Favorite ads (Birthday/ Supporting Advertisement)? We'll explain the basics of posting methods in Japan, costs, copyright, and the benefits of asking an agent!
Lately, have you seen advertisements celebrating idols' birthdays on large screens or inside stations?
That isFavorite advertisement (Birthday/ support advertisement)This is a new way of advertising where fans directly place advertisements and support their favorite idols, artists, YouTubers, etc.!
This special culture originally started in Korea, but it is also spreading in Japan.
In Japan, it is also called support advertising!
I saw recommended advertisements around town and thought, ``Me too.I want to run a promotional ad! I think there are many people who think that♪
So this time,I would like to thoroughly explain the latest examples of push advertising, costs, advertising methods, and the benefits of hiring an agency!
If you read this article and think "I want to run Oshi no Oshi Advertising®",BirthdayPlease contact JAPAN official LINE!
Table of contents
- Favorite advertisement (Birthday/Support Advertisement) What is it?
- Favorite advertisement (Birthday/support advertising) main advertising methods
- street vision advertising
- Transportation advertising (Korea/Japan)
- LED track (ad track)
- times square
- cup holder advertising
- SNS advertising
- Others
- Push advertising through crowdfunding (Birthday/Support advertisement)!
- Favorite advertisement (Birthday/support advertisement) posting method and cost
- Favorite advertisement (Birthday/How to put out support advertisement)
- Favorite advertisement (Birthday/Support Advertisement) What is the market price?
- Is the copyright of idols okay?
- Favorite advertisement (Birthday/Support Advertisement) Introducing the latest examples!
- Favorite advertisement (Birthday/ support advertisement)BirthdayLeave it to JAPAN!
- [Strength 1] Able to arrange various media in Japan, South Korea, the United States, etc.
- [Strength 2] Abundant support track record of over 500 cases per year
- [Strength 3] We can also design advertisements and produce videos!
- [Strength ④]BirthdayWith Kurafun, any individual can achieve it!
- [Strength 5] Available in Japanese, Korean, English, and Chinese!
- Complete on LINE! You can consult for free♪
Favorite advertisement (Birthday/ support advertisement)What is it?
Favorite advertisement (Birthday/Support Advertisement) I would like to explain what it is in the first place and its origin!
Idol advertisement by fans!
“Pushing advertisement (Birthday/Support Advertisements) are advertisements placed by fans themselves on the birthdays of their favorite idols!
Favorite advertisement (Birthday/Support Advertisement) is a unique advertising culture that originated in Korea.
This is non-commercial advertising that fans voluntarily do just to support their favorites!
In Japan, “Support advertisement/BirthdayAdvertisement” is also sometimes called♪
Purely “I want to support the push!」「I want to celebrate your birthday!” support advertisements are spreading.
It's amazing that individuals can place advertisements around town...!
「Birthday” means"Birthday" (생일) in KoreanIn Korea, it was used as an advertisement for fans to congratulate KPOP idols on their birthdays.Favorite advertisement (Birthday/ support advertisement)” has become widespread.♪
Year after year in KoreaBirthday/The number of support advertisements has increased, andBirthday/The number of support advertisements is2000 cases per yearIt seems that it will exceed!
Recently, in JapanBirthday/The number of fans who post support advertisements is increasing, and it is becoming more common to see advertisements for idols in the streets ^^
Centered around "Fandom", an organization made up of fans who support Oshi, all over the worldBirthday/Supporting advertisement is being carried out!
Favorite advertisement (Birthday/Support Advertisement) How did it start?
The culture of support advertising spread in Korea in 2016.This is the audition program “PRODUCE101”!
PRODUCE101 is a survival audition program in which 101 trainees compete in singing, dancing, etc., and the remaining members at the end can achieve their dream of debuting.
What is completely different from regular audition programs is that the debut members will be decided by a referendum by the viewers! !
Therefore, viewers are called national producers (kunipu).♪
Kunipu's ``I want to debut my favorite!” From the idea thatto raise awarenessBirthday/Supporting advertisements have spread!
From Korea's PRODUCE101, super popular groups such as I.O.I, WannaOne, and IZ*ONE were born!
Recently, the Japanese version of PRODUCE 101 JAPAN has also been held, and in season 1INI was born in season 2 of the very popular JO1!
Favorite advertisement (BirthdayWhat types of media are possible?
Birthday/The following seven advertising media are mainly used for support advertising!
Types of advertising media
I will explain each advertisement in turn.♪
1. Street vision advertising | Push advertising (Birthday/ support advertisement)
Large-scale visions all over the countryBirthday/ You can broadcast support advertisements!
It will be broadcast on a large screen and at a high volume, so it is sure to attract the attention of many people.♪
In Japan, Tokyounica visionis the most popular large-scale vision, and overseas fans often advertise with Yunika Vision!
2. Transportation advertising (Korea/Japan) | Push advertising (Birthday/ support advertisement)
What is transportation advertising?subway, bus etc.It is an advertisement placed on!
At stations in Korea, idols are oftenBirthday/ You can see support advertisements.
It is a major means of transportation that many people use on a daily basis.If there is a promotional advertisement, it will attract attention.♪
Also, there are two types of transportation advertisements in Japan: poster advertisements and digital signage!
Also, transportation advertising is not limited to subways and buses.
Howairport or airplaneAlsoBirthday/There are also fans who advertise their support!
The huge idol photo printed on the airplane is sure to attract the attention of many people!
3. LED track (ad track) | recommended advertisement (Birthday/ support advertisement)
Everyone! In the cityad trackHave you ever seen ``? (^ ^)
LED truck (ad truck) is an advertising medium that displays advertisements on a large LED monitor installed on the bed of a 4t truck and drives around the city with a lot of people!
In Tokyo and other places, you may see trucks driving through busy streets while playing advertisements with music on large LED monitors.♪
Adtracks make me feel excited when I see them around town!
Unlike the print-and-stick type, LED tracks areThe main feature is that you can stream videos and multiple images.♪
It has a great impact compared to other advertising media, so you can celebrate your favorite birthday in a big way (^○^)
In addition, the LED monitorVideoandStill imageIt is possible to broadcast!
4.NY Times Square | Favorite advertisement (Birthday/ support advertisement)
If you imagine "NY Times Square", you might hesitate because it's too big.、
If you go through our company, even if you live in Japan, you can get the recommended items that you want to appear in "Times Square".Favorite advertisement (Birthday/ support advertisement) can be issued (^○^)
A world-famous place, a place that is said to be the center of the world, where you can see your favorite idol.Birthday/Isn't it amazing to put out support ads?
If you are a fan of idols, please take a look at their favorite advertisements in "NY Times Square" (Birthday/Support Advertisement) Please spread your love for Oshi all over the world (^○^)
5. Cup holder event | Favorite advertisement (Birthday/ support advertisement)
What is the cup holder event? I'm sure many of you are wondering,In South Korea, where the coffee culture is well-developed, advertisements are also placed on cup holders.I put it on and have fun going around Capho among my fellow fans ^^
Collecting small and cute cup holders is popular among fans.♡
The cutely decorated interior of the cafe and the cup holders lined up look great in photos.♪
The space surrounded by Oshi is irresistible for fans ^^
Click here to learn how to make a cup holder
4. SNS advertising | recommended advertising (Birthday/ support advertisement)
Recently,Birthday/ Popular support advertising uses Instagram and YouTubeSNS advertisingIt is!
Good cost performance that can be seen by many people at a low priceRecently, the number of fans advertising their support on SNS has been increasing.♪
Everyone recommends advertisement (Birthday/Support Advertisement) If you share them with each other, you are sure to have fun communication and get excited!
Click here to learn how to run SNS ads
5. Others
In addition to the types of advertisements introduced above, there are various places whereBirthday/Supporting advertisement is being carried out!
For example,Movie theaters, convenience stores, restaurants, space satellites, stars, etc.
Movie theaters and restaurants are one thing, but what about space satellites and stars? That's what it feels like lol
First of all, in Korea, there are advertisements in movie theaters (Birthday/Support Advertisement)
Ads that are better than movies (Birthday/Support Advertisement) I think people will be looking forward to seeing it.😂
Also, on monitors at restaurants and convenience stores.Birthday/It looks like you can run support advertisements!
I'm glad you can see it anywhere in the country ^^
Today's lunch will be Sushiro🍣I'll come again✨I'm really happy to be able to see advertisements wherever I can go.✨
— mimi-JAM (@mimi33kp) April 5, 2021
Happy birthday Kimata🐰🎉#HappySyoyaDay#Hey, I noticed_Today is Kimata's birthday#I'm 21 years old again pic.twitter.com/RwKhanxnGw
Lastly, there are the space satellites and stars that interest me the most!
It seems that some fans are showing their favorites on a monitor installed on a space satellite and taking shots with the Earth.😳
This is a support ad that comes from JO1's Aoi Kinjo (Sky) and was realized from the fans' desire to celebrate in the sky (space) ^^
This is a special project for Aoi-kun’s birthday!
— SKY Observation Station_Aoi Kinjo (@SKinjosky) May 6, 2021
Unfortunately, today's space environment is not good, so I tried twice but couldn't get a good picture🥺
Instead, I will publish the rehearsal from the other day.
Time: 2021/4/27 09:33:47
Longitude: 136°40′52.66″ (nearest point to Osaka)
Latitude: 4°51′6.09″
Video version later#Aoi Kinjo #JO1 pic.twitter.com/2NTI2vLbaT
Also,Birthday/It's a little different from a support advertisement, but it seems that some fans buy stars and give them to their favorites as gifts!
Stars have the image of being expensive, but they can actually be purchased for a surprisingly cheap price...
What a wonderful and different way to celebrate✨
Push advertising through crowdfunding (Birthday/Support advertisement)! | BirthdayClafan
Favorite advertisement (Birthday/Support Advertisement) Crowdfunding (hereinafter referred to as “BirthdayWhat is “Kurafan”)?
Individuals have launched a project to advertise their favorite idols and YouTubers, expressing their feelings.It is a service where people who agree with the campaign can donate money to support advertising!
「I would like to run a promotional advertisement, but it is not possible to do so.For those who say,BirthdayI highly recommend Kurafan (^○^)
There are a variety of projects that can be realized, but common ones such as Japan Street Vision and transportation advertisingBirthday/Not a support advertisement,
「NY Times Square” and the famous Korean “Hongik University entrance station digital signage」「HYBE/SM/YG/JYP office surrounding plan” etc.
We can realize large-scale advertising media and impressive projects that are difficult to achieve by one person.♪
By all means, let's cooperate with those who support the same Oushi and celebrate the anniversary of Oshi in a grand way!
BirthdayClick here for details on Clafan
Birthday/ How to place support advertisement and cost
“How did everyoneBirthday/Are you doing support advertising? There are many people who are concerned about this.
Also, the most worrisome thing is “how much does it cost”I think so!
Next,Favorite advertisement (Birthday/Support Advertisement)About the posting process and pricesI'll try to explain!
Favorite advertisement (Birthday/How to put out support advertisement)
Birthday/The basic flow of supporting advertisement placement is as follows.
STEP 1
Contact advertising agency
First, contact the advertising agency that will arrange the media at least one and a half to two months before the start of the advertisement.
STEP 2
Payment & media arrangement
Once you have decided on a medium, make the payment and secure your ad space.
STEP 3
Advertising material creation
We will create advertising materials to be published.
Producing advertising materials requires specialized knowledge, so if you find it difficult to produce them yourself, it would be a good idea to ask an agency to do it for you ^^
STEP 4
Advertising material examination
When you send the completed advertisement data to the media company, the media company will review whether it can be published.
STEP 4
Advertisement broadcast
Once the review is complete, advertising will start on the specified date!
Favorite advertisement (Birthday/ support advertisement)What is the market price?
「Favorite advertisement (BirthdayThere may be many people who think that it is expensive and difficult to do it on their own.
The market price for advertising is as follows.
| Advertising media | price market |
|---|---|
| street vision advertising | 5~1 million yen |
| Transportation advertisement (bus/station) | 5~2 million yen |
| cup holder | 30,000~150,000 yen |
| SNS advertising | From 15,000 yen |
Advertising prices vary greatly depending on where and when you advertise, but if it's cheap, it's likely that even an individual can advertise.♪
Therefore,according to your budgetBirthday/ It is possible to do support advertising!
It seems that support advertisements with large budgets are often funded by fans, mainly from fandoms.♪
[Hope to spread]
— [JAM.Lab] Sapporo JO1 Advertisement (@__jo1_and_me__) October 26, 2020
𝗝𝗢𝟭 𝟭𝘀𝘁 𝗔𝗹𝗯𝘂𝗺
𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗮𝘁 𝗦𝗮𝗽𝗽𝗼𝗿𝗼
➖
To commemorate the release of The STAR, we will be holding a support advertisement in Sapporo.📣
If you would like to support us, please use the dedicated form.✨
📅Application period: ~11/24 (Tue)
🔗Dedicated formhttps://t.co/oNxbTVV0c5#JO1 Advertisement #JO1 support advertisement pic.twitter.com/XGK2OhLFT8
By the way, variousBirthday/Chinese fandoms are attracting attention due to the size of their support advertising budgets!
BTS V's Chinese fandom "CHINA Baidu Vbar" isOn V's birthday, we collected over 200 million won (approximately 114 million yen) and promoted advertising (Birthday/ support advertisement) seems to have been implemented!
Advertisements will be placed in 7,039 locations on all Seoul subway lines, and in 6,272 stores including drug stores, convenience stores, and bookstores, as well as electronic billboard advertisements, etc.
I'm surprised at how big it is😳
by yourselfBirthday/Even if you don't have to run support ads, it's nice to just be able to see ads run by fandoms etc.♪
Is the copyright of idols okay?
“Pushing advertisement (Birthday/Support Advertisement) Doesn't it constitute copyright infringement for idols? ”, many people may be wondering.
In fact, Korean idol agencies also promote their idols through fan endorsements.
However, when advertising, be sure to send a permission request to your agency.
It's important to follow healthy fan community rules.
Click here for details on how to apply for a permit.
It is gradually being accepted in Japanese offices, and if the rules for push advertisements are officially published, such as JO1, OWV, and INI, you can carry out push advertisements in accordance with the regulations.♪
There are even cases where artists belonging to a major Japanese agency, LDH, are running endorsement advertisements!
・Regulations regarding JO1 support advertisements
・Regulations regarding INI support advertisements
・Rules regarding LDH copyright and portrait rights
Favorite advertisement (Birthday/Support Advertisement) Introducing the latest examples!
Promotional advertisements in Times Square in Japan and South Korea (Birthday/Support Advertisement) We would like to introduce you to the latest examples!
Examples in Japan
TWICE
Artist name: TWICE
Advertising media: Street Vision (Yunica Vision)
BTS
Artist name: BTS Jimin
Advertising media: street vision (Cross Shinjuku Vision)
Cases in Korea
ATEEZ
Artist name:ATEEZ Seonghwa
Advertising media:Hongik University Station Digital Signage
TXT
Artist name: TXT
Advertising location:Olympic Park Wide Advertisement/Hongik University Station DID Advertisement
Songan
actor： Songan
Advertising media:bus shelter
Case study at Times Square, NY
JO1
Artist name:JO1 Ruki Shiraiwa
Advertising media: Times Square
BirthdayLeave it to JAPAN!
If Favorite advertisement (Birthday/ support advertisement)If you are consideringBirthdayJAPANLeave it to us!
Our company isFavorite advertisement (BirthdayWe are an agency that specializes in support advertising) and can also arrange advertising media not only in Japan but also in Korea, America, and other countries.
BirthdayJAPAN3 strengthsIntroducing!
BirthdayJAPAN's strengths
- Japan, South Korea, the United States, etc. all at onceVarious media can be arranged
- Extensive support track record of over 500 cases per year
- We also offer advertising design and video production!
- BirthdayWith Kurafun, any individual can achieve it!
- Available in Japanese, Korean, English, and Chinese
I would like to explain the strengths of each in detail!
[Strength 1] Able to arrange various media in Japan, South Korea, the United States, etc.
At our companyWe provide street vision in Japan, Korea, Times Square, etc., media arrangement for transportation advertising, cup holder production, and SNS advertising management agency.We do a wide range of things!
If you are unsure about which medium to use or would like to make a bulk request, please contact us and we will take care of everything for you!
We can also make proposals according to your budget and desired area ^^
first timeFavorite advertisement (Birthday/Support Advertisement) If you are concerned about this, please feel free to contact us.♪
If you want to know about the recommended subways in Korea, please also check out this article.
[Strength 2] Abundant support track record of over 500 cases per year
Our company is Favorite advertisement (Birthday/ support advertisement)We are a specialized advertising agency with a rich track record of over 500 cases a year.We have it!
Therefore,Favorite advertisement (Birthday/Support Advertisement) We will use our knowledge and experience to fully support you so that even if you are a first-time user, you can implement it with confidence!
We strive to provide polite and kind support in chat format on the official LINE listed below.
We are constantly updating our achievements on Twitter and Instagram, so please check them out ^^
Twitter @birthday_ad_jp
instagram @birthday.ad.jp
[Strength 3] We can also design advertisements and produce videos!
For those who don't normally do design or video production, creating images and videos to be used in advertisements is a good idea.It may seem like a lot of work.
However, if you ask us,Professional designers and creators will create advertisements that meet your wishes.
We carefully listen to the customer's wishes and create designs and videos that satisfy them.♪
Please feel free to contact us ^^
[Strength ④]BirthdayWith Kurafun, any individual can achieve it!
However, only those who can afford it can do it, right? For those who think that!
No, it is now possible for anyone who has a passion for pushing!
This is because our company recommends advertising (Birthday/ support advertisement)BirthdayThis is because there is a "Clafan" service.
Let's turn our feelings towards Oshi into a project and celebrate Oshi's birthday and anniversary grandly with all the fans who sympathize with him!
article➡︎ BirthdayWhat is Clafan? We have established an overview and flow!
[Strength 5] Available in Japanese, Korean, English, and Chinese!
Favorite advertisement (Birthday/Support Advertisement) in Korea, America, etc.!
But there's a language barrier...
If you think so, please leave it to us.
At our company, we have mainly Japanese staff who are multilingual in Korean, English, and Chinese.
You can only communicate with us in Japanese!
If you need support in Korean, etc., such as when applying for permission, we will help you with translations for free!
Complete on LINE! You can consult for free♪
After looking at the examples introduced this time, I thought, ``I am also an Oshi Ad (Birthday/I want to run a support advertisement)! Many people may have felt that♪
If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to contact JAPAN ^^
BirthdayWhen you register for JAPAN's official LINE,PushAuto-response chat will solve your advertising problems!
Of course you can chat with the staff, it is safe to consult over the phone.♪
Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!
First of all, please try registering as a LINE friend ^^
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