"Make the feelings of love for Kyungsoo into shape" from EXO Kyungsoo fandom "행강단"BirthdayBehind the scenes of planning and support activities

EXO's Kyungsoo will celebrate his 32nd birthday on January 12th.🎂🎤

Speaking of Kyungsoo, he is not only active as the group's main vocalist with his high singing ability, but also active in a wide range of places such as dramas and variety shows 🥰✨

This time, suchTo celebrate Kyungsoo's birthday, we conducted an interview with "행강단"✍️💞

행강단 is a fandom that disseminates information about Kyungsoo while planning and implementing promotional advertisements and events for birthdays, anniversaries, etc.

Click here for 행강단's account, which is full of information about Kyungsoo.🎶

In this interview,We asked about 행강단's support activities, focusing on advertising and event planning.🍰🍓

After reading this interview, if you think "I want to support Kyungsoo's activities too!" or "I want to support EXO!", please feel free to contact us.😊

At our companyOshi Advertising® (Birthday/support advertisement)💡

If you're interested in advertising but don't know how to put it up... or you're worried about the cost, we also offer free consultations on LINE, so please register as a friend first.♪

The reason for starting the activity was the desire to spread "Do Kyungsoo"

BirthdayJAPAN staff:What kind of messages and activities do you do?

Mr. 행강단: This is an account that provides all information about Kyungsoo.

In particular, our main activities are promotion of album releases, dramas, variety shows, and movie releases, voting at year-end award ceremonies, and audio streaming!

In addition, we focus on disseminating information about events and announcements on special days such as birthdays and debut anniversaries, and during performances such as fan meetings and concerts.

BirthdayJAPAN staff: Mr. 행강단, when did you start your activities?

Mr. 행강단: It started from the moment Kyungsoo came to Earth from EXO Planet! ... Just kidding 🤣

In order to let more people know about the artist "Do Kyungsoo" and to support him in various ways, we started our activities with a small group of fans with the feeling of loving, caring, and supporting Kyungsoo.

BirthdayJAPAN staff：How many people run the company and what are their roles?

Mr. 행강단: We work in small groups divided into management team, design team, and SNS team.

BirthdayJAPAN staff：Is there anything you should be careful about when making a message?

Mr. 행강단:While it is important to convey information quickly, we make sure to check carefully and accurately and only post reliable content.

BirthdayJAPAN staff：You have over 46,000 followers. How did you increase your number of followers?

Mr. 행강단：More than anything, the biggest reason is that Kyungsoo continues his activities without taking a break and shows us his wonderful side, but I think that many fans are rooting for us by seeing us steadily doing our best to support Kyungsoo's activities.😊

“행강단” is named after three words that Kyungsoo cherishes.

BirthdayJAPAN staff：What is the origin of the name "행강단"?

Mr. 행강단: Since this is a fan community just for Kyungsoo, I wanted to make the name as related to Kyungsoo as possible.

The words that Kyungsoo values the most and always conveys to his fans are:"Happy", "Healthy", "Solid"There are three.

We also wanted to be like that for Kyungsoo, so we created a name by taking one letter from each of these three meaningful words :)

Heartwarming moment at fan concert

BirthdayJAPAN staff： Have there been any good things about your communication or activities?

Mr. 행강단:Fan concerts were held in June 2024 ("BLOOM in SEOUL") and October ("BLOOM THE FINAL").

What remains most memorable are all the events that took place at that time, including the street banners, slogans, chorus, card section, and videos.

We planned it by gathering ideas from fans, and both the fans and Kyungsoo responded very well.😚

We held a card section event with the message "Thank you for singing," but Kyungsoo saw it and said,

"These are my favorite words. I am truly grateful to you for liking me and becoming my fan."

He said... 🥹

There were some happy moments while planning and preparing the event, but there were also many difficult times.

However, it turned out to be a very happy experience that overshadowed all of that.

I fell in love with Kyungsoo at first sight when he debuted.

BirthdayJAPAN staff： Please tell us how you got into Oshi!

Mr. 행강단:I think I started liking Kyungsoo from the moment he debuted as EXO.
When the photo was first published...I was captivated by the eye-catching visuals.

At that time, she looked much slimmer and sharper than she is now, but the rounded lines of her face really caught my eye.

After that, I saw Kyungsoo on stage and was surprised at how good he was at singing.
In addition to the good tone,I remember being shocked by her singing ability.

I was already hooked on this alone,I was completely captivated by Kyungsoo's unique dance line.☺️

Kyungsoo's charm: singing, acting, humanity, everything is a comfort in life

BirthdayJAPAN staff：What is Kyungsoo's charm?

Mr. 행강단: Is it Kyungsoo's charm? If we start talking about this, one night might not be enough, but I will briefly list them one by one!

First,No matter whatHandsome guyIt is. No matter what he's doing, he's still a good-looking guy.

Also, she is very good at singing, which is her main job. As expected of the main vocalist, once you hear it,With a tone that touches your heartgreat singing abilityI have

When Kyungsoo sings songs by other artists, he sings them perfectly, as if they were created just for him. It's not because I'm a fan, but Kyungsoo's voice is truly a treasure.

Is it just a song? No, Kyungsoo is also an amazing dancer. While being the main vocalist,He has a unique and attractive dance line that is unique to him.

It's hard to believe that she had a hard time dancing when she was a trainee, and now she is a professional idol.😆

And acting is also essential.There's something special about Kyungsoo's acting that moves you emotionally.
If you haven't seen actor Do Kyung Soo yet, please take a look!

Best of all,Strong-minded and straightforward humanityIt is.

While supporting celebrities"I want to emulate this person's inner self."It may be rare for me to feel this way, but when I fall in love with Kyungsoo, I naturally feel this way.

He is a person who has kindness despite his firmness, and his heartfelt words always comfort me and make me grow, and sometimes he makes me laugh with his unique sense of humor.

Beyond the framework of supporting artists,As a person, I have a lot to learn and a lot to gain.

Not only his songs and works, but everything that Kyungsoo has is a great source of comfort in a difficult life.

Impressed by Kyungsoo's sense of responsibility

BirthdayJAPAN staff： Do you have a favorite episode about Kyungsoo?

Mr. 행강단: This is from the drama ``It's Okay, It's Love.'' There is a scene in which a bicycle rider gets into a traffic accident with a car, but dangerous scenes like this are usually left to a substitute.

Despite this, Kyungsoo rode his bicycle and performed an action act in front of a car, wearing only his body.

He really has a strong sense of responsibility and his attitude of trying to complete his role stands out, which left a very strong impression on me.😊

Introducing content that allows you to enjoy a variety of Kyungsoos!

BirthdayJAPAN staff： Please let me know if you have any recommended content by Kyungsoo!

Mr. 행강단:If you want to enjoy Kyungsoo as a singer,"Limousine service"is my first choice.

You can see her charming figure singing not only Kyungsoo's songs but also pop songs!

If the content is funny"Mame Azuki (콩콩팥팥)"We recommend.

Chemistry with close brothers,「알모경」The unexpected side of Kyungsoo (Kyungsoo, who seems to know but doesn't know) and the slapstick drama played out by novice farmers make it a content that will keep you laughing!

Human Do KyungsooIf you want to feel the real face and feel the gentle healing, we recommend ``Hidden (잠적)''.

You can fully see Kyungsoo's simple and unadorned charm, and his cute appearance that harmonizes with nature.

of memoriesBirthdayThe project is Yeongdeungpo Times Square advertising &Birthdaycafe

BirthdayJAPAN staff: What kind of recommended advertisements have you seen so far (Birthdayadvertisements/support advertisements), cafe events, etc.BirthdayHave you held an event?

Mr. 행강단：Subway advertising, bus advertising, COEX vision advertising, outdoor advertising such as Yeongdeungpo Times Square, etc.BirthdaycafeWe did this.

𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝗕𝗮𝗰𝗸, 𝗛𝗮𝗽𝗽𝘆 𝗞𝘆𝘂𝗻𝗴𝘀𝗼𝗼 𝗗𝗮𝘆! #𝟯

29 years ago 29 years ago🎂
I love you! I love you! I love you!

◼︎ 2021.01.12 (17:00~24:00)
◼︎ 513#해피됴데이 #경수야_생일축하해#도경수 pic.twitter.com/UpWKGUsYge

— 행강단 | 도경수팬커뮤니티 (@doh_dandan) January 12, 2021

 

 

🌟 I want to know what I want to know I want to know. I want to know what I want.

📍 3 years old, 1 year old (23-192) I'm here. 🙇‍♀️#도경수 #디오 #DO (D.O.) #DohKyungSoo #EXO pic.twitter.com/hkeW3qiavi

— 행강단 | 도경수팬커뮤니티 (@doh_dandan) December 30, 2019

 

 

📢 I want to know what I want to know. It's okay. 🙇‍♀️#도경수 #디오 #DO (D.O.) #DohKyungSoo #EXO @weareoneEXO pic.twitter.com/QYabHRQfKW

— 행강단 | 도경수팬커뮤니티 (@doh_dandan) December 26, 2019

 

BirthdayJAPAN staff: Lots of support,BirthdayI'm sure you've been planning a lot, but what is the most impressive thing about you?

Mr. 행강단：Yeongdeungpo Times Square advertisementandBirthdaycaferemains in my memory.

In particular,BirthdayIt was really great that we created a message book corner at the cafe and were able to convey our fans' feelings to Kyungsoo.🙂

𝟐𝟎𝟐𝟐 𝟏𝟎𝐓𝐇 𝐃𝐄𝐁𝐔𝐓 𝐀𝐍𝐍𝐈𝐕𝐄𝐑𝐒𝐀𝐑𝐘 𝐀𝐃𝐕𝐄𝐑𝐓𝐈𝐒𝐈𝐍𝐆 𝐒𝐔𝐏𝐏𝐎𝐑𝐓 𝐅𝐎𝐑 𝐃.𝐎. 𝐅𝐑𝐎𝐌 𝐇𝐆𝐃

I want to know what I want to say

4 years ago 10 years ago 4 years ago 10 years ago 10 years ago#도경수 #디오 #DohKyungSoo #DO (D.O.) #Do Kyungsoo pic.twitter.com/740qi2bUo2

— 행강단 | 도경수팬커뮤니티 (@doh_dandan) April 7, 2022

 

 

𝟐𝟎𝟐𝟑 𝐃𝐨𝐡𝐤𝐲𝐮𝐧𝐠𝐬𝐨𝐨 𝐁𝐢𝐫𝐭𝐡𝐝𝐚𝐲 𝐂𝐚𝐟𝐞

It's a good idea It's a good idea
❄️cafe
❄️23.01.10(Tue)~23.01.12(Thu)
❄️11am~8pm
(12pm~6pm)
❄12 years old 12 years old#도경수 #디오 #DohKyungSoo #kyungsoo #DO (D.O.) #Do Kyungsoo #Takahide Miyako pic.twitter.com/9X8zx44mTK

— 행강단 | 도경수팬커뮤니티 (@doh_dandan) January 9, 2023

 

2024 birthday project that received a great response

BirthdayJAPAN staff:Which one got the most response?

Mr. 행강단:In 2024, there will be a place to celebrate Kyungsoo's birthday with his fans, and at that time we willBirthdayI prepared the cake.

For the cake"Happy birthday Kyungsoo"This is a word that Kyungsoo often uses, so both the fans and Kyungsoo laughed a lot, which made my heart so full.😆

Also, thanks to the many facilities provided by the people at my agency, I think we were able to prepare an even more enjoyable event :)

BirthdayWe want all the fans who couldn't attend the party to enjoy it as well.BirthdayA cafe was also held.

𝟮𝟬𝟮𝟰 𝘿𝙊𝙃𝙆𝙔𝙐𝙉𝙂𝙎𝙊𝙊 𝘽𝙄𝙍𝙏𝙃𝘿𝘼𝙔 𝘾𝘼𝙁𝙀 & 𝙋𝙐𝘽

✧ I want to know
✧ 24.01.12(금)-24.01.13(토)

🍹Pub
(금)18:00~21:45/(토)16:30~21:30
⚠️ What's this?

https://t.co/5cW7gUX6EX

I want to know what I'm doing😊 pic.twitter.com/7CkcWaopAz

— 행강단 | 도경수팬커뮤니티 (@doh_dandan) January 9, 2024

 

We prepared games and a photo zone so that the fans would have as much fun as possible, so they wouldn't get bored, and we received so many comments that it was fun, which made it really rewarding!

Prepared every year with ``feelings of love for Kyungsoo''

BirthdayJAPAN staff：How do you prepare each year?

Mr. 행강단: All of our activities are“Feelings of love for Kyungsoo”It starts from.
Especially for birthdays, it's the day Kyungsoo was born into this world, so I try to prepare with more heart than usual.

My heart could not be warmer if Kyungsoo could have had a better birthday by holding an event on his birthday, which could have just passed, and if he could think, ``There are so many people celebrating my birthday.''☺️

Also, although it is difficult for all the fans from all over the country and around the world to come together and celebrate, I hope that many people will celebrate with the same feeling.😊

The most important point in advertising is choosing the location.

BirthdayJAPAN staff：What do you pay most attention to when implementing promotional advertising?

Mr. 행강단: So that fans can see it easily when they pass by, and so that Kyungsoo, the person celebrating his birthday, will also be happy to see it.Place with a lot of foot trafficI try to choose!

BirthdayJAPAN staff:Did you ask an advertising agency? What are your criteria when choosing an agency?

Mr. 행강단: We areWe try to choose an agency that understands and understands our direction.

I try to communicate with the person in charge so that we can proceed according to the schedule planned in advance, including the location of the advertisement and the production period.

The biggest difficulties are location selection and concept differentiation.

BirthdayJAPAN staff:What were some of the challenges you faced when preparing for the promotion and cafe?

Mr. 행강단:First of all, it was difficult to choose a place where as many people as possible could see the recommended advertisement.

It's noticeable even from a distance, and you don't have to go out of your way to visit.Prioritize easily accessible locationsI looked for it!

BirthdayRegarding the cafe, not only us but also many other fans have prepared it,Differentiating conceptI racked my brain to think about it.

Furthermore, when running the cafe, I had some trouble communicating with the cafe owner.

Also, because staff needed to be stationed inside the cafe, it was a little difficult to coordinate schedules with all the staff at 행강단.☺️

After the event, the sense of accomplishment exceeds the hardships

BirthdayJAPAN staff： What did you think when you actually released it?

Mr. 행강단:Any event,Until it's over, I feel a mixture of anticipation and worry.

During the planning and preparation process, we try to do the best we can.

There are many worries and hardships in the process, but my heart is full when I see the reactions of Kyungsoo and the fans after the event.

And,"Let's try harder next time"I also solidify my will!

Promotional advertisements for future goals and their hurdles

BirthdayJAPAN staff： Is there any recommended advertising you would like to try?

Mr. 행강단：I would like to place very large advertisements in places with a lot of foot traffic, and I would also like to try advertising inside subway cars.

BirthdayJAPAN staff:What is the biggest hurdle in implementing it?

Mr. 행강단:The biggest problem is stillcostI think so.

When promoting advertisements and events, the costs increase as the scale increases, so although we try to proceed within an appropriate range, it can still feel like a burden.😅

In addition, we each manage the community while living our own lives, including work and school, sophysical burdenYaDifficulty adjusting scheduleYou may feel

BirthdayJAPAN staff：In Japan, there is a fan service that specializes in recommended advertisements provided by advertising agencies. Would you like to start a project as the owner? Please tell me the reason!

Mr. 행강단:I think it's good for moving forward with the project! Not only us, but also overseas fans can participate together, and it seems like it would be a lot smoother if we worked with an agency!

Summary

This time, we interviewed EXO Kyungsoo's fan "행강단"🎤✨

While disseminating information about Kyungsoo, 행강단 is working with fans to support him with ``feelings of love for Kyungsoo.''😊

From the interview, it was clear that not only Kyungsoo-san but also the fans wanted to enjoy it🥰

In addition, although Mr. 행강단 continues to achieve large-scale endorsement advertisements every year, we also found that he has concerns about ``choosing a location'' and ``cost'' that many fandoms raise.

However, even though he has his own life, he does his best for Kyungsoo.BirthdayApparently they are preparing plans and events🤲💞I am impressed by the depth of their love.

Thank you very much for your cooperation in this interview, 행강단!

We will continue to sincerely support Kyungsoo's activities and 행강단's activities⭐ 

BirthdayLeave it to JAPAN!

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to contact JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★