Compare by number of users and success rate! Introducing 5 recommended crowdfunding sites!Birthday/There is also a crowdfund site specializing in supporting advertising!

Crowdfunding has recently become popular in a variety of situations.

Everyone,CrowdfundingHave you ever become a supporter or a creator?

What is crowdfunding?By spreading your activities and dreams through the Internet, we raise funds from people who sympathize with their feelings and who want to support their activities!

Nowadays, not only fundraising, but also sales and promotion of products and services, fan development, opening a business, test marketing, etc.It is used for a variety of purposes♪

As a result, more and more companies are offering crowdfunding services!

Therefore, when using the service, you may be wondering, "Which service should I use?"

So, this time, we will compare the number of users and success rates, and introduce recommended crowdfunding sites.♪

Also, "Support/" has been one of my favorite activities recentlyBirthdayWe will also introduce our crowdfunding service, specializing in advertising!

Please take a look at it ^ ^

What is crowdfunding?

Crowdfunding is a coined word that combines crowds and funding.

By spreading your activities and dreams through the Internet, we raise funds from people who sympathize with their feelings and who want to support their activities!

Generally, people who want to raise funds create projects.The drafter、And who will fund the creatorSupporterIt is called.

The creator will start the project by posting his ideas and services on a crowdfunding site♪

Supporters find their favorite projects and fund the creators through the site!

Crowdfunding is then divided into three main categories: purchase-based, donated-based, and financial-based.

From here, we'll introduce you to the three types in detail!

Purchase type

Purchase type is crowdfunding, in which supporters support money and get products, goods, services, etc. as returns!

Most of the popular crowdfunding in Japan is purchasing-based crowdfunding.♪

By becoming a supporter of purchasing crowdfunding, I would be happy if you could receive memorable items for a lifetime, and I think it would be easy to remember (^O^)

The purchasing method works as follows:

The drafter... To sell "returns" such as goods, services, experiences, and rights. There are a wide range of implementing entities, including individuals, companies, and voluntary organizations.

Supporter...In return for your support, you will receive various returns. Even if there is no compensation for returns, it can create connections with the performers and provide various support experiences.

Donation type

Donation type is crowdfunding, in which supporters donate money!

In donation-based projects, no return gifts are generally made, and activity reports and other returns will be returned.

As a social contribution, you can provide various kinds of support, so you can experience a special sense of accomplishment.♪

The donation system is as follows:

The drafter・・・ It can be used by organizations engaged in public interest activities, and the support they have collected can be received as "donations." Returns can only be set for items that do not have consideration. *Please consult us about whether the support you have collected can be treated as a "donation."

Supporter...If the supporter supports an organization eligible for donation deduction and a return that is not worthwhile, they can receive tax incentives from donations.

Financial type

Financial type is crowdfunding where supporters (investrs) earn returns through money and stocks!

Among them,

Supporters (Investors)"Lending type" in which the site lends funds from the company to a company;

"Fund-type" is a type of system in which individual investors are invited to invest in a specific project;

It can be divided into three types: "stock types" which allow you to receive shares from private companies as returns.

The financial system is as follows:

Supporters (Investors)...Acquiring the company's shares can lead to future price increases, and there is a possibility that you will be able to receive dividends and distributions of fund management profits.

Compare crowdfunding sites! Introducing 5 recommended sites♪

From here, we will introduce 5 of the most recommended sites among the regular crowdfunding sites!

If you are wondering which crowdfunding to use, please refer to this.♪

CAMPFIRE (purchased)

https://images.app.goo.gl/3v9DD3jV1N776dhJ7

CAMPFIRE boasts the highest number of successful domestic crowdfunding support annually

It is said to be the largest crowdfunding in Japan, and since the service was launched, more than 71,000 projects have been launched so far.

Over 8.8 million supporters have provided support totaling over 67 billion yen!

That's howThere are three main features of CAMPFIRE.

The first isAnyone can take on challenges regardless of genre or sizeThat's what it means!

CAMPFIRE crowdfunding isTo create a page, you simply combine text and images.

Even if you don't have knowledgeAnyone can easily create pages♪

The second isCan be posted on the same day as soon as possibleThat's what it means!

The review before the project is published is limited to the bare minimum, so you can easily and quickly collect the money you need to try and realize your ideas.♪

The third isFull-time staff will be added to the projectThat's what it means!

Therefore, anyone can try crowdfunding with peace of mind (^O^)

Finally, we will introduce the examples of crowdfunding at CAMPFIRE that we have achieved so far.♪ 

Makuake (purchased)

https://images.app.goo.gl/UykVSAWmPfdaN51dA

Makuake is a crowdfunding service that features the catchphrase "Makuake if you want to debut a new product."

As a purchasing service that supports people's lives and experiences, we aim to solve various problems that companies have when launching new services.

Because it is difficult to decide whether it will sell or not, and because it is difficult to make advance sales forecasts, we are implementing projects by appealing to products that are likely to cause an overstock or risk of opportunity loss.♪

We offer a new type of crowdfunding service that is a little different from previous crowdfunding, where supporters who view the project information posted support and purchase the returned items!

Actual projectSuccess rate: 66%He boasts high level of skill,Quarterly tallyThe number of users accessedOver 14 million peopleMany people have come across new products that are not yet released.♪

Here are some real-world examples!

Makuake's crowdfunding is not only for new product debuts, but

We have a track record of crowdfunding to promote the entertainment industry that has been affected by the COVID-19 pandemic by using "supporting ads"! 

In this way,At MakuakeCrowdfunding is being used in a variety of ways (^○^) 

kibidango (purchased type))

https://images.app.goo.gl/FVCEeC68vVCNMAdp7

Kibidango is A crowdfunding-based e-commerce site that started in March 2013.

We mainly handle a large number of projects such as miscellaneous goods, daily necessities, and gadgets.

The main focus of the project is fundraising and planning to develop new products and mass-produce new products.♪

The main features of this kibidango are 3There are a few things to be mentioned.

The first isHigh success rate of crowdfundingis!

It is said that the average success rate of crowdfunding in Japan is 30%.kibidango crowdfundingThe success rate is 80%！(Source:https://weeva.co.jp/news/crowdfunding-comparison/）

It boasts a very high track record♪

The second isOne dedicated person will be supported when launching a project.That's what it means!

kibidango has been certified as an advisor by the globally renowned crowdfunding site "Kickstarter"!

Therefore, from experienced staffYou can receive a variety of followers, such as following pages and disseminating information through social media and e-mail newsletters.♪

Additionally, you can also use paid options that provide full support from planning to promotion.

For beginners in crowdfunding, you can get full support!

The third feature isKibidango's own system。

"Stretch Goal"Once you reach the target amount, you can set a new target amount, and

"Great Challenge"That's whatThere is a system in place that will allow for an increase in supporters,

By making good use of this, crowdfunding can even be promoted♪

Green Funding (purchased)

 

GREEN FUNDING is a crowdfunding platform service that focuses on purchasing-based crowdfunding!

GREEN FUNDINGThere are three main characteristics:

The first isHigh project success rateis!

What a surpriseGREEN FUNDINGhas 88% success rate of funding for the project!

GREEN FUNDINGWe value the "success rate" of projects, not the "number of entries" of projects, and since 2016, we have always maintained a success rate of over 80%.♪

The second isHigh support amountis.

GREEN FUNDINGThe average total amount of support per project is 3.92 million yen, the highest in the industry!

Crowdfunding has become common in Japan, and the total amount of support is1,000Projects that exceed 1,000 yen are the total0.1％Below, many projects have a total amount of support.50～500It's only 10,000 yen.

among them,GREEN FUNDINGThe average total amount of support for projects is392It maintains the highest standard of 10,000 yen♪

The third isWe provide a purchasing-based crowdfunding platform to partner companies.That's what it is!

In particular, due to its relationship with culture convenience clubs, there are many projects in the fields of publication, video and film, music, and art.

Taking advantage of our partnership with Culture Convenience Clubs,Collaboration with physical stores and eventsI'm doing it.

Until now, we have been holding products experiences and interacting with people who have launched projects through stores such as TSUTAYA and Tsutaya Bookstore.♪

 Finally, we'll introduce you to an example!

Readyfor (donation type)

https://images.app.goo.gl/Mp4tu8wbezzcWpeR8

Since its launch as Japan's first crowdfunding service, READYFOR has launched projects in a wide range of genres, providing support of over 20 billion yen!

One of Japan's largest crowdfunding services,Creating a world where everyone can achieve what they want"We continue to provide support to help you succeed."♪

One of the features of READYFOR is not the "purchasing" crowdfunding that we have introduced so far,Mainly donated crowdfundingThat's what it means!

This is different from the usual crowdfunding "purchase type,"A system that allows the support gathered by organizations engaged in public interest can be used as donationsis.

The genres of social contribution activities include international cooperation, welfare, disasters, and animal protection, and so far they have successfully raised approximately 10.8 billion yen in support.

In the past, numerous crowdfunding has been implemented, including disaster relief support for the Kyushu heavy rains in Hitoyoshi City and fair trade support for international cooperation.

Therefore, READYFOR has a wealth of successful projects with no rewards for returns!

Since many people support us in supporting the realization of our feelings, one of our features is that we also introduce our projects through our official social media accounts and email newsletters to help us realize our dreams.

 

support/BirthdayIntroducing a crowdfunding site specializing in advertising♪

From here, we'll support/BirthdayWe'll introduce you to a crowdfunding site that specializes in advertising!

Recently, we have been seeing "Support/" in Japanese stations and outdoor visions.Birthdayadvertisement".

I'm sure you've seen it in the city at least once. (^○^)

「support/Birthday"Advertisement" refers to advertisements that fans post on birthdays/anniversaries for their favorite idols, actors, YouTubers, and more!

In fact, this cultureIt originated in KoreaIn general, it is "BirthdayIt's called "advertising"♪

「Birthday"What is "?"Birthday" in KoreanThis means that fans themselves will be celebrating the birthday of KPOP idols in Korea.Birthdayadvertisement' has become more widespread.

Year by year in KoreaBirthday/The number of support ads has increased, and the subway has been updatedBirthdayThe number of ads is2000 cases per yearIt's said to surpass it!

In Japan,Supporting adsIt is sometimes called "I want to support my favorite!」「I want to celebrate my birthday!"The support ads are spreading with the feeling like this♪

So this time, we'll be supporting/BirthdayWe'd like to introduce our crowdfunding service, which specializes in advertising!

Please be sure to use one of our favorite activities as "Support/BirthdayI want to post an advertisement! If you are thinking this, please refer to it (^O^)

BirthdayAdvertising Agency JAPAN

We,BirthdayAdvertising Agency JAPAN isBirthday/An advertising agency specializing in support advertising, and has a track record of supporting over 500 cases per year.♪

We can arrange a wide range of advertising media, not only in Japan, but also in Korea and the US, including Times Square!

In addition, he has also had many "certified shots" from his favorite idol himself in the past (^O^)

An authentication shot is directly attached to the person in charge.Birthday/They come to support ads and take photos with them!

So far, he has successfully performed certified shots from gorgeous idols and actors such as Momo from TWICE and Choi Woo-sik, an actor who became famous on Parasite.♪

View this post on Instagram

BirthdayAdvertising Agency JAPAN | Posts shared by SAJ (@birthday.ad.jp)

BirthdayAdvertising Agency JAPAN:

「Any individual wants to do it just by having a passion for his idol.BirthdayI want advertising and planning to be realized」

With that in mind,Birthday/Crowdfunding service specializing in supporting advertising (hereinafter referred to asBirthdayWe are doing Clafan!

From here,BirthdayCrafanHere are five main features of♪

BirthdayThe biggest advantage of crowdfans is that they cannot be implemented on a large scale.Birthday/ Supporting ads can be carried out♪

To be honest, it costs hundreds of thousands to millions of yen to launch large-scale ads, so it's difficult for individuals to raise funds... ( ; ; )

But so far,BirthdayUsing crowdfans, projects at New York Times Square have been achieved, with projects over 1 million to 2.6 million yen being achieved one after another!

At NY Times SquareBirthdayIn addition to advertising, we have also achieved grand projects that have been carried out not only in Japan but overseas, such as bus shelter planning in Korea.♪

In this way,BirthdayIf you're a crowdfan,It is possible to realize large-scale advertising, which has previously been difficult for individuals to achieve.♪

We have not only been able to offer Japanese street vision and traffic advertising, but also

Advertising around the Korean HYBE/SM/YG/JYP offices, bus shelters,

AmericanNY Times Square andHollywood TC etc.Birthday/We are running support advertisements!

When planning and starting a crowdfund, many people may be worried about whether it will cost you money.

but,There is no cost to publish your project!

All expenses for conducting advertising, creating advertising materials, and producing return items are carried out using the funds collected,It is characterized by the fact that anyone can start with peace of mind♪

*If the project is completed, a portion of the support fee will be charged as a fee.

Also,Free consultations before launching a projectIt's done in thatKnow-how for successful projectsWe will also teach you!

Also,If the project is not reached the target amount, there will be no fees.♪

We will provide a full refund to supporters.

So, "What if you don't reach your target amount?There's no need to think "!

If you want to do what you can with the amount you've collected, or if you want to add a little more and do an ad, we can also handle it.♪

projectSupporters agree to the amount of supportYou can get a return item♪

It has received a huge response in the pastBirthdayAs an example of return items for crowdfans,

・Hand mirror mirror

・Memo pad

・Mini tote bag

・Commemorative fabric poster

There was a wide variety of return items available, from practical goods to memorable goods for a lifetime!

It's a special feeling to have a return item that can only be obtained through that project (^^)

The fifth feature is that we provide comprehensive support for all the tedious procedures and tasks!

Therefore, we have come up with projects that we have previously felt were a hassle.BirthdayIt will improve the efficiency of advertising♪

The main support is as follows:

1.  Data production
2.   Arrange advertising media
3.   Management of funds
4.   Production of return items
5.   Delivery of return itemsetc.

By acting on our behalf of the laborious work, the creators can focus on gathering project supporters.♪

In this way,BirthdayCrowdfans have many benefits that allow any individual to enjoy their favorite activities.♪

In order to achieve the project, we will also be writing special articles about the project's content and supporting the spread of information on social media (^○^) 

Finally, a gorgeousBirthdayHere are three examples of crowdfans!

This is a celebration of the birthday of Niki-kun, a Japanese member of ENHYPEN.BirthdayI'm a crowdfan!

It has significantly exceeded its 400,000 yen achievement targetOver 2.6 million yenWe have collected support funds for♪

With this support, subway commercial monitors in Korea and cup holder events were held all over the country (^○^)

This is a celebration of Tanaka Kirami's birthday.BirthdayI'm a crowdfan!

At Times Square, NYBirthdayIn order to achieve the advertising project, we were aiming for a 528,000 yen grant, but we could only say720,000 yenSupport funds have been collected♪

Around January 29th next year, it will be held at NY Times Square.BirthdayThe ads are scheduled to be aired (^○^)

This is a celebration of ENHYPEN member Sunghoon's birthday.BirthdayI'm a crowdfan!

We achieved our target amount of 1 million yen and were able to join Ikebukuro Parco.Our companyCollaborated,IkebukuroInside ParcoSupporting all four places to your favorites/BirthdayYou can jack it with adsevent"Ikebukuro Parco Jack Plan" was implemented (^○^)

With my favouriteIkebukuro ParcoBeing able to fill it up is a very valuable thing and will be a lifelong memory.♪

summary

Previously, regular crowdfunding sitesRecommendations forandBirthday/We have introduced our crowdfunding service, which specializes in supporting advertising.What do you think?

Because the crowdfunding sites that should be used differ depending on the purpose of each application,

Try using a crowdfunding site that suits you and plan a great project♪

And, one of the more popular favorites has been increasing recently,Birthday/Support Advertisement."

Our company is implementing itBirthday/Specialized in support adsCrowdfunding service "BirthdayWe also introduced the "crafan"

Please refer to this article,We tooI hope to further promote your favourite activities together (^O^)

BirthdayLeave it to advertising agency JAPAN!

Looking at the example I introduced this time, I also said, "I tooBirthdayI want to post an ad! I'm sure many people have felt this way.♪

If you are worried about "I don't have the courage to post an ad..." or "Is the procedure not difficult?", pleaseBirthdayPlease feel free to consult with the advertising agency JAPAN ^^

BirthdayRegister the official LINE of the advertising agency JAPAN, andAuto-answer chat will solve your concerns about support ads!

You can chat with staff as well as by phone, so you can feel safe.♪

From consultations to media arrangements to design and advertising implementation reports, you can complete everything from LINE to LINE!

First of all, please try registering as a LINE friend ^^

 @birthday_ad_jp

instagram @birthday.ad.jp