[2024] Understand the history of your favorite activities! The latest trends and forecasts for future trends in the market

"When did the word otaku change to "favorite"?"

"What is the difference between an otaku and a fan?"

I'm sure there are many people who have this kind of question🔎🤔

In this article,How "favorites" and "favorites" became popular and why their favourites expandedIt explains about📣😝

Also,Current status of the popular marketWe have compiled information about this, so please take a look.💓

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History of favourite activities

 

Favorite activities are supporting your favorite or working for your favorite.And it has become a part of people's lives over the past few years.🙌😉

It is used as a term to describe a wider range of activities than otaku and otaku activities, and is known as an act that anyone can take on, not just by young people, but also by gender, regardless of age or age.💖😘

The excitement of the idol activities is linked to the spread of social media such as X and Instagram, and is used as a place for fans to exchange information in real time and express their love for their idols 🧡🤗

I've deepened my understanding of otaku culture as I can connect with friends who share common hobbies and enjoy my favourite activities even more.😝！

Recently,"I want to support my favorite more!" fans are gathering support through crowdfunding and working on posting favourite ads.💡💕

What was the beginning of "favorite activities"?

"Favourite" means supporting your favorite idol, or improving yourself or doing creative activities for your favorite idol.It represents💕🥰

In the first place, "favorite" is a word that expresses the things you like or people you actively support!

Originally, in Japan, people who know what they liked were called "otaku", but even though they have little knowledge or fan history, they are often criticized for calling themselves otaku.😥

Therefore, we focus on the younger generations.

I started using "I like it" in the casual sense of "I'm not that knowledgeable but I like it" 🪄😋

"Ishikatsu" was nominated for the 2021 New Words and Buzzwords Awards, and in 2020, "Ishi, Moyu (written by Usami Rin)" won the Akutagawa Prize, which quickly attracted attention.📣💓

Currently, our favorites are targeted in a wide range of genres.😉💡

From "otaku culture" to "favorite culture"

The 2000s TV drama "Train Man" has become a hot topic in Japan for its otaku theme content.💕🙌

The image of otaku at the time was Akihabara style, carrying a checkered shirt, denim and a backpack, similar to the main character of a train man.💡😵‍💫

After that, from around 2010, the image began to change, especially among the younger generations!

People who wear so-called ordinary fashion called themselves otaku in a casual sense,Due to criticism and opposition to the suddenness, the word "favorite" started to be used in place of otaku.👗👠

Furthermore, the concept of idols has become more diverse, and other things besides real people, such as two-dimensional characters, railways, buildings, Buddhist statues, and other things they love and are working on with passion, are all subject to "idiot" and "idiot activities."😘💓

Why did your favourite activities expand?

The expression "favorite" began to be used when the idol group AKB48 became a huge hit around 2010, and the fan community called their favorite members "favorite men."💕

After that, the word "favorite" began to be used frequently among idol fans.

Currently, regardless of gender or age,"Express your love," "Acknowledge, respect, understand each other's love."In that sense, the word "favorite" has become the mainstream 🥰🙌

The following four points have been the trends in favour of favourite activities 🪄

Also, from 2022 onwards, favourite activities have been featured in the media as a theme, and more people have enjoyed their hobbies in their own way, leading to the improvement of otaku status in society 🤗💕

Utilizing SNS

With the development of social media,It's different from existing communities such as schools and workplaces, and you can create connections with people through things you like.It's now💓😉

We will use various social media such as X (formerly Twitter), Instagram, and TikTok to form communities on the Internet 🥰

You can easily receive and send out your love, and support your personal favorites.✨😍

Social Diversity

Favorites are said to have a strong self-expression aspect as they express and communicate their own thoughts and love.🎀

With the development of social media, we have transformed into a world where people can express themselves regardless of gender or age.💕

It seems that the society where people can live freely worldwide and the foundation for accepting diversity has begun to be built, which is related to the spread of our favourite activities.🙌🪄

Enriching content

In the 2010s, the AKB Group, the former Johnny's and K-POP Group became popular, and the idol business developed.💡

Furthermore, the number of female players in otaku has increased rapidly, as a result of the increase in content, including otome games targeting women, 2.5-dimensional musicals, and idol voice actors.😍

Due to the large amount of content supply and the borderlessness of 2D and 3D,

"Choose your favorite (favorite) from a wide range of content and members."Because value was found in particular,"Incubation" and "Audition" content is now available, where you support your favorites and watch over your growth.Did it📣💘

Breakthroughs in dramas and anime works

"Amachan," which aired on NHK in 2013, was a work that depicts the protagonist struggling to become a local idol, causing a huge boom.💓

The broadcast in the NHK morning drama slot has increased awareness of idol content among a wide range of age groups.😉✨

Recently, "favorites" has become a huge hit, and idol content and the term "favorites" spread overseas.😘💖

Through animation and other video works,"Favourite" and "Favourite Activities" will become more popular overseas as Japanese culture in the futureMaybe 🪄

[2024] The latest trends in the market size

 

Marketing Research CampAccording to the survey,Approximately 50% of people are currently hoping to become popular, and about 20% of people are actually hoping to become popular.💕💡

By age group, the students are in their teens (37.7%), 20s (26.3%), 30s (13.1%), and 40s (8.5%), with one in four young people doing their best.😝📝

The genres range from idols and anime to music groups, games, manga, and more.📣

What is the reality of the active market in 2024?

With the COVID-19 pandemic in 2020, people's living environments have changed dramatically, and video streaming services and e-books have become established as entertainment, making consumption of things they like stronger.💰🔎

Currently, the culture of fascinating activities is expanding further among the younger generation Z.Nikkei ResearchIn the survey,Over 30% of the Z generation are doing their favourite activities.There is data like this📝

Users who are pursuing favours are passionate about spending their money on favourites, even if they are tolerant of something else.

Bunka Broadcasting Media NaviAccording to the survey,Among the Z generation, monthly consumption for favourite activities is 5,000 to 30,000 yen.is the most common😯📣

In addition, the cycle of forming a community on social media, gathering information about your favorites, sending out and spreading your favorites, and spreading them is what makes the market bigger.💓

RecentlyFavorite ads (Birthday/Supporting ads) - active users cooperate in purchasing and create consumption behavior for their favorites💡😘

Which genre has the largest market size?

Yano Economic Research Institute Co., Ltd. otaku market surveyAccording to the market size for 2022,The main genres of favorites are anime (285 billion yen) and idols (165 billion yen), totaling approximately 450 billion yen.It has been announced that🔎📝

As categories such as K-POP and voice actors continue to grow, the market will actually be even bigger.💰💕

In addition, the market size for doujinshi, plastic models, cosplay, etc. is expanding, so we are looking forward to seeing future trends.👀🩵

What will happen to the future market for popular markets?

 

A survey conducted by Neo Marketing Inc. in March 2024According toThe percentage of people who are promising real people is over 70% of all ages.This means that it is not uncommon to cheer someone enthusiastically even as they get older.💡😘

75.3% of people feel positive about their idol collaborating with other content, products, and companies, making it a great news for fans, as their idols are more exposed and new sides are visible.💕🔎

Not only are transportation, accommodation and meals to attend concerts from afar,Economic benefits will continue to expand in the future through "favorite marketing," which connects our company's products with our company's favorite products.💰👀

summary

This time, we introduced the history of our favourite activities and the latest favourite market.🔎😘

"Ishikatsu" is used to mean "express your own love" and "recognize, respect, and understand each other's love" by supporting your favorite idol, or by doing self-improvement or creative activities for your favorite idol.💓🤗

The market for active companies is actively moving, especially for Gen Z, and companies will be able to link their products and services to increase economic benefits.👀🧡

Leave it to Senil JAPAN!

 

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@birthday.ad.jp It's our thoughts on our favourite activities😄I look forward to being able to connect with everyone who shares the same feelings!#Favourite activities #KPOP #Otaku #Birthdayadvertisement #BirthdayAdvertising Agency Japan #South Korea #Japan #Korea information ♬ POP! - NAYEON

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