[We asked 15,728 people! ] Oshikatsu/Oshii Advertising Questionnaire Survey! 1 year compilation (November 2014-October 2013)
This timeBirthdayJAPAN conducted a questionnaire survey among 15,728 people who like oshikatsu, and conducted a survey of oshikatsu fans.BirthdayWe conducted a thorough investigation into the circumstances surrounding advertising.♪
The survey results allow us to know what kind of activities people usually do.✨
Is there any information that may be helpful for future endeavors? !
Please enjoy it till the end.💖
We also support support advertising, so if you are interested, please register on LINE and feel free to contact us.♪
Table of contents
15,728 people voted for the monthly favorite ranking from November 2024 to October 2025!
This time,BirthdayJAPAN conducted a survey among 15,728 "Monthly Favorite Ranking" voters from November 2014 to October 2025!
What is “Monthly recommended ranking”?BirthdayThis is a monthly favorite ranking created by JAPAN based on a survey compiled from fans!👑
What is the breakdown of voters?
The breakdown of the age and gender of the favorite ranking voters is as follows:♪
Approximately 60% of those who voted this time were 10 to 20I am now in my teens!
It seems that younger people are more interested in promotion.😊
Also,Approximately 90% of the genders are female!
Women seem to be overwhelmingly more proactive.
The top 10 areas where you live are as follows!
40% of all voters lived in metropolitan areas such as Tokyo and Kanagawa.♪
In Kansai, we received responses from people from all prefectures, mainly Osaka and Hyogo!
How did you learn about the monthly ranking?
We asked respondents where they learned about the Oshi rankings!
"Monthly recommended ranking"Approximately 70% of people learned about it from X.✨
After all, it seems that many people use X to gather information about Oshikatsu.♪
There are also many people who found out about it through LINE!📱
Our LINE service also distributes campaign information such as monthly rankings, so please register.♪
We asked 5,675 people! What is everyone's favorite activity? Some surprising results!
What do you usually do for promotion?
First, I asked him what he usually does as a pusher!
Approximately 70 to 80% of people "buy goods" and "go to see live performances and performances"I answered, "I watch my favorite DVDs and distributed videos."✨
I want to go see my favorite in person! There are many people who say💖
Also, even if you can't meet your favorites, just having their favorite goods will keep you excited! There were many opinions.
How much money do you spend on pushing each month?
The most common price was 5,000 yen to 10,000 yen or less!👛
You can see that there are many people who enjoy Oshikatsu without putting too much strain on their wallets.
Have you ever traveled to other prefectures for promotion?
Approximately 80% of people answered that they traveled to other prefectures to participate in concerts!✈️
Concerts are often held in large cities such as Tokyo and Osaka, so many people travel to see concerts.
Favorite advertisement (BirthdayDo you know the word/culture of advertising/support advertising?
Approximately 90% of people answered that they knew about recommendation advertising.💡
Recently, many advertisements have been seen in Japan, so the recognition level is increasing.
What is your impression of push advertising?
Many people had a positive image of it as ``a wonderful way to convey gratitude and love for oshi'' and ``a way to spread the word about oshi.''💖
On the other hand, some people had negative impressions, such as ``It seems like it can only be done in big cities'' and ``The advertising procedures and design seem difficult.''
We asked 2,019 Oshii advertising participants! What is the impact on investment amount and promotion?
Have you ever invested in and participated in a promotional advertisement planned by someone else?
Approximately 40% of respondents answered that they had “participated”!
The results show that there are still very few people who have invested.
Have you ever participated in Oshii advertising or why not?
When we asked those who answered “I have participated” why they participated,
``I want to convey my love and support for Oshi'', ``I want many people to know about Oshi'', and ``I want to be able to unite with other fans''.There were many answers!💖
On the other hand, the reasons for those who have never participated are:“It feels like a financial burden” “I don’t know how to participate”There was an answer from🌀
Additionally, there were some people who had little interest in running promotional ads in the first place.😢
[Respondents who answered “Yes”] How much did you invest?
2,109 respondents answered that they had made an investment.I asked someone how much they invested!
"Less than 3,000 yen"Approximately 60% of the total invested ``less than 5,000 yen'' and ``less than 10,000 yen''!
The next most popular answer was “less than 1,000 yen”!
[Respondents who answered “Yes”] Did you feel a connection between fans after participating in the endorsement advertisement?
After participating in the Oshii advertising project, approximately 70% of respondents said, ``I feel more connected to my fans than before''!
We sometimes talk about projects in open chats on SNS and LINE, so participating in projects increases interaction between fans and tends to make them feel more connected.
[Respondents who answered “yes”] After participating in Oshii advertising, did it have any impact on other Oshi activities?
Approximately 70% of respondents answered that they had “increased or slightly increased their push activities” compared to before participating in the project.💖
As the number of oshikatsu friends increased, they began to share information with each other, and their enthusiasm for oshikatsu increased! Some people say🔥
[Respondents who answered “Yes”] After participating in Oshi advertising, what happened to your feelings towards Oshi?
Approximately 80% of respondents answered that their feelings toward Oshi have increased since before participating in the project.😍
The recommended advertisement has been delivered to the recommended person! Many people said that because of this, their feelings for Oshii increased even more.
[Respondents who answered yes] Would you like to invest in and participate in Oshii advertising again?
Approximately 90% of those who have invested in Oshii advertising projects answered, "I would like to participate again/I would rather participate!"
I'm glad so many people participated in the Oshii advertising project! That's what I feel.
We asked the recommended advertising planner! What about funding and connections with fans?
Have you ever placed an ad on your own?
Past advertisements (supporting advertisements)BirthdayWe conducted a survey to find out whether people have experience planning their own advertisements!
More than 90% of respondents answered that they have never run a promotional advertisement!
The results showed that less than 10% of people had ever placed a promotional advertisement.
Have you ever placed a promotional advertisement yourself? Why not?
When we asked the people who answered "I have run promotional ads myself" why,
There were many reasons such as ``I want many people to know about Oshi'' and ``I want to express my love for Oshi''!💖
On the other hand, when we asked those who answered "I have never run a promotional advertisement" why,
Most of the reasons given were, ``I had never thought of running an endorsement ad myself'' or ``I didn't know how to do it.''
Also,There were many reasons such as ``I don't have enough funds to run promotional ads.''😢
[Respondents who answered “Yes”] How much did you invest?
Approximately 3 people answered that they invested less than 10,000 yen in their own advertising project.割でした！
This was followed by the most people investing less than 30,000 yen and 50,000 yen or less.
There were also individuals who invested hundreds of thousands or even millions of yen!
[Respondents who answered yes] How did you raise advertising funds?
広告資金を「Funds were raised through open chat on X and LINE.About 40% of people said, ``I shared it with a few friends'' and about 30% of people said, ``I shared it with a few friends.''👛
Also, there were many people who said, ``I put everything out myself!''✨
[Respondents who answered “Yes”] Did you feel a connection between fans after planning the promotional advertisement?
After implementing the promotional advertising project, approximately 80% of respondents answered, ``I feel more connected to my fans than before, or somewhat more so.''📝
Organizers have many opportunities to interact with participants, so they often feel connected to other fans.
[Respondents who answered “yes”] After implementing the Oshikatsu advertisement, did it have any impact on other Oshikatsu activities?
Approximately 70% of respondents answered that after implementing the project, ``Oshikatsu has increased/slightly increased compared to before''!
There are many people who say that their enthusiasm for oshi has increased even more after seeing the oshi advertisement.
[Respondents who answered “Yes”]After posting an Oshi ad, what happened to your feelings towards Oshi?
Approximately 80% of respondents answered that their feelings toward Oshi have increased since before participating in the project.😍
What should planners do to make their pushers happy? As you have more time to think about it, your feelings towards it tend to grow stronger.
[Respondents who answered yes] Would you like to host Oshii Ads again?
Approximately 80% of people answered, ``I would like to plan another push advertisement, or rather, I would like to plan one''!
Many planners feel that ``I'm glad I planned a recommendation advertisement!''👏
Is push advertising difficult? We also asked about the criteria for choosing an agency!
What are the difficulties in implementing advertising?
Approximately 60% of people answered that "raising funds" and "gathering friends" are difficult!👛
If you want to run an ad that stands out, you will have to spend a lot of money on advertising and production costs, and it will be very difficult to find someone to help you with the preparations on your own.😢
What kind of support would you like the agency to provide to resolve this difficult point?
Please support your friends and fundraising! There were many voices saying!
Also, there are many procedures and things to do, so some people say it would be helpful if they could save time and prepare a to-do list!📝
What are your criteria when choosing an agency?
Approximately 60% of people place importance on "price" as a criterion when choosing an agency!
After all, you want to advertise as cheaply as possible.👛
There were also many people who valued "having a lot of track record" and "ease of interaction"!
「BirthdayJAPAN” before voting?
Before voting for the monthly favorite ranking, please check our ``BirthdayApproximately 70% of people answered that they knew about "JAPAN"!
As a result of the recommendation ranking, many peopleBirthdayJAPAN”.
Do you want to start a club fan project to support your favorites?
Approximately 70% of people answered that they did not want to launch it.😢
The most common reason seems to be "I don't have confidence that I can plan and execute it well."😣
There were also opinions that they were afraid of collecting funds from other people and getting into trouble with copyright issues.
Furthermore, some people said, ``I want to participate in the project as a supporter, not as a planner!''
On the other hand, about 30% of people want to start a project!と回答🔥
The people who launch the Kurafan Project are all people with strong enthusiasm, and our staff is also energized by it! !💪
Let's make the project more exciting together with our Oshikura fans!☺️
With our Oshikura fan, there are cases where millions of yen have been raised for one project.✨
Click here to learn more about Oshikurafan ⬇️
What kind of advertising would you like to try in the future?
I want to run an ad to commemorate my favorite birthday or debut! There were an overwhelming number of people who said that!🎂✨
It seems that many people want to carry out advertisements that stand out and have an impact, such as inside the station or on street visions.✨
Also,I want to include YouTube video commercials and commercials before live screenings.There is also an opinion.
I want more people to know about Oshi! I can see what you are thinking!
Summary
We have introduced the results of Oshii advertising so far, but what do you think?
There are few opportunities to hear details about how the people around you are advertising.
Please use the results of this survey as a reference and enjoy Oshikatsu! 🥰
AlsoBirthdayAt JAPAN, we would like to support anyone in making it easier for anyone to advertise based on surveys.♪
The results of the monthly favorite rankings voted by respondents to this survey are announced in this article.👑✨
Please take a look💖
BirthdayLeave it to JAPAN!
Read this article
“I also recommend advertising® (BirthdayI want to run an advertisement/support advertisement! ”
Isn't there a lot of people who thought so?✨
On the other hand, “But,Some people may feel that Oshii Advertising® seems difficult...'' or ``I'm worried about the procedure...''
In such a case, pleaseBirthdayPlease contact JAPAN!
BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will quickly answer any questions you may have regarding Oshii Advertising®!
Additionally, you can chat with our staff or consult over the phone, so even first-time users can use our service with confidence.📞
Consultation about Oshi Advertising® → media arrangement → design production → post-posting report can all be completed with just LINE, so feel free to add us as a friend!
★BirthdayJAPAN SNS information★
BirthdayJAPAN delivers the latest information on "X (formerly Twitter)," "Instagram," "TikTok," and "YouTube."♪
In addition to information about Oshii Ads®, we also constantly send out trends related to actors, idols, VTubers, YouTubers, athletes, and information on advantageous campaigns.📱✨
Please follow us and check the latest information.
X (@birthday_ad_jp)
「BirthdayI want to check the information about JAPAN as soon as possible! ”, please follow X (old Twitter)!
In X,
- in progressOshi Advertisement® announcement
- Publication of Oshi Advertising® example photos and videos
- Distribution of blog articles about actors, idols, VTubers, YouTubers, and athletes
- Notice of advantageous campaigns
etc.,BirthdayWe deliver the latest information on JAPAN as soon as possible.
#advertisement If you give it out #BirthdayJAPAN🤗💖
— BirthdayJAPAN (@birthday_ad_jp) September 12, 2025
Dedicated personnel such as idols, actors, YouTubers, VTubers, e-sports players, etc. will help you spread the word!
Acceptance rate 95%! Started acting on behalf of companies to apply for permission.📷✨
Also open on Saturdays, Sundays, and holidays! We will respond to your LINE inquiry within 1 business day.♪
BirthdayClick here for JAPAN's past achievements🔽… pic.twitter.com/I7uAhioBdp
Instagram (@birthday.ad.jp)
On Instagram, we are introducing examples of Oshii Advertising® that have been implemented!
For those who are thinking, ``I want to try it myself,'' there are many posts that will surely be helpful!
If you save posts that interest you, you can conveniently refer back to them at any time.
Please follow us and use it for your daily promotion.
TikTok (@birthday.ad.jp)
「I want to quickly see examples of Oshii Advertising® in my free time! ”, we recommend following us on TikTok!
You can view it in your spare time, such as while getting ready in the morning or commuting to work.♪
@birthday.ad.jp 🤍Our customer's #favorite advertisement certification shot📸🤍 #SKE48 #Makiko Saito uploaded a photo with #support advertisement😊💕 Source: https://x.com/saitomakiko_628/status/1876490520002011527
♬ Original song - BirthdayJAPAN
YouTube (@birthday_ad_jp)
Oshii Ad® examples are also being distributed on YouTube!
Please watch the short video to see the advertisements that interest you.
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