Advertisement promoting trainees from audition programs (Birthday/ Support advertisement) Let's support! Introducing recommended media, costs, and examples
In recent years, many audition programs have been aired, but when it comes to audition programs, they are often referred to as "Oshii Ads®" (Birthday/support advertisement)” is also essential!
Fan endorsement advertisements® (Birthday/ support advertisement) is very important💡
Therefore, this time, we will introduce various programs tailored to each phase of the audition program.Recommended advertising media for trainees, examples of advertisements for Nippu Joshi and Boipura, and recommended advertisements in Kurafan (BirthdayIntroducing the implementation of /Support Advertisement)I will!
Our company has a cumulative total of over 5,000 recommended advertisements® (Birthday/Support Advertisements), and have helped many fans realize their desire to support them!
Oshi Ads® that allows you to search by medium, genre, and artist (Birthday/Support Advertisement) is being updated from time to time, so please check it out.✅
In addition, we have provided a detailed summary of preparation schedules and methods for applying for permission so that you can proceed from planning to advertising with peace of mind.“Oshi Advertising® Complete Manual”Also available💡
If you are thinking, "I would like to place an advertisement for my Oshi who is appearing on an audition program!" or "I would like to place an advertisement for my Oshi's debut!", please feel free to contact us!
Table of contents
What is an idol “audition program”?
There are three main types of audition programs where idols are born!
The first was an audition program sponsored by the agency.Only trainees belonging to that agency will participate.Audition.
The second isNon-affiliated members of the agency, even those with no experience can participate, no age limit.audition program.
Thirdly, at the time of appearing in the audition,People who belong to other groups, people who are involved in entertainment activities such as actors, and trainees from an agency are also OK.An audition program.
Audition programs vary depending on the program, with some starting with less than 100 people and others with a few dozen people ^ ^
The table below shows the general flow of recent audition programs٩( 'ω' )و
*Varies depending on the program.
Main flow of audition program
- At the first broadcast, the audition trainers (vocal, dance, rap, etc.) watch the trainees' first stage performance and usually classify the trainees into levels.★初放送の時点でファン投票スタート！(Fan voting will be held in separate periods)
- Practicing the program's theme songチームごとの課題曲の練習(課題曲の練習期間はおよそ1週間〜2週間程度)
- Stage performance with the first assigned song (Mostly team games with several people on one team)
- ファン投票の結果により1回目の順位発表式・脱落者発生 (It varies depending on the program, but recently many programs have rankings decided 100% by fan voting.)
- Stage performance with the second theme song
- Two ranking announcement ceremonies/dropouts
- Stage performance with the 3rd assigned song
- last before finalRanking announcement ceremony/dropouts(If we survive here, we will advance to the finals)
- 最終課題曲でのステージ披露&デビューメンバー発表 ★デビューメンバーも100％のファン投票で決定する場合が多い(One person may be decided through discussion among the producers)
In the audition program,テーマソングの練習、チームごとの課題曲の練習風景、チーム決めの様子、さらには宿舎での様子などステージだけでなく、練習風景、練習以外の場所での生活の様子なども公開されます･:*+.\(( °ω° ))/.:+
Audition programs sometimes show scenes where people get into trouble due to a difference of opinion, or where someone ends up crying (; ; )
However, not only the sparkling scenes, but also the entire process will be broadcast, so you can see the trainee's personality and the gap between the stage and the usual, and you will want to support your favorite! ! 🤩
I think the best part of audition programs is that fans cheer with enthusiasm because their favorite idol's life is at stake.😊
Advertisement promoting trainees from audition programs (Birthday/Advantages of supporting with support advertisement)
Here,オーディション番組出演中の推しに推し広告（BirthdayAdvantages of issuing /Support Advertisement)I would like to introduce you to♪
Favorite public relations
まず、何よりも推しの広報になります！ !
In the audition program,推しのいいところを多くの人に知ってもらうことが何より重要Isn't it?💡
例えば駅のポスター広告の場合、駅で広告を見かけたファンの方がSNSに“There was an advertisement here!”と認証ショットをあげたりと拡散されることも多々あります！
駅広告は広告の掲載期間であれば、いつでも見に行けるところもポイントです🎶
FurtherIn the case of SNS advertisements, links can be attached to the advertisement, so it is perfect for linking to voting sites to encourage voting for the favorite.It is! !
さらに、上記画像のように実際に推しが広告を見に行ってくれる場合もあります😊
推し本人に応援していることを伝えられる
推し本人に応援していることを伝えられるところIt's also a benefit ٩( 'ω' )و
オーディション番組における推し広告（Birthday/Supporting advertisement) will be sent to the person who endorses it.「こんなに応援している人がいるんだよ、あなたを応援しているよ」ということを伝えられるものでもあります😆
自分のファンの方々が出した広告やメッセージを見れば、「自分のことを応援してくれている人がこんなにいるんだ」It gives me the motivation to work harder!
実際にオーディション中に広告を見て認証ショットを撮ってくれる場合もあります^ ^
Even if you are not authenticated by the official, there is a very high probability that the trainee is seeing your advertisement and knows about it.:*+.\(( °ω° ))/.:+
オーディション番組に出演中の推しに広告を出すことは、広報でもあり推しに応援していることを伝えられる機会でもあるので、ぜひ検討してみてくださいね😆
オーディション番組の各フェーズにおすすめの推し広告（Birthday/support advertisement)?
We will introduce recommended advertisements for each phase from the start of the audition program broadcast to after the debut decision ٩( 'ω' )و
STEP 2
Voting period before the 1st and 2nd ranking announcement ceremony ~After the 1st and 2nd ranking announcement ceremony
★SNS advertising/station poster advertisement（From 10,000 yen)
SNS広告で投票リンクを貼って投票の呼びかけ・Publicize your recommendation to many people through station advertisements
SNS広告で投票リンクを貼って投票の呼びかけ・Publicize your recommendation to many people through station advertisements
STEP 3
Ranking announcement ceremony before the final ~ Final stage
The voting period from the ranking announcement ceremony before the final to the final debut member announcement is as follows:It will put more effort into public relations! !
There are also media that can do street vision at a low price, so in the final stage of the game, we recommend advertising with street vision to reach more people.🔥
In addition to street vision, we continue to recommend SNS ads that can be advertised with voting links, and poster ads at stations that are used by many people, such as when commuting to and from work.☺️
There are also media that can do street vision at a low price, so in the final stage of the game, we recommend advertising with street vision to reach more people.🔥
In addition to street vision, we continue to recommend SNS ads that can be advertised with voting links, and poster ads at stations that are used by many people, such as when commuting to and from work.☺️
STEP 4
After deciding to debut
★街頭ビジョン・推しの出身地での広告
A big celebration of my favorite debut!🎉
How about all the fans working together to carry out advertisements that cannot be done alone through Kurafan?🎶
Furthermore, advertising in the hometown of the oshi can create special memories not only for fans and the oshi himself, but also for the oshi's family and friends.💌♡
A big celebration of my favorite debut!🎉
How about all the fans working together to carry out advertisements that cannot be done alone through Kurafan?🎶
Furthermore, advertising in the hometown of the oshi can create special memories not only for fans and the oshi himself, but also for the oshi's family and friends.💌♡
Ads for trainees appearing on audition programs (Birthday/ Support advertisement) Introducing a case study!
From here on, we will start with advertisements for trainees who appeared on audition programs (Birthday/Support Advertisement) We will introduce examples!😊
PRODUCE 101 JAPAN SEASON2
“Nippon 2” trainee Daigo Kobayashi
| period | 2022/01/10〜2022/01/23 |
|---|---|
| location | Hongik University Station |
| medium | [Hongik University Station Line 2 ~ Airport Railroad Transfer Passage] Digital signage |
PRODUCE 101 JAPAN THE GIRLS
“Japan Girls” trainee Meina Hatta
| period | 2024/06/07〜2024/06/09 |
|---|---|
| location | Japan/Korea |
| medium | Instagram stories ads |
“Japan Girls” trainee Moe Kamata
| period | 2024/03/24〜2024/03/25 |
|---|---|
| location | Japan |
| medium | Instagram stories ads |
BOYS PLANET series
“BOYS ll PLANET” Trainee Sen
| period | 2025/12/20～2025/12/26 |
|---|---|
| location | Hongik University Station |
| medium | [Hongik University Station Line 2 ~ Airport Railroad Transfer Passage] Digital signage |
"BOYS ll PLANET" trainee Tomoya
| period | 2026/02/21～2026/03/06 |
|---|---|
| location | Gangnam-gu Office Station |
| medium | CM monitor advertisement |
“BOYS ll PLANET” trainee Sowon
⭐️BOYS Ⅱ PLANET #Sowon Case study⭐️
— BirthdayJAPAN (@birthday_ad_jp) July 18, 2025
[Media Name] Gongdeok Station CM Board Exit 2
[Period] 2025/7/10-2025/7/23#BOYS2PLANET #BOYSPLANET #Sowon#advertisement #support advertisement #BirthdayAdvertisement #Birthday Advertisement#BirthdayJAPAN #Birthdayevent #Korea pic.twitter.com/Wsb8KLU5sE
| period | 2025/07/10〜2025/07/23 |
|---|---|
| location | Gongdeok Station |
| medium | CM monitor advertisement |
“BOYS ll PLANET” trainee Kim Si-hwan
⭐️Voipla 2 appearance Kim Si Hwan case study ⭐️
— BirthdayJAPAN (@birthday_ad_jp) August 22, 2025
[Media Name] Gangnam-gu Office Station CM Board Exit 2
[Period] 2025/8/19-2025/9/1#BOYS2PLANET #보이즈플래닛2 #김시환 #KimSiHwan #Kimshifan#advertisement #support advertisement #BirthdayAdvertisement#BirthdayJAPAN #Birthdayevent #Korea pic.twitter.com/M4E0nEhGQm
| period | 2025/08/19〜2025/09/01 |
|---|---|
| location | Gangnam-gu Office Station |
| medium | CM monitor advertisement |
“BOYS ll PLANET” trainee Hyeri Jun
⭐️ Case study of Hyeri Jun appearing in Boipla 2 ⭐️
— BirthdayJAPAN (@birthday_ad_jp) September 2, 2025
[Media name] Hongik University Station Digital Signage No. 3
[Period] 2025/8/28 - 2025/9/3#BOYS2PLANET #보이즈플래닛2 #한해리준#advertisement #support advertisement #BirthdayAdvertisement #birthday#BirthdayJAPAN #Birthdayevent #Korea pic.twitter.com/ZOFvCQrGl6
| period | 2025/08/28〜2025/09/03 |
|---|---|
| location | Hongik University Station |
| medium | [Hongik University Station Line 2 ~ Airport Railroad Transfer Passage] Digital signage |
“BOYS ll PLANET” trainee Kim Gun-woo
⭐️ Boipla 2 appearance Kim Gun-woo case study ⭐️
— BirthdayJAPAN (@birthday_ad_jp) September 16, 2025
[Media Name] CM Board Hapjeong Station Exit 2
[Period] 2025/9/11-2025/9/24#BOYS2PLANET #Kim Gun Woo#advertisement #support advertisement #BirthdayAdvertisement #Birthday Advertisement #BirthdayJAPAN #Birthdayevent pic.twitter.com/9F1dDULat5
| period | 2025/09/11〜2025/09/24 |
|---|---|
| location | Ai Station |
| medium | CM monitor advertisement |
&AUDITION
“&AUDITION” Trainee Gaku
| period | 2023/03/26〜2023/04/25 |
|---|---|
| location | Yongsan Tax Office (03-261) |
| medium | bus shelter advertising |
Make it come true with your friends with “Oshikura Fan”! Dream promotion advertisement (Birthday/support advertisement) project
"I'd like to run a promotional ad, but I'm worried about the cost and it seems like a lot of preparation..."I'm sure there are people who are worried about this.
What I would like to introduce to such people is “Oshikura fan”.
What is Oshikurafan?
「Individuals launch and plan projectsSupporters pool their support money and promote advertising (Birthday/Support advertising) services that realize」
That's it!
A major benefit is that by pooling support funds among people who agree with the project, it is possible to issue large-scale advertisements that would be difficult to do alone.
We work with planners to support everything from project launch to advertising arrangements, payment management, and delivery management.♪
So far, club fans such as "G-DRAGON", professional e-sports team "REJECT", and VTuber "Mashiro Nagino" have achieved the target amount and advertisements have been implemented!
Also, “I want to advertise, but I don't have time to prepare or plan...!If you are feeling frustrated, don't worry!
Even if you are such a person, by becoming a "supporter" of Oshi Club fans, you can receive Oshi advertising (Birthday/ support advertisement).
This is one of Oshikura fans' major strengths.
For those who support the project, we will provide return items made with a portion of the support funds.♪
In the unlikely event that the target amount is not reached, there will be no fees and a full refund will be given to supporters, so don't worry.
If you have any concerns about Oshikura fans, please feel free to contact us as we offer free chat and phone consultations on the official LINE!
「I want to know more about Oshikura fans!”, please take a look here!
We will introduce in detail the types of advertisements that can be placed on Oshikura Fan and the process to achieve them.♪
Ads for trainees appearing on audition programs (Birthday/Support Advertisement) Frequently Asked Questions
Even trainees appearing on audition programs may receive promotional advertisements (Birthday/Support Advertisement) Can I put out a support advertisement?
Yes, it may be possible.
However, for trainees appearing on audition programs, the rules may differ depending on the program, agency, and media in which advertisements are posted.
Therefore, it is important to check the support advertising regulations and permissions in advance. If you follow the rules, there are many cases where you can place advertisements to support the trainees who are appearing on the show.
However, for trainees appearing on audition programs, the rules may differ depending on the program, agency, and media in which advertisements are posted.
Therefore, it is important to check the support advertising regulations and permissions in advance. If you follow the rules, there are many cases where you can place advertisements to support the trainees who are appearing on the show.
At what timing during the audition program is the Oshii advertisement (BirthdayIs it recommended to issue a support advertisement?
We recommend timings that attract attention, such as at the beginning of the program, before the rankings are announced, and before the finals.
In particular, the timing when the favorites are decided after the first broadcast, during the voting period, and before and after the rankings are announced are times when it is easy to increase awareness among trainees and boost their votes.
You can make your appeal more effective by choosing media such as SNS advertisements, station advertisements, and street visions according to the purpose you want to support.
In particular, the timing when the favorites are decided after the first broadcast, during the voting period, and before and after the rankings are announced are times when it is easy to increase awareness among trainees and boost their votes.
You can make your appeal more effective by choosing media such as SNS advertisements, station advertisements, and street visions according to the purpose you want to support.
Ads recommended by one person (Birthday/What should I do if it is difficult to post a support advertisement?
If you are worried about the cost and preparation, there is a way to use "Oshikura Fan".
If you are an Oshikura fan, you can aim to run advertisements while gathering support from fans who support the same trainee.
The appeal is that it is easy to take on large-scale advertisements that would be difficult to do alone, and it is easy to proceed even if you are unsure about planning and preparation.
This method is also perfect for those who want to support others, but feel uneasy about going it alone.
If you are an Oshikura fan, you can aim to run advertisements while gathering support from fans who support the same trainee.
The appeal is that it is easy to take on large-scale advertisements that would be difficult to do alone, and it is easy to proceed even if you are unsure about planning and preparation.
This method is also perfect for those who want to support others, but feel uneasy about going it alone.
Summary
This time, we will introduce a promotional advertisement (BirthdayWe introduced recommended media and examples for each phase, and even how to use Oshikura fans!
Favorite advertisement (Birthday/Support advertising) is a "public relations" that lets many people know about the charm of Oshi, and at the same time, it is a special means to convey the feeling of support to the person in question.✨
By choosing the media according to the progress and timing of the program, you can support your support more effectively.📣
If you feel like ``I want to do something for Oshii'' or ``I want to express my feelings of support for his debut,'' please feel free to use Oshi Advertising (Birthday/ support advertisement) Please consider!
Even if it is difficult for one person to carry out an advertisement, you can use Oshikura Fans to realize the advertisement by working together with other fans.
BirthdayAt JAPAN, we provide full support from planning to advertising, so if you are interested, please feel free to contact us!
BirthdayLeave it to JAPAN!
Read this article
“I also recommend advertising® (Birthday/I want to run a support advertisement)! ”
Isn't there a lot of people who thought so?✨
On the other hand, “But,Some people may feel that Oshii Advertising® seems difficult...'' or ``I'm worried about the procedure...''
In such a case, pleaseBirthdayPlease contact JAPAN!
BirthdayIf you register for JAPAN's official LINE, you can receive Oshi Ads® (BirthdayAuto-response chat will quickly resolve any questions you may have regarding /Support Ads)!
Additionally, you can chat with our staff or consult over the phone, so even first-time users can use our service with confidence.📞
Oshi Advertising® (Birthday/Support Advertisement) consultation → media arrangement → design production → post-posting report, all can be completed with just LINE, so please feel free to add us as a friend!
★BirthdayJAPAN SNS information★
BirthdayJAPAN delivers the latest information on "X (formerly Twitter)," "Instagram," "TikTok," and "YouTube."♪
Oshi Advertising® (Birthday/Support Ads), as well as trends related to actors, idols, VTubers, YouTubers, and athletes, as well as information on advantageous campaigns, etc.📱✨
Please follow us and check the latest information.
X (@birthday_ad_jp)
「BirthdayI want to check the information about JAPAN as soon as possible! ”, please follow X (old Twitter)!
In X,
- Currently running push advertisements® (Birthday/support advertisement) announcement
- Oshi Advertising® (Birthday/Support Advertisement) Publication of example photos and videos
- Distribution of blog articles about actors, idols, VTubers, YouTubers, and athletes
- Notice of advantageous campaigns
etc.,BirthdayWe deliver the latest information on JAPAN as soon as possible.
#advertisement If you give it out #BirthdayJAPAN🤗💖
— BirthdayJAPAN (@birthday_ad_jp) September 12, 2025
Dedicated personnel such as idols, actors, YouTubers, VTubers, e-sports players, etc. will help you spread the word!
Acceptance rate 95%! Started acting on behalf of companies to apply for permission.📷✨
Also open on Saturdays, Sundays, and holidays! We will respond to your LINE inquiry within 1 business day.♪
BirthdayClick here for JAPAN's past achievements🔽… pic.twitter.com/I7uAhioBdp
Instagram (@birthday.ad.jp)
On Instagram, Oshii Ads® (Birthday/Support Advertisement) Introducing examples!
For those who are thinking, ``I want to try it myself,'' there are many posts that will surely be helpful!
If you save posts that interest you, you can conveniently refer back to them at any time.
Please follow us and use it for your daily promotion.
TikTok (@birthday.ad.jp)
「I want to quickly see examples of Oshii Advertising® in my free time! ”, we recommend following us on TikTok!
You can view it in your spare time, such as while getting ready in the morning or commuting to work.♪
@birthday.ad.jp 🤍Our customer's #favorite advertisement certification shot📸🤍 #SKE48 #Makiko Saito uploaded a photo with #support advertisement😊💕 Source: https://x.com/saitomakiko_628/status/1876490520002011527
♬ Original song - BirthdayJAPAN
YouTube (@birthday_ad_jp)
Oshi Ads® on YouTube (Birthday/Support Advertisement) is now being distributed!
Please watch the short video to see the advertisements that interest you.
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