A special feature on virtual idols that are attracting worldwide attention! A thorough explanation of the history of the birth and the situation in Korea's bar-chard idols! Korean Idol MAVE, which is a hot topic: What?

This time, we will be bringing you a special feature on virtual idols that are extremely talked about.♪

Recently, we've been seeing more and more idols using avatars and virtual spaces!

Just as the world changes with the development of IT technology, there are currently major changes in the idol world!

What is a virtual idol in the first place, how was it born, and why is it so popular...

There are still many things to be curious about in a world where there are still many things to be aware of.

Why not learn about the world of "idol x virtual" that is full of questions? ^^

In this article,We will also provide you with basic knowledge about virtual idols, the circumstances surrounding virtual idols in Korea, and the hot topic virtual girl group "MAVE;"♪

「We want to launch advertising and spread the virtual idol group even more!If you have any questions, please contact us at any time ^^

Free consultations are available via LINE♪

What is a virtual idol?

https://images.app.goo.gl/YQr1fkjY9Zfg5vRi6

A virtual idol is a fictional idol that does not exist ^^

Virtual idols use avatars to sing and dance, and create a different worldview than reality in a fictional setting.

Virtual idols are based on the real "person behind the scenes," and bring out the humanity and realism.

However, recently, AI technology has also developed, and virtual idols with no one insider have been born!

Virtual idols continue to change their shape as technology advances!

Introducing the history of virtual idol birth! 

From here, let's understand how virtual idols were born and what changes they have undergone, and the history of virtual idols in three minutes.♪

First of all, 3DCG (3D digital graphics) technology has become the foundation of today's virtual idols.

In the early 2000s, virtual idols undergo major changes with the spread of 3DCG technology and the Internet!

Have you heard of Hatsune Miku, which appeared in 2007 and became a social phenomenon? ^^

 

https://images.app.goo.gl/BWBjDQMBDFS1z8WE7

Hatsune Miku is a voice synthesis software and character, and is a Vocaloid known as a virtual singer.

Hatsune Miku has captured the hearts of fans by making new attempts to add a realistic character to the synthesized voice with the character "Hatsune Miku"!

At the time of development, characters were considered to be a bonus, but it seems that character settings played a major role.

With the spread of the Internet, Hatsune Miku has gained explosive popularity ^^

https://images.app.goo.gl/RviscuxX258pR7Ph7

Virtual idols have gained even more popularity due to the trend of the idol training game "The Idolmaster"^^

Morning Musume at the time. When the game was extremely popular, a game was developed with the concept of producing idols!

Even now, 17 years later, it is still loved, and is said to have been a game that has helped to gain popularity among virtual idols ^^

https://images.app.goo.gl/M9CkpD6xH7gv9UMS6

With the development of VR technology since around 2016, the time has come for you to meet virtual idols!

Virtual idol handshake events and live performances using VR ^^

It is said that the compatibility between fictional virtual idols and VR is outstanding, and now virtual idols with settings that exist in the VR world have also been born!

Was AESPA that allowed it to penetrate? ! What is the situation of virtual idols in Korea?

 

https://images.app.goo.gl/u7ToYbFN7GKqUNa96

There is a growing trend in the Korean idol world to incorporate virtual things!

BLACKPINK held a virtual autograph session using "ZEPETO" in September 2020, which became a hot topic ^^

This is... so lovely✨✨✨

I'm obsessed with ZEPETO's Blackpink collaboration, I'm...

This is a virtual autograph event🙌🙌🙌

I was so crazy about it that I kept playing autograph sessions on the train or on break...🍦🍭✨✨ pic.twitter.com/KhKbdPrE44

— Fujiko-chan (@fujik0_no_nikki) September 5, 2020

Furthermore, BTS releases the music video for "Dynamite" in the online metaverse game "Fortnite"!

This is a movement that involves using avatars to act as idols instead of using idols themselves ^^

With the rise of "idol x virtual" in Korea, "aespa" was the trigger for the spread of virtual idols!

The concept of aespa is the worldview of "meet another self (avatar) and experience a new world."

A new type of idol was born, incorporating the elements of metaverse (virtual space on the internet) into the group's concept, and it became a hot topic!

aespa 'MY, KARINA'#KARINA #카리나#aespa #æspa #에스파#MY_KARINA pic.twitter.com/A2R5CtjFUT

— aespa (@aespa_official) October 28, 2020

It has a worldview typical of SM Entertainment, where you continue to try new things ^^

Recently, in Korea, the movement to idol activities that incorporate virtual idols has been accelerating!

From here, we will introduce some amazing Korean virtual idols.♪

SUPERKIND, a Korean seven-member boy group that debuted in June 2022, is also incorporating virtual idols.

In addition to the five real-life members, there are also two virtual AI members!

Do you know who is an AI member? ^^

@playsuperkind Hello, We are #SUPERKIND! #슈퍼카인드#Playsuperkind#MOODY ♬ SUPERKIND Official

Even when you're with real members, it looks very natural!

In the music video, the AI ​​members danced together, and the seven of them performed!

 

I'm amazed at the advancement of technology... (lol)

 

Have you heard of the virtual idol survival program "Shoujo Reverse (RE:VERSE)"? ^^

In November 2022, a virtual idol survival program planned by entertainment company Kakao Entertainment was broadcast!

This survival program involves 30 real-life female K-POP idols hiding their true identities and auditioning with a 3D avatar and a fictional setting.

Among the auditions were Yellin, a former member of GFRIEND, Ellie from Weki Meki, and former members of LOVELYZ!

Until recently, it was hard to imagine a world where real idols would debut as avatars...!

It doesn't exist! Deep delve into the K-POP virtual idol "MAVE:"! What are the fans' reactions?

 

Source

"MAVE:" is a Korean four-member girl group that debuted on January 25th, 2023!

MAVE: "Four girls living in the future world of IDYPIA have crash landed in the real world in search of "freedom of emotions."This is a virtual idol group with the concept of "^^

「The person inside gives you a sense of humanity"The virtual idol is said to be ", but MAVE: is an AI idol whose "person inside" doesn't exist!

Despite not being real, there is also a wealth of content that will increase the realism, including revealing the journey to his debut and appearing in "Show! Music Center" ^^

 

It uses sophisticated CG technology, so everything from dancing to hair movements is natural!

There are also some adorable episodes that make them even more realistic!

Even though MAVE: is a virtual idol, there has been a "strange story" that has been revealed!

The four of them posed on the released TikTok, but there are speculations that Matty (yellow jersey) has been in the center for a long time, "Is it Center disease?" (lol)

@mave_official_ 🌸Cherry Blossom🌸 #MAVE #메이브 #PANDORA #판도라 #벚꽃놀이 #벚꽃 #봄 #꽃놀이 #CherryBlossom #Spring ♬ NIGHT DANCER - imase

Some comment pointed out that in order to take the center position, he was able to push Tyra (the green jersey) away in his first pose!

It seems that fans who saw this video have come up with a "disconnection" (lol)

The more individuality and personality become, the more realistic you feel, and you'll feel a sense of affinity and attachment ^^

A glimpse into why virtual idols are capturing the hearts of fans♪

Let's take a look at what kind of reactions he has to offer to MAVE:, who is attracting attention as a virtual idol who is different from others!

「What's the difference between falling in love with anime characters?」

「I hope AI doesn't enter the K-POP world」

While there are some negative opinions such as

「It's a shame that it doesn't exist because the song is good」

「They don't care virtually either. I liked the amazing dance and singing voice」

「No connection to scandal」

There are also positive opinions such as:

It may take some time before virtual idols can be accepted, but×It seems unlikely that a world where virtual "cannot be separated will come.

summary

How did you like the virtual idol special feature you brought to you this time? ^^

As technology advances, we have seen how virtual idols are changing rapidly!

It seems that virtual idols are popular in that they can do virtually things that real people can't do.

However, there are many benefits that can only be achieved as a real idol.♪

Let's look forward to seeing what kind of world "idol x virtual" will unfold in the future!

BirthdayLeave it to advertising agency JAPAN!

Looking at the example I introduced this time, I also said, "I tooBirthdayI want to post an ad! I'm sure many people have felt this way.♪

If you are worried about "I don't have the courage to post an ad..." or "Is the procedure not difficult?", pleaseBirthdayPlease feel free to consult with the advertising agency JAPAN ^^

BirthdayRegister the official LINE of the advertising agency JAPAN, andAuto-answer chat will solve your concerns about support ads!

You can chat with staff as well as by phone, so you can feel safe.♪

From consultations to media arrangements to design and advertising implementation reports, you can complete everything from LINE to LINE!

First of all, please try registering as a LINE friend ^^

 

★BirthdayAdvertising Agency JAPAN SNS information★