[2024 Edition] Introducing the Korean Idol, who has been appointed as Ambsader from HiBrand!
In recent years, an increasing number of companies have appointed K-POP idols as brand ambassadors to increase awareness of luxury brands and encourage consumption.😋💕
This is because globally popular K-POP idols transmit their fashion on SNS, which influences a wide range of generations.🙌😘
In this article,
“Why are K-POP idols chosen as ambassadors for luxury brands?”
“What kind of people are chosen as brand ambassadors?”
To answer those questions, we will introduce K-POP idols who have served as brand ambassadors as of September 2024.🔎🥰
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Table of contents
K-POP idols are becoming ambassadors for luxury brands one after another!
In recent years,Ambassador marketing, which uses popular K-POP idols as brand ambassadors and promotes the brand story through SNS, is mainstream.It becomes💕😘
Companies can gain loyal fans who will help promote their brand over the long term, and incorporate user feedback to create better products 🥰🎀
An advantage of using ambassadors who have many followers of the luxury brand's target audience is that they can devise posts and hashtags to achieve accurate targeting.💡😝
What is a brand ambassador? What kind of person will be chosen?
Brand Ambassador (Brand Ambassador)A person who disseminates favorable opinions and information about a company or brand and promotes it.It means👠👜
In order to spread the appeal of a company or brand and aim to acquire new fans, we increase awareness by appointing highly influential people.👀🔎
Brand ambassadors are selected with emphasis on the following points:😘
✨Points to consider when choosing a brand ambassador✨
- People who deeply sympathize with the brand story (if they are loyal users of the brand)
- A great deal of enthusiasm for disseminating information
- We value communication with fans
- Provides useful feedback for your brand
Brand ambassadors will provide favorable opinions and information on a regular and long-term basis, so it is ideal for them to be favorable towards the brand and have a deep understanding of the brand.💓🥰
If a person has a large number of followers on SNS and posts frequently, it will be easier to become a topic of discussion, and you can appeal to the influencer's followers and fans.😝✨
To act as a bridge between fans and brands,The important point is to value mutual communication with fans, encourage understanding of the brand, and guide fans.It will be💘
Why are K-POP idols chosen as brand ambassadors?
K-POP is growing in popularity worldwide, with many groups becoming the faces of luxury brands.👀💡
There are two main reasons why luxury brands are focusing on using K-Pop idols as ambassadors.💓😘
🎀Reasons why K-POP idols are used🎀
- Influencer culture is growing and influencing luxury brand consumption📱😘
- High trust in Korean brands🙌
The first one isK-POP idols, who are popular as global artists, are increasing brand recognition and securing new customers.I am doing it🥰🔎
When K-POP idols' high-end fashion is disseminated on SNS, the brand can be recognized by a wide range of generations and encourage consumption.😝💕
The second isKoreans are big customers for luxury brands and have grown into an important market that surpasses Japan and China.That's it.💡😯
K-POP idols increase revenue for luxury brands, and South Korea, a major consumer country, plays a major role in achieving increased profits💰😋
[2024 Edition] Introducing male K-POP idols who have become ambassadors for high-end brands!
As of September 2024, we present male K-POP idols who have served as ambassadors of high-end brands.💡📱
DIOR × Jimin (BTS)
- Brand name: DIOR
- Group name: BTS (Bangtan Boys)
- Artist name: Jimin
- Appointment date: January 2023
Tiffany & Co. × Jimin (BTS)
- Brand name: Tiffany&Co.
- Group name: BTS (Bangtan Boys)
- Artist name: Jimin
- Appointment date: March 2023
CALVIN KLEIN × JUNG KOOK (BTS)
- Brand name: CALVIN KLEIN
- Group name: BTS (Bangtan Boys)
- Artist name: Jung Kook
- Appointment date: March 2023
CELINE × V(BTS)
- Brand name: CELINE
- Group name: BTS (Bangtan Boys)
- Artist name: V (Kim Taehyung)
- Appointment date: 2023
Cartie × V(BTS)
- Brand name: CARTIER
- Group name: BTS (Bangtan Boys)
- Artist name: V (Kim Taehyung)
- Appointment date: July 2023
BOTTEGA VENETA × RM(BTS)
- Brand name: BOTTEGA VENETA
- Group name: BTS (Bangtan Boys)
- Artist name: RM (Kim Namjoon)
- Appointment date: March 2023
VALENTINO × SUGA(BTS)
- Brand name: VALENTINO
- Group name: BTS (Bangtan Boys)
- Artist name: SUGA
- Appointment date: January 2023
LOUIS VUITTON × J-HOPE(BTS)
- Brand name: LOUIS VUITTON
- Group name: BTS (Bangtan Boys)
- Artist name: J-HOPE
- Appointment date: February 2023
DOLCE&GABBANA × Doyoung (NCT)
- Brand name: DOLCE&GABBANA
- Group name: NCT
- Artist name: Doyoung
- Appointment date: May 2023
PRADA × Jaehyun (NCT)
- Brand name: PRADA
- Group name: NCT
- Artist name: Jaehyun
- Appointment date: June 2022
FERRAGAMO × Jeno (NCT)
- Brand name: FERRAGAMO
- Group name: NCT
- Artist: Jeno
- Appointment date: May 2023
LOUIS VUITTON × RIIZE
- Brand name: LOUIS VUITTON×RIIZE (Louis Vuitton)
- Group name: RIIZE
- Appointment date: December 2023
LOUIS VUITTON × Jackson Wang (GOT7)
- Brand name: LOUIS VUITTON
- Group name: GOT7
- Artist name: Jackson Wang
- Appointment date: January 2023
KENZO × VERNON (SEVENTEEN)
- Brand name: KENZO
- Group name: SEVENTEEN
- Artist name: Vernon
- Appointment date: June 2023
BALLY × Dokyeom (SEVENTEEN)
- Brand name: BALLY
- Group name: SEVENTEEN
- Artist name: Dokyeom
- Appointment date: September 2023
LOEWE × Taeyeon (NCT)
- Brand name: LOEWE
- Group name: NCT
- Artist name: Taeyeon
- Appointment date: June 2023
GIVENCHY × Joshua (SEVENTEEN)
- Brand name: GIVENCHY
- Group name: SEVEVTEEN
- Artist name: Joshua
- Appointment date: December 2023
GIVENCHY × SOL(BIGBANG)
- Brand name: GIVENCHY
- Group name: BIGBANG
- Artist name: SOL (Taeyang)
- Appointment date: January 2023
CHANEL × G-DRAGON(BIGBANG)
- Brand name: CHANEL
- Group name: BIGBANG
- Artist name: G-DRAGON
- Appointment date: 2016
VERSACE × Hyunjin (Stray Kids)
- Brand name: VERSACE
- Group name: Stray Kids
- Artist name: Hyunjin
- Appointment date: July 2023
LOUIS VUITTON × Felix (Stray Kids)
- Brand name: LOUIS VUITTON
- Group name: Stray Kids
- Artist name: Felix
- Appointment date: August 2023
DIOR × TOMORROW
- Brand name: DIOR
- Group name: TOMORROW X TOGETHER
- Appointment date: August 2023
GUCCI × KAI (EXO)
- Brand name: GUCCI
- Group name: EXO
- Artist name: KAI
- Appointment date: 2019
[2024 Edition] Introducing K-POP idols who have become ambassadors of high-end brands!
As of September 2024, have served as a high brand ambassadorWe bring you female K-POP idols🎀😘
CHANEL × Jenny (BLACKPINK)
- Brand name: CHANEL
- Group name: BLACKPINK
- Artist name: Jenny
- Appointment date: 2017
BVLGARI × Lisa (BLACKPINK)
- Brand name: BVLGARI
- Group name: BLACKPINK
- Artist name: Lisa
- Appointment date: April 2020
CELINE × Lisa (BLACKPINK)
- Brand name: CELINE
- Group name: BLACKPINK
- Artist name: Lisa
- Appointment date: 2020
LOUIS VUITTON × LISA (BLACKPINK)
- Brand name: LOUIS VUITTON
- Group name: BLACKPINK
- Artist name: Lisa
- Appointment date: July 2024
Saint Lauren × Rose (BLACKPINK)
- Brand name: Saint Lauren
- Group name: BLACKPINK
- Artist name: Rose
- Appointment date: June 2020
DIOR × Jisoo (BLACKPINK)
- Brand name: DIOR
- Group name: BLACKPINK
- Artist name: Jisoo
- Appointment date: March 2021
Cartier × Jisoo (BLACKPINK)
- Brand name: Cartier
- Group name: BLACKPINK
- Artist name: Jisoo
- Appointment date: May 2022
ARMANI BEAUTY × Hani(NewJeans)
- Brand name: ARMANI BEAUTY
- Group name: NewJeans
- Artist name: Hani
- Appointment date: February 2023
GUCCI × Hani (New Jeans)
- Brand name: GUCCI
- Group name: NewJeans
- Artist name: Hani
- Appointment date: October 2022
BURBERRY × Daniel (NewJeans)
- Brand name: BURBERRY
- Group name: NewJeans
- Artist name: Daniel
- Appointment date: January 2023
CELINE × Daniel (NewJeans)
- Brand name: CELINE
- Group name: NewJeans
- Artist name: Daniel
- Appointment date: March 2024
CHANEL × Minji(NewJeans)
- Brand name: CHANEL
- Group name: NewJeans
- Artist name: Minji
- Appointment date: February 2023
DIOR × Herin (New Jeans)
- Brand name: DIOR
- Group name: NewJeans
- Artist name: Hyerin
- Appointment date: April 2023
LOUIS VUITTON × Hain (New Jeans)
- Brand name: LOUIS VUITTON
- Group name: NewJeans
- Artist name: Haein
- Appointment date: December 2022
YVES SAINT LAURENT × Sana (TWICE)
- Brand name: YVES SAINT LAURENT
- Group name: TWICE
- Artist name: Sana
- Appointment date: March 2023
GRAFF × Sana (TWICE)
- Brand name: GRAFF
- Group name: TWICE
- Artist name: Sana
- Appointment date: July 2023
PRADA × Sana (TWICE)
- Brand name: PRADA
- Group name: TWICE
- Artist name: Sana
- Appointment date: September 2023
ETRO × Chaeyoung (TWICE)
- Brand name: ETRO
- Group name: TWICE
- Artist name: Chaeyoung
- Appointment date: September 2023
MIU MIU × Momo(TWICE)
- Brand name: MIU MIU
- Group name: TWICE
- Artist name: Momo
- Appointment date: June 2023
MICHAEL KORS × Dahyun (TWICE)
- Brand name: MICHAEL KORS
- Group name: TWICE
- Artist name: Dahyun
- Appointment date: July 2023
MIU MIU × MINNI((G)I-DLE)
- Brand name: MIU MIU
- Group name: (G)I-DLE
- Artist name: MINNI
- Appointment date: August 2023
JIMMY CHOO × MIYEON((G)I-DLE)
- Brand name: JIMMY CHOO
- Group name: (G)I-DLE
- Artist name: MIYEON
- Appointment date: August 2023
MIU MIU × Wonyoung (IVE)
- Brand name: MIU MIU
- Group name: IVE
- Artist name: Wonyoung
- Appointment date: 2021
FENDI × Ahn Yujin (IVE)
- Brand name: FENDI
- Group name: IVE
- Artist name: Ahn Yujin
- Appointment date: January 2023
LOUIS VUITTON × LE SSERAFIM
- Brand name: LOUIS VUITTON
- Group name: LE SSERAFIM
- Appointment date: October 2023
GIVENCHEY × aespa
- Brand name: GIVENCHEY
- Group name: aespa
- Appointment date: February 2021
Chopard × aespa
- Brand name: Chopard
- Group name: aespa
- Appointment date: September 2022
TOD'S × Joy (Red Velvet)
- Brand name: TOD'S
- Group name: Red Velvet
- Artist name: Joy
- Appointment date: August 2021
LOEWE × NMIXX
- Brand name: LOEWE
- Group name: NMIXX (Enmix)
- Appointment date: September 2022
Summary
“Why are K-POP idols appointed as ambassadors for luxury brands?🤔🧡”
The reason isThis is because ambassador marketing, which promotes brand stories through popular K-POP idols' SNS, has become mainstream!💡🥰
K-POP idols are essential for increasing brand recognition.😋💕
Your favorite may become a brand ambassador, so it's essential to check SNS!🙌🔎
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