What are the fees for crowdfunding services? A thorough comparison of 11 sites, from fees to features!

"What does "free" in crowdfunding mean?"

“Other than fees, what other points should I use to compare sites?”

Among those who want to try crowdfunding,

"I don't know which service to choose"

I think there are many people who are worried about this.

Therefore, in this article,Thorough comparison of 11 crowdfunding sitesWe will explain in an easy-to-understand manner the key points to choose, such as cost, specialty genres, and support system!

Furthermore, this time we will introduce Oshii Ad®︎ (BirthdayWe have also picked up crowdfunding sites specializing in support advertising!

If you read this article and think “I want to use Kurafan for my Oshi Advertising®︎ project!”, please feel free to contact us via LINE.🎶

What are the fees for crowdfunding?

“How much does crowdfunding cost?”

Many people may have such questions.

The crowdfunding fee rate is"About 10-25%"It is said that

The breakdown is generally set as follows:"System usage fee"and the time it takes to settle the support funds."Payment fee"It is.

Some crowdfunding sites offer multiple plans, and while the fees may be higher, you may be able to receive more generous support.

Please check the contents carefully before using.

Are there any services available for free?

When we say "free" in crowdfunding, it often has the following meanings:

• Free project publication fee
• If the target amount is not reached, there will be no cancellation fee.

In other words, it is free because there is no cost to post it, and there is no loss even if it fails.

When trying crowdfunding, keep the following points in mind.

Thorough comparison of fees and features of crowdfunding sites

Here we will introduce 11 crowdfunding sites that cater to a variety of genres and purposes.

If you want to try crowdfunding, please pay attention to the following points and look for the platform that suits you.

• commission percentage
• Types of crowdfunding
• Specialty genre
• Number of users and results
• Support system

Each site has its own strengths, such as low fees, ease of support, and genre-specific types.

Please compare and consider while keeping in mind “what you want to achieve” and “what kind of supporters you want to reach”!

Please note that the information below is as of January 2026. Please be sure to check each official website before using.

[All genres] CAMPFIRE

Source

CAMPFIRE isJapan's largest crowdfunding platformIt is.

We support a wide range of projects regardless of genre or scale, from entertainment such as anime and music to regional revitalization, art, and gadgets.I'm doing it.

With over 5.7 million users and a cumulative track record of over 115,000 projects, it is supported by a wide range of people, from crowdfunding beginners to corporate projects.

Another big feature is that we have a strong support system with professional staff, such as designing returns for supporters and posting special features pages!

• Support for return product production, feature page creation
• Risk check through preliminary screening
• Professional staff will support you from preparation to completion

Furthermore, posting a project is completely free, and we have an all-or-nothing system where if the goal is not achieved, there is no fee at all.

[New product development] Makuake

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Makuake isA purchase-type crowdfunding service specializing in “new goods and services that don’t exist in the world yet”It is.

A major feature is that supporters provide support in the form of "cheerful purchases" and receive actual products and experiences.

The genre isLaunch of food, fashion, lifestyle goods, and restaurantsA wide variety of projects are listed, from individuals to companies.

Only projects that have passed Makuake's own screening can be posted.

Therefore, supporters can participate with confidence in a project that guarantees a certain level of quality and reliability.

In addition, we provide extensive support that extends to the development of projects after their success, and we have the following support systems in place.

• Advice on project design and public relations measures from experts
• Avoid trouble with legal pre-screening and post-posting checks
• Support for dissemination via in-house email magazine, apps, and SNS

Makuake is especiallyIt is suitable for projects aimed at new product development, test marketing, and brand PR, and its great appeal is that it can lead to subsequent expansion of sales channels and increased name recognition.It is.

[New product development] Kibidango

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Kibidango isA purchase-based crowdfunding service for creators and businesses aiming to create new products and hold projects.It is.

The biggest appeal is that we are supported by staff who specialize in each field, including manufacturing, designers, and project managers.

Project success rate is approximately 80%We are proud of this and have achieved a very high standard in the fan industry!

The main support contents are as follows.

• Support for advance planning and preparation using the “Project Seed” function
• Providing know-how based on experience in managing more than 300 in-house projects
• Dedicated staff supports each project

Furthermore, Kibidango actively supports overseas companies' expansion into Japan, and as a project owner, we directly manage projects to expand overseas products into Japan.

One of our great strengths is that we are able to implement, analyze, and improve cutting-edge Kurafan measures by ourselves through this practical experience!

In addition, we are collaborating with our partner platform GREEN FUNDING to try to hold the same project simultaneously on both sites.

[New product development] GREEN FUNDING

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GREEN FUNDING isA purchase-type crowdfunding service that aims to “deliver future projects”It is.

Operated by CCC (TSUTAYA) GroupIt is possible to create real customer contact points after implementing the club fan!

Through exhibitions, sales, and experiential events, you can receive marketing support that brings you closer to your supporters.

The main support contents are as follows.

• Real store development and exhibition collaboration by TSUTAYA Group
• Improving support rate through trial sessions at physical stores
• Partner plan has a dedicated support system for companies

"Even if you're interested in a product, you're not sure if it's just information on the internet."

If you want to connect with supporters, Kurafun, which allows for practical experience-based sales promotion and public relations like GREEN FUNDING, is very effective.

[Social Issues] READYFOR

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READYFOR isJapan's first crowdfunding platform launched in 2011It is.

Strong in projects targeting organizations and individuals tackling social issues, and has many examples of use in medical support, NPOs, local governments, educational institutions, etc.It is!

READYFOR offers the following three plans depending on your purpose and support system.

Plan name	Features	Fee
Basic plan	Initial cost/publication fee free	14%
support plan	Individual support from staff and page creation advice available	Inquiry required
consulting plan	Support from specialized teams specializing in each genre, including strategic design and project management	Inquiry required

Furthermore, public relations support tools (follow-up emails and analysis functions) are also available, which will help you effectively promote your project.

READYFOR goes beyond simply raising funds and supports the realization of projects that emphasize public service and social impact!

[Social Issues] GIVING100 by Yogibo

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GIVING100 (Giving Hundred)A donation-based crowdfunding service specializing in social issues, with the philosophy of “100% of donations received”It is.

We handle projects with a wide range of social themes, including medical care, welfare, child support, educational support, and international cooperation.

We conduct a strict screening process when publishing information, and clearly disclose the details of our activities and the use of support funds, thereby ensuring transparency of funds while building relationships of trust with donors.

The features of GIVING100 are as follows.

• 0% payment fee when goal is achieved
  
• You can try it with a small amount
  The target amount can be freely set from 100,000 yen or more
• Only projects with high reliability are listed through a screening system.

This platform is extremely suitable for organizations trying crowdfunding for the first time, and for social contribution projects that want to keep fees as low as possible!

[Social Issues] For Good

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For Good isA crowdfunding platform that allows anyone to easily participate in contributing to society, with the aim of “democratizing the resolution of social issues”It is☝️

We support projects by individuals and organizations that address a wide range of social issues, including environmental protection, educational support, gender equality, and medical welfare.🌿

The main features of For Good are as follows👇

• Posting fee 0 yen
• Project completion rate of 80% or more
• Providing “Issho Plan” for beginners
  Usage fee: 7% of the amount of support collected (*Tax not included, minimum amount: 50,000 yen)
• Spreading support provided by “Good Squad”

For Good lowers the hurdles for social contribution activities.Achieved a high level of satisfaction as an "accompanying club fan" who supports both planning and public relations capabilities.I am doing✨

We have created an environment that makes it easy for small groups and those who are implementing Kurafan for the first time to start with peace of mind.💡

[Pushing advertisement (Birthday/Support Advertisement)】Oshikura Fan

My favorite fan isA crowdfunding platform that transforms fans' desire to support their support into advertising.It is.

BirthdayWe support (birthday) advertisements, support advertisements, debut anniversary advertisements, etc. for all genres such as idols, actors, voice actors, YouTubers, VTubers, etc.

The strengths and characteristics of Oshikura fans are as follows!

• Free listing fees & commissions are 0% to 5%, the lowest in the industry
• Dedicated staff will accompany you from project planning to completion.
• Complete support from advertising arrangement to design and data production
• Responsible for production, packaging, and delivery of return items (trading cards, bonus goods, etc.)

"I want to advertise, but I don't know how..."

"I'm so busy that I'm not sure if I'll be able to ship the returned item."

Even if you are such a fan, if you are an Oshikura fan, you can easily realize your advertising plan!

Cumulative total of over 5,000 recommended advertisements (Birthday/Supporting advertising) Our know-how cultivated through our support experience and support system from a fan's perspective will firmly support the success of your advertising.

[Pushing advertisement (Birthday/Cheering AD)】Cheering AD

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Cheering AD is an advertising agency of the JR East Group.Crowdfunding service specializing in support advertising provided by JR East Japan Planning Co., Ltd. (jeki)It is.

We provide a system that allows fans to submit transportation advertisements and outdoor vision advertisements tailored to the birthdays and anniversaries of K-POP idols, VTubers, actors, voice actors, etc. in a club fan format!

The strengths and features of Cheering AD are as follows.

• Strengths in transportation advertising, outdoor vision, magazine advertising, etc.
• We can handle everything from drafting to submitting reports.
• We have a relationship of trust with the entertainment industry.
• Supports both All or Nothing type and All In type

Also supports advertising development overseas (Korea, Taiwan, Thailand, etc.)This is a reassuring service for those who want to pursue a global career.

[Pushing advertisement (Birthday/support advertisement)】Minsaka

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Minsaka isA crowdfunding service specializing in support advertising and gift planning that allows fans to give form to their wishes.It is.

Backstage flowers for live and stage performers, stand flowers, and promotional advertisements for birthdays (Birthday/ support advertisements) and even charity activities, we have realized a wide range of support projects through the power of the fan community.You can.

The main features of Minsaka are as follows.

• You can provide tangible support such as flowers and advertisements.
• Support system for peace of mind even for beginners
• Project implementation possible even with a small number of people

“I want to give shape to my feelings of support🪄”

“I want to realize a special project between fans.”

Minsaka is designed to fulfill such wishes and is tailored to beginner club fans and small communities!

There is no posting fee, and fees vary depending on the project content, so this is a platform recommended for those who want to keep costs down and have a high degree of freedom in promoting their activities.

[Artist support] muevo crowdfunding

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muevo crowdfunding isAn integrated artist support service developed by muevo, Inc., Japan's largest music-specific crowdfunding company.It is.

Based on the concept of "creating new music experiences together with artists," we provide comprehensive support for fundraising, promotion, and community management.

The main features of Muevo are as follows.

• Numerous implementation results for both major and indie companies
• Artist dissemination media “muevo voice” is also being developed.
• Complete escort type support makes it safe for first-time challengers

Muevo is not just a fan platform;A music support system that fosters relationships with fansIt is!

We provide support not only for the success of the project, but also for future careers and continued activities.

How to choose a crowdfunding site & points to avoid failure

"I don't know how to choose a crowdfunding site..."

“What points should I compare?”

I think there are many people who have this problem.💡

In order to choose the crowdfunding site that is right for you, it is important to pay attention to the following points.

commission percentage

What tends to get the most attention is the commission rate.Cheap doesn't necessarily mean better.

For example,For sites with slightly higher fees, dedicated staff will provide support from the preparation stage, providing detailed advice on page creation, strategy design, and public relations.There are many cases.

Crowdfunding can be a long-term battle that can take 3 to 4 months or more, from preparation to dealing with return items.

Under such circumstances, regular meetings and progress confirmations can help maintain motivation!

On the other hand, for those who want to proceed to some extent on their own or those who want to make the most of a limited budget, crowdfunding sites with low fees are better suited.

However,There are crowdfunding sites with low fees but good support.I will!

For example, Oshikurafan has the lowest fees in the industry (0% to 5%) and is attractive because it provides generous support from ad production to return delivery.

Types of crowdfunding

Search for "crowdfunding"

There are many different types, such as "purchase type," "donation type," and "loan type," and it can be confusing.

Actually,Each organization has different mechanisms, ways of interacting with supporters, and types of projects they are suitable for.

Therefore, when trying crowdfunding, choosing the type that suits your purpose is the first step to success!

Below, we have summarized the typical types of Kurafan.

Types of krafan	Features	Suitable people/projects
Purchase type	Providing products and services as a return	Sales of new products, holding events, production of works, etc.
Donation type	Solicit support without return	Social contribution, NPO, medical support, etc.
Loan type	Borrow money, repay it + pay interest	Financing for small and medium-sized businesses and individual business owners
Fund type	Returns include business profits and the provision of goods.	Business support for local industries, agriculture, manufacturing, etc.
Stock investment type	Offer private equity and solicit support	Startup/venture company
Hometown tax payment type	Support aimed at solving regional issues	Highly public projects by local governments and local organizations

When choosing the type of crowdfunding, it will be smooth if you keep the following two points in mind!

• What kind of support would you like to receive (product sales, regional reconstruction, donations, etc.)?
• How do you want supporters to interact with you?

Once these two points are clear, you will be able to find the crowdfunding format that is best for you!

If you would like to learn more, please also see the separate article that explains the advantages and disadvantages of each fan format.

🔗[Crowdfunting] Explaining the characteristics, success stories, advantages and disadvantages of 6 types!

Specialty genre

Each crowdfunding site hasFields of expertise and genres with a strong track record of supportThere is.

In order to increase the success rate of your project, it is important to choose a platform that matches your purpose and project content!

Number of users and results

When comparing crowdfunding sites,Also check the number of users and results (cumulative support amount and number of projects)It's safe to do so!

A large number of achievements also supports the level of trust among users and the abundance of success stories.

Support system

The reality is that crowdfunding is difficult to succeed just by posting.

Especially for those trying it out for the first time, there are many obstacles from starting up to implementation and handling returns.

That's why checking how well you have a support system is the key to success!

If you choose a site with good support, your page will be more complete and more likely to be noticed by more supporters!

For those who are trying Kurafan for the first time, or for projects that want to raise a large amount of money,Even if the fees are a little high, choosing a platform with good support will increase your chances of success.Probably.

Summary

This time, we introduced the features, fees, support systems, etc. of 11 crowdfunding sites in detail!

Successful crowdfunding requires more than just listing your project.

The key to success is to prepare in advance, design attractive stories and returns, continuously disseminate information, and build a relationship of trust with supporters!

In particular, if you are trying out Kurafan for the first time, we recommend that you check in advance to make sure that you have full-time staff to accompany you, and a support system for public relations and return design.

Please choose the service that suits your purpose and genre and take the first step to turn your thoughts into reality.

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