What is a flower event? Explanation of costs, examples, methods, and permissions! [Popular advertisements that are popular in Korea (Birthday/support advertisement)]
What is a flower event?A new style of Oshi advertising® that uses flower shops in the city as the venue to celebrate Oshi with floral decorations (BirthdayAdvertisement/support advertisement)It means.
It is gaining popularity mainly in South Korea, and the number of fans who practice it is increasing in Japan as well.👏
“What exactly are the flower events that are trending right now?”
“What is the difference from stand flowers (flasta)?”
For those who have such questions, this time
From the basics of flower events, costs and prices,BirthdayExamples supported by JAPAN, how to hold a flower event, and the process of applying for permission.
I will explain it clearly.
Also, weBirthdayJAPAN is Oshi Advertising® (Birthday/ Support advertising) is an advertising agency that specializes in📢
After reading this article,I would also like to run an Oshi no Oshi advertisement®!」「I'm curious about Oshii Ads®!” If you think that, please feel free toBirthdayPlease contact JAPAN official LINE!
“I want to run Oshii Advertising®, but I don’t know where to start…”“What kind of media should I use to advertise?”If you are worried about this, please click here.Manual material listPlease also check out✨
In addition, Oshi Advertising® (Birthday/Support Advertisement) case page can now be searched by medium, genre, and artist!
It is being updated from time to time, so please check it out.✅
Table of contents
What is a flower event?
Flower events are promoted by flower shops (Birthday/ support advertisement)
What is a flower event (flower shop event)?A promotional advertisement held at a flower shop (Birthday/ support advertisement).
In South Korea, push advertising (Birthday/ support advertisement)Birthdaycafes (capho events), etc.A style where fans take the lead in planning events and supporting their favorites.is widely popular.
A similar style has spread in Japan, gaining popularity among fans of various genres.
Fans go to see advertisements together,BirthdayMany of you may have enjoyed going to a cafe.👀
Meanwhile, what has been attracting attention in recent years is"Flower event"It is.
The store is decorated with Oshi's visuals, and you can receive Oshi's original goods along with the flowers.BirthdayThe feature is that you can enjoy it in a different way than at a cafe.✨
Celebrating your loved one's anniversary by buying flowers in a romantic setting is a special way to support your loved one that will leave a lasting impression.♪
Recently,BirthdayThe number of fans who are holding flower events instead of cafes is increasing.🎀
Differences from stand flowers (flasta)
Set up flower arrangements at the venue"Stand Flower (Frasta)"Sending flowers to Mooshi is a classic way to show support.
On the other hand, there are differences between flower events and flower stands (frasta) in how they are celebrated and how fans enjoy them.
The biggest difference is whether fans can have the experience of leaving flowers and special benefits in their hands.It is!
| flower event | Frasta (stand flower) | |
| Main installation/held locations | flower shop | Live event venue |
| fan experience | ・Visit a flower shop decorated with Oshi and receive flowers and benefits | ・Look at the recommended flower arrangement and take a photo |
| whereabouts of flowers | Free distribution or purchase for fans to take home on a first-come, first-served basis | Generally, flowers are collected by the florist after the performance. |
| General event period | Several days including anniversary | Live event period |
Frastas are often displayed at live venues to coincide with the performance schedule, giving it a special feel that can only be seen by those who visit the venue on the day of the event.
On the other hand,Flower events are often held over several days, including anniversaries, so anyone can visit the store at their convenience.is attractive✨
In addition, photos of Frasta are often taken and posted on SNS,The flower event is an "experience-based" event where fans who visit the store can hold flowers in their hands and take photos.💐
Therefore, each fan who participates naturally becomes a sender, making it easy for posts on SNS to spread.📱
Recommended occasions for flower events | birthdays, anniversaries, etc.
Favorite advertisement (Birthday/Support Advertisements) ``Flower Event'' can be used in a variety of situations.♪
The following timings are particularly recommended:🌸
- 🎂My favorite birthday｜Celebrate this once-a-year special day with flowers! Classic and most popular scene
- 🎊Debut anniversary/anniversary｜This is also a classic scene! Enjoy the celebration while looking back on the history that we have made together with our fans.
- 🎤Comeback/new song release｜Delivering support in conjunction with the resumption of activities and the release of a new album
- 🏆Celebration of awards and record achievements｜Celebrate together with your favorite achievements, such as winning a grand prize or achieving a record number of views.
- 🎬Performance period for dramas, movies, and plays｜Fans cheer with special flowers tailored to the work they are performing in
Of course birthdayFlower events are also perfect for when something makes you happy, such as the anniversary of your debut or the timing of your comeback.It is!
It will be a special place to promote and share the big celebration with everyone🥰
Flower event costs and prices
“How much does a flower event cost?”There are many people who are concerned about this.
The cost and market price of a flower event varies depending on the content, scale, and services requested.
- 📍Held in Japan:From 70,000 yen
- 📍Held in Korea:From 80,000 yen
will be a guideline💡
BirthdayIn JAPAN,A set plan for flower events that can be held in Japan and South Korea.are available💐
BirthdayWhen holding a flower event with support from JAPAN, the estimated costs are as follows:👇
| Venue | set | Cost (excluding tax) |
| Japan | A set | ¥71,070〜 |
| B set | ¥96,820〜 | |
| Korea | A set | ¥86,520〜 |
| B set | ¥117,420〜 |
In addition, the set contents includeFlowers, trading cards, stickers, flower shop arrangements, design production, and announcement flyers are commonly included.。
| Set contents | A set |
B set |
| number of flowers |
30 pieces
*Only color can be selected |
50 pieces
*You can choose both color and flower type. |
| Trading card |
1 type x 100 sheets = 100 sheets
|
2 types x 100 sheets = 200 sheets
|
| sticker |
1 type x 100 = 100 pieces
|
2 types x 100 sheets = 200 sheets
|
| arranging a florist |
1 store
|
1 store
|
| design production | ◯ | ◯ |
| Creating an announcement flyer | ◯ | ◯ |
BirthdayFor more information about JAPAN's "Flower Event Set", please check the product page below.♪
Case studies of flower events
From here,BirthdayIntroducing examples of "flower events" that JAPAN actually supported!
The following is an example of a flower event held in Japan, but we also support flower events in South Korea.✨
Please use it as a reference while imagining the actual atmosphere and content.🌟
[Japan] ENHYPEN Jungwon (February 2025)
- 📅Period: February 9th to 11th, 2025
- 📍Location: Season Hearts Takadanobaba store (3-17-8 Takada, Toshima-ku, Tokyo)
- 📦Medium: Flower event set A
[Japan] MYERA Aguri (February 2025)
- 📅Period: February 11th to 13th, 2025
- 📍Location: Season Hearts Kudanshita store (1-6-7 Kudankita, Chiyoda-ku, Tokyo)
- 📦Medium: Flower event set A
How to hold a flower event and apply for permission? ｜Flow from preparation to the day
For those who want to hold a flower event, but where should I start?BirthdayFlow from preparation to the day of requesting JAPANI would like to introduce you to💐
In addition, until the event dateThe regular plan is over 1 and a half months, the express plan is over 1 monthPlease consult with us at your earliest convenience.✨
Flow until submission
STEP 1
LINE inquiry
Please check the delivery date and details on our official LINE.
STEP 2
form input
To place an order, please fill out the required information in the application form.
STEP 3
payment
Payment will be made on the product page.
STEP 4
design production
We will create a design according to the customer's request.
If you are creating your own design, please follow the specified template.
If you are creating your own design, please follow the specified template.
STEP 5
Submit to printing company
We will submit it to the printing company.
Please note that design changes cannot be made after submission.
Please note that design changes cannot be made after submission.
STEP 6
Delivery
The item will be delivered to the specified address by the delivery date.
How to apply for permission
If you wish to hold a flower event, you will need to apply for permission from your agency.
To apply for permission,Email, DM, inquiry form, etc. to the agency to which the advertisement target belongs.It will be done from
For publication permission"Permission application form" and "Permission certificate"There are two types involved, and the required documents differ depending on the affiliation of the Oshi.
| The advertised person is affiliated with a Japan office/active in Japan. | The person targeted for advertising is affiliated with an overseas office/active overseas. | |
| Permission application form | Required ◎ | Required ◎ |
| permission certificate | Required ◎ *May not be necessary if your office has guidelines. |
Unnecessary ✕ |
*The conditions are the same regardless of the venue (Japan or South Korea).
- 📄Permission application form: A document requesting the agency that they would like to place an advertisement like this. Submit by email/DM
- 📨permission certificate:A document proving that permission has been obtained from the office. Screenshots of emails and DMs are also OK.
In the explanatory article below, we introduce specific details about license application forms and license certificates, as well as templates for license application forms.💌
Please feel free to use it as a reference.♪
Also, if you are unsure about applying for permission,BirthdayJAPAN permission application agency service (Agency fee 10,000 yen + tax)Please take advantage of😊
Flower event/advertisement (Birthday/Support Ads) to support your cause!
As introduced so far, flower events are push advertisements (Birthday/ support advertisement).
To give you a brief introduction, push advertising (Birthday/support advertisement) isAdvertisements for fans to support their favoritesIt is!
Here, such recommended advertisement (Birthday/ support advertisement) will be introduced in detail.
Favorite advertisement (Birthday/Support Advertisement) What is it?
Favorite advertisement (Birthday/Support Advertisement) is, as the name suggests,"Advertisement for fans to support their favorites"It means.
It is one of the Oshikatsu culture that started in Korea.BirthdayAlso called advertising or support advertising.
He is a familiar presence to K-Pop fans and fans of audition programs.
「I want to support the push!」「I want to celebrate my favorite birthday or anniversary!Fans from all over the world with this idea are voluntarily placing advertisements for non-commercial purposes.
Also, recommended advertisements (Birthday/Support Advertisement) has the advantage of not only ``conveying our feelings to our supporters'' but also ``allowing us to advertise our support to a variety of people!!''
If you are thinking, "I would like to run an endorsement ad too!", please feel free to contact us.🌟
Also,BirthdayOn the JAPAN site, there are recommended advertisements (Birthday/Support Ads) can now be easily searched for by keyword search or narrowed search.🔍
“Where is everyone advertising their recommendations?”
“What does this medium actually look like?”
“What kind of design are you celebrating with?”
You can check all the points you are interested in at once.BirthdayThis is JAPAN's "Oshi advertising case study introduction" page.
A variety of recommended advertisements for idols, artists, actors, YouTubers, etc. regardless of genre (Birthday/Support Advertisement) Case studies are now being posted!
Actual advertisements posted (Birthday/Support Advertisement) While looking at the photos and information,"There's a place like this!" "This design is wonderful!"Please use this as a reference for ideas.
In addition, the latest recommended advertisement (Birthday/Support Advertisement)・If you want to know about the promotion information as soon as possible,BirthdayWe also recommend following JAPAN Official X!
New articles and recommended advertisements (BirthdayWe deliver useful information such as announcements of support advertisements.♪
Make it come true with your friends with “Oshikura Fan”! Dream promotion advertisement (Birthday/support advertisement) project
"I'd like to run a promotional ad, but I'm worried about the cost and it seems like a lot of preparation..."I'm sure there are people who are worried about this.
What I would like to introduce to such people is “Oshikura fan”.
What is Oshikurafan?
「An individual launches a project, people who agree with the project pool their support funds, and advertising (Birthday/Support advertising) services that realize」
That's it!
A major benefit is that by pooling support funds among people who agree with the project, it is possible to issue large-scale advertisements that would be difficult to do alone.
We work with planners to support everything from project launch to advertising arrangements, payment management, and delivery management.♪
So far, club fans such as "G-DRAGON", professional e-sports team "REJECT", and VTuber "Mashiro Nagino" have achieved the target amount and advertisements have been implemented!
Also, “I want to advertise, but I don't have time to prepare or plan...!If you are feeling frustrated, don't worry!
Even if you are such a person, by becoming a "supporter" of Oshi Club fans, you can receive Oshi advertising (Birthday/ support advertisement).
This is one of Oshikura fans' major strengths.
For those who support the project, we will provide return items made with a portion of the support funds.♪
In the unlikely event that the target amount is not reached, there will be no fees and a full refund will be given to supporters, so don't worry.
If you have any concerns about Oshikura fans, please feel free to contact us as we offer free chat and phone consultations on the official LINE!
「I want to know more about Oshikura fans!”, please take a look here!
We will introduce in detail the types of advertisements that can be placed on Oshikura Fan and the process to achieve them.♪
Frequently asked questions about flower events
What exactly is the Oshi Ad Flower Event?
A flower event is an advertisement held at a flower shop (Birthday/ support advertisement). The store is decorated with Oshi's visuals, and you can receive Oshi's original goods along with the flowers.BirthdayThe feature is that you can enjoy it in a different way than at a cafe.
What is the difference between a flower event and a flower stand?
The biggest difference is whether fans can keep flowers and special gifts. The flower event will be held at a flower shop for several days, and fans who visit the store can receive flowers and special gifts to take home. Frastas, on the other hand, are flower arrangements that are placed at live event venues and are generally collected by florists after the performance. Another characteristic of flower events is that it is easy for visitors to pick up flowers and post them on social media, which naturally spreads the word.
Please tell me the procedure for holding a flower event.
BirthdayWhen requesting from JAPAN, the process is as follows: ① Inquiry on LINE → ② Fill out the form → ③ Payment → ④ Design production → ⑤ Submit the manuscript to the printing company → ⑥ Delivery. Please feel free to contact us via LINE first.
Do I need to apply for permission for a flower event?
If you wish to hold a flower event, you will need to apply for permission from your agency. If the advertiser belongs to a Japanese office or is active in Japan, both a permission application and a permission certificate are required; if the advertiser is affiliated with an overseas office or active overseas, only the permission application is required (the conditions are the same whether the event is held in Japan or South Korea).
Summary
This time, the recommended advertisement (BirthdayWe introduced "Flower Event", one of the advertisements/support advertisements!
"Flower events" are increasingly being held in place of Capho events.💐
Unlike flower stands (Furasta), the big appeal is that fans can experience it themselves by picking up the flowers, taking photos that look great, and having fun.
This is the perfect way to support people who want to celebrate in a slightly special way or want to have a memorable event.🌷
There are some parts that make you feel anxious, such as costs, schedules, and permission applications, but if you know the process in advance, you can proceed smoothly.
If you want to try it yourself or want to know more, pleaseBirthdayPlease contact JAPAN.♪
Please feel free to contact us by adding friends on official LINE.🌸
BirthdayLeave it to JAPAN!
Read this article
“I also recommend advertising® (BirthdayI want to run an advertisement/support advertisement! ”
Isn't there a lot of people who thought so?✨
On the other hand, some people may feel that ``But Oshii Advertising® seems difficult...'' or ``I'm worried about the procedure...''
In such a case, pleaseBirthdayPlease contact JAPAN!
BirthdayIf you register with JAPAN's official LINE, your questions about Oshii Advertising® will be answered immediately by the auto-response chat!
Additionally, you can chat with our staff or consult over the phone, so even first-time users can use our service with confidence.📞
Consultation about Oshi Advertising® → media arrangement → design production → post-posting report can all be completed with just LINE, so feel free to add us as a friend!
★BirthdayJAPAN SNS information★
BirthdayJAPAN delivers the latest information on "X (formerly Twitter)," "Instagram," "TikTok," and "YouTube."♪
In addition to information about Oshii Ads®, we also constantly send out trends related to actors, idols, VTubers, YouTubers, athletes, and information on advantageous campaigns.📱✨
Please follow us and check the latest information.
X (@birthday_ad_jp)
「BirthdayI want to check the information about JAPAN as soon as possible! ”, please follow X (old Twitter)!
In X,
- Announcement of ongoing promotions
- Publication of Oshi Advertising® example photos and videos
- Distribution of blog articles about actors, idols, VTubers, YouTubers, and athletes
- Notice of advantageous campaigns
etc.,BirthdayWe deliver the latest information on JAPAN as soon as possible.
#advertisement If you give it out #BirthdayJAPAN🤗💖
— BirthdayJAPAN (@birthday_ad_jp) September 12, 2025
Dedicated personnel such as idols, actors, YouTubers, VTubers, e-sports players, etc. will help you spread the word!
Acceptance rate 95%! Started acting on behalf of companies to apply for permission.📷✨
Also open on Saturdays, Sundays, and holidays! We will respond to your LINE inquiry within 1 business day.♪
BirthdayClick here for JAPAN's past achievements🔽… pic.twitter.com/I7uAhioBdp
Instagram (@birthday.ad.jp)
On Instagram, we are introducing examples of Oshii Advertising® that have been implemented!
For those who are thinking, ``I want to try it myself,'' there are many posts that will surely be helpful!
If you save posts that interest you, you can conveniently refer back to them at any time.
Please follow us and use it for your daily promotion.
TikTok (@birthday.ad.jp)
If you want to see examples of Oshii Ads® in your free time, we recommend following us on TikTok!
You can view it in your spare time, such as while getting ready in the morning or commuting to work.♪
@birthday.ad.jp 🤍Our customer's #favorite advertisement certification shot📸🤍 #SKE48 #Makiko Saito uploaded a photo with #support advertisement😊💕 Source: https://x.com/saitomakiko_628/status/1876490520002011527
♬ Original song - BirthdayJAPAN
YouTube (@birthday_ad_jp)
Oshii Ad® examples are also being distributed on YouTube!
Please watch the short video to see the advertisements that interest you.
![[Latest 2026] What is a self-produced idol? Summary of “independently produced idols” who handle music and choreography in K-POP](http://en.birthdayadjp.shop/cdn/shop/articles/2_1_43d9192e-1904-4f0b-b7c8-7961da78d0be_400x.png?v=1776258626)
![What is Korean “limousine service”? Host Lee Moo-jin & list of gorgeous guests/Summary of divine performances [Latest April 2026]](http://en.birthdayadjp.shop/cdn/shop/articles/4_3433b144-013b-42df-9d1d-9a8079801605_400x.png?v=1776258349)
![When does “Japanese New World” start? Thorough explanation of trainee list, voting/viewing method [Latest April 2026]](http://en.birthdayadjp.shop/cdn/shop/articles/1_1_6a248ae5-0648-4257-8250-6a21750f4b36_400x.png?v=1775779543)
![[2026 BTS Live] A complete guide to the world tour Japan performance schedule, venue, ticket price, and application method!](http://en.birthdayadjp.shop/cdn/shop/articles/2_1_d9a51c29-9167-416a-8bca-bdbf64a8ad47_400x.png?v=1774424020)
