BirthdayWhat kind of company is JAPAN? Favorite advertisement (Birthday/Support Advertisement) Our hope is to deliver excitement and create connections.

Have you ever seen advertisements celebrating the birthdays of idols and artists on large screens around town or inside stations?🎂✨

These advertisements are ``Oshi Advertisements'' (Oshi Advertisements), which are placed by fans themselves with the desire to ``support their favorite Oshii'' and ``want to celebrate a special day with them.''Birthday/ support advertisement)”.

BirthdayJAPAN helps give form to the precious thoughts of these fans.💐

BirthdayJAPAN's Oshii advertising support record exceeds 7,000 (as of September 2026).
*Total of advertising/crowdfunding support and creative production.

Currently, Oshii Advertising® (BirthdayWe offer a variety of services that make oshikatsu more fun and more familiar, including support for placing support ads), crowdfunding, overseas advertising, design/video production, and corporate advertising.🌈

In this article:BirthdayWe would like to introduce you to how JAPAN started, what kind of thoughts we continue to provide, our current business, our staff, and what we are aiming for in the future!

Favorite advertisement (Birthday/Support Advertisement) If you have any questions or concerns, please feel free to contact us through the official LINE.💬✨

BirthdayWhat is JAPAN?

BirthdayJAPAN is operated by IW Co., Ltd.Birthday/support advertising) is a specialized advertising agency.

In December 2018, the recommended advertisement (Birthday/Support Ads) support business has started in earnest, and as of September 2026, support for Ooshi Ads has exceeded 7,000 cases.！
*Total of advertising/crowdfunding support and creative production.

We handle a variety of domestic and international advertising media, including street vision, transportation advertising at stations and trains, ad tracks, SNS advertising, and advertising around live venues.

In addition to arranging advertising media, we also provide comprehensive support from consultation at the planning stage, permission applications, design and video production, advertising review, and actual placement.

“Pushing advertisement (BirthdayI want to run a support ad), but where should I start? We work closely with people who say, ``We are giving form to their important thoughts.''💐

BirthdayJAPAN's aim is to make Oshi advertising as easy as possible for anyone who has a passion for Oshi.Birthday/ support advertising) to create an environment where people can take on the challenge.

And, push activities and push advertisements (Birthday/ Support advertising) to deliver a lot of excitement.✨

To that end, from the start of the service until now, we have listened to the voices of our fans and created various systems and support!

BirthdayMVVC advocated by JAPAN

BirthdayAt JAPAN, we advocate the future we want to realize through our services and business and the ideas we value to achieve this as "MVVC."

Favorite advertisement (Birthday/Supporting advertisements) is not the goal itself, but rather we want to provide an experience that can only be obtained through promotions and advertisements.

This feeling is expressed in four words.🍀

MISSION “Save humanity with Oshikatsu support”

Sometimes having someone to support you can be something you look forward to every day and a reason to work hard.

I'm sure many of you have had the experience of feeling ``I feel energized by a pusher'' or ``I can do my best tomorrow because I have a pusher.''

BirthdayJAPAN creates an environment where you can enjoy such activities more, and by supporting each person's feelings of "like" and "want to support",I want to increase the opportunities to spend each day positively.That's what I'm thinking!

VISION “Connect through push, connect with push”

Through pushing, you may meet people you didn't know before or connect with friends who share the same interests.

In addition, advertising that promotes your feelings of support (Birthday/Support Advertisement) By putting it in the form of a support advertisement, those feelings can reach the person who endorses it.💓

BirthdayJAPAN values these connections created through Oshikatsu,The future of “connecting through push, connecting with push”We are aiming for

VALUE “Pushing forward”

Celebrate your birthday, go to a live performance, enjoy your work, or watch recommended advertisements (Birthday/Support advertisements) or tell someone about the appeal of your support.

Everyone has their own way of enjoying themselves and expressing their feelings, but all of them are important forms of support.💐

BirthdayJAPAN isSupporting the people who support their pushI value it.

CONCEPT “Easy recommendation advertising for anyone”

Favorite advertisement (BirthdayEven if you are interested in advertising (Support Ads), you often feel anxious, wondering, ``Can I advertise as an individual?'', ``Where should I start?'', and ``How do I get permission from an agency?''.

BirthdayAt JAPAN, we are creating an environment where even first-time users can easily try their hand at advertising.

Favorite advertisement (Birthday/ Support advertising) Through specialized crowdfunding, etc., we can reduce costs and operational hurdles,Anyone can turn their desire to do push advertising into reality.We are aiming for

Business results (as of September 2026)

Media introduction results (as of August 2026)

BirthdayThe beginning of JAPAN

It all started with a consultation from a fan.

BirthdayJAPAN recommended advertisement (Birthday/Support Advertising) business was started after a consultation from a fan.💭

At the time of 2018, IW Co., Ltd. was involved in the inbound promotion business and had Korean staff within the company.

One day, the staff member asked me the following question.

"A friend of mine wants to run an advertisement on street vision in Tokyo to support his favorite idol. Could this company help?"

At that time, the culture of ``individuals placing advertisements solely to support their favorite idols'' was still almost unknown in Japan.

Because it was the first culture for us to experience,

"Do fans put up advertisements to support their favorites, rather than advertisements for companies?"

I remember being surprised.

However, as I listened to the details of the story, I learned that Ooshi advertising (BirthdayEven if we wanted to run support ads), we realized that there were many walls in front of our fans.

Therefore, IW Co., Ltd. stepped in and supported communication with media companies!

Successfully advertised on the streets of Tokyo (Birthday/Support Advertisement).

“Both those who support and those who are supported will be happy.”

We received great voices of joy from the fans who carried out the advertisement.✨

Here,BirthdayA realization that becomes the origin of JAPAN will be born.

Through live performances, music, and works, Oshi has given me a lot of energy and purpose in life.

You can return that "thank you" in the form of an advertisement.

Then, the person who promotes the advertisement will be happy to see it.

I felt the possibility of a culture that would be happy for both parties,From December 2018, push advertisement (BirthdayStarted a full-fledged business specializing in /support advertising)I did.

Why we value “connecting through push, connecting with push”

BirthdayOne of the keywords that JAPAN values is"Connection"It is.

Our representative also has the experience of having his life changed dramatically through encounters and connections with people.

When I was young and worried about my way of life, I moved to Australia and someone I met there said these words to me.

After that experience, I began to think deeply about myself, asking myself, ``What does it mean to be myself?'' My life changed dramatically as I gained more friends and started enjoying various things.

It was because of the encounters and connections I made with people in Australia that I was able to break out of my shell.

A chance encounter with someone creates new possibilities that were previously invisible.

The experience isBirthdayJAPAN's recommended advertisement (Birthday/ support advertising) business.

For example, fans who didn't know each other may meet each other after participating in a project to support the same fan.

As we plan advertisements together and support each other, we become good friends, and these encounters sometimes extend to our lives outside of Oshikatsu.

As I witnessed these encounters, I realized that the recommended advertisement (Birthday/Support Advertisement) is not just an advertisement, but I realized that it can create an opportunity for people to connect.

That is nowBirthdayJAPAN is advocating,VISION “Connect through push, connect with push”It is also connected to the word.

BirthdayWhat kind of people work at JAPAN?

Currently,BirthdayJAPAN has a variety of staff, and every day our customers' recommended advertisements (Birthday/ support advertising).

And,BirthdayThe staff working at JAPAN also have their own “favorites”.✨

Because we have our own supporters, we are able to sympathize with our customers' desire to support them and help them turn their precious thoughts into reality.That's what I think.

In the profiles and interviews of each staff member, we introduce the work they usually do as well as the activities they enjoy.

BirthdayPlease also take a look at the staff who support JAPAN.💐

We ourselves also “promote Oshikatsu”

BirthdayThe VALUE advocated by JAPAN is“I encourage pushing activities.”It is.

The genre of support and the way of support vary from person to person.

BirthdayAt JAPAN, we value each individual's feelings of "like" and "want to support".

Put your thoughts and feelings into words and designs, and turn them into advertisements around town.

Someone who sees it will respond.

Sometimes it even reaches the person in question.

In addition, people who like the same things can sometimes form new connections.

The very experience of giving form to your feelings for Oshi may be an opportunity to look forward to tomorrow.

We will continue to support such efforts with all our might.📣

Now,BirthdayWhat JAPAN can do

BirthdayJAPAN's business has gradually expanded from its initial support for street vision advertising.

Currently, the push advertisement (BirthdayWe offer a variety of services centered around support advertising.💁

Favorite advertisement (Birthday/Support Advertisement) placement support

BirthdayJAPAN handles a wide variety of media, including street visions, transportation advertisements at stations, trains, and buses, ad tracks, SNS advertisements, and advertisements around live venues!

From selecting advertising media, applying for permission from your agency, applying for media, design review, and actual advertisement placement, Oshi advertising (Birthday/Supporting Advertisements)✨

Also,BirthdayThe advertisements handled by JAPAN are not limited to Japan.

Favorite advertisement (Birthday/ Support advertising) We also support various advertising media from overseas, including South Korea, which has a thriving culture, as well as Taiwan, Hong Kong, the United States, France, and Thailand.

In terms of language, we can provide support in Japanese, Korean, English, and Chinese.🗣️

We also support projects such as ``wanting to deliver to fans overseas'' and ``wanting to advertise locally in conjunction with overseas performances.''

My first push advertisement (Birthday/Support Advertisement), please check out this list of media manual materials!

Favorite advertisement (Birthday/ Support advertisement) Specialized crowdfunding service “Oshikura Fan”

BirthdayAs JAPAN continues its business, I have come to think that

“Is there a way for anyone to achieve the promotional advertising they want?”

That's what it means.

The size of the fan base or financial strength has nothing to do with wanting to support your favorite.

It may be difficult to do it alone, but if fans with the same feelings can work together, more people will be able to see the recommended advertising (Birthday/Support Advertisement) You should be able to take on the challenge!

What was born from this idea was Oshii Advertising (Birthday/ Support advertising) is a crowdfunding service specializing in💰

With ``Oshikura Fan,'' you can realize advertisements while sharing costs with fellow fans.

Another feature of our service is that we can collectively support tasks that would be burdensome for individuals to handle, such as support fund management, personal information management, advertising arrangements, income and expenditure reporting, etc.😊

“#Oshi Messe®” sends messages of support to Oshi

BirthdayJAPAN allows you to send messages of support as gifts to your favorite artists.“#Oshimesse®”We are also expanding💌

Messages sent by fans will be displayed on digital signage installed in the dressing room of the performance venue, and will be delivered to the members themselves as a digital book after the performance.

Say things like "Thank you for everything" and "We'll continue to support you" during concerts and events.You can express your feelings towards Oshi in words.This is a feature of #Oshimesse®.

Furthermore, most of the profits earned from #Oshimesse® are returned to the artists, so they can not only convey their feelings through messages, but alsoDirect support for Oshi's activitiesIt also leads to

Favorite advertisement (Birthday/Support Advertisement) This is a service that allows fans to express their feelings of ``I want to support you'' and ``I want to express my gratitude'' in a different way.

Oshii advertising support experience of over 7,000 cases also applied to corporate advertising

*Total of advertising/crowdfunding support and creative production.

From July 2026,Handling advertising for businesseshas also started in earnest.

BirthdayWhat JAPAN has accumulated through advertising and crowdfunding support and creative production is not just advertising know-how.

We have also accumulated knowledge about fan psychology and push marketing.

Currently, we are leveraging that experience to support promotions for entertainment agencies, music labels, IP-related companies such as anime, games, and VTubers, live event hosting companies, and companies that want to approach the popular demographic.

From advertisements where fans support their favorites to advertisements that connect companies and fans.

BirthdayJAPAN's role is gradually expanding.

BirthdayWhat JAPAN aims for in the future

Sent by a fan in 2018“I want to run promotional ads in Japan.”It started with a consultationBirthdayJAPAN.

It started with about one ad per month (BirthdayAs of September 2026, the cumulative support for /Support Advertisement) has exceeded 7,000 cases.
*Total of advertising/crowdfunding support and creative production.

Still,BirthdayWhat JAPAN values has not changed since the beginning of our service.

Favorite advertisement (Birthday/Support Advertisement) does not end at the moment the advertisement is posted.

Including each one of them,BirthdayJAPAN is“Experience of push advertising”I think so.

From now on, we will continue to create an environment where more people can try out the activities they want to try.

And the recommended advertisement (Birthday/Support Advertising) While leveraging the experience we have cultivated, we will collaborate with companies, regions, and various services to expand new possibilities born from Oshikatsu.

BirthdayJAPAN will continue to“Connect through push, connect with push.”Based on this VISION, we will continue to help you turn your ideas into reality.💌