[Kami Oshi Receipt Implementation Report] Planner Jungkook JAPAN talks about the appeal and future possibilities of receipt push advertising

“Celebrate with a receipt!!?”

On BTS Jungkook's birthday, a slightly unusual "receipt push advertisement" has appeared.🎉

Receipt Push Ad is an unprecedented new type of push advertisement that allows you to place a push advertisement on the receipt.Birthday/ support advertisement)!

Today, we held a campaign at 26 supermarkets in the Hanshin area to celebrate Jungkook's birthday in Japan.🎂💜

The organizer is "Jungkook JAPAN", which is Jungkook's Japanese fan base!

“I want to do something that no one else has done.”A project that is perfect for that feeling...!

This time, we will bring you the real voice of Jungkook JAPAN, who conducted the receipt promotion advertisement.📣

From the appeal of receipt push advertising to regionally limited implementation efforts... it's packed with honest voices that can only be heard from those who have implemented it.💬

"Receipt push advertising" is attracting attention as a new form of support, and we will deliver plenty of information beyond it.🛒

Originally, we have a track record of supporting more than 5,000 Oshii Advertisements®, and have helped many fans realize their desire to support us!

The Oshii Advertising® example page, which allows you to search by media, genre, and artist, is constantly being updated.✅

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Please feel free to download it from here.

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Reasons for implementation of “receipt push advertising” – Japanese ARMY is particular about “no one else doing it” –

senilJAPAN staff：
Regarding the "receipt pusher advertisement" that I was speaking to this time, I believe that he had been aware of the existence of this advertisement for some time.

Could you tell me where you heard about it?

Jungkook JAPAN：
Yes,BirthdayDon't you often receive notifications on LINE from JAPAN that say something like this has happened?

If I don't know my birthday, I keep doing different things every year. I was looking for something different, something that would have an impact, something that would leave a lasting impression, and I was thinking, ``Anything is fine...'' and then I saw ``Receipt!?''

BirthdayJAPAN staff：
As you just mentioned, were you most attracted to the "topic" aspect and the "want to try something that has never been done before"?

Jungkook JAPAN：
That's right. That was admirable.

senilJAPAN staff：
I'm sure you've done a lot of promotional advertising in the past, but what do you think of this "receipt advertising"?

Jungkook JAPAN：
There's an open chat on LINE, and things like, ``Are there any people from Osaka?'' ``Please buy some for me,'' etc., were all part of the original LINE group!

My friends bought a lot of them and sent them to me, and when I saw them, I was like, ``That's great, Osaka...''

We haven't done that many advertisements in Japan, so I feel a little sorry.

After all, Jungkook is Korean, so in Japan he only does one or two memorable advertisements.

I'm going to choose something that no one else has done before, or something that makes me think, ``This is a teacher, and it leaves an impression on me.''

It's hard to do too many at once, so I always only do one or two.

BirthdayJAPAN staff：
Is push advertising always done in the form of crowdfunding?

Jungkook JAPAN：
Yes. We always do this with donations. This is a form of sending money directly to a Korean vendor.

BirthdayJAPAN staff：
Are most of the participants from Japan?

Jungkook JAPAN：
We are recruiting "only" from Japanese people. If we were recruiting people from other countries, we might get more people, but we're limiting ourselves to Japan for the time being.

To summarize, I thought it would give a special feeling of ``Japanese ARMYs supporting Jungkook so much.''

We receive inquiries from both Korean and overseas people asking, ``Can we also participate?'', but each time we are determined, ``It's only for Japanese people.''

BirthdayJAPAN staff：
Jungkook JAPAN's advertisements have a strong desire to appear together with Japanese fans.

Jungkook JAPAN：
That's right.

"Japanese Jungkook fans are celebrating Jungkook. I want to convey that he is loved so much in Japan as well." Especially recently, the opportunities to come to Japan have decreased due to the influence of the coronavirus.

Therefore,I want to properly show the support from Japan.

How do fans react to the receipt push advertisement?

Birthdayjapan staff：
What was your reaction when this "receipt pusher advertisement" came out?

Jungkook JAPAN：
After all,A voice said, ``That's great, I wanted to go.''

It was only available in some areas, so I thought it would be great if it were rolled out nationwide.

Now, I think that advertising requires coordination with the media, companies, and supermarkets.

However, I would be happy if the advertising results were good this time as well, and it could be rolled out in all regions in the future.

BirthdayJAPAN staff：
Do you feel that the condition of ``only in some areas'' requires a little preparation to use donations from fans?

Jungkook JAPAN：
In fact, they arrived with the message that ``we will continue to prioritize Korean advertising and donations,'' and ``if you don't mind, please join us.''

Even so, everyone is willing to donate to help Jungkook.

Even if they don't go, there are some people who are happy and say, ``My name is in this ad!''

There is a strong feeling that everyone wants to support Jungkook.

When Jungkook was discharged from military service today, he said "Thank you, Bass" on Weverse Live.

We had a wrapped bus out on the day of the removal team, so they came to take a look at it.

Jungkook personally thanked me, and the fans were very happy, saying, ``I guess you were watching.''

Lately, I feel like it's not just an account that supports people, but an account that makes me happy to see people happy (lol).

BirthdayJAPAN staff：
It's so nice...! It's a warm fandom.

I love the special feeling that remains in my hands! The appeal of receipt push advertising

senilJAPAN staff：
This receipt push advertisement was carried out at 26 stores in Hanshin, and the amount was 104,000 yen for 7 days. How did you feel about this price?

Jungkook JAPAN：
To be honest, when I first heard "100,000 yen," I thought, "Huh? 100,000 yen!?"

While I was doing a lot of research, I noticed that it was an advertising format that no one else had done, so I thought, ``This might be interesting.''

The store has a scale of 26 stores, and I felt that it would be very attractive if it was in an area where people nearby could shop.

BirthdayJAPAN staff：
Is there a point where you say, ``This is the secret to receiving advertisements!''?

Jungkook JAPAN：
As for your point, I would like to ask you to make sure that people from the area can actually participate.

Ah, in my handsIt was an advertisement that would remain in a tangible form, so that aspect was also appealing.

Isn't it nice to have a shape that you can hold?

I think the feeling of ``I have it in my hands'' and ``This is something special'' was really great.

This time's receipt isBirthdayEven those who did not participate in advertising or donations can obtain it naturally, and for those who participated by donating, I think the value is a little different.

From there, I would be happy if people learned that ``Jungkook JAPAN is doing these kinds of activities'' and thought ``Maybe next time I should try participating.''

Also, the illustration used for this receipt is the work of a popular Korean artist.

Sincerely, I think Master's photos and Jungkook's photos are really good, but photos would be black and white, and illustrations would be safer in terms of copyright.

I have already asked the artist, ``Please use this if there is a Jungkook concert in Japan in the future.''

Next time I come, I want to focus on Japanese advertising!

▶ Potential and challenges of seat promotion advertising

BirthdayJAPAN staff：
The other day, you talked about ``emphasizing topicality,'' but how many points out of 10 did you think this receipt promotion advertisement received?

Jungkook JAPAN：
To be honest, it's about 6 or 7 points.

BirthdayJAPAN staff：
May I ask why that amount attracted attention?

Jungkook JAPAN：
This advertisement was only carried out at specific supermarkets in certain areas, so it seems that there were many people who wanted to go but were unable to go.

I think it would be even more popular if it could be implemented at supermarkets nationwide.

Even if the price goes up a little, I think it's totally worth it for 200,000 to 300,000 yen if the scale becomes larger.

BirthdayJAPAN staff：
Do you find it more attractive to have a sense of scale even if it costs a certain amount of money?

Jungkook JAPAN：
That's right. I think it would be popular among Japanese people, but if it were implemented in over 100 stores nationwide, I think the overseas fan base would respond as well.

It's sure to become a hot topic if it's featured in Korean news or spread on social media.

If it is implemented in "only some areas of Kansai" like this time, it will end up being just "I bought it for you" and "I received a receipt".

Still, if it were to be rolled out nationwide, fans from all regions would naturally become involved, and I think it would be even more exciting.

If it were nationwide, I think there would be a lot of posts on X asking, ``Where can I buy it?'' and ``I want to go there too!''

Or perhaps it would have had more of an impact if it had been rolled out in more rural areas.

In Osaka, for example, if you go to Tsuruhashi,BirthdayThere are a lot of advertisements and cafe events are also popular.

Still, if receipt advertising was implemented in rural areas, I think people would be very happy and say, ``This is happening near me!''

I think it's very important to be able to participate close to you.

Birthdayjapan staff：
I see. This means that receipt-driven advertisements may be enjoyed even in rural areas.

You participated as a monitor this time, but were there any difficulties or stumbling blocks during implementation?

Jungkook JAPAN：
There were no special problems or difficulties regarding the receipt push advertisement.

The only thing I was worried about was, "How can I notify you?"

Receipts have a short part that visually conveys information, and I was planning to make a flyer, so I was really worried about whether it would be easy to convey in any design.

This time,BirthdayI was really impressed when JAPAN prepared a sample for advertising.

The task of submitting advertising data was also at the last minute, so it might have been even more difficult without their support.

“If you don’t have it, do it yourself” The reason for the birth of “Jungkook JAPAN”

BirthdayJAPAN staff：
Lastly, please tell us about your fan base.

The "Jungkook JAPAN" account was started in August 2020, right? Have you always been operating alone?

Jungkook JAPAN：
Yes, I'm doing it alone.

Jungkook didn't have a fanbase account in Japan, so I thought, ``If there isn't one, I'll try making one myself.''

This was right around the time when the coronavirus was starting to spread, and the situation was like, ``Are there going to be concerts in the future? Will they be cancelled?''

When I went to an exhibition of Jungkook's master, I won a rock-paper-scissors tournament and stayed to see a life-sized panel of Jungkook.

My daughter made a video of that moment on Fox, and when I posted it, it went viral...and apparently even made it into the Korean news.

Now, on the day of the canceled Mizuho PayPay Dome performance in Fukuoka, I held a panel and posted a photo of it, and my overseas fan base started following me.

BirthdayJAPAN staff：
That's amazing!

Jungkook JAPAN：
Thank you (lol)

Originally it was just a personal account with a different name, but then I realized, ``Ah, this kind of fanbase exists.''

But since Jungkook didn't have a fan base in Japan, I decided to try it again. That continues to this day.

BirthdayJAPAN staff：
It's been running for five years now.

Jungkook JAPAN：
Thank you very much. But when I'm doing it alone, even just posting a single post leaves me feeling anxious and wondering, "Is this okay?"

We will continue to operate the site while learning from our overseas fanbase, but we may receive feedback from time to time.

Even so, I believe that I am able to keep going because there are people who continue to follow me, who cooperate with me, and who encourage me.

Sometimes I also post silly things like ``I ate miso ramen'' that are indispensable to other fanbases (lol).

senilJAPAN staff：
But I think it's wonderful to have such a human touch and warmth.

Connection with overseas fan base

senilJAPAN staff：
You also have connections with your overseas fan base.

Jungkook JAPAN：
Yes. Since I started with a fanbase from overseas, I didn't really understand how difficult Japan was at first.

The overseas fan base can immediately ask in the group chat.

I'm starting to chat more and more, and I'm worrying again... I'm very active.

BirthdayJAPAN staff：
Which country are there more?

Jungkook JAPAN：
The Philippines, Indonesia, Latin America, Morocco, Russia, America, Korea...it's really diverse.

The country names come up right away and it's somewhat diverse.

BirthdayJAPAN staff：
What about collaborations with fan bases from other countries?

Jungkook JAPAN：
There was no collaboration at first, butAs we started doing more and more advertising, we started getting more and more people asking, ``Would you like to work with us?''

We were invited by our Korean fanbase to collaborate once this year, although it wasn't a birthday ad.

Which recommended advertisements would you like to try more?

BirthdayJAPAN staff：
Are there any promotional ads you would like to try in the future?

Jungkook JAPAN：
Honestly, I understand that it is difficult financially. However, my dreams include setting off fireworks, putting on a drone show, and trying my hand at wrapping trains!

Oh, and I’m also looking for outdoor projects!

Also, even if it doesn't go so far as to wrap planes, I recently saw an advertisement that displays photos all over the seats and overhead bins on planes.

I think that's good too.

I am a “one-pointed person” and rather than compete with numbers.I want to create something that has a strong impact, even if it's just one thing that makes people say, "Wow, this is it!"

Summary

We took on a new challenge in which a person pushing the receipt appears in this "Receipt Pushing Advertisement."🛒💜

I think this promotional advertisement is perfect for the planner Jungkook JAPAN's desire to ``do something that no one else has done.''

In the interview, we were able to talk about everything from the impetus for implementing the advertisement, the reactions that we felt because it was limited to a particular area, and our outlook for the future... We were able to hear a lot of real voices that only those who implemented the advertisement could speak about.🎤

How special will the promotional advertisements that remain in their hands become for the fans who participated?

I'm glad that I've been able to experience that potential and warmth from this report.✨

BirthdayLeave it to JAPAN!

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