[Complete Guide to Station Advertising Design] What is the secret to design that will lead to success? Favorite ads (Birthday/Support Advertisement) - a thorough explanation of the cases and rules!

As I was walking through the station, a poster suddenly caught my eye.

Have you ever stopped in your tracks when you realized in that moment that it was a good choice?✨

Oshi Advertising® (Birthday /Support Advertisement) is a way to support your Oshi by giving form to your feelings, and at the same time, it is also a great chance to convey the charm of your Oshi to many people!

However,“What kind of design should I use to convey the appeal of my recommendation?” “How should I choose text and colors?”There are many people who are worried about this.

In this article,Successful design points, rules, and precautions that will help you create station advertisements, as well as examples of actual advertisements posted.We have summarized it!

Please use this as a reference for designs that will capture the hearts of your viewers, aiming for a design that conveys a sense of ``Oishi-ness''!

In the second half of the article,We also introduce design production agency handled by our exclusive professional creators.I'm doing it.

Our company has a track record of supporting more than 3,000 promotional advertisements, and has helped many fans realize their desire to support them!

The Oshii advertising case study page, which allows you to search by medium, genre, and artist, is constantly being updated.✅

In addition, we have provided a detailed summary of preparation schedules and methods for applying for permission so that you can proceed from planning to advertising with peace of mind."Complete manual of push advertising"Also available💡

Please feel free to download it from here.

If you have any questions or would like to apply for Oshii advertising, please feel free to contact us via LINE.📲

What are the points of station advertisement (transport advertisement) design?

When you put out a station advertisement, you want it to catch the attention of as many people as possible.

Poster advertisements, vision advertisements, etc. can be seen instantly while passing by, so it is important to come up with a way to capture the attention of the viewer.

Here,Introducing the key points of “design” to lead station advertisements to successI will.

How do you choose the information to include in station advertisements?

The amount of information is “just right” with a focus on “the information you want to convey”

Things to keep in mind when creating station advertisements are:Selecting information to conveyIt is.

Station advertisements only catch your eye for a few seconds, such as while getting on and off the train or walking along the aisle!

The first step to effective advertising is to clearly communicate what you want to convey in that moment.

There may be many things you want to convey, but from the perspective of the person viewing the ad,The key to success is to be conscious of ``What will be conveyed in these few seconds?'' when composing the structure.It will be!

Expressing “uniqueness” through colors and items

In advertising design,“Color” and “item” are important elements to visually convey “uniqueness”It is.

🌟Unify the image with colors

For corporate advertisements, you can unify the image by using colors based on the brand color or product image, and for endorsement advertisements, by incorporating the colors of the endorsed members.

🌟Create a “worldview” with items

Let's try using items so that people can tell at a glance what the ad is about.

In your favorite advertisement, if you incorporate things like your favorite animal or favorite food, you can create a design that better conveys the personality of the person.

Items that tickle a common understanding with fans will draw the hearts of those who see the advertisement.🎶

Key points for choosing colors and fonts that achieve both visibility and uniqueness

The balance between color and readability is also important.

Brand colors and recommended member colors are important elements that are essential for expressing the world view and “identity”It is.

However, pay attention to the brightness difference with the background and the font color, and be conscious of a design that is easy to read at a glance.

For information you particularly want to convey, it is effective to add ways to attract the eye, such as increasing the font size or changing the color!

With color contrast and simple composition,The key is to achieve both "easy to read" and "easy to understand."

Add personality to your fonts

Atmosphere of fontPlease also pay attention to.

Cuteness, strength, and elegance.

Choosing a font that matches the image you want to convey will greatly improve the overall visual quality.✨

Let's choose the perfect font and convey "uniqueness" to the entire visual.

Layout and text placement techniques that are effective in station advertisements

The basic idea is to be “easy to read” both up close and from a distance!

By carefully adjusting the font size, color, and line spacing, you can create a highly visible design.

Particularly with outdoor advertisements such as station advertisements, people often walk past them when they see them, so it is very important to ``transmit the message instantly.''

Layout with eye flow in mind

when you see an ad,The professional skill is to be conscious of where the line of sight flows from to where!

Try to arrange it so that it naturally draws the eye.

The key to success is to balance the placement according to the purpose of your advertisement and the message you want to convey!

Don't forget the lead that leads to the next action!

When someone who sees an ad wants to know more or support you,Another important point is designing conductors that can be put into action immediately.

By incorporating mechanisms that encourage the next action depending on the purpose, you can further increase the effectiveness of your ads.

企業広告であれば認知・購入・サービス利用につながる動線を、推し広告であれば推しの公式SNSのアカウント名やQRコードですぐにリーチできる動線を取り入れてみてください💡

⚠️Some electric railways may not allow you to use QR codes in your design.

What kind of station advertising design is spreading on SNS?

“Attractive power” that you can’t help but notice is also a plus

Advertisements are not limited to the place where they are posted.There is also a high possibility that it will be spread through SNS.

By incorporating an eye-catching catchphrase, impressive visuals, and elements that make you want to take photos and share them, you can create an opportunity to become a hot topic on SNS!

For example,

• Incorporate playfulness and trendy elements into your design
• Create a color design and layout that looks great in photos

Such measures are effective.

Aim for a design that leads to a flow of people who say, ``I saw it on SNS and was curious, so I looked into it.''

[Pushing advertisement] Rules and precautions for station advertisement design

From here, we will introduce the design rules and points to keep in mind for station advertisements.

Please be sure to check this to prevent situations such as ``I was unable to place a promotional advertisement because I did not know the rules.''

Required items

As a rule for station advertisements in Japan,Advertisements where the responsibility, actual status, and content of the advertisement are unclear cannot be posted.

The required items differ slightly depending on each railway company, but

are commonly required items.

*Please note that depending on the railway company, the name of the advertising agency may be required.

Available materials

Many people may be wondering, "Which photos or videos can I use when running promotional ads?"

From here,We will introduce in detail the rules regarding the materials that can be used.

If the advertiser is affiliated with a Japanese agency, there are an increasing number of cases in which official guidelines regarding endorsement advertisements (support advertisement regulations) are made public.

Please check in advance by searching for ``group name support advertisement.''

Do I need permission to use the material?

Here, we will answer the question, "Do I need permission to use materials for push advertising?"

Responses differ between offices in Japan and overseas.So let's look at each case.

If the advertised person belongs to the Japan office

If the advertised person belongs to a Japanese office, the response will be as follows.

• officeIf there is a specified material
  → As long as you use the specified material, the materialNo need to apply for permission to useIt is.
  
  
• If there are no materials specified by the office
  → Please let us know in advance about the materials you want to use.Need to obtain permission to useThere is.
  The same applies if you want to use illustrations.

If the advertiser belongs to an overseas office

If the advertiser is affiliated with an overseas office, the material may be sent to the office as long as it meets the above conditions.Can be used without applying for permissionIt is!

However, some offices may request that you confirm the design before posting the advertisement.

In that case, please send us your design in advance for confirmation.

Is it OK to process the material?

When creating a design, many people may be wondering, "To what extent can I process it?"

In particular, the following acts are often prohibited by support advertising regulations:So please be careful.

• Face processing/correction/trimming
• Change material color
• Material deformation processing

If there are regulations regarding support advertising for the target audience, be sure to check the rules regarding processing!

Even in the absence of clear regulations, excessive processing is not recommended.

Avoid the above-mentioned treatments and try to create a design that takes advantage of the original charm of the material!

Other points to note when creating designs

Station advertisements (push advertisements) are posted in advance."Design examination"will be done.

Please note that in some cases, some materials may not be posted or broadcast.

In particular, recommended advertisements that include the following elements,NG in media screeningIt is possible thatSo, be sure to check in advance!

The final decision on acceptance or rejection is left to each media company.

If we are unable to air the event, we will contact you again.

[Pushing advertisement] Introducing examples of station advertisements! Check out the special designs!

From here on, we will introduce theIntroducing examples of station advertisements!

Station advertisements are posted for "favorites" of various genres such as idols, actors, YouTubers, etc.

Please feel free to use this as a reference for your design.🎶

[Actor] Yuta

[YouTuber] Altimet Yonin!

[Panda Dragon] Azu

[Voice actor] Seiichiro Yamashita

[UNiFY] Hiroki Ishibashi

Box lily

[Kaminagi Rabbits] Ireizuki

DXTEEN

In addition to the recommended advertisements introduced this time, there are many other wonderful station advertisements posted!

You can search by medium, genre, or artist, so be sure to check it out.

[Oshi Advertising] If you are looking for design production agency for station advertisementsBirthdayLeave it to JAPAN!

At our company, which is an agency specializing in advertising,We accept requests for design and production agency for Oshii advertisements!

Our dedicated professional creators, who have worked on more than 1,000 push advertisements, will create a design that brings out the charm of your push to the fullest.✨

We are creators who are well versed in the design of Oshii advertisements, so please leave it to us with confidence.😊

In our design production agency,We have 3 types of plans available.

[Easy to create by yourself] Canva template DL plan

The Canva template DL plan offers over 160 types of still image templates created by exclusive creators!

So that it can be used in various media such as station advertisements, street vision advertisements, SNS advertisements, etc.Wide range of sizes availableIt is🎶

We also sell sets for those who want to advertise with the same design in multiple media.

Also, by using the Canva template DL plan,Complete a professional design for half the traditional design feeI will!

Click here for the types of templates available as of August 2025.🔻

🚃Japan station advertisement (poster advertisement)🚃

B0 poster (146.2 x 103.6cm): Compatible with large poster advertisements

B1 poster (73.4×103.6cm):Vertical poster advertisementCompatible with

📲SNS advertising/street vision advertising📲

Horizontal 16:9 (1920×1080px): Ideal for street vision advertisements and SNS advertisements

Vertical 9:16 (1080×1920px): For vertical media such as Stories

🥤Cup holder event🥤

Paper cup (13 oz)
Air holder (10/13oz)
Air holder (12/16 oz)

📣Announcement flyer📣

Announcement flyer for SNS advertising

Cup holder event flyer

Japan station advertising flyer

Other advertising flyers

Editing is possible with Canva's free plan, and you can create a professional-looking design by simply replacing photos and text on your smartphone or computer!

[Produced by professional creators] Template arrangement/Full customization plan

We also have a plan where our experienced creators create still images and videos for your favorite advertisements!

We will carefully listen to your desired image and create a recommended advertisement.

When requesting production from a creator,"Template arrangement plan"and"Full customization plan"2 types ofThere is.

If you want a fully customized plan, choose one that suits your taste.It is also possible to request by specifying the creator.It is! (*Separate nomination fee will be charged)

Please check the portfolio of exclusive creators' works here.

Also, don't worry if you don't have much time until your desired publication date!

If you use the express plan,We can also handle design production with short lead times.It is⏰

Delivery times vary depending on the advertising medium, but even if there are less than three weeks until the scheduled publication date, please contact us first.

Also, if you want to try your hand at designing your favorite advertisements, be sure to check out our article introducing recommended free apps for creating your favorite advertisements!🔻

🔗[Free & Easy]Birthday6 recommended apps for designing ads! Also explains how to make it

[For beginners] Easy-to-understand explanation of how to place station advertisements and procedures!

When posting a recommended advertisement, you can proceed smoothly by requesting an agency specializing in recommended advertisements.

Here, we will introduce in detail how to place a station advertisement when you request our company.

If you have any questions, please feel free to contact us via LINE.😊

Don't worry even if it's your first time advertising!BirthdayIntroducing JAPAN's strengths and services

"I want to run a promotional ad, but I don't know where to start..."

What I would like people to know is:BirthdayThis is a JAPAN service!

Our company has a track record of supporting more than 3,000 promotional advertisements, and has helped many fans realize their desire to support them.😊

Here,BirthdayWe will introduce JAPAN's "points of peace of mind" and "full support content" in an easy-to-understand manner.📣✨

A total of over 3,000 support ads have been supported!

BirthdayJAPAN isTo date, we have supported over 3,000 recommended advertisements.🎉

In a post-implementation survey, more than 95% of customers gave it a high rating.✨

We will continue to provide courteous and reassuring support in line with our desire to support our customers.😊

#advertisement If you give it out #BirthdayJAPAN🤗💖
A dedicated person in charge of idols, YouTubers, VTubers, athletes, etc. will help you spread the word!

Started acting on behalf of companies to apply for permission.📷✨
Also open on Saturdays, Sundays, and holidays! We will respond to your LINE inquiry within 1 business day.♪

BirthdayClick here for JAPAN's past achievements🔽… pic.twitter.com/DLvkOddsWT

— BirthdayJAPAN (@birthday_ad_jp) October 30, 2024

We are constantly updating examples of recommended advertisements, so please check them out.✅

Over 500 types of advertising media!

BirthdayIn JAPAN,It is possible to place advertisements not only in Japan but also in countries around the world such as South Korea, the United States, and France.📣

We will suggest the most suitable advertising medium according to cost and purpose, so even first-time users can consult us with confidence.😊

Of course, we also have media plans perfect for those who want to keep costs down!

There are many media that we can handle even if they are not listed on the site!

Please feel free to contact us on LINE if you have any questions about ``I want to put it out in a place like this!''📲

New advertising media are being added all the time, so be sure to check back regularly for the latest information.✅Please try it✨

Free consultation available on LINE! Also available on Saturdays, Sundays, and holidays

BirthdayIn JAPAN,We accept free consultations regarding push advertising on LINE.✨

In order to value smooth communication with our customers,Also available on Saturdays, Sundays, and holidays📲

Our dedicated staff who are well-versed in promotional advertising will respond within one business day.

Please feel free to contact us with any questions you may have, such as "I'm nervous because it's my first time..." or "Can this advertisement be implemented?"

Reliable support in both Japanese and Korean! Compatible with Japan and Korea

BirthdayAt JAPAN, Korean staff are permanently stationed.We also handle permission applications and translations in Korean!

Even if you are unsure of your Korean language skills, we will provide you with detailed support so that you can place your Oshii ads with confidence in Japanese only🤲

In addition, approximately 90% of our staff are bilingual, and we can also respond in Japanese, Korean, English, and Chinese.✨

Make it come true with your friends with “Oshikura Fan”! Dream promotion advertising project

"I want to celebrate my favorite birthday by running an ad! But it seems like it would be a lot of money and preparation..."

Even if you have such concerns, you can express your feelings of support byCrowdfunding service specializing in push advertising"Oshikura fan"It is✨

BirthdayIn this service operated by JAPAN,We provide full support from project launch to fund collection and management, advertising space arrangement, design production, and return shipping.💁

Service fee is 0~5%, the lowest in the industryTherefore, you can use the donations you have collected to plan advertisements.

In addition, for those who want to quietly proceed with a project with a small number of people, or those who want to carry out a support project with only acquaintances,Private crowdfunding functionAlso availableI am doing💡

If this is your first time and you don't know where to start, don't worry, our dedicated staff will carefully support you.🎶

In the unlikely event that the target amount is not reached, there will be no fees and you can receive a full refund to your supporters, so don't worry.

From templates to full customization! Design production agency by professional creators

“I want to create an original recommendation ad.”

For such people, we recommendBirthdayJAPAN“Design production agency” serviceIt is.

Our experienced exclusive creators will carefully listen to your desired image and create a design for your Oshi advertising.

Furthermore, you can also request a creator who is close to your favorite taste! (A separate nomination fee will be charged)

Even if you don't have time until the date you want to place your recommended advertisement, our company'sWith the express plan, you can create advertisements in a short period of time.It is!

Delivery times vary depending on the advertising medium, butPlease contact us at least once, even if it is less than 3 weeks away.📲

On the other hand, for those who want to create products more easily and at lower cost,“Canva template DL plan”is recommended!

We have over 160 types of still image templates created by our creators who have created over 1,000 promotional advertisements.

You can edit with Canva's free plan, and create a professional design by simply replacing photos and text on your smartphone or PC!

It can be used with peace of mind even for those who are not confident in their design or do not have the time to create it.😊

Don't worry even if it's your first time! Leave the permission application to the professionals

BirthdayIn JAPAN,We provide a service that handles the permission applications necessary for placing advertisements on your behalf.I'm doing it.

The permission application process takes time and can be difficult if you are not used to it.💦

“I’m not sure if I can do it well the first time.”

"I don't understand Korean, so it's difficult to translate..."

If so, please use our permission application agency service!

Our experienced staff will respond smoothly.📩

Permission application agency fee	10,000 yen + tax

If you would like to know more about consent for Oshii advertising, please also see this article.💁

Record the situation after posting! On-site shooting report agency service

After posting a promotional ad, many people would like to see how it actually works in the field.✨

However, there are some people who live far away and find it difficult to go to the site, or who have multiple advertisements and don't have time to go see them all.

What I would like to recommend to such people is“On-site shooting report agency” serviceIt is📸

We will take pictures of the recommended advertisements posted on-site and deliver them as a report summarizing the photos and videos.

The photos were taken to convey the atmosphere of the scene, and the content allows you to feel safe about the Ooshi advertisement even from a distance.😊

Advertising report agency fee	5,000 yen + tax

Summary

Station advertisements are an effective means of promotion for companies to spread awareness of their products and services, and for individuals they are used as promotional advertisements that give form to their "feelings."

In order to capture people's hearts within a limited amount of time, it is essential to devise a design and organize the information you want to convey!

We introduced a wide range of topics, including design points for making station advertisements successful, points to note when designing Oshii advertisements, and specific examples.

When creating a station advertisement design, please refer to this article!

BirthdayAt JAPAN, we can support you from arranging the posting of your favorite advertisement to creating the design!

Even if it is your first time, you can feel at ease, so please feel free to contact us.😊

BirthdayLeave it to JAPAN!

After reading this article, I thought, ``I am also an Oshi Ad (Birthday / I want to run a support advertisement! Many people may have felt that♪

「I don't have the courage to advertise...」「Isn't the procedure difficult?” If you are worried, please tryBirthdayPlease feel free to contact JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

From consultation to media arrangement to design production to advertising implementation reportYou can complete it with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★

BirthdayIn JAPAN, “X」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^

X (@birthday_ad_jp)

「BirthdayI want to get information about JAPAN as soon as possible!”, please follow X♪

Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡

We will introduce 5 recommended crowdfunding sites based on our track record.❤️

Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx

— BirthdayJAPAN (@birthday_ad_jp) October 9, 2024

 

In X, theBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!

View this post on Instagram

A post shared by BirthdayAdvertising Agency JAPAN｜SAJ (@birthday.ad.jp)

 

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

 

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^