Everyone,Japan and South Korea have different attitudes towards idols' copyright, portrait rights, and publicity rights.Did you know that?

This difference leads to differences in how idols are cheered on.

So this time,Awareness of rights in Japan and KoreaYaDifferences in support methodsLet me introduce you to!

Read this article andI want to experience Oshikatsu, which originated in Korea!」「I want to advertise!If you think that, please feel free to contact us.😊

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Do Japan and Korea have different ways of thinking? ! About intellectual property rights of celebrities

In conclusion, Japan and South Korea have different ways of thinking about intellectual property rights.

In the first place,intellectual property rightsWhat isRights granted to the person who creates “intellectual property”It is.

"Intellectual property" here refers to ideas and creations created through human intellectual activities.

For photos and materials of celebrities,Copyright/Portrait rights/Publicity rightsexist, but they are related to intellectual property rights.

right name	Whose?	What rights?
Copyright	Author (the person who created the idea/creative work)	The right not to use copyrighted works without permission
Portrait rights	people (both ordinary people and celebrities)	The right not to have one's appearance photographed or used without permission
right of publicity	famous person	The right to have a celebrity's photo used without permission by a third party without profiting from it.

Here, Japanese and Korean celebrity agencies,What kind of awareness do you have about rights?I will explain about😊

Is Japan super strict? About portrait rights, copyrights, and publicity rights of celebrities

 

Source

Conclusion,Japan is strict about portrait rights, copyrights, and publicity rights of celebrities.It is.

like belowActs that ignore intellectual property rightsmay be prosecuted by the agency😵‍💫

• Posting videos and images to SNS etc. without permission
• Posting magazine covers and photo albums on SNS etc. without permission
• Processing and posting videos and images without permission
• Selling goods using materials without permission

Also, it is not illegal to share photos and videos with family and friends.

If you want to use a photo or video in a public place such as SNS, make sure to clearly cite the source.Let's keep that in mind!

For example,LDH JAPAN Co., Ltd.Here, we clearly explain intellectual property rights!

It seems like they are trying to make it fun to support while protecting intellectual property rights.👼🏻

“Request regarding portrait rights and copyrights” LDH JAPAN Co., Ltd.

Is it true that Korea is loose? About portrait rights, copyrights, and publicity rights of celebrities

Of course, Korea also has copyrights, portrait rights, and publicity rights.

However,Awareness of intellectual property rights is looser than in Japan.You could say that.

For example,In South Korea, fans often photograph celebrities during live performances and events.

Of course it depends on the office, butSome agencies tacitly approve of filming at live performances and events.I will😳

Additionally, in recent years, there has been a trend of Korean idols/artists expanding into the world.

In particular, countries such as Europe, America and Japan are strict about intellectual property rights, and there is a gap between support methods in Korea and overseas.

Therefore, when conducting activities around the world,There is a strong possibility that the way the agency is managed will change.Probably.

Is it related to copyright and portrait rights? What are the differences in support methods between Japan and South Korea?

In Japan and Korea, the recognition of copyright, portrait rights, and publicity rights of celebrities is different, so the methods of promoting them are also different!

Here, we will introduce the differences in support methods between Japan and Korea!

That can't happen in Japan! ? Master goods sales

𝗡𝗖𝗧 𝗡𝗔𝗧𝗜𝗢𝗡 𝗶𝗻 𝗝𝗔𝗣𝗔𝗡, 𝗧𝗼𝗸𝘆𝗼#태용 𝗖𝗵𝗲𝗲𝗿𝗶𝗻𝗴 𝗞𝗜𝗧

Slogans will be sold locally!
Please wait for notification of same-day sales. pic.twitter.com/YtKzk0PZAT

— Tyrant Syndrome (@TyrantSyndrome) September 15, 2023

Master goods salesis a unique Korean way of cheering!

In the first placemasterWhat isFans who take pictures of their favorite live performances and events and post them on SNS.It is.

Furthermore, the masterI even sell goods using the materials I photographed myself.Or something!

Korean idols/artists have a certain number of masters, so there is a wide variety of goods available!

Of course, in Japan, you will be prosecuted from the perspective of intellectual property rights (particularly publicity rights)...😱

However,Master's activities in Korea areEntertainment agencies are silently condoning this because it leads to the promotion of celebrities.It is.

Exactly,Korea's unique support method created by the gray zoneOf course!

Fan's homemade goods! Common between Japan and Korea, but also different! ?

View this post on Instagram

Post shared by Pochi (@0417r___)

Fan's homemade goodsis cited as a common support method for Japan and South Korea.

For example, we have the following!

• Fan
• slogan
• Trading card
• acrylic stand
• Keychain...

Homemade goods from Japan and Korea areWhether to use a face photo or notThere is a difference.

For example, Japan is strict on intellectual property rights, soDo not put your face photo on the fan or slogan.、Enter your favorite nameoften😌

You can also see many official goods with decorations added to them.

Recently popular in Japan「favorite name plate」This is one of the self-made goods that does not use photos!

View this post on Instagram

A post shared by Shiiperoo (@shiiperooo)

On the other hand,In Korea, people put pictures of their faces on fans and slogans.There are many things.

This is not only due to lax intellectual property rights, but also because a lot of material is available on the internet.

Therefore,Homemade goods using unofficial materialsYou can see a lot of them!

However, depending on the entertainment agency,to the live venueProhibition on bringing home-made goods, orGoods regulationsis provided.

Please read the instructions carefully before participating in a live event.😊

Korean cheering methods are flashy! ? Popular advertising in Japan

As a support method unique to Korea,Favorite advertisement (Birthday/ support advertisement)There is😊

Oshii advertisements are advertisements that fans run on their favorites' birthdays and anniversaries.

As a medium for promotional advertising, flashystreet vision, is a standard of push advertising.transportation advertising, not limited to locationad trackand so on.

Any medium can catch the eye of many people and contribute to the idol/artist's missionary work!

The popularity of push advertising in South Korea is not only due to the country's laxity regarding intellectual property rights.

than other support methods,Strong influence and advertising powerThat's probably the reason.

Also, recently, more and more people are advertising their recommendations in Japan!

Of course, it is true that it is more difficult to advertise in Japan due to differences in the recognition of intellectual property rights. (Explained in detail later!)

Click here if you are interested in promotional advertising🔻

[Easy even for beginners] Highly recommended recommended advertisements for beginners (BirthdayIntroducing advertising)! We will also provide you with a list of how to advertise, costs, and media.♪

Favorite advertisement (BirthdayWhat are the differences in the responses of the Japanese and Korean offices to support advertisements?

Intellectual property rights are involved in push advertising as it uses material from idols/artists.

If you don't understand your rights, you may end up doing something illegal without knowing it.😭

Here,Differences in the responses of Japanese and Korean offices to promotional advertisementsLet me introduce you!

Favorite advertisement (Birthday/Support Advertisement) What is the Japanese office's response?

When placing an advertisement promoting a Japanese idol/artist, the following procedures are required.

• By officePermission to post advertisements
• By officePermission to use materials

Japanese entertainment agencies are basically strict about copyright, portrait rights, and publicity rights.

Therefore,Obtain permission from the office for all materials used.There is a need.

Recently, as push advertising has become popular,Office that establishes guidelines for promotional advertisingis increasing.

In that case, create your ad according to the guidelines!

Click here if you would like to know about permission for push advertising.🔻

Favorite advertisement (Birthday/Support Advertisement) What is the difference between the permission application form & certificate? We also introduce application templates!

Favorite advertisement (Birthday/ Support advertisement) What is the Korean office's response?

In Korea,It is relatively easy to advertise because the culture of push advertising is deeply rooted.Probably.

When placing a recommended advertisement, the following steps are required.

• Application for advertising at the office

Permission to use material is often not requiredIt is.

However,Paid publicationorFan club exclusive materialPlease do not use such things for promotional advertising!

Some offices may specify the materials they use, so be sure to check their website.😊

Summary

This time, we compared the rights and support methods for idols in Japan and South Korea!

In Japan, although we are strict about rights, we are trying our best to support them.

In Korea, there is a lot of freedom and there are many flashy ways to cheer!

Recently, support methods have been imported from Korea to Japan, so we hope that Oshikatsu will become more active in the future!

BirthdayLeave it to JAPAN!

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to consult with Advertising JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

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