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Apr 27, 2026

What is the new support method “#Oshi Messe” lined up in Frasta? Thorough comparison of features, advantages, and disadvantages!

フラスタに並ぶ新しい応援方法「#推しメッセ」とは?特徴・メリット・デメリットを徹底比較!

“#Oshi Messe” is attracting attention as a new way of cheering alongside Flasta.®︎」💌

#Oshimesse®︎ is a new era of cheering style in which fans' messages of support are displayed on digital signage at the venue, and most of the proceeds are returned to the oshis themselves!

In this articleWe will introduce in detail the mechanism and charm of #Oshi Messe®︎, the difference from Flasta, advantages and disadvantages, and even actual examples!

Our company has a cumulative total of over 5,000 recommended advertisements® (Birthday/Support Advertisements), and have helped many fans realize their desire to support them!

Oshi Ads® that allows you to search by medium, genre, and artist (Birthday/Support Advertisement) is being updated from time to time, so please check it out.✅

See examples of push advertising®

In addition, we have provided a detailed summary of preparation schedules and methods for applying for permission so that you can proceed from planning to advertising with peace of mind.“Oshi Advertising® Complete Manual”Also available💡

Oshi Advertising® (Birthday/Support Advertisement) For applications and questions, please feel free to contact us via LINE.📲

Table of contents
  1. What is “#Oshi Messe”, a new support method similar to Frasta?
  2. Flasta and #Oshimesse | Compare the characteristics of each
    1. How to support
    2. Presence at the venue
    3. Return to support
    4. cost
    5. Preparation effort
  3. Introducing the advantages and disadvantages of Frasta and #Oshimesse!
    1. Advantages and disadvantages of fruster
    2. #Advantages and disadvantages of Oshi Messe
  4. #Oshi Messe case study
    1. BsGravity
    2. Ayaka Ohashi
    3. Miyu Kano
  5. #Frequently Asked Questions about Oshi Messe
  6. Summary
  7. BirthdayLeave it to JAPAN!
  8. ★BirthdayJAPAN SNS information★

What is “#Oshi Messe”, a new support method similar to Frasta?

#What is Oshi Messe?

#Oshi Messe is a new form of Oshi advertising (Oshi Messe) where fans can send messages of support to their “Oshi” as gifts.Birthday/ support advertisement)📣

On the day of the performance, the messages sent were broadcast on digital signage installed inside the venue and behind the stage.Realize a support experience that can only be experienced locally!

The messages will be compiled into a digital book and delivered to you and your fans at a later date, allowing you to keep it as a precious memory.📘✨

In addition, #Oshimesse is not only a fun way to support fans, but it is also attractive because it is easy to use as a new support measure for agencies, organizers, and venues.

By using digital signage, even in performances where it is difficult to accept hulasta or flowers in the dressing room,You can create a place to convey your fans' feelings while reducing the burden of venue space, transport, and collection.

Furthermore, the proceeds from message gifts are returned to the artists, which not only improves fan satisfaction but also supports their activities!

#See details of Oshi Messe

Flasta and #Oshimesse | Compare the characteristics of each

Both Frasta and #Oshi Messe are ways to liven up the day of the live or event and to express your feelings for your Oshi.

On the other hand, there are differences in the way support is delivered, the ease of preparation, and the return to support. Here,Let's compare the characteristics of each💐

Item fruster #Oshimesse
How to support Visual presentation with flowers and decorations Message posted
Presence at the venue very high High with digital display
Return to support indirectly Most of the profits are returned directly
cost Several tens of thousands of yen ~ large amount You can participate from a small amount
Preparation and removal effort expensive relatively few

How to support

Frasta is a combination of flowers, balloons, panels, etc. that can be used to convey support while expressing the worldview of the work.

Brighten up the venue,Create a special feeling with visual impact✨

On the other hand, #Oshimesse isThis is a new style of support that displays support messages on digital signage.

You can send a message to Oshi on the day of the event.💌

Presence at the venue

The fruster isThey are often installed in lobbies and entrances, making them an eye-catching presence within the venue.

It's easy for visitors and other fans to see, and it brightens up the entire venue.💐

Also, the beautiful decorations such as flowers, balloons, and panels will definitely make you want to take photos and share them on SNS!

In particular, flares that incorporate popular colors and designs inspired by the works are likely to attract the attention of fans.✨

#Oshimesse is not a physical decoration, butUtilizing digital signage can attract a lot of attention.

By displaying your message on signage installed within the venue, it will be easily seen by many people and will further increase the excitement on the day of the event.💌

#Oshimesse also tends to become a hot topic due to the special feeling and real-time nature displayed on the signage, and although it is different from Frasta, it creates a new excitement!

Return to support

Frasta livens up the atmosphere of live performances and events by brightly decorating the venue.This is a way to support your favorite and convey your feelings of congratulations in a ``visible way''.🌷

Although it is not a direct return of profits, it supports the activities of Oshi by conveying the passion and love of fans.

On the other hand, #Oshimesse isNot only can you send a message of support, but most of the proceeds from the message gift will be returned to Oshi!

For this reason, in addition to providing support to convey one's feelings, it is attracting attention as a form of support that can also be used to support activities.

cost

The cost of flasks varies greatly depending on the decoration content and scale, butGenerally, it can cost from several tens of thousands of yen to more than 100,000 yen.

The average price for a standard one-tier type is said to be 15,000 to 30,000 yen, and for a two-tier type to be around 30,000 to 50,000 yen, and the more luxurious the design, the more expensive it tends to be.

There are many cases in which fans volunteer to sponsor and share the costs, but this is a method of support that tends to be relatively expensive for individuals to carry out.

On the other hand, #Oshimesse has so far had multiple plans ranging from 1,500 yen to 18,000 yen.The feature is that it is easy to participate even with a small amount!
*Price range varies depending on the project.

It is easy for individuals to participate and is a way of support that can be enjoyed by a wide range of fans.

Preparation and removal effort

Frasta will check venue rules, select a production company, design consultation, prepare decorations, arrange delivery and collection, etc.Advance preparation is required📝

Especially if it is your first time, it will take some time and effort to complete the process, as confirmation items and schedule management are also important.

#Oshimesse allows you to support just by sending a message,It is characterized by a relatively low preparation burden.

There are few complicated procedures, so even busy people can easily participate!

In addition, since it is not a large item like a fruster, it is easy for the venue to install and remove it, and it is easy to introduce from a management perspective.

Introducing the advantages and disadvantages of Frasta and #Oshimesse!

Here we will introduce the advantages and disadvantages of Flusta and #Oshimesse!

Advantages and disadvantages of fruster

Advantages and disadvantages of fruster

Hrasta is a way of cheering on live and event venues that brightens up the show and conveys your feelings towards your oshi in a visible way.✨

On the other hand, depending on the venue and management regulations, it may not be possible to install such a device, and step-by-step advance preparation is required, including arranging delivery and collection.

This is a very attractive way of cheering for fans who want to emphasize glamor and special feeling.For the organizer, there may be cases where it is necessary to make adjustments such as securing space and managing delivery.

Here we will list the advantages and disadvantages of frusters.💐

Advantages of fruster
  • Brighten up the venue
  • Easy to express your favorite colors and worldview of your work
  • You can freely decorate with plates, panels, balloons, etc.
  • Easy for visitors and fans to see
  • Easy to photograph and easy to spread on SNS
  • Sponsorship by fan volunteers allows for a special feeling of support.
Disadvantages of fruster
  • Depending on the venue and management, it may not be possible to install
  • Arrangements for delivery and collection are required.
  • It may take time to prepare flowers and decorations.

#Advantages and disadvantages of Oshi Messe

#Advantages and disadvantages of Oshi Messe

#Oshimesse is a new way to support fans by displaying their messages of support on the digital signage at the venue, allowing them to express their feelings towards their Oshis.📣

On the other hand, message design is in template format, soIt is difficult to freely create a design like with Fluster.

While it is very attractive for those who value ease and return to support, it is safe to understand that there are differences in the degree of freedom of decoration and physical presence!

Here, we will introduce the advantages and disadvantages of #Oshimesse in a list.✨

#Advantages of Oshi Messe
  • You can easily participate by just sending a message.
  • Messages of support will be displayed on digital signage at the venue.
  • Most of the profits are returned to Oshii
  • After the event, it will be delivered to Oshi as a digital message.
  • Easy to participate with a small amount
  • Relatively easy to install and remove on the same day
  • Fans don't have to worry about preparation or screening.
  • Frustration and backstage flowers are an option for cheering even at difficult performances.
#Disadvantages of Oshi Messe
  • Message design is in template format
  • Difficult to create designs freely
  • It is difficult to create a physical presence like flowers or balloons.

#Oshi Messe case study

#Oshimesse, which started in 2025, has created a new support experience that delivers fans' thoughts through various live performances and events!

In addition to digital signage production, we have also enlivened many events and live performances as special projects that deliver messages to the Oshis themselves.✨

From here,We will introduce examples of #Oshimesse that were actually held!

BsGravity

Send a #favorite message to BsGravity!

From June 27th to July 10th, 2025, “Let's send a #favorite message to BsGravity!” was held at “Bs Orihime Day 2025” held at Kyocera Dome Osaka.⚾️

During the period, digital signage will be installed at a total of 8 locations within Kyocera Dome Osaka for all 7 games!

Messages of support from fans were displayed on the concourse, BsSQUARE, and even in the dressing room used by BsGravity members.✨

Send a #favorite message to BsGravity!

On the day of the event, fans gathered in front of the signage and had a great time finding their own messages and taking photos!

We also received comments from BsGravity members on SNS saying, “I saw it!”💓

Send a #favorite message to BsGravity!

The messages collected will be delivered to BsGravity as a digital book at a later date. This is a special project where the feelings of the fans will spread throughout the dome.⚾️✨

View details

Ayaka Ohashi

Let's send a #favorite message to Ayaka Ohashi!

On July 5, 2025, at Ayaka Ohashi's 10th anniversary live held at Zepp Haneda, "Let's give Ayaka Ohashi a #favorite message!" was held.💌

Digital signage will be installed at the venue to display messages of support from fans!

In addition to near the 1F audience entrance, signage is also placed in the dressing room.It was a special space where Mr. Ohashi himself could receive the thoughts of his fans.✨

Before the performance, fans gathered in front of the signage, taking pictures of the moment their messages were played, and taking pictures with the merchandise!

Let's send a #favorite message to Ayaka Ohashi!

Even after the concert, they could be seen looking at the message near the exit and soaking in the afterglow.

Furthermore, the messages collected will be delivered to Mr. Ohashi as a digital book at a later date.

It was a heartwarming project that colored the important milestone of the 10th anniversary with the thoughts of the fans.💐

Let's send a #favorite message to Ayaka Ohashi!

View details

Miyu Kano

Let's give Miyu Kanou a #favorite message!

On November 6, 2025, at "Kanoumiyu Birthday LIVE '1999'" held at clubasia, "Let's give Kanou Miyu a #favorite message!" was held!

At the venue, digital signage was installed in two places: near the entrance and in the dressing room!

Messages received from fans were displayed along with gorgeous visuals, and the entire venue was filled with a celebratory mood.🎂✨

Before and after the concert, people were seen looking for messages from themselves and their friends in front of the signage, and enjoying commemorative photos.

Let's give Miyu Kanou a #favorite message!

Furthermore,Miyu Kano herself was also photographed in front of #OshimesseIt was a special time where the thoughts of the fans were clearly conveyed.🎶





View this post on Instagram











A post shared by Miyu Kano (@miyu_allright)

It was a heartwarming support project packed with memories from the birthday live.💐

View details

#Frequently Asked Questions about Oshi Messe

#What is the difference between Oshi Messe and Frasta?
While Frasta is a form of support that brightens up the venue with flowers and decorations, #Oshimesse is a form of support that sends your thoughts through messages. Furthermore, most of the proceeds from #Oshimesse are returned to the Oshies themselves, which leads to more direct support for their activities.
#Can I create my own design on Oshi Messe?
Basically, create messages according to the template design for each plan. For this reason, it is difficult to design the entire decoration as you like with flasta, but its appeal is that it requires less preparation and is easy to participate in.
Is #Oshimesse easy to participate in for the first time?
Of course✨There is no need to apply for complicated permissions, create designs, or arrange for shipping, and you can participate just by sending a message, so even first-timers can participate in support with confidence.

Summary

Both Frasta and #Oshi Messe are wonderful ways to show your feelings for your Oshi, but each has its own unique charm.🌟

Flasters can brighten up a venue and emphasize a special feeling and worldview.
#Oshi Messe allows you to easily participate with a small amount and directly support your Oshi through messages.

In recent years, there have been cases where it has been difficult to implement hurasta due to regulations such as venue space and delivery/retrieval rules.

On the other hand, new methods of support, such as #Oshimesse that utilizes digital signage, are becoming more and more popular as options.✨

BirthdayJAPAN will continue to provide a place where fans can express their “thank you” and “support” to Oshi!

BirthdayLeave it to JAPAN!

Read this article

“I would like to run an Oshii Ad® too!”

Isn't there a lot of people who thought so?✨

On the other hand, “But,Some people may feel that Oshii Advertising® seems difficult...'' or ``I'm worried about the procedure...''

In such a case, pleaseBirthdayPlease contact JAPAN!

BirthdayIf you register for JAPAN's official LINE, you can receive Oshi Ads® (BirthdayAuto-response chat will quickly resolve any questions you may have regarding /Support Ads)!

Additionally, you can chat with our staff or consult over the phone, so even first-time users can use our service with confidence.📞

Oshi Advertising® (Birthday/Support Advertisement) consultation → media arrangement → design production → post-posting report, all can be completed with just LINE, so please feel free to add us as a friend!

★BirthdayJAPAN SNS information★

BirthdayJAPAN delivers the latest information on "X (formerly Twitter)," "Instagram," "TikTok," and "YouTube."♪

Oshi Advertising® (Birthday/Support Ads), as well as trends related to actors, idols, VTubers, YouTubers, and athletes, as well as information on advantageous campaigns, etc.📱✨

Please follow us and check the latest information.

X (@birthday_ad_jp)

「BirthdayI want to check the information about JAPAN as soon as possible! ”, please follow X (old Twitter)!

In X,

  • Currently running push advertisements® (Birthday/support advertisement) announcement
  • Oshi Advertising® (Birthday/Support Advertisement) Publication of example photos and videos
  • Distribution of blog articles about actors, idols, VTubers, YouTubers, and athletes
  • Notice of advantageous campaigns

etc.,BirthdayWe deliver the latest information on JAPAN as soon as possible.

#advertisement If you give it out #BirthdayJAPAN🤗💖
Dedicated personnel such as idols, actors, YouTubers, VTubers, e-sports players, etc. will help you spread the word!

Acceptance rate 95%! Started acting on behalf of companies to apply for permission.📷✨
Also open on Saturdays, Sundays, and holidays! We will respond to your LINE inquiry within 1 business day.♪

BirthdayClick here for JAPAN's past achievements🔽… pic.twitter.com/I7uAhioBdp

— BirthdayJAPAN (@birthday_ad_jp) September 12, 2025

 

Instagram (@birthday.ad.jp)

On Instagram, Oshii Ads® (Birthday/Support Advertisement) Introducing examples!

For those who are thinking, ``I want to try it myself,'' there are many posts that will surely be helpful!

If you save posts that interest you, you can conveniently refer back to them at any time.

Please follow us and use it for your daily promotion.





View this post on Instagram











A post shared by BirthdayJAPAN (@birthday.ad.jp)

 

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「I want to quickly see examples of Oshii Advertising® in my free time! ”, we recommend following us on TikTok!

You can view it in your spare time, such as while getting ready in the morning or commuting to work.♪

@birthday.ad.jp

🤍Our customer's #favorite advertisement certification shot📸🤍 #SKE48 #Makiko Saito uploaded a photo with #support advertisement😊💕 Source: https://x.com/saitomakiko_628/status/1876490520002011527

♬ Original song - BirthdayJAPAN

 

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Oshi Ads® on YouTube (Birthday/Support Advertisement) is now being distributed!

Please watch the short video to see the advertisements that interest you.

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