WayV XIAOJUN JP talks about how to prepare for ads and phones, worries, and the difficulty of raising funds [Interview with experienced advertising]

This time, every yearWayV Xiaojun'sBirthdayAdvertisements andBirthdayholding an event"WayV XIAOJUN JP"To Mr.Interview about push advertisingI did🎤

WayV XIAOJUN JP isFrom 2020, we will be holding cupholder events and events through our company.BirthdayXiao Jun's fandom that holds advertisements etc.Here it is 🦖💚

It will be the 5th time in 2024, and our company will hold Xiao Jun's cup holder event every year.BirthdayWe are supporting WayV's anniversary celebration advertisement!

Speaking of WayV“Veteran of popular advertising⭐️”That's it🫡🎶

This time, we will talk to WayV XIAOJUN JP.cup holder eventBirthdayHow to start preparing advertisements and what difficulties you facedetc.,A story that only someone with experience in advertising can tellI received a lot of🙇♀️

Those who want to try push advertising for the first timeYa,A helpful story for Oshii advertising planners who have the same problem.Please feel free to use this as a reference.😊✨

After reading this interview, if you think, "I want to support you by running an endorsement advertisement!" or "I want to run an endorsement advertisement, but what should I do in a situation like this?", please feel free to contact us ⭐

At our company, recommended advertising (Birthday/support advertisement)💡

If you're interested in advertising but don't know how to put it up... or you're worried about the cost, we also offer free consultations on LINE, so please register as a friend first.♪

Birthday"WayV XIAOJUN JP" started with event planning

BirthdayJAPAN staff:What kind of activities are you currently involved in?

 

WayV XIAOJUN JP: We mainly inform everyone of official information when Xiaojun-kun's activities occur.

I also pick up information that Chinese fandoms are uploading on Weibo and post it!

 

BirthdayJAPAN staff:In addition to disseminating information,BirthdayThere are also events planned.

 

WayV XIAOJUN JP：II created an account after holding a cup holder event.However, I thought it would be a shame if it disappeared like this.

So, I just made it a Japan account!

There didn't seem to be anyone holding an event for Xiaojun, and it's a Chinese group, so it's a little unusual.

It took a lot of courage, but I decided to take the leap and did it.

Even for beginnersBirthdayYou can run ads!

BirthdayJAPAN staff:It all started with the 2020 Cup Holder Event.

We are currently preparing for the birthday cup holder event!@Daisy990808@tigcafe@__Shellscafe__
#XIAOJUN pic.twitter.com/iTJRbOKyeO

— WayV XIAOJUN JP 🦕 (@WayVXIAOJUNJP) August 2, 2020

 

 

The 2020 Xiaojun birthday Capho event has ended successfully.🎂
Many people from Tokyo and Osaka participated.
Thank you very much🙇♀️✨ pic.twitter.com/xCAcmF6dCr

— WayV XIAOJUN JP 🦕 (@WayVXIAOJUNJP) August 9, 2020

 

 

Looks like it's going to be a hot day today too☀️
I recently received a photo of the decoration from a cafe in Osaka (´∀｀)
The decoration from here will be in the space below.💕Thank you to everyone who decorated the cafe.🙇♀️If you go, please upload photos 🥰
#HAPPYXIAOJUNDAY #Xiao Junsheng Nikkai 乐0808 pic.twitter.com/vCLqBRkffp

— WayV XIAOJUN JP 🦕 (@WayVXIAOJUNJP) August 9, 2020

 

In 2022, for the first time at Unica VisionBirthdayYou posted an ad! 

🎂This is a report that the final screening of Yunika Vision from yesterday morning has ended.🙇♀️

It's too bright at night so the picture is bad😅Yesterday, Xiao Jun was celebrated in Japan all day long.
I kept it as a souvenir of the time🥹
I would be happy if it became one of my birthday memories this year.💝#HAPPYXIAOJUNDAY #XIAOJUN pic.twitter.com/OCHDi0XZ7p

— WayV XIAOJUN JP 🦕 (@WayVXIAOJUNJP) August 8, 2022

 

 

WayV XIAOJUN JP：BirthdayI was sure that it would be JAPAN, so I asked them to try it.Even a beginner like me can advertise!Like!

I would like to thank you for all the support you have given me since then.

 

I think most people are really nervous when they do it for the first time, but I was able to do it with great peace of mind thanks to the generous support I received.

 

BirthdayJAPAN staff：Thank you very much for your kind words!

Speaking of 2020,BirthdayAdvertising/BirthdayEvents weren't as major as they are now.

 

WayV XIAOJUN JP：That's right. It took a lot of courage for an individual to launch and hold a cupholder event.

Since the coronavirus was still affecting us, we held this event hoping that it would be an event that would encourage people to go out.

Much lessBirthdayWhen it comes to advertising, it's difficult, or rather, I don't know how to do it...

Let's give it a try!That was the only feeling I had.

 

BirthdayJAPAN staff：BirthdayWhat made you decide to hold an event?

 

WayV XIAOJUN JP：I was originally a fan of NCT's Jaehyun, but in Korea there are countless times.Birthdayevents andBirthdayThere is an advertisement,

I thought it would be a good idea to celebrate Xiaojun's birthday in Japan as well.

I wanted to spread the word, and I thought it would be okay to do something that no one else was doing.

Also, since I can't go to other countries due to the coronavirus, I thought I'd do it in Japan!

BirthdayWhat is the first step in preparing for an event?

BirthdayJAPAN staff：Once you decided to do it, how did you prepare?

 

WayV XIAOJUN JP：First,I looked into the company that makes cup holders.

Back then, there weren't as many as there are now, so it was like choosing from a number of options.

 

The rest is KoreanBirthdayI used to go to events a lot,I look back and see what I was doing when I was there.That's how I started.

 

BirthdayJAPAN staff：Is there a reason why you chose Cup Holder Event or Unica Vision?

 

WayV XIAOJUN JP：I've always wanted to do Unica Vision because it's easy for people to visit, and it also has advertising power.

 

BirthdayThe first thing that comes to mind when I see advertisements is Yunika Vision, but people in rural areas can't really see it.

At first, I thought it was a bit of a shame that I could only do Unica Vision.

SoIn 2023, we will increase the number of Tombori Station and Hakata Dontaku Vision.

💙🐬𝗛𝗔𝗣𝗣𝗬 𝗫𝗜𝗔𝗢𝗝𝗨𝗡 𝗗𝗔𝗬🐬💙
Notice of birthday celebration advertisement
It is💁♀️

date and time🗓Sunday, August 6th

location📍Tokyo Shinjuku Unica Vision
📍Osaka Tombori Station
📍Fukuoka Hakata Dontaku Vision
💙The broadcast schedule will be announced at a later date.
💙For details, please see ⬇️

#XIAOJUN
#WayV pic.twitter.com/mQvtlrhwKQ

— WayV XIAOJUN JP 🦕 (@WayVXIAOJUNJP) July 21, 2023

 

 

Fukuoka has a lot of passionate fans for some reason! (lol)

BirthdayThe events we held were successful several times in a row, so we're sure there are passionate fans in Fukuoka! Because I knew this, I chose Hakata Vision!

The number one problem is cost

BirthdayJAPAN staff：Have you ever had any trouble or difficulties when planning and preparing vision advertisements?

 

WayV XIAOJUN JP：Other people are in charge of video production, and I tell them what I want and they make it, so I don't have too many problems...

BirthdayJAPAN will contact you in advance to inform you of deadlines and other details, so everything will go very smoothly, and they will also follow up with you after the project is finished!

 

I myself am busy during events and on the day of my birthday, so I can't go to Unica Vision to see it.

(Vision advertising) They also send us videos of the day, so I'm really grateful that I can check that they're doing it properly.

 

BirthdayJAPAN staff：I often hear that planners get busier the closer they get to their birthdays.

What about the location and cost?

 

WayV XIAOJUN JP：First of all, number onecostIt is.

I don't use Kurafan or anything like that, but I call in and collect money myself.

That's why it's difficult to hold large-scale events overseas, and I don't think many people will go to China to see them, so I'm concentrating on holding events in Japan, but I think the biggest challenge is the cost.

 

But recently,BirthdayIt is important to continue advertisingI think so.

Even if it becomes difficult to collect money in the future, I would like to put out even a small advertisement, so I am actually checking places where the amount is low.

 

When deciding on a location, we selected a location that was easy to get to, along with the cup holder event.

 

BirthdayJAPAN staff：Were there any challenges in preparing for the cupholder event?

 

WayV XIAOJUN JP：Similarly, the financial aspect is difficult, but since most of the cafe decorations come from my own funds, it's up to me to decide whether or not the event will be luxurious or not...it's a bit difficult.

BirthdayWhat are your specialties about the event?

BirthdayJAPAN staff：Is there anything you are particular about when it comes to cup holder events?

 

WayV XIAOJUN JP：Every year, I try to display beautiful photos.

🥤Xiaojun birthday event
🏯Nagoya edition JP

Continuing from the Reishin Anniversary Event @cafe_trois__
Thank you for your participation from the Nagoya area.🙇♀️
Only Nagoya is sold out🥤
As hot as the Keishin Anniversary Event🔥Thank you to WayZenNi💚The decoration photo is the same as the one in the exhibition🥰 #HAPPYXIAOJUNDAY pic.twitter.com/Jpo7vtrIxQ

— WayV XIAOJUN JP 🦕 (@WayVXIAOJUNJP) August 12, 2021

 

 

🥤Xiaojun birthday event
🎋Sendai edition person in charge JP

First event held in Tohoku region@calmbiyori Mr.
Nice to meet you at WayZenNi near Sendai.💚🙇♀️
I sent a lot of the same photos from Tokyo to get closer to the exhibition.☺️Thank you for picking up JP's Capho this time.🙇♀️

#HAPPYXIAOJUNDAY pic.twitter.com/0jHYZxnEFK

— WayV XIAOJUN JP 🦕 (@WayVXIAOJUNJP) August 12, 2021

 

 

BirthdayJAPAN staff：There was a year when it was displayed in a picture frame!

 

WayV XIAOJUN JP：The cafe will lend you the picture frame!

We also held a panel exhibition at TIG CAFE.

🖼I will tell you about the Tokyo exhibition.💚I especially wanted people who participated in MY BEST💝🥰(Sorry for the silence😅)
#HAPPYXIAOJUNDAY
#Xiao Jun0808 Birth Day Kaiyu
#XIAOJUN pic.twitter.com/Y57kNsAG97

— WayV XIAOJUN JP 🦕 (@WayVXIAOJUNJP) August 8, 2021

 

 

I think it depends on the cafe, but I'm grateful that the cafe is always beautifully decorated.

 

Also, I don't usually have the opportunity to interact with other fans, so when it comes to the group's anniversary event, I'm very particular about wanting to decorate it in a way that reflects the feelings of the other members' fans.

 

BirthdayJAPAN staff：The anniversary event has been held every year since the second anniversary.

 

WayV XIAOJUN JP：Due to unforeseen circumstances, we couldn't hold the event on our 3rd anniversary, but other than that we have held it every year.

✨️🌟𝗛𝗔𝗣𝗣𝗬 𝗪𝗮𝘆𝗩 𝗗𝗔𝗬🌟✨️

A vision advertisement will be aired to celebrate WayV's 5th anniversary of debut.✨️Share your moving moments🥳
(Broadcast schedule will be announced later)

🗓January 17th
📍 Tokyo Shinjuku Unica Vision
📍 Osaka Tombori Station#HAPPYWayVDAY_OURLove_FORWayV… pic.twitter.com/czctsir83m

— WayV XIAOJUN JP 🦕 (@WayVXIAOJUNJP) January 4, 2024

 

 

Xiaojun in summerBirthdayAfter that, we have been preparing for the anniversary event over and over again since the fall.

BirthdayThe schedule leading up to the event has been released!

BirthdayJAPAN staff：Preparations for birthday events and anniversary events usually start about six months in advance.

 

WayV XIAOJUN JP：That's right. Xiaojun's summerBirthdayFor this reason, we usually start a fundraising project around March, but the money doesn't come in right away.

The previous advertisement said, “We’ll do it again this year!”So, we've been launching it around March.

Around the same time, we start thinking about the content of the event, finalizing it around April or May, and actually getting things started in June.

 

Our comeback was in June of 2024, so I really didn't have the time and couldn't put in much effort, so I'm sorry.

However, the comeback, the concert, and the debut in Japan are all very happy things, so even though I was busy, I felt even more happy.

🎞I recently watched the final episode of Yunika Vision on Xiao Jun's birthday🥹
At noon, there were 2 sides, but now there are 3 sides.🙂It's reflective, but I'll upload the last vision video of this year.✨️#XIAOJUN #Xiao Jun #샤오쥔 #WayV #Gijin V #HAPPYXIAOJUNDAY #Happy Birthday to Xiao Jun_The whole universe is in love with Xiao Jun pic.twitter.com/891YqXsALK

— WayV XIAOJUN JP 🦕 (@WayVXIAOJUNJP) August 8, 2024

 

 

Why does WayV XIAOJUN JP not use Kurafan?

BirthdayJAPAN staff：You are also in charge of collecting support funds yourself.

 

WayV XIAOJUN JP：I know that there is a system for fans, but since it didn't exist at the beginning, I still do it myself.

 

I think it's okay if I'm just a fan, but every year there are times when I communicate directly with people who are participating in the project via email.By doing it myself, I am able to interact with people who participate every year and passionate fans.

Being a club fan makes me feel better, but I also feel lonely because I no longer have direct interaction with fans.

 

I think the club fans and those who participate in the fundraising project support the cause from the bottom up, or rather, they have a passionate desire to make the event more exciting even if they are not in the public eye.

ThereforeI don't want to miss the opportunity to talk with such people.I want to continue doing it myself from now on.

 

BirthdayJAPAN staff：There's a connection you can make with your fans because you do it yourself.

 

WayV XIAOJUN JP：That's right. In 2024, the number of people who have been passionately supporting us will decrease a little, so we will be celebrating with new people.

I thought that the fact that new fans are increasing means that it's a good thing.

The year I felt that while I felt sad because the old people were gone, I was also happy because there were more new people.It was.

 

BirthdayJAPAN staff：It seems like you place a lot of importance on interacting with other fans.

If Club Fan had a system that would strengthen the connection with fans, would you want to use it?

 

WayV XIAOJUN JP：If that's possible, I'd like to try it too!

Difficulties in collecting support funds on your own

BirthdayJAPAN staff：What are some of the challenges you face when collecting support funds on your own?

 

WayV XIAOJUN JP：The most difficult part is when you feel desperate and think of alternatives because it looks like you won't reach your target amount.

 

Actually, in 2024, when it didn't seem like we would be able to run a cup holder event or a vision advertisement, we thought of ramen shop and flower shop events as alternative ideas to create excitement.

As a result, I had the most fun with it, so I thought you'll never know unless you try it! 

What a veteran advertising expert looks for in an agency

BirthdayJAPAN staff：Is there something that you wish an advertising agency had such a service or support?

 

WayV XIAOJUN JP：Well, do you choose from a set number of return items for club fan participants?

I think it would be fun to choose something that has a connection to the artist!

 

BirthdayJAPAN staff：That's right.

As of now, we have a list of returned items, and if you receive the item through us, you can choose from the list.

In fact, there are many people who want to choose freely, so the planner can also provide one for you. We are trying to be as flexible as possible.

 

WayV XIAOJUN JP：That's right! I didn't think it would be possible, so I'd like to consider it in the future!

Also, I think it would be nice if you could order cup holders in smaller quantities.

 

BirthdayJAPAN staff：Kurafan is also listening to your feedback and is adding new services through trial and error.

 

If the cup holder is sleeve type, you can order from 30 pieces.

Is it nice for the organizers to be able to order in small quantities?

 

WayV XIAOJUN JP：If you could order in units of 30, I think everyone would have a different mindset!

One set of 30 pieces is enough for small local cafes, so some people may be happy with that unit.

 

BirthdayJAPAN staff：WayV Mr. XIAOJUN JP said that he contacted cafes and ramen shops himself, but how about a service where our company could undertake such requests?

 

WayV XIAOJUN JP：I strongly felt that I would like to use an agent for things that are compatible with the agency.For this flower shop event, I had to get permission from the agency.

When I contacted my agency, I was told to contact another department, so I would like to use an agent for events that involve my agency.

 

BirthdayJAPAN staff：Thank you for your valuable feedback!

Please continue to send support to Xiaojun and all the fans who share the same passion.

Summary

This time, we spoke to WayV XIAOJUN JP as the first interview with people with experience in Oshi advertising⭐️

While it was difficult to make a living due to the coronavirus pandemic, he used his natural energy to organize cup holder events in Japan.BirthdayWayV XIAOJUN JP, who planned the advertisement💚

5 yearsBirthdayWe are continuing to plan and through trial and error, we are sending out our support to our fellow fans to the best of our ability 🤲💞

My favoriteBirthdayIf you want to try your hand at planning or have similar concerns, please refer to WayV XIAOJUN JP's story and try your hand at advertising!

Also, if you contact us through our LINE, our staff who are familiar with Oshii advertising will promptly support you within one business day.🙇♀️

Would you like to work with us to support us through promotional advertising?💌

BirthdayLeave it to JAPAN!

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to contact JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★