[Japan and Korea] Thorough explanation of the copyright and portrait right of idols! What is the unique support method of Korea created by the gray zone?
Everybody,Different awareness of idols, portrait rights, and publicity rights in Japan and KoreaDo you know that?
This difference leads to the difference in how to support idols.
So this timeAwareness of rights in Japan and KoreaorDifference in how to supportI will introduce about!
Read this article, "I want to experience the churden of Korea!」「I want to put out an advertisement!If you think, please feel free to contact us.😊
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Is the way of thinking different between Japan and Korea? ! About the intellectual property rights of celebrities
In conclusion, Japan and South Korea have different ways of thinking about intellectual property rights.
in the first place,Intellectual property rightWhat isRight given to those who have created "intellectual property"is.
The "intellectual property" here refers to the ideas and creative products created by human intellectual activities.
For entertainers photos and materialsCopyright, portrait right, publicity rightIs related to intellectual property rights.
| Right | Whose? | What right? |
| Copyright | Author (person who created ideas / creative products) | Rights not used without permission |
| Portrait right | People (both ordinary and celebrities) |
Rights that are not photographed and used without permission |
| Publicity right | Celebrity | Rights of celebrity are used by third parties without permission and not profitable |
Here, Japan -Korea entertainment officesWhat kind of awareness of the rights?I will explain😊
Is Japan super harsh? About celebrity portrait rights, copyrights, publicity rights
Conclusion,Japan is strict with celebrity portrait rights, copyright and publicity rightsis.
The followingActs ignoring intellectual property rightsMay be prosecuted by the office side😵💫
- Post videos and images on SNS, etc. without permission
- Post the cover and photo book of magazines on SNS, etc. without permission
- Submit videos and images without permission
- Selling goods using materials without permission
Showing photos and videos between family and friends is not illegal.
If you want to use photos or videos in public places such as SNS, clarify the source.Let's keep in mind!
LDH example
for example,LDH JAPAN Co., Ltd.So, we explain the intellectual property rights clearly!
It seems that we can enjoy support while protecting intellectual property rights.👼🏻
"Request for portrait rights and copyright" LDH JAPAN Co., Ltd.
Is it true that Korea is loose? About celebrity portrait rights, copyrights, publicity rights
Of course, South Korea also has copyright, portrait, and publicity rights.
but,The awareness of intellectual property rights is loose than in JapanIt can be said.
for example,In Korea, fans often shoot celebrities during live and events.
Of course it depends on the office,There are also offices that tolerate shooting at live and eventsTo do😳
In recent years, Korean idol / artists tend to advance to the world.
In particular, Europe and the United States and Japan are strict with intellectual property rights, and there is a gap between South Korea and overseas support methods.
Therefore, when activities in the world,There is a great possibility that the crackdown on the office will changeYes.
Related to copyright and portrait rights⁈ What is the difference in how to support Japan and Korea?
In Japan and South Korea, celebrities have different perceptions of copyright, portrait rights, and publicity rights, so the methods of pushing are also different!
Here, we will introduce the differences in how to support Japan and Korea!
It is impossible in Japan! ? Master goods sales
𝗡𝗖𝗧 𝗡𝗔𝗧𝗜𝗢𝗡 𝗶𝗻 𝗝𝗔𝗣𝗔𝗡, 𝗧𝗼𝗸𝘆𝗼#태용 𝗖𝗵𝗲𝗲𝗿𝗶𝗻𝗴 𝗖𝗵𝗲𝗲𝗿𝗶𝗻𝗴
- 타 런트 신드롬 (@tyrantsyndrome) September 15, 2023
We plan to sell slogans locally!
Please wait for the same day's sale notice pic.twitter.com/ytkzk0pzat
Master goods salesIs a unique support method in Korea!
in the first placeMasterAndFans who shoot on SNS by photographing the live and eventsis.
In addition, the master isUse the material taken by yourself to sell goodsAnd!
South Korean idol / artists have a certain number of masters, so they have a lot of goods!
Of course, in Japan, you will be charged from the viewpoint of intellectual property rights (especially publicity rights) ...😱
but,Master activities in Korea areEntertainment offices are tolerated to lead to celebrity advertising.It is.
ExactlySouth Korea's unique support method created by the gray zoneYeah!
Fan's self -made goods! It is common to Japan and Korea, but the difference! ?
Fans' self -made goodsIs a common support method in Japan and Korea.
For example, there are:
- Fan
- slogan
- Treker
- Acrylic stand
- key ring ...
Japan -Korea self -made goods areWhether to use a face photo or notThere is a difference.
For example, in Japan, it is strict with intellectual property rights, soNo face photos in the fan or slogan、Put the name of the pushThere are many😌
In addition, there are many things that add decorations to official goods.
Recently popular in Japan「Progenous nameplate」Also, one of the best -made goods that does not use photos!
on the other hand,In Korea, put a photo of your face in a fan or sloganThere are many things.
This is due to the looseness of intellectual property rights, but also many materials on the Internet.
Therefore,Self -made goods using unofficial materialsThere are many!
However, depending on the entertainment officeTo the live venueProhibit from bringing in your own goods,orGoods regulationsIs provided.
When participating in the live, read the notes carefully😊
South Korea's support method is flashy! ? A hottest advertisement that is also hot in Japan
As a support method unique to KoreaProper advertisement (Senil / Supported advertisement)there is😊
The advertisement is an advertisement that fans give on the birthdays and anniversaries.
As a medium of recommended advertising, it's flashyStreet visionIt is a standard for recommended advertising.Traffic advertising, Do not limit the locationAd trackAnd so on.
All media can be seen by many people and can contribute to idol / artists' mission!
It is not only the reason that advertisements have spread in Korea because of loose property rights.
Rather than other support methodsStrong influence and advertising powerIs also a reason.
In recent years, the number of people who advertise in Japan is increasing!
Of course, due to the difference in intellectual property rights, it is certain that Japan is harder to advertise ... (Explain in detail later!)
Click here if you are worried about the advertising🔻
What is the difference between Japan -Korea Office's response to recommended advertisements (Senil/Supporting Advertising)?
In the recommended advertisement, intellectual property rights are related to the use of idol / artists.
If you don't understand the rights, you may have been illegal without knowing.😭
here,Differences in the response of Japan -Korea offices for recommended advertisingI will introduce you!
How is the Japanese office response to recommended advertisements (Senil/support advertising)?
The following procedures are required to advertise from Japanese idol / artists.
- By officePermit of posting ads
- By officePermit of using material
Japanese entertainment offices are basically strict about copyright, portrait right, and publicity rights.
Therefore,Get the office permission for all materials usedis needed.
Recently, the spread of recommended advertisements,Office with guidelines for recommended advertisingis increasing.
In that case, let's create an ad along the guidelines!
Click here if you want to know about the permission of advertising🔻
How is the Korean office response to recommended advertisements (Senil/support advertising)?
In KoreaBecause the culture of recommended advertisements is rooted, it is relatively easy to advertise.Yes.
The following procedures are required to advertise.
- Application for posting advertisements in the office
Most of the factors do not require permission to use materialsis.
however,Paid publicorFan club limited materialDo not use it for recommended ads!
Depending on the office, the material used may be specified, so be sure to check it on the website.😊
summary
This time, we delivered the rights and support methods related to idols in Japan and Korea!
In Japan, I am strict about rights, but I am devising and supporting.
In Korea, there are many flexible support methods with a very high degree of freedom!
Recently, support methods are imported from Korea to Japan, so we are expected to be active in the future!
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