A classic Korean comeva! Introducing the meaning, effects, and announcement period of "teaser"♪

If you love Korea, you've probably heard of it at least once."Teaser"This time I will explain about it!

“What is a teaser?”

"What does the teaser mean...?"

Actually, I can get a vague idea of the "teaser", but I don't know the details! I think there are many people who say that!

For those people, this article will help you learn more about "teaser"!

Read this article「I want to do a promotional advertisement in conjunction with the Korean comeback!」「I want to advertise!」If you have any questions, please feel free to contact us.😊

BirthdayAt JAPAN, we also offer free consultations on LINE, so please register as a friend first.♪

What is a teaser?

Source

While supporting Korean idols, you may have heard of the “teaser” (How much do you know about ``teaser''?

First,The original meaning of the teaser is “irritating, difficult question”, etc.

Rather than disclosing all information at once,fragmentary informationBy disclosing information little by little, we arouse interest and curiosity.✨

Also, since the information is fragmentary, it is possible to correct the course later!

In addition, even a teaser alone can spread the word and become a hot topic, making it an effective method for creating buzz even before the release of a new song.😊

In the United States, it is often used as a marketing tool for effective advertising.

A comeback classic! What is a K-POP idol teaser?

Teasers, which are used as a marketing method, are used in a variety of ways in K-POP!

Here, we will explain in detail about K-POP teasers.♪

A staple of Korean idols! What is a teaser?

TWICE 13TH MINI ALBUM
"With YOU-th"

Trailer Preview

+*:ꔫ:* 𝑊𝑖𝑡ℎ 𝑌𝑂𝑈-𝑡ℎ *:ꔫ:*+
𝑃𝑟𝑒-𝑆𝑎𝑣𝑒 & 𝑃𝑟𝑒-𝑂𝑟𝑑𝑒𝑟https://t.co/2KeYPceV54

Pre-Release Single Release on
2024.02.02 FRI 2PM KST/0AM EST

Full Album Release on
2024.02.23 FRI 2PM KST/0AM EST#TWICE… pic.twitter.com/ofkMcFJSra

— TWICE (@JYPETWICE) January 21, 2024

Speaking of Korean idols, "comeback" (hereinafter referred to as "comeback") is a staple!

Please take a look at the article that introduces Kamba in detail.♪

Click here for more information about Korea's comeback!

At the time of such a comeback,is essential"Teaser"calledPreview of shortened MVIt is✨

Even before their comeback, they often release fragments of information to arouse fans' intellectual curiosity.

In the past, K-Pop teasers only released group photos, but the person who created the opportunity for them to become more segmented was in charge of marketing at JYP Entertainment at the time.This is Jeon Byung Ki.😮

It started in 2008 when Jeon Byung-ki launched a new promotion for the release of Wonder Girls' album ``So Hot'' by sequentially releasing concept photos of the members.

As a result of this, each office began to subdivide teasers.😊

And recently, not only during the comeback,It is increasingly being used at concerts and season greetings (hereinafter referred to as sigri).

TREASURE “Concert teaser”

Up until now, most of the concert announcements were images only, but by making them video announcements, the excitement level will increase even more.✨

It looks like more agencies will be releasing concert teasers in the future!

Stray Kids “Season Greeting Teaser”

It’s amazing that Sigri has a teaser too!

Watching the teaser video increases your desire to purchase.😮

For those who don't know much about Seagri, there is an article that explains it in detail, so please take a look!

What is the effect of teaser?

ITZY "UNTOUCHABLE" M/V Teaser 2
🎬 https://t.co/gfWeziTH7g

📌 ALBUM RELEASE
2024.01.08 MON 6PM (KST) | 4AM (EST)#ITZY #MIDZY @ITZYofficial#ITZYComeback#ITZY_BORNTOBE#ITZY_UNTOUCHABLE pic.twitter.com/p5K037bXgr

— ITZY (@ITZYofficial) January 4, 2024

By releasing a teaser, expectations will increase and it may even start trending on X (formerly Twitter)!

Originally, only the MV was released, butTeasers can add value to your promotion.

And recently, the teaser schedule has been released as a teaser.

In other words, by the release date of the new songWe will further raise expectations by releasing an image of the schedule, ``When, what, and what time we will release it.''

Source

Excitement and anticipation will increase as the schedule is released.✨

Having a teaser increases expectations and makes the new song even more exciting!

To make the comeback even more exciting, please check out this article that explains Korean music charts in detail.♪

Click here to learn more about how to improve your score in Korean sound sources!

When will the teaser come out?

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K-POP teasers are usually released one month to a few days in advance.

MV teaser is released 5 to 3 days ago, teaser image is released 1 month ago.They tend to be published by member.

I'm looking forward to the future as each agency releases teasers that attract attention, such as debuts and new song announcements.😊

Tears are mainly released on SNS (X and Instagram).

In particular, X has a strong diffusing power, so it is used effectively.

Teasers are rarely released only through fan clubs, and are generally released using SNS to increase public awareness.

Lately, comeback announcements have been increasing at concerts and events, and the variety is increasing.👏

①After the first day of ATEEZ's Seoul uncontest, a signboard announcing their comeback suddenly appears outside.
②After the second day of ATEEZ's Seoul Uncon show, the signboard outside was destroyed by HALATEEZ.

...This kind of group is called ATEEZ. On the first day of Ircon Ancon, my first arena standing ticket was issued and I was feeling very scared. pic.twitter.com/OhXDAEuRs6

— Kaoru🌙.* (@KAORU24920188) April 29, 2023

By announcing the comeback at the event, the enthusiasm of the fans is high, so it has a lot of power to spread on SNS.♪

It's like a scene from a movie! Introducing the popular teaser video♪

Between 2023 and January of this yearMany artists have made a comeback, but here are some carefully selected ones.threeWe will bring you a popular teaser♪

Red Velvet『Chill Kill』

Red Velvet has a unique atmosphere and concept!

"Chill Kill", which was released in 2023, turns out that playing the teaser in reverse is the correct answer... It's a reversal of the idea that matches the eeriness of the concept!

If you play it backwards, you can really hear the music.😮😮 

EVNNE 『UGLY』

A 6-member male group debuted from Jellyfish Entertainment for the first time in about 4 years!

It became a hot topic for its high-speed comeback!

It's an exciting song from the beginning, so my expectations are high!

New Jeans『ASAP』

Despite being a teaser, it has been viewed over 9 million times.New JeansThis is the latest song！

The atmosphere of 5 people and 5 colors and the ephemerality made it a hot topic!

Summary

This time, we introduced the word "teaser" that you should remember if you love Korea.♪

I would be happy if you could take this opportunity to pay more attention to the teaser.♪

By all means, let's make the comeback even more exciting by running promotional ads at the timing of the comeback!

BirthdayLeave it to JAPAN!

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

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