[Transportation Advertisement (Station Advertisement)] A thorough explanation of how to place a VTuber's endorsement advertisement (birthday/support advertisement)! Introducing the process up to publication and examples

“I want to express my feelings to my favorite VTuber.💕」　“I want to congratulate VTuber on his birthday.💕」I think there are some people who feel the same way! ^^

One way to make that wish come true is toOshi Ad®︎ (Birthday/Support Ad)There is.

Oshi Ads®︎ (Birthday/Support Ads) is a culture that originated in Korea, and is an ad that fans place as advertisers themselves in order to support their "favorite" (idol, actor, artist, athlete, VTuber, anime character, etc.).

In this article, we will explain in an easy-to-understand manner how to place VTuber's endorsement advertisements (birthday/support advertisements) and the flow of advertising!

Our company is close to the feelings of fans who "want to support their favorites" and "want to convey their feelings," and has supported over 7,000 favorites (as of September 2026)!
*Total of advertising/crowdfunding support and creative production.

We also have materials summarizing permission applications, video production, preparation schedules, etc. for each medium so that even those who are new to Oshi Advertising®︎ (birthday/support advertising) can prepare with confidence.

You can download the materials for free below!

If you have any questions about Oshi Ads®︎ (Birthday/Support Ads), please feel free to contact us via LINE! ^^

Explaining how to put out VTuber endorsement advertisements (birthday/support advertisements)!

“I want to post a VTuber endorsement ad (birthday/supporting ad), but I don’t really know how.”💦” “Can I even post an ad (birthday/support ad) for my favorite VTuber?”💦” Some people may have questions like this.

Therefore, here we will explain in an easy-to-understand manner how to place a VTuber endorsement ad (birthday/support ad), the process to complete the ad, and things to keep in mind.📝

Check the application deadline using the "Deadline Schedule Calculator"!

If you request our company to place a VTuber endorsement advertisement (birthday/support advertisement),In principle, 1 and a half months in advance (2 months in advance is recommended if requesting design production/license application agency)We are asking for your application.

However, schedules and deadlines vary depending on the content of the request, so they will vary for each customer.

There, you can check the schedule and deadlines yourself."Deadline schedule calculation tool"We recommend that you check.

Furthermore,We may be able to accommodate you even if the calculated application deadline has passed.Please feel free to contact us on LINE for details.

Points to note when posting endorsement advertisements (birthday/support advertisements) for individual VTubers

The following points should be kept in mind when posting endorsement advertisements (birthday/support advertisements) for individual VTubers.

Step0. Apply for permission and obtain permission certificate

When placing a VTuber endorsement advertisement (birthday/support advertisement),Permission applicationandpermission certificateYou need to get it!

If you neglect this step, you will be placing promotional ads (birthday/support ads) without the person's permission.Please be careful as it may unexpectedly violate the law and lead to major trouble.。

What are permission application forms and permission certificates?

As a document to certify permission to publish push advertisements (birthday/support advertisements),Permission application formandpermission certificateThere is.

They are different, so make sure you understand the differences between the two.

In addition, a screenshot of the email from the office is also acceptable as the permission certificate.✨

If you are not confident in applying for a license yourself, we recommend our license application agency service.📝

If there are derivative creation guidelines

Some VTubers are subject to derivative creation guidelines.

Derivative creation guidelines are rules and guidelines given by the rights holder of the original work to fans regarding derivative creation activities.

The derivative creation guidelines may include rules regarding endorsement advertisements (birthday/support advertisements).

If you're considering advertising, check the guidelines beforehand.

Although it cannot be generalized as the response differs depending on the VTuber,In many cases, implementation is possible by submitting a permission application and the prescribed page of the guidelines.

Step1. Payment/application

Please check the amount displayed on the screen and complete the payment process.👛

After making your payment, click on the application form link and an application form will appear on LINE. Fill it out and your application is complete!

Your application is now complete.✨

*At this point, advertising space has not been confirmed.

Step2. Group examination

Here, we will explain about group examinations.

Fill out the application form

Please fill out the application form at least one and a half months before the start of the advertisement.

If you would like to hire us, we will create an organization outline for you, so all you have to do is fill out the application form!

Creating an organization overview

Japan Transportation Advertising requires the submission of an organization profile (Excel data) and a permission certificate.

After submitting the above two items, the media company will conduct a group review.

In addition, if you request transportation advertising, we will create a group overview document for you! Our company creates the application form on your behalf based on the contents of the application form.📝

However, when applying for advertising, you must follow the rules in the organization profile. Please read and understand the following.

Step3. Inquiry about available slots after group screening approval

After your application and group screening is approved, we will inquire about available slots.

Furthermore,It is not possible to inquire about available slots before application and group screening.Therefore, we appreciate your understanding.

Step4. Apply to secure advertising space

Apply to secure advertising space.

Please note that it may not be possible to secure your desired slot depending on the station or time of year.

Step5. Creating the design and obtaining permission to use the design

Obtain permission to create the design and use the design.

Please note that you may not be able to use your desired design depending on the results of the review.

Design rules for transportation advertisements (station advertisements)

Rules for transportation advertisements differ depending on the railway.

You need to check the rules for each, consider the location, ad design, content you want to display in the ad, etc., and decide where to place your promotional ad (birthday/support ad).

If you would like to check the rules for each electric railway in detail, please check the following. We have summarized the rules for each railway in an easy-to-understand manner.

Who do you entrust with the design work?

You can also create the design of your favorite advertisement (birthday/support advertisement) by yourself ^^If you put your thoughts into making it for your oshi, your feelings will be conveyed to your oshi.💛💜

Also, if you create it yourself, it will be easier to convey the words to Oshi exactly as you want, and you can create a design that better suits the atmosphere of Oshi from a fan's perspective.📝✨

Another option is for a fan who is good at creating designs to be in charge of designing the fan's favorite advertisements (birthday/support advertisements) on behalf of the fan.

However, there may be some people who have thoughts such as, ``I've never done any design,'' ``I'm not good at drawing,'' or ``I want to create a professional-looking advertisement.''

At our company, we can also design and produce promotional advertisements (birthday/support advertisements) on your behalf.

Professional creators create designs according to the desired image.

The plan isCanva template DL plan、template arrangement plan、Fully customized planThere are three!

If you have difficulty preparing your own design, please contact us.💛

Step6. Submission and review of design data

If you have prepared your own design, please submit the design data. After submission, we will conduct a review.

Depending on the results of the review, we may ask you to modify the design.

Step7. Release (SNS announcement) review

When you decide to run an Oshi ad (birthday/support ad), you think, ``I'm going to run an ad, so I want my fellow fans to know about it!'' and ``I want my Oshi to know about it by announcing it on SNS in advance!''

However, since transportation advertisements are public places, depending on the publisher's policy,It is not permitted to announce the specific location of the advertisement (train name, station name, building name, etc.) before posting the advertisement.

If you want to make an announcement on SNS after the advertisement has started posting, you will need to have the content of the post (text and images) reviewed by the publisher 10 business days before the advertisement is posted!

*The schedule may be moved forward around major holidays (GW, year-end and New Year holidays, etc.). Please check with the person in charge.

If you wish to release, please download and submit the release application form for each electric railway.

It's a good idea to check the rules for release review in advance ^^

Step8. Start announcing and advertising on SNS!

Once the release review has been successfully completed, let's announce the push advertisement (birthday/support advertisement) and let as many fans know about it!

However, there are rules for advance notice! Even if the release review is successfully completed, advance notice is not allowed!After 14:00 on the posting start datePlease release from.

If you have a spot where many fans gather on a specific day, such as a station near a live venue, you can make it a fan spot by making an announcement.🎵🎤

Please follow the rules when making announcements, and take photos in front of the fan advertisements (birthday/support advertisements) and post them on SNS as a memorable moment from the live performance! ^^

Introducing examples of VTuber's favorite advertisements (birthday/support advertisements)!

Here, we will introduce an example of a VTuber's endorsement advertisement (birthday/support advertisement).

Case study: [Tokyu Shibuya Station] Melina Fox Sakura

To celebrate the release of Merna Kitsune Sakura's original song, an advertisement (birthday/support advertisement) was posted on the Toyoko Line of Tokyu Shibuya Station!

A cute advertisement that conveys Kitsune Sakura's cute and endearing atmosphere.

The gradation of pink and blue is very beautiful and stylish.

[Meruna Kitsune Sakura] Tokyu Shibuya Station B0 poster advertisement example of recommended advertisement

Case study: [JR Tokyo Station] Bratt players Izuru & Aster Leda

An advertisement (birthday/support advertisement) celebrating the appearance of Bratt performers Izuru and Aster Leda at EXPO2025 was posted at JR Tokyo Station.

An advertisement with a chic design based on blue and black.

The star mark is one point and it looks cute.

[Bratt Players Izuru & Aster Leda] JR Tokyo Station B0 poster recommended advertisement example

Case study: [JR Shinjuku Station] Cosplayer & VTuber Sekaihiyo

A promotional advertisement (birthday/support advertisement) celebrating Sekai Hiyo-san's birthday was posted at JR Shinjuku Station.

It has a cute design based on light blue.

The cute bear brings out the cuteness of both of you.

[Cosplayer & VTuber World Hiyo] JR Shinjuku Station B1 Poster Advertisement Case study

Frequently asked questions about VTuber's endorsement advertisements (birthday/support advertisements)

We have compiled frequently asked questions regarding VTuber's endorsement advertisements (birthday/support advertisements).