"SMTOWN LIVE2022" is a gathering of popular SM Entertainment artists.

『SMTOWN LIVE 2022: SMCUEXPRESS @ TOKYO"With the title, it will be revived for the first time in three years and will be held in Japan!

August 27th and 28thSM will be held at Tokyo DomeTOWN LIVE is back for the first time in three years, so I think many fans are looking forward to it (^○^)

That's right, the cast has a very luxurious lineup!

This performance, which will be held in Japan for the 10th anniversary of its debut, marks the 20th anniversary of its debut in Japan.BoAStarting withTVXQ、SUPER JUNIOR、SHINee、EXO、Red Velvet、NCT

moreover"Girls' group also became a hot topic as they appeared on the main stage of the Coachella FestivalaespaThis will be appearing on stage at Tokyo Dome for the first time, and it's even more exciting.♪

So, this time, To celebrate the "SMTOWN LIVE 2022", we will introduce each performer!

We will also introduce support ads that were released to commemorate the live performances in Japan in the past.♪

Let's all be excited to see "SMTOWN LIVE 2022" which will be revived for the first time in three years and will be held in Japan!

About "SMTOWN LIVE2022"

"SMTOWN LIVE2022" will be held at Tokyo Dome on Saturday, August 28th and Sunday, August 29th!

The main performers are artists affiliated with SM Entertainment.

Celebrating the 20th anniversary of his debut in JapanBoAStarting withTVXQ、SUPER JUNIOR、SHINee、EXO、Red Velvet、NCT、aespa

These artists who are extremely popular in Japan will be appearing!

It has become a big topic as it has been decided that Japan will be holding it for the first time in three years.♪

The title of "SMTOWN LIVE2022" to be held this time is

『SMTOWN LIVE 2022: SMCUEXPRESS @ TOKYO"

"SMCU" stands for "SM Culture Universe" and is a future entertainment that SM desires, where the whole world is connected through culture, transcending the boundaries between the real world and the virtual world.Virtual spaceIt is a content aimed at.

The theme of "SMCU EXPRESS" is an extension of the worldview of artists who have newly named "Metaverchard Origin Story" based on the SMCU!

In January this year, we will deliver healing and hope during the prolonged COVID-19 pandemic.

"SMTOWN LIVE 2022: SMCU EXPRESS@KWANGYA"It was held as a free performance, and was distributed worldwide on YouTube, earning 51 million streams!

This time, "SMTOWN LIVE 2022" will be running "SMCU EXPRESS" and

You can enjoy various content from SM Entertainment and the worldview created by SM while visiting "STATIONs" from around the world, including KWANGYA (^○^) 

Introducing the main performers!

From here on, this time『SMTOWN LIVE 2022: SMCUEXPRESS @ TOKYO"We'll introduce the main artists who will be appearing in!

Which member are you all favourites? (^○^)

It's extremely valuable, as I don't think there are many opportunities to see all of the gorgeous artists.♪

Whether you are participating in the LIVE or not, let's look back on the artists that will be performing and make the Tokyo event even more exciting! !

BoA 

https://images.app.goo.gl/6wGEDYWR3Wxzyi1f7

Korean singer BoA ​​is celebrating its 20th anniversary this year in Japan!

BoA made his fresh debut at the age of 14, and after making his debut in Korea, he made his Japanese debut in 2001.

After that, he achieved great success in Japan, including winning the Record Awards, participating in the Kohaku Uta Gassen, and performing at a concert at Tokyo Dome, and creating the foundation for K-POP in Japan (^ ^)

Even now "The K-POP Queen was a huge success in JapanWith the title of ", he has an overwhelming presence as a legend in Korea.♪

He even serves as a director at his SM Entertainment, where he belongs!

BoA's signature song is "Merikuri", which is a winter classic in Japan.♪

BoA himself also interviewed him.When asked what kind of song is "Merikuri"?

「It's not that Japanese songs sung by foreign singers have become a classic Japanese winter song. As a singer, I am proud to say that in a country where I was not born, the singer's songs play all over the city at that season.」（Source）

He answers:

He also participated in the unit GOT the beat, the first of the new project "Girls On Top (GOT)," which is being launched by SM Entertainment, and became a hot topic!

 He is the oldest member of the K-POP group unit of the agency, known as the Avengers.

Her singing voice, which is the same as it was in her prime, and her sharp dance will make you feel a lot of charisma!

With all the strongest members coming together at this SMTOWN LIVE 2022, we are excited to see if this will be our first performance in Japan (^O^)

TVXQ

 The highly popular TVXQ live performance is exceptional,Yunho and Changmin's commitment to the production and passionate feelings towards the fans It's a live performance packed with content.

The audience and the stage are integrated into "Audience participation live performance",

The audience members are in sync with the TVXQ, loud singing voices envelop the entire venue, and the singing voices grow louder with each stage on the tour, and the audience members and the stage become one-piece, a distinctive feature of TVXQ's live performances.♪

I'm looking forward to seeing what kind of performance will captivate Japanese fans at SMTOWN LIVE2022!

SUPER JUNIOR

https://images.app.goo.gl/8UfVyU1W5mxWnBw6A 

As Asia's No. 1 Multi Entertainment Group, we are actively engaged in group and unit activities as well as individual activities.SUPER JUNIOR!

He made his debut in Korea in 2005, and then made his debut in Japan in June 2011.

SUPER JUNIOR features:

The purpose is to produce not only singers but also talents, actors, and composers, and top stars in various fields.That's what it means!

That's supposed to be the case too

The group name SUPER JUNIOR

「He is a special character with all the talents to be able to perform in a variety of ways.」

It has the meaning behind it.

He is a leader who is extremely active as a MC for numerous TV shows and radio shows.Lee Tuk is

「It's better to acquire skills other than singing」

It is said that he gained the skills of an MC after receiving advice from his senior!

SMTOWN I'm really looking forward to seeing how exciting it will be at LIVE 2022.♪

TAEYEON & HYOYEON (Girls' Generation)

https://images.app.goo.gl/kb8EaymHDDuktyLV7

Girls' Generation, a hugely popular group, has been a hugely popular group that has been set for a record of the past girl group as well as their debut!

When they began full-scale activities in Japan in 2010, their popularity exploded!

Not only did he appear on numerous music programs, but he also successfully made a dome tour.♪

Recently, the girlhood eraIt has been decided that he will make his comeback after five yearsAnd it became a big topic (^○^)

This timeSMTOWN Members Taeyoung and Hyoyoung will be appearing at LIVE 2022!

Taeyeon said,Queen of K-POPHe is a very popular member in Korea, so popular that it is called ".♪

He declares he's a fan of TaeyoungThere are also many K-POP idols!

In addition to being a leader in Girls' Generation, she also works in a wide range of activities, including solo activities, variety shows, radio and modeling.

Hyoyoung is the main dancer of Girls' Generation!

They are members with such high dance skills that they thought they would go on a dance study abroad before entering Girls' Generation.♪

Unique and cool fashion captivates female fans,He is also attracting attention, including performing solo activities (^○^)

Even though they have been active individually for a long time, seeing each other supporting each other as they make a solo comeback, you can see how deep the bond they have in Girls' Generation is.♪

ONEW & KEY & MINHO (SHINee)

https://images.app.goo.gl/emmg3vxvHR1DYnAy7

SHINee has a wide range of talent and is extremely popular not only in Korea but also in Japan!

This timeSMTOWN LIVE 2022 will feature Onyu, Ki and Minho.

Onyu, who serves as the leader, is characterized by her soft voice and sweet singing voice.♪

He is also fluent in Japanese,He often performs Japanese songs at concerts,When Tokunaga Hideaki sang "Rainie Blue," she was rated as the best stage!

The key isThey are members with high singing, rapping and dancing skills.♪

He is also active not only in music, but also in a variety of situations, including variety shows, movies, dramas, and musicals!

Minho is also active as a model and actor, taking advantage of her decent appearance and tallness.♪

In addition, from February to March 2019, they held solo events around Korea, Japan, Taipei and Thailand, captivating fans around the world!

Those threeI'm looking forward to seeing what kind of stage they'll show at SMTOWN LIVE2022 ^ ^

SUHO & CHEN & KAI (EXO)

EXO is a huge hit in Japan, debuting in Korea in April 2012 and in Japan in 2015!

The group's concept of "new stars from the unknown world" became a hot topic at the same time as it debuted, winning the newcomer awards that year one after another.♪

This timeSMTOWN Three members will appear at LIVE 2022: Suho, Chen and Kai.

Suho, who is the leader of EXO,He spent six and a half years as a trainee and is also known as the hard worker of the most member!

He made his solo debut in March 2020, and there are even more expectations for Suho's success.♪

In EXOChen is the main vocalistAmong the vocalists,He is in charge of high tone!

He has been a trainee for a short period of time and is also known as a member who had a strong singing ability even before his debut.♪

Kai, who serves as the main dancer of EXO,He serves as the center for most of his songs!

He was apparently an outstanding dance skills that he was called a genius by trainers.♪

Besides dancingShe is also active as a model, serving as a global ambassador for GUCCI. 

Red Velvet

 https://images.app.goo.gl/Yj7CPwLoa3dVrxYK8

Red Velvet has established himself as a summer queen and continues to run at the top of the K-POP world!

She's an idol that's very popular all over the world, including Japan and Korea.♪

When he made his debut in August 2014,The following year he won three newcomer awards!

In 2018, it also debuted in Japan, and the first showcase in Japan held the previous year was

Despite being before their debut, applications were flooded with over 20 times the capacity.This proved its popularity in Japan.♪

One of the features of Red Velvet is its cute yet highly performance!

Red Velvet's

「Enchanting the world with sophisticated music and performances in colour」

That's whatAs the name comes from,

Some songs are pop and cute that will leave you ears once you hear them, and some of them sing dark and slightly poisonous.

Every time, they present a variety of concepts and give a performance that fits them perfectly (^○^)

I'm really looking forward to seeing what concept stage will be at this SMTOWN LIVE 2022 and captivate the fans.♪

NCT

https://images.app.goo.gl/hEYExaxB2mtQsXGb6

NCT has grown rapidly as a Korean idol group and is extremely popular all over the world!

NCT isThis group has a unique system for idol groups, with members varying nationalities and ages, and members change depending on the concept of the song.

The origin of the name NCT is

「Neo Culture Technology」

This group has the new concept of "there is no limit on the number of active groups or members."♪

"The unit has not been decided on the members and can be freely combined according to the concept of the song.NCT U」、

The members are decided,"He mainly works in Korea and JapanNCT127」、

This unit was made up of teenage members at the time of their debut, and now the graduation system has been abolished, and is now made up of seven people.「NCT DREAM」、

He is a member of the Chinese label "Label V" andHe mainly works in China「WayV」、

The NCT General Group was founded in 2020, and will be joined by two new members of the NCT127, NCT DREAM and WayV that we have introduced so far, and will consist of a total of 23 members.「NCT2020」、

One of the features of NCT, which is made up of, is that it unlocks and expands the group, so you can enjoy songs from various groups without getting bored!

Groups and members who match the concept, from bright songs to cool songs and sexy songs, will be chosen.

Although there are times when all NCTs work together, this group is expected to grow further in the future, making use of members of various nationalities, allowing them to expand into the world not only in Korea but also in China and Japan!

aespa

https://images.app.goo.gl/XDMm7imYqE1aoRq96 

From SM to female idol groupAESPA is a large newcomer who debuted in 2020 for the first time in about six years!

The group concept is

「Meet your ego and experience a new world」

This is a group that is active with a new concept that has never been seen before, including releasing music videos that incorporate the latest technology!

Their debut single, "Black Mamba," has recorded 24 million views in less than 24 hours since their audio was released!

This record is the fastest debut song of all time K-POP groups, and has been charted in over 50 countries around the world.

She is a new idol who has been attracting a lot of attention from all over the world, having ranked second in the world's global category on the iTunes Song Chart.♪

Even in JapanDespite being before his debut, he has attracted a lot of attention, including reaching number one on the iTunes chart in Japan (^○^)

AESPA has finally launched its official Japanese Twitter account in May 2022!

Also,It was announced that the first event will be held in Japan, and it has become a hot topic on social media.♪

Looking forward to seeing him perform in Japan in the future!

Supporting advertisement examples were released to commemorate Japan LIVE.

From here, we will introduce some support advertisements that have been released to commemorate the live performances in Japan in the past!

There are various types of favorites you can play when supporting idols, but have you ever done any favorites? ^_^

Recently, cafe events such as cup holder events, which have become the mainstream in Korea, andBirthdayIt's also popular in Japan to post supportive ads such as advertisements.♪

There are a variety of types of support ads, including ads to celebrate their debut anniversary, ads to celebrate their comebacks, and ads to commemorate Live in Japan. 

View this post on Instagram

BirthdayA post shared by advertising agency JAPAN (@birthday.ad.jp)

This is a support advertisement that was released to celebrate TWICE, which held its first Tokyo Dome performance in two years in April this year!

Many people gathered in the support ad released at the most popular Tokyo Unica Vision, and everyone stopped and took a photo with their smartphones, making them seem captivated.♪

This situation isIt can also be featured on TVIt became so much talked about (^○^)

In this way,Through support ads, you can even more lively events in Japan!

SMTOWN LIVE will be held for the first time in three years, so I hope it will be even more lively with fans (^ ^)

View this post on Instagram

BirthdayA post shared by advertising agency JAPAN (@birthday.ad.jp)

Also, this is a support advertisement that was released in Hokkaido, Tokyo, Osaka and Fukuoka to commemorate the comeback of SHINee!

By posting advertisements all over the country, you can even enhance your favorite comeback (^O^)

「I'd like to give it to you by myself, but I wonder if it's expensive...If you are thinking, we have an advertising medium that can be easily posted by individuals, so please check it out.HerePlease take a look!

Also,"I would like to post an advertisement to commemorate the Comeba and the LIVE in Japan!If you think,BirthdayWe offer free consultations via the official LINE of advertising agency JAPAN, so please feel free to contact us.

summary

So far, we have introduced some of the spectacular performers and past examples of support ads from "SMTOWN LIVE 2022" to be held in August this year.What do you think?

It's very valuable to be able to see all the super-luxurious artists, and it's a very high hopes for the first time in three years to be held in Japan (^O^)

I hope that the event in Japan can be further promoted by fans.♪

If you're participating in the LIVE, please have fun! ! (≧∇≦)

 

BirthdayLeave it to advertising agency JAPAN!

Looking at the example I introduced this time, I also said, "I tooBirthdayI want to post an ad! I'm sure many people have felt this way.♪

If you are worried about "I don't have the courage to post an ad..." or "Is the procedure not difficult?", pleaseBirthdayPlease feel free to consult with the advertising agency JAPAN ^^

BirthdayRegister the official LINE of the advertising agency JAPAN, andAuto-answer chat will solve your concerns about support ads!

Of course, chatting with staffYou can talk to us over the phone and feel safe.♪

From consultations to media arrangements to design and advertising implementation reports, you can complete everything from LINE to LINE!

First of all, please try registering as a LINE friend ^^

 

 @birthday_ad_jp

instagram @birthday.ad.jp