We'll get to the secrets of how to brand and promote VTubers that are making them popular!

The VTuber world has been showing explosive growth and popularity recently!

Speaking of VTubers, they have an anime-like appearance and exist in a virtual world, but they also interact with fans in a real way through live streaming and other means.♪

Do you know why VTubers are so popular? 🧐

This time,Why VTubers are gaining popularityWith,VTuber branding and promotion methodsLet's take a look!

We are compiling actual stories from people who were in charge of virtual singer YuNi's project and the president of the company to which Hololive belongs!

Is there a surprising strategy behind the sales of VTubers? !

read this articleIf you want to support your favorite Vtuber even more, we recommend support ads!

If you are interested in support advertising, please feel free to contact us.😊

We offer free consultations on LINE, so please register as a friend first!

What kind of people are VTubers?

 

Source

Has anime character elements and YouTuber elementsVTuber (Virtual YouTuber).

People called VTubers mainly post videos and live broadcast using 2D/3D digital avatars.♪

Just like YouTubers, they chat and stream songs!

The Vtuber culture was sparked by Kizuna Ai, who debuted in 2016.

At that time, he attracted attention as a new entity that was not an ordinary YouTuber, animation, or vocaloid.✨

Furthermore,In 2017, new Vtubers were born one after another, and the Vtuber market rapidly expanded.

Kizuna Ai’s debut video↓

 

The Vtuber market size was approximately 14.4 billion yen in 2020, and is expected to reach approximately 85 billion yen in 2023. (as of 2022)

In this way, Vtubers are attracting attention as unprecedented entities that operate in a virtual form.✨

(Reference: Market research company Yano Research Institute)https://www.yano.co.jp/press-release/show/press_id/3304）

Why is it popular? The number of fans who are obsessed with Vtubers is rapidly increasing!

Source

Why have VTubers become so pervasive and popular?

Here, we will explain the charms of Vtubers below.

• close to fans
• You can communicate with the anime look.
• It's worth supporting

I will explain each one!

close to fans

The second attraction of VTuber isBeing close to the fanscan be mentioned.

While YouTubers mainly stream videos, many VTubers stream live.

During live streaming, you can also answer comments and questions from fans in real time!

Also, if you are a Vtuber who uses SNS, you may react to fan tweets.♪

like thisEven though VTubers are virtual, you can communicate with them in real life and feel close to them!

You can communicate with the anime look.

The anime market is said to have expanded over the past 10 years.

With the spread of VOD such as Netflix, opportunities for not only anime fans but the general public to watch anime have increased.♪

Under such circumstances, VTubers, who look like anime characters, have started to attract attention.

The biggest feature is that unlike anime characters, VTubers have an "inner person".

One of the reasons why VTubers are gaining popularity is that they can communicate with their favorite anime looks.😊

It's worth supporting

The third appeal of Vtubers is that they are rewarding to support.

Having an actual human being inside the avatar increases the human touch, and fans feel that they want to support them and that it is worthwhile to support them.😊

Another unique feature of VTubers is that it is easy to support them.

As I explained earlier, during VTuber's live streaming, you can send comments and questions, and there is also active interaction on SNS.

You can't help but be annoyed when your "favorites" respond to the comments you post!

What is the branding and promotion method for VTubers that creates popularity?

Value the worldview and uniqueness

Do you know YuNi, who debuted as a virtual singer in June 2018?

 

The YuNi project was started by Mr. Akiyama and Mr. Hasegawa of Candee Co., Ltd.

At the time, we noticed that there were no VTubers who were primarily active in singing, so we started a virtual singer project specializing in singing.

Even when the competition was lower than it is now,In order to differentiate herself from other VTubers, she seems to have focused on the field of expression.

In addition to singing, we also have chats, game distribution, and SNS updates, even though it is virtual.We aimed to be no different from the talents in the real world.

At that time, he said that the key to success was not only creating the character YuNi, but also establishing the worldview surrounding him.

Nowadays, the number of VTubers who are streaming songs is increasing, and the trend of live streaming has become quite mainstream.

However,I believe that the worldview, story, characters, and uniqueness that can be created only through virtuality are essential for gaining fans.

"Increase the frequency of contact with "VTuber"

Mr. Tanigo, the founder of Cover Co., Ltd.It is said that "frequency of contact" and "interaction between VTubers" are one of the keys to creating popularity.

VTuber focuses on live streaming, but considering that there are people inside, it can be difficult for one person to stream every day.

However, if you look at Hololive as a whole, there is a situation where someone is broadcasting live every day.

Then,The frequency of contact between fans who want to check out other streams and VTubers is increasing.

Also, don't you often see VTubers collaborating with each other?

Mr. Tanigo seems to think that a piece of content is made up of VTubers collaborating and communicating with each other.

In anime, it's not just the main character, but the relationships and conversations between characters that add interest to the story.

In this way, one of the strategies seems to be to gain popularity as a group of VTubers rather than as individual talents.

Also, by increasing your exposure and creating opportunities for people to get to know you, there is a good chance that you will gain new fans.♪

Summary

This time, we introduced the VTuber world, which is currently gaining explosive popularity. What did you think?

VTubers are virtual but close to their fans.

When we dug deeper into the reasons for its popularity, we found out why it has captured people's hearts so much.😊

It was also very interesting to see the branding and promotion methods of VTubers by people who actually created hits!

Keep an eye on the world of VTubers, which will continue to grow!

BirthdayLeave it to JAPAN!

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to consult with Advertising JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★