Favorite ads (Birthday/ Supporting Advertisement)? We'll explain the basics of posting methods in Japan, costs, copyright, and the benefits of asking an agent!
Have you seen advertisements celebrating idols' birthdays and other things on large visions or on stations recently?
it isFavorite ads (Birthday/ Supporting ads)This is what we call a new advertiser where fans directly post advertisements to support their favorite idols, artists, YouTubers, and more!
This special culture originally started in Korea, but it has also spread to Japan.
It is also called a support advertisement in Japan!
I saw ads around town and said, "I tooI want to post a favourite ad! I'm sure there are many people who think, "♪
So this time,We would like to thoroughly explain the latest examples of favourite ads, costs, how to submit, and the benefits of asking an agent!
table of contents
- Favorite ads (Birthday/ Supporting Advertisement)?
- Favorite ads (Birthday/ Supporting Advertising) Main Advertising Methods
- Street Vision Advertisement
- Transportation Advertising (Korea and Japan)
- LED track (add track)
- Times Square
- Cup holder ads
- SNS ads
- others
- Crowdfunding Advertising (Birthday/Support ads)!
- Favorite ads (Birthday/ Support Advertising) How to submit and cost
- Favorite ads (Birthday/ How to post a support ad)
- Favorite ads (Birthday/ Support Advertisement) What is the average price?
- Is the copyright of the idol okay?
- Favorite ads (BirthdayIntroducing the latest examples of /Support Advertisement!
- Favorite ads (Birthday/Support Advertisement) Leave it to Senil JAPAN!
- [Strength 1] Various media arrangements are possible, including Japan, Korea, and the United States.
- [Strength 2] A wealth of support experience with over 500 cases a year
- [Strength 3] We also have the ability to design and create video advertising!
- [Strength ④]BirthdayIt can be achieved by any individual with a crowdfan!
- [Strengths ⑤] Available in Japanese, Korean, English and Chinese!
- Completed on LINE! You can consult for free♪
Favorite ads (Birthday/ Supporting ads)What?
Favorite ads (Birthday/Support Advertisement) I would like to explain what it is and its origin!
Idol ads by fans!
"Favorite ads (Birthday/Support Advertisement)" is an advertisement that fans themselves post on the birthdays of their idols!
Favorite ads (Birthday/ Support Advertisement) is a unique advertising culture that originated in Korea, and is used on birthdays and anniversaries of your favorite idols and actors.
This is a non-profit ad that fans voluntarily do to support their favorites!
In Japan,Supporting Advertisement/BirthdayadvertisementIt is also sometimes called "♪
Purely "I want to support my favorite!」「I want to celebrate my birthday!Support ads are spreading with the feeling of ".
It's amazing how individuals can post advertisements all over town...!
「Birthday"What is "?"Birthday" in KoreanThis means that fans themselves will be celebrating the birthday of KPOP idols in Korea.Favorite ads (Birthday/ Supporting ads)' has become popular♪
Year by year in KoreaBirthday/The number of support ads has increased, and the subway has been updatedBirthday/The number of support ads2000 cases per yearIt seems to surpass that!
Recently, in JapanBirthday/The number of fans who post support ads is increasing, and people are seeing idol ads in the city ^^
Focusing on "Fandom," an organization created mainly by fans supporting our favorites, we're all in the world, in every place around the world.Birthday/Support ads are being held!
Favorite ads (Birthday/Support Advertisement) began?
The culture of support advertising became popular in Korea in 2016.This is the audition program "PRODUCE101"!
PRODUCE101 is a survival audition program where 101 trainees compete in singing and dancing, and the members who remain in the end will be able to grasp their dreams of making their debut.
What's completely different from regular audition programs is that debut members are determined by a referendum by viewers! !
Therefore, viewers are called national producers.♪
The "National P.E.I want to debut my favorite!"From the thought ofTo raise awarenessBirthday/Support ads have spread!
Korea's PRODUCE101 has created extremely popular groups such as I.O.I, WannaOne, and IZ*ONE!
Recently, the Japanese version of PRODUCE101JAPAN has also been held, and in season 1,The extremely popular JO1 has been born in season 2!
Favorite ads (Birthday/ Support Advertising) What are the types of media available?
Birthday/There are mainly seven advertising media used in supporting advertising:
Types of advertising media
I'll explain each ad in order.♪
1. Street Vision Advertising | Favorite Advertising (Birthday/ Supporting ads)
Large visions all over the countryBirthday/ Support ads can be broadcast!
It will be broadcast on a large screen and loud volume, so it is sure to attract attention from many people.♪
In Japan, TokyoUnica Visionis the most popular large vision, and overseas fans often advertise on Unica Vision!
Favorite ads in street vision (Birthday/ Support ads) can be found here
2. Transportation Advertising (Korea and Japan) | Favorite Advertising (Birthday/ Supporting ads)
What is traffic advertising?Subways and buses etc.It's an advertisement posted on the site!
At stations in Korea, people often get idols.Birthday/You can see support ads.
It's a big deal for transportation that many people use everyday.It's eye-catching when you have a favourite ad♪
In addition, there are two types of transportation advertising in Japan: poster advertising and digital signage!
Furthermore, traffic ads are not limited to subways and buses.
What a thingAirports and planesAlsoBirthday/There are fans who will be supporting us!
The pictures of the giant idols printed on the plane are sure to attract many people's attention!
Favorite ads in traffic ads (Birthday/ Support ads) can be found here
3. LED tracks (ad tracks) | Favorite ads (Birthday/ Supporting ads)
everyone! In the city "Ad TrackHave you ever seen "? (^ ^)
An LED truck (ad truck) is an advertising medium that drives advertisements through busy city traffic by streaming advertisements on large LED monitors installed on the back of a 4-ton truck!
In Tokyo, you may see trucks driving around towns with a lot of traffic, playing advertisements with music on large LED monitors.♪
When I find them in the city, I get excited by the excitement!
LED tracks are different from print and paste types.A major feature is that you can stream videos and multiple images♪
It makes a great impact compared to other advertising media, so you can celebrate your favorite birthday in a grand manner (^○^)
Also, LED monitorsmovieandStillsIt is possible to air!
Favorite ads on LED tracks (ad tracks) (Birthday/ Support ads) can be found here
4.NY Times Square | Favorite Advertising (Birthday/ Supporting ads)
Imagine "NY Times Square," so you might be hesitant because it's too big、
If you go through our company, even if you live in Japan, you will actually be the one you would like to post on Times Square.Favorite ads (Birthday/Support ads) can be posted (^○^)
It is a world-famous place and is said to be the center of the world, and is the place where you like your idol.Birthday/Submitting support ads is amazing!
If you're a fan of idols, please feel free to use your favorite ads at "NY Times Square" (Birthday/Support ads) and share your love for your favorite idols around the world (^○^)
Times SquareFavorite ads on (Birthday/ Support ads) can be found here
5. Cup Holder Event | Favorite Advertising (Birthday/ Supporting ads)
What is a cup holder event? I'm sure many people are wondering,In Korea, where coffee culture is developed, it is also advertised for cup holders.I'm enjoying going around Capho between the fans ^^
It's popular among fans to collect small, cute cup holders.♡
The cutely decorated cafe interior and the cup holders lined up look great in photos♪
The space surrounded by idols is irresistible for fans ^^
Click here for how to make a cup holder
4. SNS Advertising | Favorite Advertising (Birthday/ Supporting ads)
recently,Birthday/The most popular support ads are using Instagram and YouTubeSNS adsis!
Good value for money, allowing many people to see it at a low priceTherefore, there have been an increase in fans who have been supporting us on social media recently.♪
Everyone's favourite ads (Birthday/Support Advertisement) If you share each other, you're sure to have fun communication and have fun!
Click here to see how to post social media ads
5. Other
In addition to the types of advertisements mentioned above, we also have a variety of locations.Birthday/Support ads are being held!
for example,Cinemas, convenience stores, restaurants, space satellites, stars, etc.
It's not a cinema or restaurant, but what do space satellites and stars mean? That's how it is, isn't it? lol
First, in Korea, we have a favourite ad at cinemas (Birthday/Support ads) seem to be available!
Advertisements from the movie (Birthday/Support ads) I think it's more fun to watch😂
Also, monitors at restaurants and convenience storesBirthday/It seems like you can stream support ads!
It's nice to be able to see it anywhere in the country ^^
Sushiro is the place for lunch today🍣I'll come again✨I'm really happy to be able to see the ads where I can✨
— mimi-JAM (@mimi33kp) April 5, 2021
Happy birthday to all the trees🐰🎉#HappySyoyaDay#Hey I've noticed_Today is Kizen's birthday#I want to be 21 again pic.twitter.com/RwKhanxnGw
Finally, here are the space satellites and stars that are the most interesting!
It seems that some fans are showing their favorites on monitors installed on space satellites and taking two shots with the Earth.😳
This is a support ad that comes from JO1's Kaneshiro Aoi (Sky) and is a supportive ad that was realized through the desire of fans to celebrate in the sky (space) ^^
This is Aoi-kun's birthday special!
— SKY Observation Site_Kinjo Aoi (@SKinjosky) May 6, 2021
Unfortunately, today's space environment is not good, so I tried it twice but it didn't take a good picture 🥺
Instead, we will announce the recent rehearsal.
Time: 2021/4/27 09:33:47
Longitude: 136°40'52.66″ (closest point to Osaka)
Latitude: 4°51'6.09″
Video version later#Kinjo Aoi #JO1 pic.twitter.com/2NTI2vLbaT
Also,Birthday/It's a little different from the support advert, but it seems that some fans buy a star and give it to their favorites!
I have the impression that stars are expensive, but they actually get surprisingly cheap...
It's a wonderful way to celebrate in a different way than any other✨
Crowdfunding Advertising (Birthday/Support ads)! | BirthdayCrafan
Favorite ads (Birthday/ Supporting Advertisement) Crowdfunding (hereinafter referred to as "BirthdayWhat is Crafan?)?
Individuals have launched a project to post favorite ads for idols and YouTubers, and have their feelingsThis is a service in which people who support each other provide support to each other to make favours and make favourite advertisements!
「I want to post ads for my favourites, but it's not possibleFor those who say,BirthdayHighly recommended for crowdfans (^○^)
There are many different projects that can be realized, but the general public is the case, such as Japan Street Vision and Transportation Advertising.Birthday/Not a support ad,
「NY Times Square” and the famous Korean version ofHongdae Entrance Station Digital Signage」「Plans near HYBE, SM, YG, JYP offices”, etc.
You can realize large advertising media that are difficult to achieve by yourself, or amazing and impressive projects.♪
Let's work together with people who support the same idol and celebrate your favorite anniversary together!
BirthdayClick here for more information about Clafan
Birthday/How to submit support ads and costs
"How do you guys do?Birthday/Are you doing support ads? "There are probably many people who are curious about this.
Also, what I'm most concerned about isHow much will it cost?"I think so!
Next,Favorite ads (Birthday/ Support Advertisement)About the publication process and pricesI'll explain it!
Favorite ads (Birthday/ How to post a support ad)
Birthday/The basic steps for submitting support advertisements are as follows.
STEP 1
Contact the advertising agency
First, contact an advertising agency that will arrange the media at least 1.5 to 2 months before advertising begins.
STEP 2
Payment & Media Arrangement
Once the media is decided, make a payment and secure advertising space.
STEP 3
Creating advertising materials
We will create advertising materials to be posted.
Production of advertising requires specialized knowledge, so if it is difficult to create by yourself, it would be a good idea to ask an agent to create it ^^
STEP 4
Advertising materials review
When the completed advertising data is sent to the media, the media will review whether the media can be posted.
STEP 4
Advertising broadcast
Once the review is complete, ads will begin on the designated day!
Favorite ads (Birthday/ Supporting ads)What is the average price?
「Favorite ads (Birthday/Support Advertisement) is expensive and it seems difficult to do it on your own." Many people think."
The average advertising prices are as follows:
| Advertising media | Price range |
|---|---|
| Street Vision Advertisement | 5-1 million yen |
| Transportation advertisements (bus and stations) | 5-2 million yen |
| Cup holder | 30,000 to 150,000 yen |
| SNS ads | From 15,000 yen |
Advertising prices vary greatly depending on where and when you advertise, but if they are cheap, they're likely to be able to post even for individuals.♪
Therefore,To suit your budgetBirthday/ Support ads are possible!
It seems that fans often invest in large budget support ads, mainly in fandoms, to submit ads.♪
[Please spread]
— [JAM.Lab] Sapporo JO1 Advertising (@__jo1_and_me__) October 26, 2020
𝗝𝗢𝟭 𝟭𝘀𝘁 𝗔𝗹𝗯𝘂𝗺
𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗮𝘁 𝗦𝗮𝗮𝗽𝗽𝗼𝗿𝗼
➖
To celebrate the release of The STAR, we will be holding a support ad in Sapporo📣
If you would like to support us, please use the dedicated form.✨
📅Application period: ~11/24 (Tue)
🔗Special formhttps://t.co/oNxbTVV0c5#JO1 Advertisement #JO1 support ad pic.twitter.com/XGK2OhLFT8
Incidentally, variousBirthday/Chinese fandom is attracting attention on the budget for supporting advertising!
BTS V's China Fadam "CHINA Baidu Vbar"V's birthday has collected over 200 million won (approximately 114 million yen) and is now offering ads (Birthday/Support Advertisement) appears to have been held!
Advertising locations include 7,039 locations on all Seoul subway lines, 6,272 stores, including drug stores, convenience stores, and bookstores, as well as electronic message board-style advertisements.
It's amazing how big it is😳
by yourselfBirthday/It's nice to be able to see the ads held by fandoms and others without posting support ads.♪
Is the copyright of the idol okay?
"Favorite ads (Birthday/Support Advertisement) Doesn't infringe copyrights for idols? Many people are probably wondering, ".
In fact, Korean idol agencies also promote idols through their favorite advertisements by fans.
However, when implementing advertisements, be sure to send a permission application to your agency.
It is important to follow healthy fan community rules.
You can find detailed information on how to apply for a permit here.
It has gradually become acceptable even in Japanese offices, and if the regulations for favourite advertisements are officially published, such as JO1, OWV, and INI, you can implement favourite advertisements in line with the regulations.♪
There have also been cases where artists affiliated with major Japanese agency LDH have also put up favorite ads!
・Regulations regarding JO1 support advertising
・Regulations regarding INI Support Advertising
・Regulations regarding LDH copyright and portrait rights
Favorite ads (BirthdayIntroducing the latest examples of /Support Advertisement!
Favorite ads in Times Square, Japan and Korea (Birthday/Support Advertisement) We would like to introduce the latest examples!
Case studies within Japan
TWICE
Artist name: TWICE
Advertising medium: Street Vision (Unika Vision)
BTS
Artist name: BTS Jimin
Advertising medium: Street Vision (Cross Shinjuku Vision)
Case studies in Korea
ATEEZ
Artist name:ATEEZ Sunghwa
Advertising medium:Hongdae Iruguchi Station Digital Signage
TXT
Artist name: TXT
Advertising location:Olympic Park Wide Advertising/Hongdae Entrance Station DID Advertising
Songgan
actor： Songgan
Advertising medium:Bus Shelter
Case studies at NY Times Square
JO1
Artist name:JO1 Shiraiwa Ruki
Advertising medium: Times Square
Leave it to Senil JAPAN!
if Favorite ads (Birthday/ Supporting ads)If you are consideringSenil JAPANLeave it to us!
Our companyFavorite ads (Birthday/Support Advertising) is a agency that specializes in advertising, and can arrange advertising media not only in Japan but also in Korea and the United States.
Senil JAPAN'sThree strengthsWe'll introduce you to this!
The strengths of Senil JAPAN
- Japan, Korea, the US, etc.Various media arrangements are possible
- A wealth of support experience of over 500 cases a year
- We also have the ability to design and create video advertising!
- BirthdayIt can be achieved by any individual with a crowdfan!
- Available in Japanese, Korean, English and Chinese
I'll explain in detail the strengths of each of them!
[Strength 1] Various media arrangements are possible, including Japan, Korea, and the United States.
At our companyStreet visions such as Japan, Korea, Times Square, and other places, as well as media arrangements for transportation advertising, cup holder production, and social media advertising operations.We do a wide range of services!
If you are "I'm not sure which media to choose" or "I want to request them all at once!", please contact us and we'll handle everything!
We can also propose according to your budget and desired area ^^
First timeFavorite ads (Birthday/Support Advertisement) If you are worried about this, please feel free to contact us.♪
If you would like to know what subways we recommend in Korea, please also check out this article.
[Strength 2] A wealth of support experience with over 500 cases a year
Our company Favorite ads (Birthday/ Supporting ads)A specialized advertising agency company, with a wealth of experience of over 500 cases per yearThere is!
Therefore,Favorite ads (Birthday/Support Advertisement) will be used to provide thorough support so that even first-time users can carry out the project with peace of mind!
We strive to provide polite and kind support in chat format using the official LINE information listed below.
We update our track record on Twitter and Instagram from time to time, so be sure to check it out ^^
Twitter @birthday_ad_jp
instagram @birthday.ad.jp
[Strength 3] We also have the ability to design and create video advertising!
For those who don't usually design or create video, it is possible to create images and videos used in advertising.It may seem like a tough task.
However, if you ask us,Professional designers and creators will create advertisements that meet the customer's wishes.
We will thoroughly listen to your wishes and produce satisfying designs and videos.♪
Please feel free to contact us first^^
[Strength ④]BirthdayIt can be achieved by any individual with a crowdfan!
However, only people who can afford it can do it, right? If you think so!
No, it's now possible for anyone who has feelings for their idol!
Because our company's favourite ads (Birthday/ Support Advertising)BirthdayBecause there is a "crafan service."
Make your feelings for your favorite idol into a project, and celebrate your favorite idol's birthday and anniversary with all your fans who sympathize with you!
article➡︎ BirthdayWhat is a crowdfan? An overview and flow have been created!
[Strengths ⑤] Available in Japanese, Korean, English and Chinese!
Favorite ads (Birthday/Supporting ads) I would like to publish it in Korea, the United States, and other places!
But there's a linguistic barrier...
If you think so, leave it to us.
Our company offers multilingual services, mainly Japanese staff, from Korean, English and Chinese.
You can only interact with our company in Japanese!
If you need support in Korean, such as license applications, we will help you translate the text for free!
Completed on LINE! You can consult for free♪
Looking at the example I introduced this time, I also liked "I also liked ads (Birthday/Support ads) I want to post them! I'm sure many people have felt this way.♪
If you are worried about "I don't have the courage to post an ad..." or "Is the procedure not difficult?", feel free to consult Senil JAPAN ^^
Register Senil JAPAN's official LINE to seefavoriteAuto-answer chat will solve your advertising concerns!
Of course, chatting with staffYou can talk to us over the phone and feel safe.♪
From consultations to media arrangements to design and advertising implementation reports, you can complete everything from LINE to LINE!
First of all, please try registering as a LINE friend ^^
