Jan 13, 2023

[Must-read article for beginners to favourite ads] First timeBirthday/Support ads. A summary of frequently asked questions!

Recently, one of the most talked about "Oshikatsu" is "Oshi Advertising®" (BirthdayAdvertisement/support advertisement)”!

This is a culture of support that originated in Korea, but recently many idols, actors, and YouTubers' "favorite advertisements" have been aired in Japan as well (^○^)

However, even if you want to try advertising on your own,

"Where should I start...?"

“How does the work proceed?”

You probably have many concerns and questions.

Therefore, this time, for those who are planning to run Oshii Ads for the first time, we will introduce the process to run Oshii Ads and frequently asked questions.♪

Our company has over 3,000 recommended advertisements in total.®We have a track record of supporting many fans, and have helped many fans realize their desire to support them.😊

Ads that can be searched by medium, genre, and artist®The case study page is being updated from time to time, so please check it out.✅

See Oshii advertising examples

We have compiled a detailed list of preparation schedules and methods for applying for permission so that you can proceed from planning to advertising with peace of mind."Complete manual of push advertising"Also available💡

Please check it out as well.😊

recommended advertisement®If you have any questions, please feel free to contact us via LINE.📲

Table of contents

Favorite advertisement (BirthdayWhat is advertisement/support advertisement)?
Favorite advertisement (BirthdayWhat is the process for issuing advertisements/support advertisements?
Thorough answers to frequently asked questions by medium!

Japanese street vision
japan transportation advertising
korean advertising
LED ad track
times square
SNS advertising
Capho event

About data submission
Safe even for beginners! Oshikura fan Oshi advertising (BirthdayHow do I place an advertisement/support advertisement?
Summary

Favorite advertisement (BirthdayWhat is advertisement/support advertisement)?

What is push advertising?Advertisement for fans to support their favoritesThat's it!

For those who are hearing this for the first time, you may be a little confused and wonder, ``Are the fans...? Advertising their favorites...?''

Favorite advertisement (Birthday/Support Advertisement) is a unique support culture that originated in Korea, and has recently spread to Japan and other countries!

People who want to support their favorites or celebrate birthdays or anniversaries place advertisements in various places, including city visions and station premises.😘

The recommended genres are wide-ranging, including idols, artists, YouTubers, and VTubers.💡🙄

Why not try your hand at making a memorable Oshikatsu campaign with Oshi advertising by referring to the characteristics and cost prices of each advertising medium?🙌😋

🔽For those who want to know more about Oshii advertising🔽

🔗[Must-see for beginners] Explaining recommended advertising from the beginning!Birthday/What is the meaning, type, and cost of support advertising?

Favorite advertisement (BirthdayWhat is the process for issuing advertisements/support advertisements?

From here, we will introduce the flow to placing an ad for those who want to place an Oshii ad for the first time.

If you are advertising for the first time,

「How will it be published?」「Where should I start?」「I wonder how long it will take?」

I'm sure you have many concerns and questions.

So, I will explain in detail how the process goes until placing an advertisement (^○^)

First of all, let's decide which advertising medium to use for advertising!

Please refer to the following advertising media that we handle.♪

Advertising media handled

If you are not sure which advertising medium is best for you, we also offer free phone and chat consultations on LINE.

If you can't decide on your own, please feel free to contact us ^_^

Next, once you have decided which advertising medium to air, Please apply for permission to place an advertisement from the agency of the person you are advertising in advance!

If you apply for permission in advance at the application stage, the subsequent process will be smoother.

Depending on the media, you may be required to submit a document (email screenshot, etc.) proving that you have obtained permission from your agency.

We have provided examples of email texts for applying for permission to your agency.herePlease refer to.

From here, we will explain the process after you have decided on your desired advertising medium and applied for permission!

Furthermore,Until one month before the advertisement start datePlease apply. (For Nippon Transportation Advertisements, one and a half months in advance）

Only the flow of transportation advertisements is different. Regarding the flowherePlease check⚠️

STEP 1

First of all, on LINE,whose” Do you want to air an ad?when」「Which advertising mediumPlease let us know via LINE chat if you would like to have it aired on ``!

We also offer free consultations, so please feel free to contact us with any questions or concerns you may have.♪

STEP 2

Payment

If there are no problems with the contents, please make the payment.
(Bank transfer)

STEP 3

Fill out the application form

Once you have decided on your desired medium, fill out the application form.

STEP 4

Confirmation contact

A person in charge will contact you via LINE to confirm.

STEP 5

Secure advertising space (1 day to 1 week)

We will secure your advertising space after confirming your payment. The time it takes to secure a copy varies depending on the medium, so please check with the person in charge for details.

STEP 6

Advertisement production

Design/video production.

About design/video production

STEP 7

Material examination

We will submit it to a media company and conduct a media review.

STEP 8

Advertisement start

Advertising will start on the specified date!

Thorough answers to frequently asked questions by medium!

Japanese street vision

Mori Calliope case study

From here, we will answer frequently asked questions when airing advertisements on Japan Street Vision.

Our company can broadcast advertisements on street visions all over the country.♪

Furthermore,Japanese street vision isIndividual advertising is also possible.It is!

We would love to support your favorite birthday or anniversary in Japan! If you think so, please refer to it before applying (^○^)

By when should I apply?: Broadcast start date1 month agoPlease apply by.
*In principle, the submission deadline is 14 business days before the broadcast start date.

When will we know the broadcast schedule?: 1-3 days before the broadcast, the media company will share it with your email address or we will notify you via LINE (excluding some media, sharing will basically be done via email).

Is it okay to give advance notice on SNS?: Rules for advance notice vary depending on the media, so please contact the person in charge for details. Please note that if advance notice is made in a media that prohibits advance notice, the broadcast may be cancelled. (Non-refundable)Please note that advertisers will not be able to make any announcements on the day of the broadcast.

Is it possible to take a video of the advertisement and send it to me?: Please check our website for information on whether it is possible to take broadcast photos for each vision.

Is there any place other than the recommended visions?: Yes, we have visions all over the country, so please contact us if you have a desired location or vision.

How will I pay?: Bank transfer, Paypal, and credit card payments are possible.

If I create a video myself, could you please check to see if it meets the upload specifications?: If you create a video yourself, please follow the submission specifications listed on our website. Before submitting the document to the publisher, a person in charge will check that the document conforms to the submission specifications, but if there are any corrections, the customer will be responsible for making the corrections.

When will the ad space be confirmed?: After completing the application form and payment, the person in charge will confirm with the media company that there is a vacant slot and then secure it.

Is it possible to use Oshi's songs in advertisements?: If you want to use a song by someone who is advertising, we generally recommend using a song that has not been registered with a copyright management organization. If you wish to use music that is registered with a copyright management organization, you mustJASRACDear Mr.NexToneYou will be required to apply for the use of the song and pay the usage fee to a copyright management organization such as . We do not provide application agency or support, so please do so at your own risk. (We are unable to answer questions regarding the application method, etc. Please contact the copyright management organization directly.)If your work is not registered with a copyright management organization, please apply to the relevant office.

japan transportation advertising

Next, we will answer some frequently asked questions about Japan Transportation Advertising.

Japanese transportation advertising refers to poster advertisements and digital signage mainly located inside stations!

The process for airing Japanese transportation advertisements is unique, and there are some differences from Japanese Street Vision and Korean advertisements, so please check here.

Also,In the case of Japan Transportation Advertisements, it is necessary to examine the organization being advertised and the design to be published.Until one and a half months before the advertisement start datePlease apply. (If you are applying for permission or requesting a design, we recommend applying at least two months in advance.)

Is it possible for individuals to place advertisements?: BasicallyGroup name onlyThe advertisement will be placed in .
If you are considering publishing as an individual, please contact us.

Is it necessary to submit a permission certificate from my agency?: yes. In the case of Nippon Station advertisements, it is necessary to submit a certificate of permission for advertising from the agency of the person to be advertised. (You can also use a screenshot of the email)

Is it possible to place an advertisement even if the target person is not affiliated with the agency?: Basically, you can only place advertisements if you are affiliated with an agency, but depending on the railway, you may be able to place advertisements even if you are not affiliated with an agency.

By when should I apply?: Ad start date1 month and a half agoPlease apply by. (Please contact us at least two months in advance as it may take longer than usual during Golden Week and New Year holidays.)

Please tell me the process to start advertising.: The flow to start advertising is as follows. (Please note that this is slightly different from the flow of Japanese street vision and Korean advertising.)

①Payment & application form filling (up to 1 month and a half in advance)
*If you would like us to handle the licensing application or design production for you, we recommend applying at least two months in advance.
②Group examination
・Group screening takes approximately 2 days to 1 week (excluding weekends and holidays).
③ Check available slots & secure slots
④ Design examination (up to 4 weeks) *Please submit both data for design examination and submission.
・Please be sure to confirm the design with the office. (If there are regulations, please proceed according to the regulations.)
⑤ Submission
⑥Release application (until 2 weeks in advance)
⑦Start advertising

Can I receive the poster after it has been published?: Posters will not be accepted. We can reprint and deliver it to our customers.

Is it possible to arrange advertisements for stations that are not listed on our website?: Yes, it is possible. We can arrange station advertisements throughout Japan, so please feel free to contact us.

How will I pay?: Bank transfer, Paypal, and credit card payments are possible.

Is it possible to give advance notice?: Please note that some locations are possible and some are not. If possible, it is necessary to confirm the text of the announcement with the media in advance, so pleaseearlyPlease contact us.

What is an advertising report?: For those who are unable to visit the site, we offer an option where we take photos of the site and send them to you.

I am unable to fill in the group overview form.: hereYou can fill it out using Google Spreadsheet.

Do the prices listed on our website include design production costs?: No, it's not included. If you would like us to create your design for you, an additional fee will be charged.

What costs are included in the prices listed on the site?: The prices listed on the site include advertising costs, printing costs, and agency fees.

Is it possible to use Oshi's songs in advertisements?: If you want to use a song by someone who is advertising, we generally recommend using a song that has not been registered with a copyright management organization. If you wish to use music that is registered with a copyright management organization, you mustJASRACDear Mr.NexToneYou will be required to apply for the use of the song and pay the usage fee to a copyright management organization such as . We do not provide application agency or support, so please do so at your own risk. (We are unable to answer questions regarding the application method, etc. Please contact the copyright management organization directly.)If your work is not registered with a copyright management organization, please apply to the relevant office.

korean advertising

Next, we will answer some frequently asked questions about Korean advertising.

Korean advertisements mainly include advertisements on Korean subways, bus shelters, advertisements at Incheon Airport, advertisements around HYBE, SM, JYP, YG offices, etc.

Recommended by K-POP idols! If that's the case, why not try putting out an advertisement near your favorite agency (^○^)

It might also increase the probability of getting a certification shot (a photo taken by the endorser with the advertisement). !♪

When can I reserve an advertisement?: Basically1 month before advertising startIt will be possible to secure more advertising space. Please note that cancellations are not possible once the slot has been secured. The bus shelter2 months agoReservations can be made from.

Is it okay to give advance notice on SNS?: yes. There is no problem in giving advance notice after submission is complete.

Is it possible to take a video of the advertisement and send it to me?: Once the advertisement has been published, our media staff will photograph the advertisement and send it to you. If the notice is posted over the weekend, it will be responded to at the beginning of the week.

Does it include design production costs?: No, the site does not include prices and design production is separate.here amount will be incurred.

How will I pay?: Bank transfer, Paypal, and credit card payments are possible.

Who should I send the completed data to?: If you create it yourself, the completed data will behere Please send it to. After sending, please let us know on LINE as well.

Is it possible to use Oshi's songs in advertisements?: If you want to use a song by someone who is advertising, we generally recommend using a song that has not been registered with a copyright management organization. If you wish to use music that is registered with a copyright management organization, you mustJASRACDear Mr.NexToneYou will be required to apply for the use of the song and pay the usage fee to a copyright management organization such as . We do not provide application agency or support, so please do so at your own risk. (We are unable to answer questions regarding the application method, etc. Please contact the copyright management organization directly.)If your work is not registered with a copyright management organization, please apply to the relevant office.

LED ad track

Next, we will answer some frequently asked questions about LED Adtrack.

LED Ad Truck is an advertising medium that displays advertisements on a large LED monitor installed on the bed of a 4t truck and drives through the city with a lot of foot traffic!

As of July 2025, it is possible to operate outside Tokyo, but compared to other advertising media, it has a great impact, so you can celebrate your favorite birthday in a big way.♪

When Oshi performs live, specifying a driving route around the live venue will definitely make it more exciting (^O^)

Can I stream videos?: Videos cannot be shown. It is possible to display still images or multiple still images by switching between them.

How many still images can I stream?: You can stream as many images as you want as long as the data capacity for each piece is less than 500MB. Still images can be switched at least every 60 seconds.

Is it possible to use Oshi's songs in advertisements?: If you want to use a song by someone who is advertising, we generally recommend using a song that has not been registered with a copyright management organization. If you wish to use music that is registered with a copyright management organization, you mustJASRACDear Mr.NexToneYou will be required to apply for the use of the song and pay the usage fee to a copyright management organization such as . We do not provide application agency or support, so please do so at your own risk. (We are unable to answer questions regarding the application method, etc. Please contact the copyright management organization directly.)If your work is not registered with a copyright management organization, please apply to the relevant office.

How many songs can I play?: You can stream as many videos as you want as long as each data capacity is 500MB or less.

Is it possible to stream separate left and right data to the sides of the track?: It is possible to stream different data simultaneously on the left and right sides.

How will I pay?: Bank transfer, Paypal, and credit card payments are possible.

Is it possible to specify a driving route?: You can freely specify the driving route. (Driving is prohibited in Tokyo due to ordinances.)

How many hours do you drive per day?: The driving time per day is11:00-22:00insideup to 9 hoursIt will be up to. (Includes 1 hour of travel and rest.)

times square

Here are answers to frequently asked questions about Times Square.

Times Square is New York's busiest intersection and is a famous tourist destination that is surrounded by electronic billboards!

You can also place promotional advertisements in New York Times Square (^○^)

This is a recommended medium for those who want to celebrate their favorite birthday in a grand manner ^^

If you place an ad in Times Square, the idol itself may actually pose for a verification shot...!

It's sure to become a hot topic♪

Is it possible to take a video of the advertisement and send it to me?: Once the advertisement has been published, our media staff will photograph the advertisement and send it to you.

How will I pay?: Bank transfer, Paypal, and credit card payments are possible.

Is it possible to arrange for other media other than those listed on the website for Times Square?: As of July 2025, only the media listed on the site can be arranged.

Can I know the broadcast time in advance?: Confirmation will be available on the day of broadcast.

What time does the broadcast start?: Broadcasting will start in local time. (It will not be aired in Japan time.)

Is it possible to use Oshi's songs in advertisements?: If you want to use a song by someone who is advertising, we generally recommend using a song that has not been registered with a copyright management organization. If you wish to use music that is registered with a copyright management organization, you mustJASRACDear Mr.NexToneYou will be required to apply for the use of the song and pay the usage fee to a copyright management organization such as . We do not provide application agency or support, so please do so at your own risk. (We are unable to answer questions regarding the application method, etc. Please contact the copyright management organization directly.)If your work is not registered with a copyright management organization, please apply to the relevant office.

SNS advertising

Next, we will answer some frequently asked questions regarding SNS advertising.

SNS advertisements are advertisements that can be mainly run on Instagram, Twitter, YouTube, and Kakao Talk!

With SNS advertising, you can send your message not only to Japan and South Korea, but also to all over the world, including Southeast Asia and the United States.

I want to spread the charm of Oshi around the world! Recommended for those who say (^O^)

Is it possible to distribute advertisements from a personal account?: Advertising can only be distributed from our account.

How will I pay?: Bank transfer, Paypal, and credit card payments are possible.

How many times should an Instagram story be viewed?: The 15,000 yen plan will be displayed about 50,000 times. (It will vary depending on the click rate.)

What does the gender section of the form say?: You can specify delivery only to women or only men in the settings.

Can advertisers always see their ads?: Ads are completely random, so just because you're an advertiser doesn't mean you'll always see them. In the case of X ads and Instagram Reel ads, if there is a reaction (like, etc.) from someone who sees the ad, we will be notified, so in that case, you can share the URL with the advertiser!

Does the advertising cost include design production costs?: This will be charged separately.here Please check.

Do I have to apply for permission even for SNS advertisements?: Permission applications are required for all advertising targets, regardless of whether they are overseas or in Japan. In addition, if the target audience is overseas, it can be implemented by simply applying.

Capho event

A cup holder event that has become one of our favorite activities recently, where we distribute original designed cup holders at cafes!

Capho events are now being held at cafes all over Japan.♪

Our company partners with cafes all over the country that can hold Capho events, and handles everything from arranging cafes to producing Capho events.

In addition, it is convenient when holding a cup holder event.capho event set” too!

Production of air holders/trading cards/stickers/mini banners/acrylic stands, etc., cafe arrangement, announcement flyers, event announcements

It's very convenient because it comes in a set.♪

We have three sets "A, B, and C" to suit the scale of your event, from small to medium-sized!

For more information on “Capho Event Set,”here Please take a look.

So this time, I will answer some frequently asked questions about Capho production/ordering and Capho event sets (^O^)

Can I divide the 500 air holders into 250 pieces and ship them to another location?: There are 500 pieces per box, so we cannot ship them separately in 250 pieces.

Is it possible to change the air holder to a cup type holder?: It cannot be changed to a cup-shaped holder.

How will I pay?: Bank transfer, Paypal, and credit card payments are possible.

Is it possible to increase/reduce the number of some products in the Capho event set?: Some of the numbers in one set cannot be changed.

Is it possible to order individual items such as trading cards and stickers?: We are unable to accept single orders for trading cards/stickers/mini banners/acrylic stands/cafe arrangements. Air holder production/design production/announcement flyer production can be ordered individually^^

Is it possible to make 1000 air holders into two different designs of 500 pieces each?: It's possible. However, the price will be 2 times the price when ordering 500 pieces.

Is it possible to order only 100 pieces?: no. Air holders are ordered in units of 500 pieces, and cup-shaped holders are ordered in units of 1000 pieces.

Is it possible for you to arrange the cafe on my behalf?: We will make reservations for our affiliated cafes only if you order the Capho Event Set!

Can you handle everything from arranging the cafe to communicating with others?: If you order the Capho Event Set, you can make a reservation at one of our affiliated cafes, but after that, event details will be communicated directly between the cafe and the customer. *The person in charge will inform you of the SNS accounts etc. to be used.

Could you just decorate the cafe for me?: We do not provide decoration services alone.

Do I have to apply for permission at a Kapho event?: It is also required for cup holder events. If the target audience is overseas, you can apply only by applying.

Can you ship a single cup holder to Korea?: Only Korean Capho event sets can be shipped to Korea.

Is it possible to order 100 individual cup holders?: For single cup holders, orders are limited to 500 air holders, and for paper cup types, orders are limited to 1000 pieces.

Is it possible to design the cup holder myself?: Of course, you can also create your own. However, our specifiedtemplatePlease download the template and check if it is possible to create it.

Is it possible to increase the number of Capho in the Capho event set?: The number of Capho in the event set is fixed and cannot be changed.

About data submission

All the effortIf you're going to run a promotional ad, you'd want as many fans as possible to see the cute, cool, and powerful video/design.♪

However, isn't it surprisingly difficult to edit videos using an app or PC if you are not used to it? ( ; ; )

Therefore, “I'm not good at creating videos/designs by myself...”, our creators will provide video/design production for you!

We will create a video/still image design according to the customer's desired finished image, so please feel free to contact us.♪

For information on prices and processes related to data submission, please refer toherePlease take a look at the detailed information.

Here we will answer frequently asked questions regarding data submission!

Are there any materials that can be used?: If your idol agency has regulations, please use materials that comply with the regulations. In the case of Korean idols, please use materials whose copyright belongs to the Korean agency, such as SNS photos and Korean songs that are made available for free by the agency.

Is it possible to receive an illustrator file of data created on your behalf?: Basically, we cannot provide AI data or PSD data. (It is possible to deliver the item if the layers are combined.)

How will I pay?: Bank transfer, Paypal, and credit card payments are possible.

Safe even for beginners! Oshikura fan Oshi advertising (BirthdayHow do I place an advertisement/support advertisement?

Among those who are placing a push advertisement for the first time,

「I'd like to put out a support advertisement, but I don't have the courage to do it on my own...」I think there are some people who say that.

Therefore, we recommend advertisingCrowdfunding (hereinafter referred to as “Oshikura Fan”)!

Oshikura fanhas launched a project to issue support advertisements for their favorite idols and YouTubers.

In my thoughtsIt is a service in which supporting advertisements are realized by people who support the cause and donate money to each other.♪

Oshikura Fan is characterized by many benefits even for those who are posting Oshi advertising for the first time.

The first feature isThis means that you can carry out large-scale support advertisements that cannot be carried out by individuals!

In fact, it costs hundreds of thousands to millions of dollars to run a large-scale advertisement, so it's difficult for individuals to raise funds...(;;)

However, if you use Kurafan, you can implement large-scale projects such as Times Square together with supporters who agree with your plans and ideas! !

The second isAnyone can plan and start a project for free, so anyone can start with confidence.♪ (If the project is completed, a portion of the support will be collected as a fee.)

Also, to get started, all you have to do is create a project using a template Google Doc created by our company that is easy to use even for first-time users (^O^)

The third one isThis means that we will provide comprehensive support for troublesome procedures such as deposit management, delivery management, and advertising arrangements!

Therefore, it is a service that you can use with confidence even if you are posting a recommendation advertisement for the first time.♪

For more information about Oshikura fans, please click here!

From here, I will explain the detailed flow of Oshikura Fan.

STEP 1

Launch a plan with our dedicated staff

First of all, let's launch a project with our dedicated staff on our LINE! If your plan is difficult, our staff will be happy to help.♪

STEP 2

Create a project page and collect donations with friends

Once you have decided on a plan, we created a template that anyone can easily use.You will create a project using Google Docs materials.

After that, we will use SNS etc. to recruit supporters for the project! Our company will also help you make your project a success by posting on SNS and writing feature articles (^O^)

STEP 3

Goal achieved!

If the support amount reaches the target, the project will be implemented.

STEP 4

Media arrangement

We will arrange your desired advertising media.

STEP 5

Production of broadcast materials

Create advertising data. Our creators will create it according to your request.♪

STEP 6

Submission to media company & material review

Once the data is complete, we will submit it to the media company and review the material.

STEP 7

★Advertisement start★

Advertising will start on the specified date!✨

STEP 8

return shipping

We will deliver returns to supporters!

Summary

Up until now, we have answered questions about the process of placing an ad and frequently asked questions for people who are putting out Oshii ads for the first time.What do you think?

I want to support my favorite! Even if you feel that way, actually advertising yourself in places like Japan and Korea can be both scary and courageous.

However, at our company, we would like to support you! In order to do our best to answer that feeling, we provide support so that you can place advertisements with peace of mind (^O^)

I would be happy if you could use this article as a reference and enjoy your life with peace of mind.♪