[We asked 15,340 people!] Survey of favourite activities and favourite ads! One-year compilation (November 2023 to October 2024)
This timeBirthdayJAPAN conducted a questionnaire survey among 15,340 people who like oshikatsu, and conducted a questionnaire survey among 15,340 people who like oshikatsu.BirthdayWe conducted a thorough investigation into the circumstances surrounding advertising.♪
The survey results allow us to know what kind of activities people usually do.✨
Is there any information that may be helpful for future endeavors? !
Please enjoy it till the end.💖
We also support support advertising, so if you are interested, please register on LINE and feel free to contact us.♪
Table of contents
15,340 people voted for the monthly favorite ranking from November 2023 to October 2024!
This time,BirthdayJAPAN conducted a survey among 15,340 "Monthly Favorite Ranking" voters from November 2013 to October 2014!
What is “Monthly recommended ranking”?BirthdayThis is a monthly favorite ranking created by JAPAN based on a survey compiled from fans!👑
What is the breakdown of voters?
The age breakdown of the favorite ranking voters is as follows:♪
Approximately 70% of those who voted this time were 10-20I am now in my teens!
It seems that younger people are more interested in promotion.😊
Also,Approximately 90% of the genders are female!
It seems that women are overwhelmingly more active in promoting their activities.
There are quite a lot of people these days who have their own favorites!
And the area where you live is as follows!
It appears that 30% of all voters live in Tokyo and Kanagawa.♪
We received many responses from people from rural areas such as Hyogo, Fukuoka, and Fukushima!
How did you learn about the monthly ranking?
We asked respondents where they learned about the Oshi rankings! (Multiple answers possible)
"Monthly recommended ranking"Approximately 70% of people found out about it through X!👑✨
After all, it seems that many people use X to gather information about Oshikatsu.♪
Also, it seems that many people found out about it through LINE!📱
Our LINE service also distributes campaign information such as monthly rankings, so please register.♪
We asked 15,340 people! What is everyone's favorite activity? Some surprising results!
What do you usually do for promotion?
First, I asked him what he usually does as a pusher!
Approximately 80% of people "buy goods" and "go to see live performances and performances"I answered, ``I watch my favorite DVDs and distributed videos!''✨
After all, there are many people who go to see them in person.💖
Even if you can't meet your oshi again, just holding his oshi's goods will get you excited 🥰
How much money do you spend on pushing each month?
The most common result was 10,000 yen or less!👛
It seems like you are enjoying Oshikatsu for about 5,000 to 20,000 yen every month.♪
Have you ever traveled to other prefectures for promotion?
Approximately 70% of people answered that they traveled to other prefectures to participate in concerts!✈️
If you live in a rural area, many people go to other prefectures to see concerts.👀
Favorite advertisement (BirthdayDo you know the word/culture of advertising/support advertising?
Approximately 90% of people answered that they knew about recommendation advertising!💡
Recently, we have started to see many Oshii advertisements in Japan, so it seems that recognition is increasing.
What is your impression of push advertising?
Many people thought of it as ``a wonderful way to convey gratitude and love for your favorites'' and ``a way to spread the word about your favorites''!💖
There seems to be an image that "it only exists in cities..."😢
However, recently, recommended advertisements are also being used on SNS advertisements, so you can also view them on your smartphone.📱♪
Favorite advertising participant1,514I asked someone! What is the impact on investment amount and promotion?
Have you ever invested in and participated in a promotional advertisement planned by someone else?
Approximately 70% responded that they had never participated!🌀
Surprisingly, only a minority of 30% answered that they had participated!
Have you ever participated in Oshii advertising or why not?
When we asked those who answered “I have participated” why they participated,
``I want to convey my love and support for Oshi'', ``I want many people to know about Oshi'', and ``I can interact with other fans''.There were many answers!💖
On the other hand, the reasons for those who have never participated are:“It feels like a financial burden” “I don’t know how to participate”There was an answer from🌀
Some people said they had little interest in running promotional ads.😢
[Respondents who answered “Yes”] How much did you invest?
Those who answered “I have made an investment”We asked 1,514 people how much they invested!
"Less than 3,000 yen"Approximately 60% of the total invested ``less than 5,000 yen'' and ``less than 10,000 yen''!
The next most popular answer was “less than 1,000 yen”!
[Respondents who answered “Yes”] Did you feel a connection between fans after participating in the endorsement advertisement?
After participating in the Oshii advertising project, approximately 80% of respondents responded that they felt more connected to each other than before!
We sometimes talk about projects in open chats on SNS and LINE, so it seems like there will be more interaction between fans.😊
[Respondents who answered “yes”] After participating in Oshii advertising, did it have any impact on other Oshi activities?
Approximately 60% of respondents answered that they had “increased/slightly increased their push activities” compared to before participating in the project!💖
As the number of oshikatsu friends increases, it seems that the passion for oshikatsu will increase.🔥
[Respondents who answered “Yes”] After participating in Oshi advertising, what happened to your feelings towards Oshi?
Approximately 80% of respondents answered that their feelings toward Oshi have increased since before participating in the project!😍
If the Oshii advertisement reaches the Oshi himself, it seems that his feelings towards Oshi will increase even more.♡
[Respondents who answered yes] Would you like to invest in and participate in Oshii advertising again?
Approximately 90% of those who have invested in Oshii advertising projects answered, "I would like to participate again/I would rather participate!"
I'm glad so many people participated in the Oshii advertising project! It seems like you feel that 🤗
We asked the recommended advertising planner! What about funding and connections with fans?
Have you ever placed an ad on your own?
Past advertisements (supporting advertisements)BirthdayWe conducted a survey to find out whether people have experience planning their own advertisements!
Approximately 80% or more answered that they had never run a promotional advertisement!
Surprisingly, only about 20% of people had ever placed a promotional advertisement!
It seems that there are still very few people who advertise on their own.
Have you ever placed a promotional advertisement yourself? Why not?
When we asked the people who answered, "I have run promotional ads myself," why,
There were many reasons such as ``I want many people to know about Oshi'' and ``I want to express my love for Oshi''!💖
On the other hand, when we asked those who answered "I have never run a promotional advertisement" why,
Approximately 40% of the reasons were ``I didn't know that I could run promotional ads'' or ``I didn't know how to do it.'' ️👀
Also,There were many reasons such as ``I don't have enough funds to run promotional ads.''😢
[Respondents who answered “Yes”] How much did you invest?
Approximately 3% of respondents answered that they invested less than 10,000 yen in their own advertising project.It was worth it!
Next, the results showed that there were many people who invested less than 30,000 yen and 50,000 yen or less!
I'm also surprised that there are individuals who have invested hundreds of thousands or even millions of yen...!!😳
[Respondents who answered yes] How did you raise advertising funds?
"I shared the advertising funds with several friends," he said.Funds were raised through open chat on X and LINE.” was about 30% of the respondents!👛
There were many people who said, ``I put everything out myself!''✨
[Respondents who answered “Yes”] Did you feel a connection between fans after planning the promotional advertisement?
After implementing the promotional advertising project, approximately 80% of respondents said, ``I feel more connected to my fans than before, or somewhat more so.''📝
Organizers have many opportunities to interact with participants, so it seems like they often feel connected to other fans!
[Respondents who answered “yes”] After implementing the Oshikatsu advertisement, did it have any impact on other Oshikatsu activities?
Approximately 70% of respondents answered that after implementing the project, ``Oshikatsu has increased/slightly increased compared to before''!
It seems that the enthusiasm for Oshi will increase even more if the Oshi advertisement reaches the Oshi himself/herself.❤️🔥
[Respondents who answered “Yes”]After posting an Oshi ad, what happened to your feelings towards Oshi?
Approximately 80% of respondents answered that their feelings toward Oshi have increased since before participating in the project!😍
The planners spend a lot of time thinking about ways to make their oshis happy, so their feelings toward their oshis may become stronger.
[Respondents who answered yes] Would you like to host Oshii Ads again?
Approximately 90% of people answered, ``I would like to plan another push advertisement, or rather, I would like to plan one''!
It seems that many planners feel that ``I'm glad I planned a recommendation advertisement!''👏
Is push advertising difficult? We also asked about the criteria for choosing an agency!
What are the difficulties in implementing advertising?
Approximately 20% of people answered that "raising funds" and "gathering friends" are difficult!👛
After all, if you want to run an ad that stands out, it will cost a lot of advertising and production costs...🌀
It's also difficult to find friends to prepare with you.😢
What kind of support would you like the agency to provide to resolve this difficult point?
Please support your friends and fundraising! There were many voices saying!
Also, there are many procedures and things to do, so some people say it would be helpful if they could save time and prepare a to-do list!📝
What are your criteria when choosing an agency?
Approximately 60% of people place importance on "price" as a criterion when choosing an agency!
Do you want to advertise as cheaply as possible?👛
There were also many people who valued ``a lot of track record'' and ``ease of communication''!
「BirthdayJAPAN” before voting?
Before voting for the monthly favorite ranking, about 40% of the respondents said “BirthdayI answered that I knew “JAPAN”!
As a result of the recommendation ranking, many peopleBirthdayIt seems like you learned about “JAPAN”🥰
Do you want to start a club fan project to support your favorites?
Approximately 60% of people answered that they did not want to launch it.😢
The most common reason seems to be "I don't have confidence that I can plan and execute it well."😣
I'm also afraid of collecting funds from other people and getting into trouble with copyright issues.
There is also an opinion that😥
I want to participate in the project as a supporter, not as a planner! Some people said🙋🏻♀️
On the other hand, about 30% of people want to start a project! I answered🔥
The people who launch the Kurafan Project are all people with strong enthusiasm, and our staff is also energized by it! !💪
Please try ourBirthdayLet's make the project more exciting together with Clafan!☺️
Our companyBirthdayAt Clafan, there are cases where millions of yen have been raised for a single project.✨
BirthdayClick here to learn more about Clafan.💁🏻♀️
What kind of advertising would you like to try in the future?
I want to run a birthday or debut commemorative ad! There were many people who said that!🎂✨
Also, there is an opinion that they would like to carry out wrapping advertisements on airplanes and advertisements on trains!✈️🚃
After all, it seems that many people want to run advertisements that stand out and have an impact.✨
Summary
We have introduced the results of Oshii advertising so far, but what do you think?
There are few opportunities to hear details about how the people around you are advertising.
Please use the results of this survey as a reference and enjoy Oshikatsu! 🥰
AlsoBirthdayAt JAPAN, we would like to support anyone in making it easier for anyone to advertise based on surveys.♪
The results of the monthly favorite rankings voted by respondents to this survey are announced in this article.👑✨
Please take a look💖
BirthdayLeave it to JAPAN!
After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪
If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to contact JAPAN ^^
BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!
You can feel safe by chatting with our staff or by phone.♪
Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!
First of all, please try registering as a LINE friend ^^
★BirthdayJAPAN SNS information★
BirthdayIn JAPAN, “X (Twitter)」「Instagram」「TikTokWe are also distributing SNS on ``♪
Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^
Twitter (@birthday_ad_jp)
「BirthdayI want to get information about JAPAN as soon as possible!”, please follow us on Twitter♪
Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡
— BirthdayJAPAN (@birthday_ad_jp) February 15, 2023
We will introduce 5 recommended crowdfunding sites based on our track record.❤️
Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx
On Twitter, we are currently implementingBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^
We also distribute campaign information, so don't miss it!
Instagram (@birthday.ad.jp)
「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!
On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪
carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!
You can "save" your favorite posts and revisit them anytime ^^
TikTok (@birthday.ad.jp)
「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪
@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON
On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^
It's a short video, so you can watch it in your morning time.♪
We plan to continue disseminating various information through SNS!
Please follow us so you don't miss out on the latest information ^^
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