What is the appeal of the favorite x cafe "Korabo Cafe"? &TEAM CAFE investigated menus/goods!

Have you ever been to a “collaboration cafe”? 🥞🩷

This time, we will introduce you to the oshi activity spot where you can fully enjoy the world of oshi."Collaboration Cafe" special feature♪

“First of all, what kind of shop is a collaboration cafe?”

“What can you do at the collaboration cafe?”

etc., I'm curiousThe reality of collaboration cafesWe have thoroughly investigated💖

Furthermore, this time, we will also introduce how the author has actually been promoting the "Collaboration Cafe".🙌🤍

Global boys group&TEAM” collaboration cafe “&TEAM CAFE ~SWEET DREAMS~”We will introduce the charm of the collaboration cafe along with the report.🍩✨

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What is a collaboration cafe?

Source

"Collaboration Cafe" is a themed cafe where you can enjoy the world view of collaboration with idols, works, etc.☕

The genres are really diverse, and it is held in a wide range of areas such as Japanese idol artists, Korean idols, domestic and foreign dramas, movies, anime, games, illustrations, manga, and VTubers.😍

The collaboration cafe offers a variety of content that is in line with the target work and the concept of the collaboration cafe🫶

When visiting the collaboration cafe, fans can experience the following:🍩💗

“Collaboration Cafe” is a spot where you can eat, drink, and take photos with fans who support your favorite oshi while immersing yourself in the world of your favorite oshi.

Now that oshikatsu has become established, "collaboration cafes" of various genres are being held all over the country almost every day 🩷

The collaboration cafe, where fans gather all at once in search of a special experience, is also enjoyed as a place for interaction 🥰💕

By the way, most collaboration cafes are held for a limited time, so if there's a collaboration cafe you want to go to, it's best to make a reservation in advance.♡

Check the details on the official website and SNS, and go to the collaboration cafe while feeling excited.✊✨

What is the appeal of collaboration cafes?

Speaking of the charm of collaboration cafes, the most appealing thing isBeing able to realistically enter the world of OshiIsn't it?🌷

It is said that the collaboration cafe is like a small theme park🫧

In addition, the collaboration cafe has many sparkling charms.🎉

From here, we will specifically introduce the charms of collaboration cafes one by one.✊✨

A space where you can enjoy your favorite world view

The collaboration cafe is a dream-like space for fans🥹💕

The decoration inside the cafe realistically recreates the world view of the work, making you feel as if you are stepping into the story.✨

If it's a collaboration cafe with an idol or artist, there will be plenty of accessories and interiors with colors and designs that match the concept.💖

The walls are decorated with panels of favorites, and the tables are equipped with accessories related to the works...❕

What's more, the monitors inside the store will display videos of performances, works, and messages from the fans.🎉

The BGM is of course a song related to Oshi, so you'll be in a good mood from the moment you enter the store.💯💫

Also, since it is a "collaboration cafe", please pay attention to the food menu and drink menu.👏

The menu includes dishes, desserts, and drinks that are inspired by characters and stories.💕

For example, a cafe in collaboration with the Harry Potter movie series has introduced a menu that lets you experience the magical world.👏

／#HarryPotterCafe
Reservations start today 🪄
＼#harrypottercafe of
📅8/1 (Tuesday) - 8/15 (Tuesday) minutes
Reservations have started🍽✨
From 8/1, you can also order the new limited time menu.🎂
We recommend taking a video of the extremely popular Expect Patronum 🪄

🔽Click here for reservations and detailshttps://t.co/Gojjeu4PGl pic.twitter.com/4m8pr715zX

— “Harry Potter” Style Official (@hpst_jp) July 21, 2023

If you're at an idol collaboration cafe, you can enjoy original menus created by the idols themselves!

For example, at a collaboration cafe with the Korean boy group EVNNE, members produce the menu.🙌

``It's delicious, I don't know, but it's a drink'' ``Cillachuchu~!♪” etc.

We came up with unique menu names, and many people commented, ``The menu names are so unique!''📢(lol)

【📣】

EVNNE×SWEETS PARADISE
"EVNNE Marine Cafe"

Menu and collaboration goods produced by members released🐬
In addition, there are special benefits for visitors, collaboration menu benefits, and goods purchase benefits.👀‼️

Please check it out 🤍✨

🔗https://t.co/m0OALBgIme#EVNNE #even https://t.co/JCIGjY7YTA pic.twitter.com/bJ8XPgD7AR

— EVNNE JAPAN OFFICIAL (@EVNNE_jp) April 12, 2024

You may also laugh out loud at Oshi's naming sense.💖(lol)

One of the great appeals of collaboration cafes is that you can enjoy the world of Oshi with your whole body.🍭✨

Every time you visit, you'll discover something new, so you'll want to come back again and again during the event.😊💖

Fans interact with each other through pushing

Fans who like the same works or groups naturally gather at collaboration cafes.

Sometimes you can become friends with the person who happened to be sitting next to you, or with the person in front of you or behind you.❕

It is also a place where you can meet new people and interact with people you would not normally meet.💓

In addition, some collaboration cafes have spaces where you can freely exchange random goods and benefits, and even in these places, fans can have a great time talking about their favorites.🌼

In addition, you may form important relationships, such as following each other on SNS or attending events and live performances together.🎀

One of the charms of collaboration cafes is that the fan community can further expand through the experience at collaboration cafes.🎉

Increased recognition of Oshi

Did you know that the more excited the fans are at the collaboration cafe, the more it becomes a promotion?🎀

The collaboration cafe has many photogenic spots and menus!

If fans upload and spread information about the collaboration cafe on SNS, it will catch the eye of more people and make it easier to get people who are not familiar with the work or its recommendations to become interested.✊✨

One of the charms of collaboration cafes is that by having fans enjoy themselves, the popularity of their favorites increases.♬

Investigate the actual situation of collaboration cafes! I went to “&TEAM CAFE ~SWEET DREAMS~”!

Source

So far,We have answered the question "What exactly is a collaboration cafe?"📢

However, ``You won't know for sure unless you actually go there.''😢There is also a part that says...👀？

So, this time I would like to introduce what happened when I actually went to a "collaboration cafe".🎀

The event I will report on this time was held from December 2023 to February 2024.「&TEAM CAFE～SWEET DREAMS～”Here it is🧸🌙

LUNÉ (&TEAM's fan name)BirthdayWe will deliver a collaboration cafe report by JAPAN staff.✊✨

What is the collaboration cafe “&TEAM CAFE~SWEET DREAMS~”?

Source

Collaboration cafe “&TEAM CAFE ~SWEET DREAMS~” is a collaboration cafe held in two locations in Tokyo and Osaka from December 2023 to February 2024.☕

It was held on an 80-minute rotation system.✨

“&TEAM CAFE ~SWEET DREAMS~” is the first collaboration cafe since &TEAM debuted.🍩

The theme of this collaboration cafe is “SWEET DREAMS”🦄 🌈

In keeping with the cute theme,The interior is based on pastel colors,Cute and refreshing concept costumes, goods, and original menus.It was prepared🫶

This is a concept that I love, and my mood was high from the moment the collaboration cafe was announced.👼！

Personally, it was the winning concept for Harua-kun, the ``cute genius''.😭🤍

We bring you photos of the inside of “&TEAM CAFE ~SWEET DREAMS~”!

From here, we will deliver a report from the day, focusing on the inside of "&TEAM CAFE ~SWEET DREAMS~"💓

I visited the Tokyo venue “BOX cafe&space Harajuku Alta store”😍

This time, I went undercover alone.😎💓 

There were other people visiting alone, so don't worry if you're wondering, "Is it okay to go to a collaboration cafe alone?"✊✨

Let's relax and immerse yourself in the world of Oshi.🌷

As you walk towards the venue, you will be greeted by &TEAM posters from outside the store.👏

If there are posters and information outside the store, it will be very easy to understand where the collaboration cafe is being held.♪

When you step into the store, a large panel of 9 people will catch your eye.💓

The combination of the members and the pastel pink world was so great that I was so happy...! !

“Harua really fits the concept so well that she is already a resident of the collaboration cafe~🧸”

“Wuiju-kun’s fluffy and fluffy look is so cute~”

“Nico doesn’t have a lot of pink area... Increase it more~🥺🙏」

I took my seat while thinking about such things.🌷(lol)

On the partition of the central counter seats, there are illustrations drawn by the members with balloon motifs.🎈

The table also had the logo of this collaboration cafe on it.🌙☁

The walls of the store are lined with large personal panels of members.📸

This seemed to be the main decoration.👀

The panels of members who actually visited the collaboration cafe included handwritten messages.💕

Another wall is also decorated with personal photos.

Also, &TEAM's music video was playing on the monitor inside the store.🐺🔥

The interior of &TEAM CAFE ~SWEET DREAMS~ is surrounded by a cute atmosphere.🍭

Fans were seen everywhere taking commemorative photos with their favorite trading cards and Axta, and talking about their favorites with each other.😊🌼

In addition, the goods section attached to the cafe is also decorated.💕

Close-up photos of nine people were displayed on a large monitor.🌼

At this department, you can purchase original goods that are full of the concept of the collaboration cafe.🎀

By the way, this time I went to play after making a reservation in advance.🌟

Reservations can be made from the collaboration cafe's special website (currently closed).Advance reservation fee: 800 yen (tax included: 880 yen)is now needed✅

Reservation bonus is randomly distributed [CAFE original ticket card]✨

I received it when I entered the store and was shown to my seat.💌

Source: &TEAM CAFE special site (closed)

In the case of collaboration cafes that have an advance reservation system, there may not be any seats available on the day of your visit.⚡

If you are planning to go to a favorite collaboration cafe, it is a good idea to check whether you can make a reservation in advance⭐

What is the menu at “&TEAM CAFE ~SWEET DREAMS~”?

 At “&TEAM CAFE ~SWEET DREAMS~”,

Food and desserts tailored to the member's image and taste, drinks inspired by the collaboration cafe's theme "SWEET DREAMS"

has been provided 🥞

Here is the lineup💡

Source: &TEAM CAFE special site (closed)

From cute to chic, we have a unique menu that reflects the individuality of the members.🙌(lol)

Food menu ordering benefits include:[Message card from the same member as the selected menu]It was🎉

Source: &TEAM CAFE special site (closed)

“SWEET DRINK,” “DREAM SODA,” and “Hot Tea Latte” have Yumekawa designs that perfectly fit the concept of this collaboration cafe.🍹💕

Ordering benefits for the drink menu are randomly distributed.[Original coaster]It was🎉

I had the food menu ``pancakes'' and ``hot tea latte'' from my favorite Nicholas-kun.🍴💖

The food menu featured Nicholas' favorite strawberries and sausages🥰

One of the joys of collaboration cafes is that there are menus that only fans can relate to.♪

What about “&TEAM CAFE ~SWEET DREAMS~” goods?

Source

& TEAM's collaboration cafe has a merchandise section attached to the cafe🤍

Here is the lineup of original goods available only at the collaboration cafe.👇

All of the goods are fluffy and cute in pastel colors, matching the world view of this collaboration cafe.🎀

This is the perfect lineup to commemorate your visit to a collaboration cafe.👏

I also bought Akki, Aksuta, and postcards and went home 🧸🎀

It's very, very cute, and I'm getting more and more excited about it! !

Summary

This time, we conducted a thorough investigation into "collaboration cafes," which have been gaining popularity due to the Oshikatsu boom in recent years.✌💗

Collaboration Cafe is an incredibly happy space where you can immerse yourself in the world of your favorite Oshi.🙏💕

A major appeal of collaboration cafes is that they generously provide special content that can only be enjoyed on the spot.👏

Another unexpected effect of collaboration cafes is that when fans share the collaboration cafes on SNS, the charm of Oshi becomes more visible to non-fans.🎀

When you go to a collaboration cafe with your favorite, why not proactively spread the word and spread the word about your favorite?❣

Also, the "&TEAM CAFE ~SWEET DREAMS~" that I visited this time is a collaboration cafe sponsored by artists, but recently collaboration cafes sponsored by fans have also appeared.🎉

You can't take your eyes off the collaboration cafe that is developing while changing its style.👀

Please come and visit the Oshi collaboration cafe when it is held and enjoy the world of Oshi.🌷

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