Approach the secret of Vtuber's branding and promotion method that creates popularity!

Recently, the VTuber world has been exploding and popular!

Speaking of VTuber, despite being an animated appearance, it is a virtual world, but it is a real exchange with fans in live distribution.♪

Do you know why VTuber is so popular? Lingering

This time,Why VTuber is gaining popularityWith,VTuber branding and promotion methodLet's take a look!

This is a summary of the actual stories of those in charge of the Virtual Singer Yuni project and the president of the company to which Horo Live belongs!

There is an unexpected strategy on the back side where VTuber is selling ...? !

Read this articleIf you want to support more Vtuber, we recommend supporting advertising!

If you are interested in cheering ads, please feel free to contact us.😊

We have a free consultation on LINE, so please register your friend first!

 

What kind of person is VTuber?

 

Quote source

Has anime character elements and YouTuber elementsVtuber (Virtial YouTuber).

People who are called Vtuber use 2D/3D digital avatars to post videos and live distribution mainly.♪

We do chat and songs like YouTuber!

In Vtuber's culture, "Kizunaai", who debuted in 2016, was sparked.

At that time, it was not a normal YouTuber, an animation, nor a vocaloid.✨

moreover,In 2017, new Vtuber was born one after another, and the VTuber market has rapidly expanded.

Video of Kizuna Ai's debut ↓

 

VTuber's market size is expected to reach about 14.4 billion yen in 2020 and to reach about 85 billion yen in 2023. (As of 2022)

In this way, Vtuber is attracting attention as an unprecedented existence, working in a virtual figure.✨

(Reference: Market research company / Yano Economic Research Institutehttps://www.yano.co.jp/press-release/show/press_id/3304）

Why popular? The number of fans swamped in VTuber is increasing rapidly!

Quote source

Why did Vtuber become so popular and become popular?

Here, I will explain the charm of the following VTuber.

• The distance to the fans is close
• You can get an animated push and communication
• We are cheered

I will explain each!

The distance to the fans is close

As the second of Vtuber's charm,A point that is close to the fansIs listed.

Many Vtuber distribute live distribution to YouTuber, which is the main video distribution.

In live distribution, you may answer comments and questions from fans in real time!

Also, if you use SNS, you may react to the tweets of the fans.♪

in this wayVTuber is a virtual figure, but you can communicate realistically and feel close!

You can get an animated push and communication

The anime market that is said to have expanded in the last 10 years.

Since VODs such as Netflix have become widespread, not only anime fans but also the masses have increased the opportunity to watch anime.♪

Under such circumstances, the presence of Vtuber, which looks like an anime character, has come to an eye.

The biggest feature is that, unlike an anime character, Vtuber has a "middle person".

One of the reasons why VTuber is gaining popularity is that you can communicate with your favorite animation and communicate.😊

We are cheered

The third attraction of VTuber is that there is a cheer for support.

The existence of actual human beings in the avatar increases humanity, and fans feel "I want to support you!"😊

It is also unique to Vtuber that it is easy to support.

As I explained earlier, Vtuber's live distribution can send comments and questions, and exchanges on SNS are actively performed.

If "push" reacts to the comments you throw, you can't help but get swamps!

What is the branding and promotion method of VTuber that creates popularity?

We value the world view and uniqueness

Did you know Yuni, which debuted as a virtual singer in June 2018?

 

Yuni's project was started around Mr. Akiyama and Hasegawa of CANDEE Co., Ltd.

At the time, we started a virtual singer project specializing in songs, focusing on the fact that there was no VTuber, who was mainly active in songs.

Even though the competition rate was lower than nowIt seems to have focused on the expression field to differentiate from other Vtuber.

In addition, not only songs but also chats, game distribution, and SNS updates, while being virtual.We aimed to be the same as talent in the real world.

At that time, he said that it was a success point that not only created a character called YUNI but also to establish a surrounding world view.

Now, the number of VTuber, which is distributing songs, is increasing, and the flow of live distribution is quite mainstream.

but,The worldview, story, character, and uniqueness that can be made only because it is virtual is indispensable for fans.

"Increase the frequency of contact with Vtuber

Mr. Tanigo, the founder of Cover Co., Ltd."Frequency of contact" and "interaction between Vtuber" are one of the key keys.

VTuber is the main axis of live distribution, but it is difficult for one person to distribute every day considering that there is a person inside.

However, if you look at the entire holo live, you will find a situation where someone is delivering live every day.

Then,The frequency of contact between fans and Vtuber who wants to look at other distribution is increased.

Also, do you often see the collaboration between Vtuber?

Mr. Tanigo seems to think that one content is established by collaboration between Vtuber and interacting with each other.

In the anime, not only the protagonist, but also the relationships and conversations between the characters add fun to the story.

In this way, it is one of the strategies to gain more popularity with Vtuber than each talent.

Also, by increasing the exposure and creating an opportunity to know, it is quite possible that new fans will be attached.♪

summary

This time, we introduced the VTuber world, which is now explosive, but how was it?

Vtuber is a virtual but close distance to fans.

When I dig into the reasons for the popularity, I found out why I was so grasped the hearts of people.😊

Also, the branding and promotion method of Vtuber's Vtuber of those who actually created a hit was very interesting!

Keep an eye on the world of Vtuber, which will continue to grow!

BirthdayLeave it to Japan!

Looking at the examples introduced this time, many people may feel like "I want to give Senil advertising!"♪

If you are worried, "I don't have the courage to give an ad ..." "Isn't it difficult to go?"

BirthdayIf you register the official LINE of JAPAN,Automatic response chat solves concerns about cheering advertising!

It is safe to be able to consult by phone as well as chat to the staff.♪

You can complete LINE only from consultation -medium arrangement -design production to advertising reports!

First of all, please register as a LINE friend ^^

 

★BirthdayJAPAN SNS information★