background of the incident is not revealed until the end,

  • The area where Oshi lives was identified through a fan's story post.
  • I found out that I have a lover
  • He wore a ring on his left hand at his retirement press conference.

Based on this information, we surmised that Akari "understood that Oshi had someone important to her other than his fans," but that she was turning her eyes away from fear of losing Oshi.💡

What kind of existence is Oshi for you? 🤔

The existence of pushers varies depending on the person, such as ``Ikigai'', ``Serious love'', ``Gives courage'', and ``Aspirations''.🌿

However, there is nothing wrong with neglecting one's work or studies, or engaging in criminal acts such as stalking, slander, or damaging one's privacy.🙄💦

``Oshi, Moyu'' is a book that will make you think again about ``What does oshikatsu mean to me?''🔥🔎

[Oshi-katsu] “Pure, fun and beautiful Oshi-katsu – How to be loved by your Oshi”

Source

Neo Marketing Co., Ltd.“Survey on Oshikatsu 2024”According to the survey, the percentage of people of all ages who endorse "real people" is nearly 70%, and we have entered an age where many people enjoy the promotion of "real people."😘

Also, with the spread of SNS, idols and fans can easily interact with each other.🙌

On the other hand, stalking of celebrities and slander on social media are becoming a problem.🔥😭

``Pure, fun and beautiful push activity'' is,A guidebook for “loving your pushers and getting loved by your pushers”It is💓🤗

🔖Table of contents🔖
  1. Is the act of waiting to get closer to your favorite person a threat? What is the true intention of pushing?
    ・Explaining the problems of congestion near the venue and transportation, waiting for people to leave, and chasing people.
  2. Will you go to jail for reselling tickets?
    ・Illegality and issues of transfer/exchange fraud and fraudulent ticket sales
  3. I want to send words of love to Oshi! Do not tolerate slander based on complaints.
    ・Knowledge you should have regarding “slander through SNS etc.”
  4. I want to be recognized as a pusher! A fun place to create together
    ・Explanation of extreme cheering behavior and nuisance behavior at events and live venues
  5. Is the recommended “proselytizing image” illegal?
    ・Explanation on handling of images and videos and postings that violate copyright
  6. Want to be surrounded by favorite goods but can't buy the goods you want?
    ・Explanation of troubles caused by resale and proxy purchases

If your love for Oshi is so strong that you lose sight of your surroundings, your fun Oshi activities will be ruined.😭

This book is“Legally correct” and “Oshikatsu loved by Oshikatsu”is explained by a lawyer who is knowledgeable in the entertainment and intellectual fields, so be sure to check it out so you can become a beloved fan.☝️😋

[Suggested activity] “Technology to verbalize “like””

Source

The recommended genres range from idols, actors, YouTubers, anime, books, and manga.🎶🥰

“I want to spread the word about the goodness of my favorite Oshi”

“I want to convey how moved I was by the performance and stage performance.”

Do you ever feel frustrated by your lack of vocabulary?😣💦

``Techniques for verbalizing ``like'''' introduces tips for expressing your feelings into words.💓📚

For example, when calling for votes for your favorite in a survival audition program, create a missionary sheet etc.🎶😍

Rather than using ordinary expressions such as “amazing”, “delicious”, or “dangerous”,If you can verbalize the goodness of Oshi, your Oshi activities will be even more fulfilling.Isn't it?☝️

Posting on SNS, blogging, communicating with friends, etc.“Little tips” that are useful in various situations, not just pushing activitiesLet's wear it📱🌿

[Oshikatsu x Sociology] “From Oshikatsu to Ethical: A book that clearly explains support consumption”

Source

``Supporting consumption'' can be divided into consumption in which users purely support their favorite idols, etc., and ethical consumption, such as fundraising and donations, which are considered socially and ethically correct.🙌🥰

💰Types of support consumption💰
  1. Support by purchasing manufactured products
    Examples: Agricultural products and seafood from disaster-stricken areas, food items that arrived in large quantities due to mistaken orders from convenience stores and supermarkets, food items that are no longer needed due to canceled reservations, etc.
  2. Support consumed in place
    Examples: Going to your favorite live event, going to a tourist spot where the number of visitors has decreased due to a natural disaster, riding on a railway line that is under management, etc.
  3. Support for purchasing products related to Oshi
    Example) Purchase of goods such as idols, artists, characters, etc., CDs and DVDs, etc.
  4. Support with financial support
    Example) Crowdfunding, hometown tax, etc.

Consumer behavior has changed over time from material consumption to experience consumption and then to special consumption.🎶

The consumption trend of Oshikatsu is such that if you miss out on such moments as live concerts, fan meetings, and pilgrimages to sacred places, you won't get the same excitement and excitement, and fans are getting a sense of satisfaction from knowing that they are contributing to the excitement.🙄

This book is recommended for companies that are focusing on the Okikatsu market and Oshikatsu consumption, and for those considering marketing strategies.☝️😍

[Otaku x Economics] “Otaku and Otaku Economics”

Source

People tend to think of economics as having difficult-looking mathematical formulas and complicated economic models.

"It seems impossible for beginners...😣💦” and

Isn't this an area where it's hard to reach for books?🙄☝️?

“Economics of Otaku and Favorites”Explaining changes in otaku culture and subculture (minority culture supported by some people) from an economics perspective.I am doing💓😋

By understanding economics as an otaku, you will be able to see what economics itself should be.💡

Looking at the main contents and titles,

“Even I can read this...😲Don't you feel that way?

This book is easy to read even for students and housewives, so please check it out if you are interested.🔎

🔖Content example🔖
  1. Definition of subculture and otaku
    ・What is economics and subculture?
    ・Does “otaku” have a negative image?
    ・What is “empathy” in otaku culture?
  2. Current status of the promotion/subculture market
    ・How will otaku culture change due to the Oshikatsu boom?
    ・How to enjoy collaboration cafe
    ・Do otaku support the economy?
  3. The future of the promotion/subculture market
    ・Why popular content collaborates with different industries
    ・How will subcultures change in the AI era?
    ・Life becomes richer when you have “love”

[Oshikatsu x Economy] “Oshikatsu recommendations that will change your life”

Source

``Recommendations for Oshikatsu that will change your life'' is a temporary worker who has no savings, no boyfriend, and has changed jobs 10 times, and will teach you the secret to achieving your dreams through ``Oshikatsu''.😍✨

“If you have someone to push you, you will like yourself more!”

“How to push changes depending on the push”

In my 9th year as a freelancer, I achieved an annual income of 10 million yen by combining book publishing, promotion, and work style.💡😋

I want to shift my work and life to be active, but I can't muster up the courage...💦😣If so, why not read it?💓🙌

[Advancing activities x economy] “New form of marketing”

Source

``Oshikatsu Economics: A New Marketing Form'' unravels ``Oshikatsu'' and explains how to create a ``business that captivates people.''☝️🎶

Neo Marketing Co., Ltd.“Survey on Oshikatsu 2024”The analysis shows that young people in their teens to 20s, including Generation Z, who will be responsible for future consumption activities, are more active than other groups in terms of the content of Oshikatsu, and that they will be the ones driving the Oshikatsu culture in the future.🔎💡

This book isFocusing on the enthusiasm of wanting to spread the word about the people and things they promote, we introduce examples of companies that have succeeded by successfully incorporating ``Oshi'' and ``Oshikatsu''.This is a book that I did🧸🪄

If you want to understand people's way of thinking and psychology and run a business that will receive their support, please check it out.🙌

Interesting topics here☝️
  • Why does “PRODUCE 101” have fans even though they are little-known trainees?
  • Why people who are reluctant to pay 100 yen at the supermarket are willing to pay 1,800 yen at a collaboration cafe
  • Why does an ordinary YouTuber get 3 million followers and a TV personality struggles to get 100,000 followers?
  • How to design a business that has “people who support you”

[Oshikatsu x Psychology] “Is your heart filled with “Oshikatsu”? ”

Source

With the spread of remote work and web conferencing tools triggered by the new coronavirus infection, communities such as schools, workplaces, and local communities have declined, and people have started socializing only with people they get along with.💦

So,An analysis of the Oshi boom by a psychiatrist, focusing on the new "connections" and psychological effects created through Oshi.What I am doing is ``Is your heart filled with ``Oshi''? ”📚🙄

Professor Yoshioka and Saki Moriyama of Meisei University“The significance and psychological effects of ``Oshi'' among young people''According to a research report, about 96% of young people who have an oshikatsu experience changes in their feelings through oshikatsu, and feel enjoyment and happiness.🔎

In addition, Oshikatsu provides a place to interact with people who can relate to your feelings, and is positioned as a tool for relieving anxiety and stress.💡💓

This is a recommended book for those who want to understand the psychology behind why so many people get addicted to Oshii.🙌😋

[Oshikatsu x Makeup] “#Oshikatsu Makeup dyed in your favorite color”

Source

What kind of makeup do you all wear during Oshikatsu?💄?

“I want to incorporate member colors into my makeup🧡💛💚」

Even if you think so, it is quite difficult.💦🙄

Isn't it even more difficult if you are promoting multiple groups or artists and want to change the colors for each event?😂

For such people, we recommend “#Oshikatsu Makeup that is dyed in Oshiro”.💡

We introduce a total of 12 color makeup colors, ``natural makeup'' that is easy to use on a daily basis, and ``special makeup'' for when you want to look great at an event, and makeup samples are also available.😍✨

This is a must-see for those who want to learn makeup techniques, as it also explains the points where color makeup tends to fail.💋

[Oshikatsu x Stocks] ``Women's stocks from zero knowledge learned through love, Oshikatsu, and shopping''

Source

In recent years, more and more people are becoming interested in "stock investment" as new savings NISAs and companies have introduced defined contribution pension plans.💓🙄

``Women's stocks from zero knowledge learned through love, promotion, and shopping''A book that teaches you tips on investing using love, gambling, and shopping as examples.It is💡💰

Stock investing doesn't require any difficult knowledge and you can try it with a small amount, so why not take this opportunity to read this book?☝️

It is especially recommended for those who want to have their money work for them and save money for the future.🎶

[Oshikatsu x Science] “Science of “Oshi””

Source

Don't you find it strange that you find the "meaning of life" in the existence of idols and artists that you almost never meet and touch?😧🎈

Oshikatsu can be explained using the concept of "projection science" in cognitive science, and the book "The Science of Oshi - What is Projection Science" explains the various behaviors surrounding Oshi.📚😋

Those who have experienced being saved by pushing may be able to become even more positive by understanding how the way they perceive the world has changed.🙌

With the help of your mind, you can take on new challenges, improve your interpersonal relationships, and move in a positive direction.🎶

Let's learn how to perceive things through pushing activities so that we can control our own emotions.☝️💓

Favorite advertisement (Birthday/Support Advertisement) Let's enjoy pushing!

One of the Oshikatsu that originated in Korea is "Oshi Advertising" (BirthdayThere is a support method called ``/support advertisement)''.✨

Oshi advertisements are advertisements for fans to support their favorites.📢

Our company has a long track record of advertising, and we have a support system in place that allows first-time users to take on the challenge with confidence.🙌😍

First of all, what is a push advertisement (birthday/support advertisement)?

 

One of the oshi-katsu cultures that started in Korea is the ``oshi advertising''.BirthdayThere is a support method called ``/support advertisement)''.✨

Oshi ads are advertisements for fans to support their favorites., you can place advertisements in various places such as city visions and station premises.🙌🥰

「I want to support the push!」

「I want to celebrate my favorite birthday or anniversary!」

Fans from all over the world with this idea are voluntarily placing advertisements for non-commercial purposes.😊

Our favorite genres are not limited to Korean idols and actors, but also include YouTubers, VTubers, anime characters, and many other genres.✨

If you're thinking, "Maybe I'd like to run a promotional ad?",Favorite advertisement (Birthday/support advertisement) Useful articlesWe introduce the types of advertising media and advantageous sets, so please take a look.🎶

[Must-see for beginners] Explaining recommended advertising from the beginning!Birthday/What is the meaning, type, and cost of support advertising?

[Easy even for beginners] Highly recommended recommended advertisements for beginners (BirthdayIntroducing advertising)! We will also provide you with a list of how to advertise, costs, and media.♪ 

「BirthdaySolve your financial concerns with “Clafan”!

 

"I'd like to run a promotional ad, but I'm worried about the cost and it seems like a lot of preparation..."

Isn't there some people who have this problem?😢

For such people, we recommend the crowdfunding service specializing in push advertising.BirthdayClafan”🌟

BirthdayKurafan is a service where individuals plan endorsement advertisements for their favorite idols and YouTubers, and people who agree with their ideas pool their support money to realize the endorsement advertisements.✨

In general, there are five issues when planning a push advertisement.😥

  • 1. Difficulty raising funds
  • 2. High fees
  • 3. Complexity of communication with investors, fund management, and handling of personal information
  • 4. Difficulty in arranging and producing advertisements
  • 5. Time and effort involved in shipping returned items

However,BirthdayBy using Clafan, you can solve these problems💡

We provide support that allows even beginners to challenge Kurafan with peace of mind, and there are five benefits to using it:🙌🤗

  • ① You can create a project for free
  • ②Available with the lowest service fee in the industry
  • ③ All management of funds and personal informationBirthdayManaged by Clafan
  • ④We also provide consistent support for advertising production.
  • ⑤ Returned items will be handled by our affiliated delivery company from packaging to shipping.

We will launch a project together with the planner and support you with advertising arrangements, payment management, delivery management, etc. 🥰

In the unlikely event that the target amount is not reached, there will be no fees and a full refund will be given to supporters, so don't worry.

Advertising media handled by our companyMore than 500 piecesYou can place recommended advertisements in advertising media around the world, such as Japan, Korea, China, America, France, etc.📺👀


BirthdayIf you have any concerns about Kurafan, please feel free to contact us as we offer free chat and phone consultations on the official LINE!

Summary

This time, we introduced 11 recommended books with the theme of Oshikatsu.💓😘

Even if you are not good at reading books, it is easy to read because it uses examples from your favorite Oshikatsu.💡🧡

There are a variety of genres, from academic subjects such as economics, sociology, and stocks to active makeup that colors your daily life.💄🙄

I wanted to study it, but I couldn't get around to it until now.💦😂If so, why not take this opportunity to try it out?💖😘

BirthdayLeave it to JAPAN!

After reading this article, I thought, ``Oshi advertising (Birthday/I want to run a support advertisement)! Many people may have felt that💞😊

「I don't have the courage to advertise...」「Isn't the procedure difficult?” If you are worried, please tryBirthdayPlease feel free to contact JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

From consultation to media arrangement to design production to advertising implementation reportYou can complete it with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★

BirthdayIn JAPAN, “X」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^

X (@birthday_ad_jp)

「BirthdayI want to get information about JAPAN as soon as possible!”, please follow X♪

Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡

We will introduce 5 recommended crowdfunding sites based on our track record.❤️

Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx

— BirthdayJAPAN (@birthday_ad_jp) October 9, 2024

 

In X, theBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!





View this post on Instagram











A post shared by BirthdayAdvertising Agency JAPAN|SAJ (@birthday.ad.jp)

 

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

 

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^

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