Does the recommended advertisement (Senil/Support Advertising) require permission from an idol office? Thorough explanation of prohibited items and guidelines!

Recently, many people have begun to see many recommended advertisements (Senil/support advertising), and many people want to issue an advertisement (Senil/support ad it might be?

However, many people are wondering, "I don't know which photo to use" or "Is it necessary to get permission to use idol images?"

So this timeI would like to thoroughly explain the copyrights and prior announcement guidelines for recommended advertisements (Senil/Support Advertising)!

 

  

Progress advertisements that are increasing rapidly in Japan (Senil/support advertising)

In Korea, it is a general recommended advertisement (Senil/Support Advertisement) as an idol support method, but recently it has become more common in large Japanese visions.

There are various types of support advertisements, such as street vision, traffic advertising (station, bus, airplane), and SNS advertisements.

There is also a cup holder event that distributes cup holders.

If you want to know more about the recommended advertising (Senil/Support Advertising), please see this article first.

article➡︎What is support advertising? Description from the basics of the latest cases and expenses in Korea and Japan taught by Senil's professional agencies, the benefits of asking an agency

  

Does the copyright of the recommended advertisement (Senil/Support Advertising) require the office permission?

When you make a recommended advertising (Senil/Support Advertising), you will feel anxious, "Is it okay to use the idol image without permission?"

In conclusion,Be sure to submit an advertisement for an idol office.

Also, depending on the advertising mediumFrom affiliated officeRemarkable certificateYou may not be able to broadcast advertisements without any.

I would like to explain in detail the provisions of copyright presented by each medium.

 

Advertising media that can be published without a license certificate

The advertising media that can be published without a license from the office belonging is as follows.

These advertisements can be advertised without submitting a license application from your office.

Street vision may require a license certificate depending on the medium.

However, even if you do not need to submit a license applicationBe sure to apply for advertising, such as "advertising" or "We will carry out an event" to your office.

 

Advertising medium that requires a license certificate

The advertising media that require a license from your office is as follows.

Japanese traffic advertisements are strict,All materials used for recommended advertisements (Senil/Support advertisements) must be permission from their office.

If you have not obtained permission, you will be caught in the examination as a copyright violation and will not be able to broadcast an ad.

Therefore,You must get an advertising application form and a license certificate (e -mail is also acceptable) to the idol's office.

 

How to obtain permission to use in an idol office

 Many people don't know what sentence to send to the idol's affiliated office.

Below, we will introduce the example sentence of the e -mail when contacting your office for permission to use.

《Example of application》

* If it is a Korean office, you must send it in Korean.

There are some affiliated offices that issue a license certificate,Most of the time you get permission by email.

If you receive permission in the text of the email, please submit a certificate of permit that summarizes your own "I got permission with this content" as follows.

If you do not have a license certificate, you will not pass the Japanese traffic advertising.

It depends on the office of the idol

Inside, like JO1 and OWVPresenting image materials that can be used on the official websiteThere is also a affiliated office, so you do not need to obtain permission from your office.

Download and use the materials you want to use from the site.

Guidelines for "JO1" support advertising:https://jo1.jp/news/detail/843

Guidelines for "OWV" support advertising:https://fc.owv.jp/news/detail/103

Can't you publish an advertisement in Japan in Japan?

Transportation advertisements in JapanIt is not possible to submit it individually and can only be submitted under the name of the group. (Even if the agency is passed, the advertiser will not be passed unless the name of the advertisement is in the name of the group.)

Therefore, it seems that advertisers often create cheering organizations and recruit investors using SNS.

Quote:https://twitter.com/__jo1_and_me__/status/1235835187625259011

 

What are the items required for the design of the recommended advertising (Senil/Support Advertising)?

The provisions of traffic advertisements in Japan cannot be published as "advertisements that are responsible for the responsibilities and content of advertising".

Therefore, in the images and videos to be used"Group name" and "group contact information" must always be listed.

(It is better to write the words of alert so that the fans are crowded and do not bother the station users).

 

Guidelines for pre -announcement

Once the date and time of the broadcasting advertisement (Senil/Support Advertising) is decided, I want many people to make a pre -announcement on SNS and see it.

However, whether or not advance notification is possible depends on each advertisement.

Depending on the advertising mediumPre -announcements may be prohibited to avoid congestion.

To avoid troubles, understand the rules of pre -announced media. 

 

In some cases, even if the announcement is approved, the fans are flooded and security guards are dispatched.

In the worst case, the broadcast may be canceled, so the announcement isPlease go by the advertisement owner.

 

Preliminary announcements set by each medium

Here are some of the provisions for pre -announcements of each advertising medium. 

Media name	Advance announcement
Shinjuku Unica Vision	OK * After the material examination is completed
Shibuya street vision	NG * Can be after the start of broadcasting
Station advertisement (partially)	OK * There is a screening of the content of the announcement

Please feel free to contact us for detailed provisions of other media.

 

summary

In Japan, the provisions of advertisements are strict, so it is more difficult to advertise in Korea (Senil/Supported Advertising).

However, if you follow the prescribed guidelines, it is possible to advertise (Senil/support advertising) in Japan!

If you feel uneasy, we will support your recommended advertising (Senil/Support Advertisement), so please feel free to contact us!

BirthdayIf you register an APAN official LINE,Automatic response chat solves concerns about cheering advertising!

Of course, chatting to the staff, It is safe to consult on the phone♪

You can complete LINE only from consultation -medium arrangement -design production to advertising reports!

First of all, please register as a LINE friend ^^