Illuminated ad trailer

Basic information

Inner illuminated ad trailer is an advertising medium that drivesad truck-sized signboard with a passenger car! The illuminated ad trailer insidearound town by pulling a🛻

is a type that can be printed and pasted onto a sheet!

According to the Tokyo metropolitan ordinance, driving LED trucks in Tokyo is prohibited, but if they areinterior lighting type, they can be driven in Tokyo! (*Design examination by Tokyo Metropolitan Government)

Compared to other advertising media, it has a great impact, so you can celebrate your favorite birthday in a big way.✨

*For KPOP idols. For Japanese artists, it is mandatory to submit a permission certificate.

Driving route

Driving route can also be decided based on the customer's wishes while consulting with the media company!

We also have existing routes in the city center such as Shibuya, Harajuku, Omotesando, Shinjuku, Shin-Okubo, Akihabara... and around live venues such as Tokyo Dome and Makuhari Messe.🗺️

In addition,The truck is equipped with a GPS function, so you can track the truck's current location and go see it!

Transmission specifications

, please refer to the Tokyo Outdoor Advertising Association's ``Voluntary examination standards for car body advertising designs (common to car bodies)」、「Voluntary examination standards for each medium'' as well as reference.
Please note that results will vary on a case-by-case basis.

⚫ Basics of design review

• Must take up space and be easy to read
• Be careful not to express erotic, gore, ideological, etc.

⚫ At the time of application

• Seal the bus company's approval seal (examined) (confirmation)

⚫ Roof part (above the top of the window)

• As a general rule, not allowed
• Stars, sky, etc. are not descriptive
• Single color gradation level

⚫ Front part

• Not allowed (excluding train head mark)
• Up to one place on the top of the front of advertising vehicle
• Avoid under the windshield

⚫ Window part

• Not allowed
• Layout everything in the space under the window

⚫ Characters

• Be careful not to be too large or small (about 4 lines)
• Especially in the rear part, there should be explanations and things to read, English letters, etc. or! Be careful of symbols that make you think of things like
• QR codes and displays encouraging you to take photos of the relevant media are not allowed in all directions (front, back, left and right sides)
• Telephone numbers, homepage addresses, search windows, etc. are not allowed in the rear

⚫ Shape

• Do not line up items of the same shape (polka dots, checkered patterns, pachinko balls)
• The size of the "face" posted should fit within 80% of the design space vertically and 50% of the vehicle body

⚫ Base color

• Attach a color sample (be sure to use the background color)
• When illustrations, text, etc. are in a color that stands out, do not use any color (be careful of the number of colors)
• A single color gradation (be especially careful with red)

⚫ Same color

• When the space of the same color is large or special color, attach a color sample

⚫ Color of text/illustrations

• Attach a color sample when special (DIC, Toyo Ink, etc. color) (Attachment of chip)
• Special colors: Colors that spoil the aesthetic appearance (dirty colors, harsh colors, pink, red, etc.)

⚫ Range of prohibited colors for base colors of red and yellow (Munsell value)

1. red

• Hue: 10RP~10R
• Lightness:
  • 10RP~6R → 4~5
  • 6RP~7.5R → 4~6
  • 7.5R~10R → 5～6
• Saturation: 12 or more

2. Yellow

• Hue: 10YR to 10Y
• Brightness: 7.5 or more
• Saturation: 10 or more

Reference value: CMYK guideline

1. Specified by color chip such as DIC color guide
2. About yellow: If yellow is to be used on almost the entire surface as a ground color, it should be less than Y70%
3. About red: Red (a color equivalent to M100% + Y100%) should be less than one-third of the area. If it is used almost entirely as a ground color, it should be less than M70% + Y70%

⚫ Prohibited from posting

• Alcoholic beverages (non-alcoholic beverages are also considered alcoholic)
• Store advertisements for taverns, bars, beer halls, etc., and photographs and illustrations of alcoholic beverages, sake bottles, glasses, etc. associated with drinking
• Tobacco products (including electronic cigarettes)

Application/submission deadline