A thorough explanation of six successful Metaverse examples and benefits of using it! How can you use it for your favorite or matchmaking?

In recent years, the "metaverse" has been attracting attention due to the rapid development of VR technology and the spread of the new coronavirus infection since 2020.🙄💡

However, for those who are not familiar with it,

“What is the difference between VR (virtual reality)?”

“What can we do in the Metaverse?😯」

You may often wonder,💞🙌

In this article, we will introduce success stories and benefits of using Metaverse.

In the future, the Metaverse market is expected to expand further and be used for Oshii live performances and events.☝️🎀

We will explain success stories of the Metaverse in an easy-to-understand manner, including promotion, so we hope you will take this opportunity to get interested in the Metaverse.💓

Also,Our company has received many requests for Oshi advertising®︎ from fans who support Oshi.✨

We offer various advertising media such as posting on large-scale visions as well as SNS advertisements (Instagram, YouTube, etc.)🤗

If you are interested in Oshi Advertising®︎, please register as a friend on LINE and feel free to contact us ^^!

What is Metaverse?

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metaverseutilizes 3DGC (Dimensional Computer Graphics) technology on the Internet.“Virtual space” to build a virtual worldIt is🙌💕

A coined word combining "meta" meaning transcendence + "universe" meaning universeAnd Neal Stevenson"Snow Crash"The name of the virtual space that appears inhas become🚀👾

In the case of ZOOM, when one person is talking, other participants have to remain silent, but with Metaverse, you can designate the person you want to talk to in virtual space and have a conversation, so it is possible to have a conversation in separate groups 🫰🎶

Metaverse is effective when you want to collaborate and have conversations with multiple people, so it is suitable for recruitment events, networking events, and exhibitions.💓

A three-dimensional virtual space where you can enjoy interaction

Since the spread of the new coronavirus, it has become difficult to hold events where multiple people gather, which has had a big impact on promotions.😣💦

Needless to say, companies were unable to conduct sales activities and recruitment briefings, which caused a huge hit to their profits.🙌

In addition, concerts, performances, handshake events, and other events have been canceled one after another, resulting in fewer opportunities to meet Oshi.😢

Under such circumstances, attention has been focused on the "Metaverse", which allows communication in virtual space.💕🎶

Metaverse allows you to operate avatars and conduct office communication, promotional activities, and marketing.☝️🩷

In a 3D space, you can enjoy conversations with your friends in real time.💡

Recently, the range of ideas has expanded, such as virtual bathing facilities.👀🎀

◤￣￣￣￣￣￣￣￣￣
♨️ #Cybernoyu ♨️
12/6 (Fri) 23:00-24:00
＿＿＿＿＿＿＿＿＿◢

Take a virtual bath♪
A relaxing space where you can gather with bath towels♨️

⚠️Required to wear a bath towel!
⚠️Rental avatars available.

▶️JOIN destination will be announced around 8pm tonight.
We will notify you on the tree in this post. pic.twitter.com/2KYvYTomDE

— Virtual space hot spring facility “Denno-no-yu” (@vr_onyoku) December 6, 2024

 

Next, we will introduce the meanings of "VR", "AR", "MR", and "XR", which are deeply connected to the Metaverse.🚀🤗

VR (Virtual Reality)

VR is an abbreviation of Virtual Reality.Technology that allows you to experience a virtual space as if it were reality by wearing devices such as VR gogglesIt is☝️

VR is often used by companies to introduce their products and services.💕

Moon landing VR experience...🙄🌙Since you may never be able to travel to space, don't you want to go?🚀

／
Back for a limited time!
Moon landing VR experience seen from the “moon”🌛
＼
Succeeded in the world's first high-precision landing on the moon #SLIM👏

At METoA Ginza, it's like SLIM #space Full of immersive feeling like traveling #VR experience you can enjoy👀

Please take this opportunity to experience it!
Trial period: Until 2025/2/28 (Fri)#metoaginza #Ginza pic.twitter.com/uqDwRzWfZK

— METoA Ginza (@metoaginza) November 28, 2024

 

As a familiar example, "Soarin' Fantastic Flight" at DisneySea is also an attraction that utilizes VR technology.🏰🗽

AR (Augmented Reality)

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AR stands for Augmented Reality.Technology that adds and superimposes digital information on the real worldIt is💡😯

It has become common to use virtual visual information overlaid on the real image captured by a smartphone camera.🎶📲

Many people may have become addicted to the blockbuster smartphone app game “Pokemon GO,” which is a typical example of AR.🙊

It is gradually becoming popular not only in the entertainment field such as games, but also in places such as hospital operating rooms, construction sites, and automobile repair shops, so it is expected that its use in the business field will expand in the future.💕

By working with AR, the Metaverse may become not only a virtual space but also a space deeply connected to reality 🫧🧸

MR (Mixed Reality)

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MR is an abbreviation for Mixed Reality.Technology that enables complex spatial cognition by fusing the real world and virtual informationHere it is 🤗✨

By recognizing 3D shapes in the real world, you can place virtual objects on the ground or desk in real space, or touch them with your hands.🎧🩷

A typical MR device is Apple's"Apple Vision Pro"It is🙌

As a "spatial computing" device, it can enjoy entertainment experiences such as movies and games that take advantage of the high-definition display and stereophonic sound function, and can capture scenes in front of you using a 3D camera.📸🔎

XR (Cross Reality/Extended Reality)

XR stands for Cross Reality or Extended Reality.A general term for technologies that create new experiences by fusing the real world and virtual world, such as VR, AR, and MR.Here it is🫧👾

Metaverse is “virtual space itself and place”shows,XR is “a technology that expresses virtual space”It becomes☝️💁♀️

In recent years, services that combine VR and AR have appeared, and the term XR was born.🐣

In the future, hardware and software will further evolve, and by combining AI technology, etc., the range of applications will expand to the business field.🙌💡

Metaverse market size and trends in 2024

Yano Research Institute Co., Ltd.'s ``Conducted Metaverse domestic market trend survey (2024)According toDomestic Metaverse market is expected to reach 1.87 trillion yen in FY2028has been☝️🙄

Until 2022, companies entering the business on a trial basis and companies with a strong interest in new technologies have actively invested in the metaverse business.👀

Since then, an environment has been created to accelerate business development, and as the business model has been clarified, an increasing number of companies are incorporating it into their businesses in earnest.🚀🙌

Metaverse has been introduced to corporations and used for the purpose of improving communication and work efficiency in offices.Increase in Metaverse users targeting general consumersAnd more and moreMarket expected to expandIt is🔎

The Metaverse may soon become popular in the Oshi-katsu market, with events such as Oshi live performances and handshake events, and Oshi advertisements being expressed in the Metaverse space.🎶📣

Introducing success stories using the Metaverse!

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Here we will introduce how companies and local governments are incorporating the metaverse.💖🤗

Some examples include "Virtual Market 2024 Winter," which boasts over 1.2 million visitors and is one of the world's largest metaverse events that has been recognized by Guinness World Records.👀✨

I will explain it in an easy-to-understand manner, including Oshikatsu, so please check it out.☝️

[Marriage hunting] Mitsu-VA's “meta marriage”

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Prefectural and local governments are working on "metaverse matchmaking" for the purpose of countering the declining birthrate and revitalizing local communities.🙄🩷

"Mitsu-VA"is a company that supports local governments and holds metaverse matchmaking events.🎀

For example,“Meta-kon Ehime” event held in Ehime PrefectureSelect a date plan or tour plan, and conduct your marriage search with the support of a digital matchmaker.💡

Metaverse matchmaking allows you to operate your own avatar online and find a match that focuses on your inner self.💁♀️✨

We also actively hold meta-marriage events in various regions such as Nara, Yamagata, and Shizuoka.The matching rate is an astonishing 70-80%That's it🪄💓

``I was so absorbed in my promotion that I missed out on encounters.''

“I want a partner who understands my push.”

If you are interested in Metaverse marriage hunting, please check it out 🫧👀

You can participate regardless of location, so it may be a chance to meet people you wouldn't normally meet🤗☝️

Metaverse marriage hunting is booming with a couple formation rate of over 80% - "It's refreshing to choose without seeing each other's faces" - Sankei Newshttps://t.co/QYYg3TUg6C
In the first match held in September, 17 people participated in the matchmaking event, and 14 people in 7 couples (82.4%) were married.

— Sankei News WEST (@SankeiNews_WEST) December 5, 2024

 

Recruitment has started for "Chiba Meta-Kon - Matchmaking in the Metaverse" on Saturday, January 18, 2025✍https://t.co/T8r5UQEcWR

— Mitsu-VA (@metacon_mitsuva) for marriage-hunting that focuses on the inner world December 6, 2024

 

[Marriage Hunting] Metaverse Wedding

love metaverse"Memotia"Mr. Kotomo Sato, CEO of Flamers Co., Ltd., which operates the company, held a Metaverse wedding ceremony on November 22, 2023 with a woman he met on the Metaverse.☝️🏰

Within the metaverse platform “VRChat”,Following traditional wedding culture, the speech of the friend representative and the cutting of the cake by the bride and groom will be reproduced on the Metaverse.I am doing🎂💕

The advantage of a metaverse wedding is that there is a high degree of freedom, and it is easy for the bride and groom to fulfill their ideals of ``I want to have a wedding like this.''💡🥰

You can create a space surrounded by the worlds and favorites of your favorite movies and games.🎶

It is also attractive that there are no location restrictions and costs can be kept down.🎀🫧

Hannya's Kawashima-san also posted on X that she participated in the Metaverse wedding.🎉

I attended my first Metaverse wedding. You can even have a wedding ceremony in the cluster. Amazing.#nft#metaversewedding pic.twitter.com/XyuqCYEWER

— Hannya. Akira Kawashima (@IPPOKAWASHIMA) May 14, 2023

[Shopping/Live] “Virtual Market 2024 Winter”

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Virtual Market (Vket) is a VR event where you can shop for real products such as 3D items such as avatars, clothes, food and drink, ride vehicles, and participate in live performances at a venue on the Metaverse.😯🌟

HIKKY Co., Ltd.“Virtual Market 2024 Winter” is the world’s largest metaverse event that has been recognized by Guinness World Records.will be held from Saturday, December 7th to Sunday, December 22nd, 2024.🎀☝️

This time, which is the 13th time, we chose three corporate-sourced VR venues: Odaiba, Las Vegas, and Fujiyama in the area surrounding Mt. Fuji.👀

The virtual market boasts over 1.2 million visitors from all over the world, allowing companies to learn about the appeal of their products and services to customers who have been difficult to reach in the past.💓

For example, Daimaru Matsuzakaya Department Store's virtual store ``Virtual Daimaru Matsuzakaya'' displayed 3D models of food products and provided a place where customers could freely check the shape and contents and purchase real products.✨💁♀️

In addition, Suntory Ltd. is taking on the challenge of new ways of communicating with consumers by saying, ``We want people to enjoy non-alcoholic beverages more easily,'' and the Japan Racing Association (JRA) is developing a recreation of Nakayama Racecourse in Funabashi City, Chiba Prefecture, as a place to enjoy races and photography.🍺🐴

If you are interested in virtual markets, please click here.Introduction examplePlease check it out✅

For us otakus, when we want to buy goods at a live venue, we line up early in the morning and think, ``It's hot 🥵'', ``It's cold 🤧'', or ``My legs are tired.''😩"Have you ever...?😣

It would be great if you could actually pick up and purchase goods you want to check the size of at a virtual market.💖👜

[Travel/Tourism] “ANA Gran Whale”

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"ANA Gran Whale" isA travel platform that connects the real and virtualIt's an app✈️📱

V-TRIP (virtual travel space)、Sky mall (shopping space) serviceIf you collect "Grand Chips" (items in the app), you can exchange them for ANA miles 🪙😲

We are also collaborating with the popular K-POP idol aespa, and for a limited time you can get in-app items with member motifs.💖

For those who are unable to travel,Enjoy 360° virtual historical buildings and spectacular views from the comfort of your home☝️🤗

At Sky Mall, you can look around each shop like in a real commercial facility and purchase EC products and digital items while consulting with the staff.👀🎀

I want to go on a pilgrimage to my favorite sacred place, but if I go to all of them, no matter how much money I have, it won't be enough...!😭

If you use it in such cases, even those who have a lot of favorites can enjoy it to the fullest.💡🫧

It is not only available in Japan, but also in overseas areas such as the United States, South Korea, Hong Kong, and Thailand, so you may be able to make pilgrimages to sacred places that you cannot actually visit.✨😋

⛄You can go to Sapporo Snow Festival with your smartphone⛄／

Currently in Sapporo #Sapporo Snow Festival is being held⛄

If you want to participate but can't go there, that's okay!

Surprisingly, you can use V-TRIP anytime, anywhere.
You can participate in the snow festival!📣 pic.twitter.com/MppPFajpF2

— ANA GranWhale [Official] (@ANA_GranWhale) February 8, 2024

 

[Marketing] Nissan World

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In conjunction with the 90th anniversary of its founding, Nissan Motor Co., Ltd.Renewal of Nissan World on MetaverseI did😍💓

The four worlds that have been renewed are "NISSAN CROSSING", "Nissan Ariya Environmental Tour", "NISSAN SAKURA Driving Island", and "NISSAN EV & Clean Energy World".✨🚗

Nissan holds unveiling event for new car “Nissan Sakura”We actively utilize the Metaverse, and you can enjoy a wide range of content such as exhibitions of famous cars of the past and driving.👀☝️

"NISSAN EV & Clean Energy World" also has game-type content where you charge the electric car "Nissan Ariya" using natural energy (solar, wind, geothermal, etc.) found in various places on the Metaverse to accomplish missions.💡

I would be happy if someday a metaverse space surrounded by Oshi worlds becomes a reality.💄🧸

[Notice] Nissan World on Metaverse has been renewed to coincide with the 90th anniversary of its founding.https://t.co/MF29gCw0zO#nissan of #electric car “Tama” and “Tama” are the roots of “#Nissan SakuraYou can enjoy a wide range of content, including content where you can drive along side-by-side with Nissan's famous cars from the past.#Nissan90thanniversary pic.twitter.com/JnjSpanVk5

— Nissan Motor Co., Ltd. (@NissanJP) December 1, 2023

 

[Funeral] Metaverse Cemetery “Spirit of the Wind”

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HIKKY Co., Ltd., which operates the Metaverse business, and Alpha Club Musashino, which operates funeral centers, etc.``Wind Spirit'' allows you to view photos of the deceased in the Metaverse and hold a memorial service with family and friends.has been turned into a service💡🙄

It is also possible for mourners to converse with each other, and even for those who cannot attend the funeral or visit the grave, "Kaze no Rei" allows you to pay a memorial service anytime and from anywhere 🧸💓

After a real funeral, it can be used as a place for farewell parties, anniversary memorial services, and grave visits, and can also be used for end-of-life events and pet memorial services.Here it is 🥹📍

Not only can it be used for private purposes, but it may also be possible for fans to visit the graves of celebrities and others who they would like to but cannot actually pay a memorial service to on the Metaverse.😭

Expectations are high for future business development and expansion of usage.✨

Three benefits of using the metaverse

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Metaverse is not constrained by reality and utilizes the characteristics of VR to not only enjoy virtual space but also to be useful for real-life experiences.☝️🧸

For example, in the manufacturing and construction industries, you can simulate dangerous accidents and provide training on what actions to take to create a dangerous situation.🏗️

Also, by proactively introducing Metaverse from an early stage, you can improve your brand image and differentiate yourself from other companies.💫

In Oshikatsu, if it becomes possible to purchase goods, operate a fan community, and advertise Oshikatsu on the Metaverse, the range of communication will likely expand.😋

We look forward to the future development of the Metaverse market!👀💓

evolution of communication

Metaverse allows you to control your avatar and communicate through conversations and chats in 3D space.💓🙄

In addition, you can generate potential customers by conducting promotional activities and marketing that were never available before.🎀📱

Unlike web conferencing such as ZOOM, sharing the same space with other users allows you to experience a sense of unity and presence, making it easier to generate ideas and innovation.✨

Since the spread of the coronavirus, telework has taken hold and opportunities to chat have decreased, butUsers in remote locations can easily participate in events and meetings using the Metaverse.It also makes it easier to have conversations with people you meet by chance.😲

Oshii events are held all over the world, both domestically and internationally, and some people may not even be able to apply to the event due to travel distance and financial considerations...😭🫧

If virtual space promotion using the Metaverse becomes mainstream, interaction between artists and fans, and between fans will become even closer.💖😋

Cost reduction and efficiency

When holding an event in real life, it takes a lot of time and money to reserve the venue and set it up.💰📌

In recent years, labor shortages have become a problem in all industries and companies, and small and medium-sized enterprises in particular are trying to reduce the number of events they hold and reduce preparation costs.😣💦

The metaverse isSignificantly reduces the hassle of setting up and cleaning the event venue.You can🙌

Also,If you use a virtual office to mainly work from home, you can flexibly respond by reducing office rent and utility costs and investing in new businesses.It is💰🖥️

Diversification of revenue models

With the rapid spread and continued evolution of the Internet, corporate marketing activities have shifted from print and television to computers and smartphones.💡📱

Consumers are becoming more interested in "convenience consumption" gained from information and experiences transmitted by the media, and their values regarding consumption are becoming more diverse.☝️👀

By providing customer experiences that match these diversifying consumer values, companies can increase their competitive advantage.🙌💖

Markets such as games, entertainment, manufacturing, and construction have made upfront investments in the Metaverse business, but as the Metaverse community is active, mainly among digital natives, the number of cases of implementation in other markets is increasing🧸💓

At the Oshikatsu Market, there are live performances, collaboration cafes, sacred place pilgrimages, etc.How to enhance fan engagement for “experience consumption”may be the key to the success of new business models.🗝️🙄

Summary

This time, we introduced the basics of ``What is Metaverse🤔'', as well as detailed introduction examples of companies and the benefits of using it.🙌💓

Metaverse allows you to specify the person you want to talk to and have a conversation while being in the same space, making it suitable for discussion-style training and networking events.☝️

Since you can see actual products and enjoy shopping and live events without being subject to real-world restrictions such as location or time, the range of your activities will expand.

I think it won't be long before the Metaverse becomes popular in the promotion market.😋✨

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