A thorough explanation of six successful Metaverse examples and benefits of using it! How can you use it for your favorite or matchmaking?
In recent years, the rapid development of VR technology and the spread of the new coronavirus from 2020 onwards has led to the attention of "metaverse."🙄💡
However, for those who are not familiar with it,
"What's the difference between VR (virtual reality)?"
"What can you do with Metaverse?😯」
You probably often wonder,💞🙌
In this article, we will introduce some of the success stories and benefits of using Metaverse 🫧
In the future, the metaverse market will expand even further, and it is expected to be used for live performances and events by our favourites.☝️🎀
We will explain Metaverse's success stories in an easy-to-understand manner, incorporating your favorite activities, so we would appreciate your opportunity to take this opportunity to become interested in Metaverse.💓
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table of contents
What is Metaverse?
Metaverse3DGC (Dimensional Computer Graphics) technology on the Internet,"Virtual Space" that builds a virtual worldis🙌💕
A coined word combining "meta" meaning transcendence and "universe" meaning universeAnd Neil Stevenson's"Snow Crush"The name of the virtual space that appears inIt's become🚀👾
🌟Metaverse features🌟
- Multiple people can talk at the same time
- Participate as an avatar (a character who will become your own alter ego in Metaverse).
- In addition to text chat, there is also a voice chat function
- You need to participate in real time
- You can display images and videos in the Metaverse space
In ZOOM, the other participants must remain silent when one person is talking, but Metaverse allows you to name the person you want to talk to in a virtual space, so you can have separate conversations between groups 🫰🎶
Metaverse is effective when you want to collaborate or have conversations with multiple people, so it is suitable for recruitment events, social events, and exhibitions.💓
A three-dimensional virtual space where you can enjoy interaction
Since the spread of the new coronavirus, it has become difficult to hold events where multiple people gather, and it has had a big impact on our favourite activities.😣💦
Needless to say, companies were unable to hold sales activities or recruitment information sessions, causing a major blow to their revenues.🙌
In addition, live performances, performances, handshake events, etc. have been suspended one after another, and the number of opportunities to meet my idol has been greatly reduced.😢
In this context, attention has been focused on the "metaverse" where communication can be achieved in virtual spaces.💕🎶
Metaverse allows you to operate avatars and communicate in the office, promote and marketing.☝️🩷
In a 3D space, you can enjoy real-time conversations with your favorite friends.💡
Recently, there are wider ideas, such as hot spring facilities in virtual spaces.👀🎀
◤￣￣￣￣￣￣￣￣￣
— Virtual space hot spring facility "Dennoyu" (@vr_onyoku) December 6, 2024
♨️ #Cyber no Yu ♨️
12/6 (Fri) 11:00pm-24:00pm
＿＿＿＿＿＿＿＿＿◢
Let's take a bath virtually♪
A relaxing space where you can gather with bath towels♨️
⚠️Bath towel must be worn!
⚠️There are rental avatars available.
▶️The JOIN destination will be announced around 8pm tonight.
We will inform you in the tree in this post. pic.twitter.com/2KYvYTomDE
Next, we will introduce the meanings of "VR", "AR", "MR", and "XR" that have a deep connection to metaverse.🚀🤗
VR (Virtual Reality)
VR stands for Virtual Reality.Technology that allows you to simulate virtual spaces like real life by using devices such as VR gogglesis☝️
VR is often used by companies to introduce products and services💕
A VR experience of landing on the moon...🙄🌙You may not be able to travel space for the rest of your life, so why not try it?🚀
／
— METoA Ginza (@metoaginza) November 28, 2024
Revived for a limited time only!
Moon landing VR experience seen from the "Moon"🌛
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The world's first high-precision landing on the moon was successful. #SLIM👏
At METoA Ginza, it's like SLIM #universe A full of immersive travel experience #VR Experience You can enjoy👀
Please take this opportunity to try it out!
Trial period: Until Friday, February 28, 2025#metoaginza #Ginza pic.twitter.com/uqDwRzWfZK
In a familiar example, the Soarin Fantastic Flight in DisneySy is also an attraction that utilizes VR technology.🏰🗽
AR (Augmented Reality)
AR stands for Augmented Reality.Technology to add and overlap digital information to the real worldis💡😯
It is common to use virtual visual information overlays on real-life images displayed on smartphone cameras.🎶📲
Many people have probably gotten hooked on the hit smartphone app game "Pokemon GO," a typical example of AR.🙊
It is gradually becoming popular not only in entertainment fields such as games, but also in places such as hospital operating rooms, construction sites, and automobile repair shops, so it is expected that it will be used in the business field in the future.💕
By linking with AR, metaverse may become not only a virtual space, but also a space that is deeply connected to reality 🫧🧸
MR (Mixed Reality)
MR stands for Mixed Reality.Technology that combines the real world with virtual information to enable complex spatial recognitionThat's 🤗✨
Recognizes the 3D shapes of the real world, allowing you to place virtual objects on the ground or desk in real space, or touch them with your hands.🎧🩷
A typical MR device is Apple's"Apple Vision Pro"is🙌
As a "spatial computing" device, you can experience entertainment such as movies and games that utilize high-definition displays and 3D sound functions, and you can also use a 3D camera to capture the scene in front of you.📸🔎
XR (Cross Reality: Extended Reality)
XR stands for Cross Reality and Extended Reality.A general term for technologies that combine the real world with the virtual world, such as VR, AR, MR, etc., to create new experiencesThat's 🫧👾
Metaverse is "the virtual space itself and the place"indicates,XR is a technology that expresses virtual spacesIt is☝️💁♀️
In recent years, services that combine VR and AR have emerged, and the term XR has been born.🐣
In the future, hardware and software will evolve further, and AI technology will be combined to expand the range of applications in business fields.🙌💡
Metaverse Market Size and Trends for 2024
Yano Economic Research Institute Co., Ltd.'s "Metaverse conducts domestic market trends survey (2024)According to "The domestic metaverse market is projected to reach 1.87 trillion yen in fiscal 2028.It's been done☝️🙄
Until fiscal 2022, companies that are entering the business on a trial basis and companies with high interest in new technologies have actively invested in the metaverse business.👀
Since then, an environment has been created to accelerate business development, and business models have been clarified, and more companies are now fully adopting it into their business.🚀🙌
Metaverse has been introduced for corporate customers, and has been used to improve office communication and business efficiency.More metaverse users targeting general consumersAnd more and moreMarket is expected to expandis🔎
It may be close to the day when metaverse becomes popular in the popular market, such as events such as live performances and handshake events, and the expression of favourite advertisements in the Metaverse space.🎶📣
Introducing successful cases using Metaverse!
Here we will introduce how companies and local governments are adopting metaverse.💖🤗
Some examples include Virtual Market 2024 Winter, one of the largest metaverse events in the world, boasting over 1.2 million visitors and a Guinness World Record.👀✨
We will explain in an easy-to-understand manner involving your favorite activities, so be sure to check it out.☝️
[Marriage] Mitsu-VA's "Meta Marriage"
Prefectures and local governments are working on "metaverse matchmaking" with the aim of combating the declining birthrate and revitalizing the region🙄🩷
"Mitsu-VA"is a company that supports local governments and holds Metaverse matchmaking events.🎀
for example,Ehime Prefecture holds a "Meta Marriage Ehime" eventChoose a date or tour plan and get a match with the support of a digital matchmaker.💡
Metaverse Matchmaking allows you to operate your own avatar online and have an inner-focused matchmaking experience.💁♀️✨
In addition, we are actively holding meta-marriage events in various regions such as Nara, Yamagata, and Shizuoka.The matching rate is an astonishing 70-80%That's what 🪄💓
"I was so obsessed with my favorite activities that I missed out on meeting you."
"I want a partner who understands my favourite activities."
If you're interested in Metaverse matchmaking, be sure to check it out 🫧👀
You can participate regardless of location, so this may be a chance to meet people you don't normally meet 🤗☝️
Metaverse matchmaking is doing well, with over 80% of couples winning rates - "It's refreshing to choose without looking at your face" - Sankei Newshttps://t.co/QYYg3TUg6C
— Sankei News WEST (@SankeiNews_WEST) December 5, 2024
The first event held in September saw 17 people attend a matchmaking event, with 7 couples having 14 (82.4%).
We have started accepting applications for "Chiba Meta Marriage - Metaverse matchmaking" on Saturday, January 18th, 2025✍https://t.co/T8r5UQEcWR
— For internally-focused matchmaking, Mitsu-VA (@metacon_mitsuva) December 6, 2024
[Marriage] Metaverse Wedding
Love Metaverse"Memotia"Sato Kochi, the CEO of Flamers Inc., which operates the company, held a Metaverse wedding on November 22, 2023 with a woman she met on Metaverse.☝️🏰
Within the metaverse platform "VRChat",Following traditional wedding culture, the speeches from friends and the bride and groom's cake snip are reproduced on metaverse.I'm doing it🎂💕
The advantage of Metaverse weddings is that they have a high degree of freedom and make it easier for the bride and groom to achieve their ideal of "want to have a wedding like this."💡🥰
You can create a space surrounded by your favorite movies and games, as well as your favorites.🎶
It is also attractive that there are no location restrictions and costs can be reduced.🎀🫧
Kawashima from Hannyan also posted to X that she attended the Metaverse wedding.🎉
I attended my first Metaverse wedding. You can have weddings even within a cluster. Amazing.#nft#Metaverse Wedding pic.twitter.com/XyuqCYEWER
— Hannya. Kawashima Akira (@IPPOKAWASHIMA) May 14, 2023
[Shopping/Live] "Virtual Market 2024 Winter"
Virtual Market (Vket) is a VR event where you can shop for real products such as avatars, clothes, food and drinks, ride on vehicles, and participate in live shows at venues on Metaverse.😯🌟
HIKKY Inc. isVirtual Market 2024 Winter is one of the largest metaverse events in the world that won the Guinness World RecordsIt will be held from Saturday, December 7th to Sunday, December 22nd, 2024🎀☝️
This year, the company's 13th time, has three VR venues, namely "Odaiba", "Las Vegas", and "Fujiyama", the area around Mt. Fuji 🫧👀
Virtual Market boasts over 1.2 million visitors from around the world, allowing businesses to get customers from those who have previously had difficulty approaching the market, and the appeal of their products and services.💓
For example, the virtual store "Virtual Daimaru Matsuzakaya" at Daimaru Matsuzakaya Department Store has exhibited 3D food models to provide a place where customers can freely check the shape and contents and purchase real products.✨💁♀️
In addition, Suntory Co., Ltd. is taking on new communication with consumers, saying, "I want you to enjoy non-alcoholic drinks more casually," and the Japan Race Association (JRA) is recreating Nakayama Racecourse in Funabashi, Chiba Prefecture, creating a place where you can enjoy racing and photography.🍺🐴
If you're interested in virtual markets, click hereCase studiesPlease check✅
For us otaku, when we wanted to buy merchandise at the live venue, we line up early in the morning, and we said, "It's hot 🥵", "It's cold 🤧", "My legs are tired😩Have you ever had something like that?😣
It would be great if you could actually pick up and buy items you want to check the size at such times at a virtual market.💖👜
[Travel/Sightseeing] "ANA Gran Whale"
"ANA Gran Whale" isA travel platform that connects real and virtualIt's an app✈️📱
V-TRIP (Virtual Travel Space)、Sky Mall (Shopping Space) ServiceIf you collect "Grand Tip (items in the app)" you can exchange it for ANA miles 🪙😲
It also collaborates with the popular K-POP idol aespa, and for a limited time you can get in-app items with a member-like motif.💖
Even those who can't travel easilyEnjoy 360° virtually 360° from your home to enjoy historical buildings and spectacular views☝️🤗
At Sky Mall, you can visit each shop like an actual commercial facility, and consult with staff to purchase e-commerce and digital items.👀🎀
I want to go on a pilgrimage to my favorite sacred place, but if I had to go around all of them, no matter how many money I had...!😭
If you use it in such cases, even those with many favorites can enjoy it to the fullest.💡🫧
Not only in Japan, but also in overseas areas such as the United States, Korea, Hong Kong, and Thailand, you may be able to make a pilgrimage to your favorite sacred sites that you cannot actually visit.✨😋
⛄Sapporo Snow Festival can be reached on your smartphone⛄／
— ANA GranWhale [Official] (@ANA_GranWhale) February 8, 2024
Currently in Sapporo #Sapporo Snow Festival is currently being held⛄
It's okay if you want to participate but can't go there!
What's more, V-TRIP, you can do it anytime, anywhere
You can participate in the Snow Festival 🥳📣 pic.twitter.com/MppPFajpF2
[Marketing] Nissan World
Nissan Motor Co., Ltd. is in line with the 90th anniversary of its founding.Renewal of Nissan World on MetaverseDid it😍💓
The four worlds have been renewed: "NISSAN CROSSING," "Environmental Tour around Nissan Aria," "NISSAN SAKURA Driving Island," and "NISSAN EV & Clean Energy World."✨🚗
Nissan is an event to unveil the new Nissan Sakura carWe are actively using Metaverse, and can enjoy a wide range of content, including displaying famous cars from all over the world and driving.👀☝️
"NISSAN EV & Clean Energy World" also offers game-style content in which you can use the natural energy (storm, wind, geothermal, etc.) found in various locations on the Metaverse to charge the electric vehicle "Nissan Aria" and complete missions 🫧💡
I would be happy if one day a metaverse space surrounded by my favorite world would be realized.💄🧸
[Notice] Nissan World on Metaverse has been renewed to coincide with the 90th anniversary of its founding.https://t.co/MF29gCw0zO#Nissan of #Electric car "Tama" and "#Nissan SakuraYou can enjoy a wide range of content, including content that allows you to drive alongside the board, as well as a display of famous Nissan cars from all over the world.#Nissan 90th Anniversary pic.twitter.com/JnjSpanVk5
— Nissan Motor Co., Ltd. (@NissanJP) December 1, 2023
[Funeral] Metaverse Cemetery "Spirit of the Wind"
HIKKY Co., Ltd., which operates metaverse businesses, and Alpha Club Musashino, which operates funeral centers and other services, is"The Spirit of the Wind" allows you to view photos of the deceased in the Metaverse space and offer memorial services with family and friends.has been made into a service💡🙄
Mourners can also talk to each other, and even if you are unable to attend the funeral or visit the grave, you can offer memorial services at any time, anywhere with the Spirit of the Wind 🧸💓
After a real funeral, it can be used as a farewell party, an annual memorial service, or a place to visit the grave, and can also be used for end-of-life activities or for pet memorial services.That's 🥹📍
Not only will fans be able to use their private lives, but also to visit the graves of celebrities, such as celebrities, who actually want to offer memorial services but can't.😭
Expectations for future business expansion and usage expansion✨
Three benefits of using metaverse
Metaverse is not subject to reality constraints, and not only can you enjoy virtual spaces by taking advantage of the characteristics of VR, but can also be used for real experiences.☝️🧸
For example, manufacturing and construction industries can provide training to simulate dangerous accidents and learn what actions will lead to dangerous situations.🏗️
Furthermore, by actively introducing metaverse from an early stage, you can improve your brand image and differentiate yourself from other companies.💫
Even in the field of favourite activities, if it becomes possible to purchase merchandise, manage fan communities, and advertise favourites, it will likely expand the range of communication 🫧😋
Expectations are high for the future development of the metaverse market!👀💓
The evolution of communication
Metaverse controls avatars and communicates through conversations and chats within a 3D space💓🙄
In addition, you can create potential customers by doing unprecedented promotional activities and marketing.🎀📱
Unlike web conferences such as ZOOM, sharing the same space with other users gives you a sense of unity and realism, making it easier for ideas and innovation to be born.✨
Since the spread of the coronavirus, telework has become more common and there have been fewer opportunities to chat,Metaverse users can easily participate in events and meetingsAnd it's easier to have conversations with people you met by chance.😲
Favorite events are held in various locations both domestically and internationally, and considering the distance traveled and financial aspects, some people may not even be able to apply for the event...😭🫧
If "favorite activities" in virtual spaces that utilize metaverse become the mainstream, the interaction between artists, fans, and fans will become even more closely related.💖😋
Cost reduction and efficiency
When holding an event in real life, it takes a lot of effort and money from booking the venue to setting up the venue.💰📌
Recently, labor shortages have been a concern in all industries and companies, and small and medium-sized enterprises in particular have been working hard to reduce the number of events held, reduce the cost of preparation, and more.😣💦
Metaverse isGreatly reduces the hassle of setting up and cleaning the event venuecan🙌
Also,By using a virtual office to work mainly for telework, you can provide flexible responses such as reducing office rents and utility bills and investing in new businesses.is💰🖥️
Diversification of revenue models
As the Internet has become rapidly popular and continues to evolve, corporate marketing activities have shifted from paper and television to computers and smartphones.💡📱
Consumers are becoming more interested in "consuming things" that can be obtained from information and experiences sent from the media, and their values regarding consumption are becoming more diverse.☝️👀
Providing a customer experience that suits this diversification of consumer values will increase the competitive advantage of companies.🙌💖
The metaverse business has been investing in advance in the markets such as games, entertainment, manufacturing and construction, but as the metaverse community is active, especially among the digital natives, there has been an increase in the number of cases of implementation in other markets 🧸💓
At the popular market, we have live shows, collaboration cafes, and pilgrimage to the sacred sites.How to enhance fan engagement for "consumption"But it may be the key to the success of a new business model.🗝️🙄
summary
This time, we have introduced in detail the basics of "What is Metaverse 🤔", as well as examples of company implementations and benefits of using them.🙌💓
Metaverse allows you to specify who you want to talk to while living in the same space, making it suitable for discussion-style training and social gatherings.☝️
It seems that you can enjoy shopping and live events by looking at the actual products without being subject to real-life restrictions such as location or time 🫧
It's probably not too far away that Metaverse will become popular in the popular market.😋✨
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