[Talents belonging to Black Bear Entertainment] Oshi advertising regulations (updated 2026/06)

Black Bear Entertainment talent endorsement advertising regulations

BirthdayJAPAN has established the following guidelines in order to realize "Oshi Advertising" that gives form to the feelings of support from our fans.

If you would like to receive promotional advertising regarding Black Bear Entertainment talent, please read the following carefully and comply with the regulations.

What is “Oshi Advertising®︎”?

"Oshi Ads®︎" are advertisements for fans to support their favorites.

Generally, “BirthdayThey are also called "advertisements" and "supporting advertisements," but in these guidelines, they are uniformly referred to as "Oshii Advertisements®."

In addition, “Oshi Advertising®︎” isBirthdayIt is a registered trademark of IW Co., Ltd., which operates JAPAN.

◆Application number: Commercial application 2024-050609

◆Application date: May 14, 2020

◆Reference number: 24T1829

◆Trademark:

Oshi advertising logo mark

For more information on trademark registrationhere

About the materials used

[Available materials]

• Official profile photos and concept photos released on the artist's official SNS and official fan cafe.
• Artist official text logo and symbols

[Prohibited materials]

• official music video
• Album jacket image
  (Because it concerns the rights of distribution companies and production companies)
• Unofficial photos and videos taken at performances, airports, arriving and leaving work, etc.
  (Cannot be used in official advertising materials even with the consent of the photographer)
• Paparazzi photos and photos that may violate privacy

How to apply

• Regarding advertisements within the scope of complying with these guidelines,Black Bear EntertainmentThis can be done without applying for individual permission.
  (The same applies to publications in overseas media, including Japan.)

Process for implementation (application guideline: 1.5 to 2 months before the desired posting date is recommended)

1. [Planning consultation] Deciding on the desired date and medium for posting
   
   

2. [Advance payment]BirthdayAdvance payment of advertising costs on the JAPAN site
   → At the same time, start coordinating materials to be used and permission applications.
   
   

3. [Design submission] Designs must be submitted at least 14 business days before the advertisement posting date (20 business days for transportation advertisements)
   
   

4. [Content review] Our company/advertising media company will conduct a review based on the submitted content.
   
   

5. [Start of posting] Start of advertising
   
   

▼For details, please check each media manual.

Examples of notations and prohibited words required for notice design

1. Required text(Written in a legible size in the advertisement image)
   
   ◼︎Japanese
   This advertisement is a non-profit support advertisement run by volunteer fans of [Artist Name].
   
   ◼︎Korean
   I want to know what I want to know.
   
   ◼︎English
   This ad is a non-profit support advertisement organized by fans of [Artist Name].
   
   
2. Prohibited words
   • Expressions that may be mistaken for being officially sponsored by Black Bear Entertainment (e.g. "Provided by Black Bear Entertainment", "Official", etc.)
   • Provocative expressions that may damage the artist's image or cause misunderstandings
   • Negative expressions such as insults and slander against artists
   • The names of artists who are not currently affiliated with Black Bear Entertainment, or all expressions and phrases associated with them.

   
   

3. Regarding design regulations

   • Design regulations differ depending on each medium. Please check each media page for design regulations.
     
     

4. Regarding design confirmation

   • If the agency or advertising media company requests corrections after the review, please respond promptly.
     

    

▼Click here if you would like to request design production from us

Prohibitions

In the following cases, we may request suspension of advertising and may take legal action.

• Prohibition of use for commercial purposes
  In the name of support advertisement,

• • Acts of selling goods for purposes other than fundraising
  • act of obtaining private profit
    

• Damage to artist image

• • Malicious compositing of photos
  • Distortion/alteration
  • Editing for the purpose of slander or defamation

• Observance of public order

• • Contains political or religious content
  • Content that defames others

Disclaimer

Regarding troubles related to recommended advertisements (troubles between customers, compensation for damages, etc.),BirthdayJAPAN and the rights holder's office assume no responsibility.

Please use advertising at your own risk.

Click here to apply

BirthdayIf you register for JAPAN's official LINE, the auto-response chat will resolve your concerns regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

 From consultation to media arrangement to design production to advertising implementation reportYou can complete it with just LINE!

First of all, please try registering as a LINE friend ^^