[BTS JUNG KOOK] Celebrate your birthday with 1,000 drones! Introducing the behind-the-scenes of the Oshikatsu Drone Show, the reactions of fans, and the moment when it reached the artist himself.
“With 1,000 drones, our feelings for Jungkook will be in the night sky!”
To celebrate BTS's Jungkook's birthday, a birthday surprise drone show was held in Fukagawa, Tokyo on Sunday, August 30, 2026.🎉
A whopping 1,000 drones soared into the night sky!
They drew congratulatory messages, portraits, illustrations, etc. for Jungkook, and colored the night sky for about 15 minutes.✨
It was planned by the Japanese fanbase "Jungkook JAPAN". We delivered the feelings of our fans as a one-time special show.🌟
This time,We asked Jungkook JAPAN, the organizer of the "Oshikatsu Drone Show", about the impetus behind the project, the behind-the-scenes preparations, and the feedback from fans.📣
- 🌟Details of Oshi Advertising®🌟
- Planner:Jungkook JAPANMr.
- Target audience:BTS JUNG KOOK
- medium: Oshikatsu Drone Show (1,000 aircraft)
- Implementation date and time: August 30, 2026 (Sunday) 20:00~ (approx. 15 minutes)
- Place of implementation:Tokyo/Fukagawa
- Special sponsorship:CANMAKE
- Drone show management:Drone Show Japan Co., Ltd.
- Planning and production:BirthdayJAPAN (Operating company: IW Co., Ltd.)
Oshikatsu Drone ShowDrone Show Japan Co., Ltd.Under the management ofBirthdayJAPAN will be in charge of planning and production.
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“I definitely want to make it happen!” Until we decided to hold a 1,000 drone show
BirthdayJAPAN staff:How did you feel when you first learned about the Oshikatsu Drone Show?
Dear Jungkook JAPAN:I had wanted to plan a drone show for some time and was looking for a way to do it.
However, at first I was worried that it would be quite expensive.
Initially, I had heard that it would be quite expensive to express the design we proposed using a drone, so I thought that if I couldn't incorporate the design I wanted, I might as well give up.
After that, I heard that I could propose some designs, and my desire to try it grew stronger.
I had been researching drone shows for a long time, so when I learned that it was possible to hold a show using 1,000 drones at this low cost, I was surprised and thought, ``I definitely want to make it happen!''
BirthdayJAPAN staff:What kind of reaction did you get from your fans when you announced the project?
Dear Jungkook JAPAN:Since we couldn't announce it in advance and announced it on the day, I was very worried about whether many fans would know about it.
However, people were more pleased with it than I expected, and the response was great.
More people found out about the drone show than I expected.
BirthdayJAPAN staff:What kind of drone show did you have in mind when you decided on the plan?
Dear Jungkook JAPAN:Rather than having a specific image, I wanted to create a show that had an impact.
A design by an artist who draws the cute JUNG KOOK character that JUNG KOOK also knows, JUNG KOOK's face, and a logo designed by JUNG KOOK himself.
![[BTS Jungkook] Oshikatsu Drone Show](https://cdn.shopify.com/s/files/1/0452/8570/3830/files/CASES__DS-26_600x600.jpg?v=1790412519)
![[BTS Jungkook] Oshikatsu Drone Show](https://cdn.shopify.com/s/files/1/0452/8570/3830/files/CASES__DS-33_1_600x600.jpg?v=1790412519)
![[BTS Jungkook] Oshikatsu Drone Show](https://cdn.shopify.com/s/files/1/0452/8570/3830/files/CASES__DS-35_600x600.jpg?v=1790412519)
![[BTS Jungkook] Oshikatsu Drone Show](https://cdn.shopify.com/s/files/1/0452/8570/3830/files/CASES__DS-17_1_600x600.jpg?v=1790412519)
![[BTS Jungkook] Oshikatsu Drone Show](https://cdn.shopify.com/s/files/1/0452/8570/3830/files/CASES__DS-21_600x600.jpg?v=1790412519)
I really wanted to draw these in the night sky.
If we can make it happen, I'm sure the fans will be happy.
I also wanted to draw something heartfelt and meaningful in the night sky that would make JUNG KOOK happy if it caught his eye.
A night sky performance that is more beautiful than you can imagine. I am relieved that the event was held safely.
BirthdayJAPAN staff:How did you view the drone show on the day of the show?
Dear Jungkook JAPAN:Many people posted videos on social media, so I was able to watch it early after the show ended.
The show was more beautiful than I had imagined, and since it had been postponed for a day due to rain, I felt a great sense of relief that it could be held safely.
Fortunately, on the day of the event, there were people who explained how to get to the venue with videos and images.
Right before the show started, many people said, ``I'm about to cry'' and ``I'm so excited.''
It warmed my heart to see all the fans as nervous and excited as the organizers.
BirthdayJAPAN staff:How did you feel when JUNG KOOK's name, portrait, and illustration appeared in the night sky?
Dear Jungkook JAPAN:I was very moved the moment it appeared in the night sky.
At the same time, I was thinking, ``I hope the fans were happy, too.''
BirthdayJAPAN staff:How did the completed show compare to what you had envisioned at the beginning of the project?
Dear Jungkook JAPAN:It was more beautiful than I had imagined.
On the other hand, there were some parts that felt a little too long, so I thought it would have been nice to have more cuts.
BirthdayJAPAN staff:What did you think of the scale of the production with 1,000 drones?
Dear Jungkook JAPAN:I had been personally researching drone shows for some time and knew that even 100 drones would cost no less than 1 million yen.
Moreover, it was difficult to achieve the effect we had envisioned with 100 aircraft, so we gave up on the project.
For that reason, I thought it would be a dream come true to be able to hold an event with 1,000 aircraft.
The scale of the actual production was also greater than I had imagined.
*Usually, a large-scale drone show costs around 5 million to 10 million yen, but Oshikatsu Drone Show is able to realize it with overwhelming cost performance through joint planning with sponsor companies.
*To use this plan, in addition to incorporating the sponsor company's production into a part of the show, you will also need to cooperate in using and spreading the designated hashtags.
Fans' reactions exceeded expectations! The video of the show will spread overseas as well.
BirthdayJAPAN staff:How did the response on SNS after the implementation compare to previous push advertisements?
Dear Jungkook JAPAN:Since this was the first drone show of BTS members organized by fans, I think the response from fans was very good compared to previous promotional advertisements.
As it was being held in Japan, immediately after the announcement, there were many comments and reposts from Japanese fans.
Some people announced it on YouTube and TikTok, and I feel that the information quickly spread among fans in Japan.
When videos of the drone show started appearing on social media, there was a lot of reaction from fans not only in Japan but also overseas, and I think it spread very quickly.
BirthdayJAPAN staff:Were there any impressions or words that you received particularly frequently from fans?
Dear Jungkook JAPAN:We received comments such as ``I burst into tears the moment I heard JUNG KOOK's song'' and ``It was so beautiful and moving.''
There were also comments such as ``I want to participate in the project next time,'' ``How can I participate in the project?'' and ``I want to do a drone show on my favorite member's birthday.''
On the other hand, there were some people who were disappointed that they were unable to go see the show due to the postponement due to rain.
We also received comments such as ``Thank you for holding the drone show'' and ``Isn't CANMAKE a great sponsor?'' not only from Japanese people but also from overseas fans.
Some said, ``I bought CANMAKE's products on the way home'' and ``I bought CANMAKE's products.''
JUNG KOOK himself reposted the video. "My hands are shaking..."
BirthdayJAPAN staff:How did you feel when you found out that the drone show video was reposted by JUNG KOOK himself?
Dear Jungkook JAPAN:I was shaking...
I wanted to let you all know as soon as possible, but my hands were shaking...
BirthdayJAPAN staff:What were your thoughts as the planner?
Dear Jungkook JAPAN:This project is a birthday celebration for JUNG KOOK, made possible by donations from fans.
Of course I was happy that it reached the person in question, but everyone who helped with the project was also happy when they found out about it! I thought so.
You don't necessarily get to actually go see events or advertisements, and you don't get anything in return.
Still, we are filled with gratitude to all the fans who cooperated with JUNG KOOK to celebrate.
The fact that everyone's thoughts reached JUNG KOOK made me just as happy as seeing the project in person.
BirthdayJAPAN staff:What meaning do you think it had for the fans who participated and cooperated in the project?
Dear Jungkook JAPAN:They were very moved and said, ``I've heard the thoughts of Japanese fans!'' and ``I'm glad I participated!''
Even from those who did not participate this time, we received comments such as ``Participating in this project is meaningful, so I want to participate next time!''
The charm of drone shows is the “one-time” festival feel and special feeling.
BirthdayJAPAN staff:What do you think is the unique appeal of drone shows?
Dear Jungkook JAPAN:I think it will be a memorable and special birthday celebration.
Advertising such as street vision has an event-like feel, but drone shows have an even more festival-like atmosphere. I think it feels special because it is a one-time event.
BirthdayJAPAN staff:Do you feel that this project has reached out to people who are newly interested in JUNG KOOK?
Dear Jungkook JAPAN:Yes, I feel it very much!
In fact, we have received similar comments.
From photo selection to announcement on the day. What is the preparation burden?
BirthdayJAPAN staff:What was especially important to you when thinking about directing?
Dear Jungkook JAPAN:It was important to draw a meaningful design in the night sky that would be conveyed to JUNG KOOK and his fans.
BirthdayJAPAN staff:Was there anything difficult about designing the logo or portrait?
Dear Jungkook JAPAN:The logo was easy to express, but finding a photo to use for the portrait was difficult.
I thought I couldn't use photos from brands or magazines where JUNG KOOK is the ambassador, so I looked for official photos.
However, recent official photos don't often show her facing the front, so I had a hard time with that.
BirthdayJAPAN staff:What kind of preparation did you do from the start of planning to the day of implementation?
Dear Jungkook JAPAN:Once the photos were decided, preparations for the drone show itself went smoothly.
On the other hand, since the announcement was made on the same day, time was needed to check the precautions, prepare and share the announcement, and create flyers.
This time, the preparation period was short and it was a little hectic.
Although the preparation period was short, there were many things that needed to be shared.
Communication with Drone Show JapanBirthdayJAPAN, and I was also at work, so it was difficult to get in touch with them during the day, so there were times when I couldn't proceed with the conversation as I wanted.
However, I was able to proceed withBirthdayI would like to thank the person in charge at JAPAN for providing a polite, accurate, and easy-to-understand reply.
BirthdayJAPAN staff:How did you find it easier to prepare compared to the usual push advertisements?
Dear Jungkook JAPAN:It was easy to proceed with the project because there was no need to create a design for signage videos or billboard advertisements.
The burden of preparation itself was about 4 out of 10.
BirthdayJAPAN staff:How did you like the benefits such as message stickers on the aircraft, limited content distribution, and end credits?
Dear Jungkook JAPAN:I loved all the special benefits!
I was especially happy to see the end credits.
![[BTS Jungkook] Oshikatsu Drone Show](https://cdn.shopify.com/s/files/1/0452/8570/3830/files/CASES__DS-36_1_600x600.jpg?v=1790412519)
“An unforgettable and emotional experience” I want to try again on my next anniversary
BirthdayJAPAN staff:If you were to rate your overall satisfaction level out of 10, what would it be?
Dear Jungkook JAPAN:It's 9 points.
I understand that there was a reason for the announcement to be made on the day of the event, but I was a little worried because the event was subject to weather conditions.
BirthdayJAPAN staff:If you could describe this experience in one word, how would you describe it?
Dear Jungkook JAPAN:A memorable and moving experience.
BirthdayJAPAN staff:Also, if there is a special anniversary or turning point, would you like to do it?
Dear Jungkook JAPAN:I would like to implement it!
I would like to do this to commemorate the release of JUNGKOOK's 2nd solo album or if he comes to Japan on his solo world tour.
BirthdayJAPAN staff:What kind of people or fandoms would you recommend Oshikatsu Drone Show to?
Dear Jungkook JAPAN:I would recommend it to all fandoms.
BirthdayWe consulted with JAPAN and started crowdfunding (Oshikura fan), I think you can consider implementing it without any worries.
BirthdayJAPAN staff:Please give some advice to those who feel they want to take on the challenge themselves.
Dear Jungkook JAPAN:I haven't done anything special enough to give you advice. I was just groping along, so...
However,BirthdayJAPAN gave us detailed instructions, so we proceeded as instructed. Don't worry too much and give it a try.
BirthdayJAPAN staff:Lastly, please give a message to JUNG KOOK and all the fans who participated and cooperated in the project.
Dear Jungkook JAPAN:Happy birthday, JUNG KOOK.
To everyone who participated in this project, and to everyone who has continued to participate in the project, I was really happy because I felt that the congratulations from Japan reached JUNG KOOK, and at the same time, everyone's thoughts and sincerity also reached JUNG KOOK.
Thank you for always giving me your warm heart.
BirthdayLeave it to JAPAN!

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