[Large survey on favorite activities] We asked 300 people! Why are you doing your favourites? How much will you spend? Who won the number one spot in the top idol rankings?
this time,BirthdayAdvertising Agency JAPAN:
On Twitter and LINEBirthdayWe will be holding a New Year's gift campaign survey where you can win a trip to Korea with ads and a LINE survey where you can win Amazon gifts!
We conducted a survey of 300 people who like their favorites, and conducted a comprehensive survey of the content of their favorites and their feelings about their favorites.♪
There are plenty of content that you don't usually know! This is a valuable and interesting survey result.♡
Maybe there's some useful information for your future favorites? !
Please enjoy it until the end (^○^)
table of contents
- We asked 300 people! What are your favorite activities? Surprising results too!
- What do you usually do as a favorite?
- BirthdayDo you know the word/culture of advertising?
- actuallyBirthdayHave you ever put up an ad?
- whyBirthdayDid you want to advertise?
- actualBirthdayHow much will you invest in the advertising?
- Japanese peopleBirthday/Have you ever posted a support ad?
- What is your favorite? ! We've announced the top 3 popular idols!
- summary
We asked 300 people! What are your favorite activities? Surprising results too!
this time,BirthdayAt the advertising agency JAPANMen and women 15 to 60 years oldWe have conducted a survey so far!
The age breakdown is as follows:♪
The person who answered this timeOver half are under 20It is the one that is♪
Also, the gender isApproximately 98% are womenThat's the result!
It seems that most women are actively promoting their favourites.♪
And your area is as follows:
This time,About half of the population are in KantoAs someone who lives in
Recently, I often see "Birthday/ Supporting adsI'm sure there are many people who feel that "" and other things are close to you (^○^)
From here on, we will introduce you to what kind of things you can do on a daily basis.Favorite activitiesWe will introduce the results of our investigation into whether or not you are using it.♪
You don't have many opportunities to learn about other people's "favorite activities"!
We've been digging into the details of what other people are doing and what kind of thoughts they are thinking about when they're doing "favorites."
I hope you will take this opportunity to learn about your "favorite activities" (^O^)
What do you usually do as a favorite?
First, we investigated the specifics of what they usually do as a "favorite activity."♪
The answer is as follows:
After all, everyone's favorite activities are "Go to see live shows and stage"It's something like that♪
I'm sure there are many people who are looking forward to going to a live show and working hard at their work. (^○^)
Others include "Talk about the charm of your favorites on social media (75%)」「Promote your favorite to others (approximately 62%)」Many of the answers were
I think that thanks to everyone's "favorite activities," the charm of my favorites has become even more widespread.♪
When I heard "favorites," I thought it was common to go to live shows or buy merchandise.
Nowadays, it is important to spread and share your favorites with others on social media (^○^)
BirthdayDo you know the word/culture of advertising?
This time, one of my favorite activities is "BirthdayadvertisementWe also investigated the following!
「BirthdayAdvertising is originally a support culture in Korea, where people place advertisements on subways and bus stops on their favorite birthdays or anniversaries.
Distribute your favorite cup holders and more at cafesBirthdayThe culture of holding cafes is becoming more common.
However, this culture is now becoming more common in Japan!
In fact, the results of this investigation are99%Those who are "BirthdayKnow the word/culture"They answered!
In Japan, we also have a "favorite birthday or anniversary"BirthdayThere is a widespread culture of publishing "advertising"♪
actuallyBirthdayHave you ever put up an ad?
actually,"BirthdayEven if you know the term "advertisement", if you post an advertisement in the city yourself, there are some parts that will leave you stuck.
So, this time,In fact, on the organizer (myself)BirthdayHave you ever posted an ad?When I heard,42%The person who said "be" replies!
Surprisingly40%For those, you can do it yourselfBirthdayIt turns out that they have published an advertisement♪
Nowadays, there are social media advertisements that are relatively easy for individuals to post, so maybe that's an impact...
on the other hand,"Others plannedBirthdayHave you ever invested/participated in advertising?"In the question "Approximately 54%Those who are "be" replies!
Now, using crowdfunding, people who support the same favourites are raising funds, "BirthdayWe are also increasingly posting "advertisers"!
Our company has been known to have previously said "BirthdayCrafanThrough the manyBirthdayThe plan is being realized♪
「BirthdayUsing "crafans"Large-scale ads that are difficult to achieve, and are difficult to achieve on an individual's ownThere are many people who implement this (^O^)
With the increasing number of such services,BirthdayAdvertising may be becoming more familiar♪
whyBirthdayDid you want to advertise?
「actuallyBirthdayI've put up an adFor those who say, whyBirthdayWe asked if they planned an advertisement and why.♪
also,"Anyway, I wanted to celebrate my favorite birthday"The most common answers were found,
「I want my favorite to become famous」「I want my favourite to see the ads"The results have been filled with answers such as "!
BirthdayBy posting advertisements, we want more people to know what they like! There's a passionate feeling from the fans.♪
"Among the "favorite activities that everyone normally does,"Promote your favorite to others」「Publish your favorites on social mediaThere is something similar to "(^○^)
Also,BirthdayBy placing an advertisement, your favorite person may also be able to see the advertisement!
actually"Authentication shot"The words were said, and the idol himself gave it to me.BirthdayThey take photos in front of ads and upload them to social media.♪
In this way,BirthdayAdvertising is a wonderful ad that conveys your feelings towards your favorite person (≧∇≦)
actualBirthdayHow much will you invest in the advertising?
From here on, how much do you actually say?BirthdayWe investigated whether they are investing in "advertising"!
In fact, there are some parts that you can't quite ask how much other people have invested...
This time, how much passionate he is actually putting his feelings into his idol! We investigated the reality (^○^)
First of all, I mentioned earlier, "Actually, the organizer (myself)BirthdayHave you ever posted an ad? 42% of people who answered the question "
「How much did you invest in your own project?When I asked him, he found out like this!
「Under 100,000 yen' was the most common result of 22%.♪
by yourselfBirthdayWhen it comes to advertising, many people tend to sell at least 100,000 yen or less!
Therefore, individuallyBirthdayPeople who post ads seem to have street vision, traffic ads, social media ads, etc.♪
I can really feel the love for my favorite...♡
Next, "Other people planned itBirthdayHave you ever invested/participated in advertising? 54% of people who answered "Yes" when asked,
「How much did you invest?When I asked him, he got the following results!
The most common was "Under 3,000 yen"The result was! !
When advertising on an individual, many people are selling at least 100 million yen or less,
If you want to send it by organizations (crowdfunding), it will be available at a relatively low price of less than 3,000 yen.BirthdayThe results were published as "advertisers"♪
"Crowdfunding etc.BirthdayWhen posting an advertisement,From 1,000 yen per biteBecause you can invest and participate relatively easily,
I think the most common result is under 3,000 yen (^○^)
also,"BirthdayI think the biggest problem with financial issues is the biggest problem when publishing "advertising."
It is possible to solve such problems and provide large advertisements (such as Times Square) at a relatively low price and that individuals cannot achieve.
「BirthdayCrafan", and so on (^○^)
Japanese peopleBirthday/Have you ever posted a support ad?
「BirthdayWhen I hear "advertisement," I sayCan you only post ads for Korean idols and actors?I'm sure there are some people who think,
In fact, JapaneseBirthday/You can also post support ads!
Our company also includes Japanese artists and YouTubers.Birthday/We have released many support ads♪
However, Japanese artists are subject to strict copyright issues and not all artists can be advertised.
This time, Japanese artistsBirthday/We investigated whether they had ever posted a support advertisement,Approximately 93%Those who are "do not have"The answer is ".
After all, only a limited number of Japanese artists in JapanBirthday/The part that I can't post support ads has an impact...
In the midst of all this,Who is the Japanese artist who has ever posted an advertisement?When I asked, I got the following results!
"The audition program was bornBE:FIRST"ofBirthday/There are many support ads, showing how popular it is in Japan (^○^)
In addition to artists,Repezenfox"or"Akunyan", YouTubers like thisBirthday/Support ads have also been issued!
In Japan, we also have a new "Birthday/ Support Advertising" culture would be spreading♪
Birthday/There are articles about Japanese artists that can be supported, so please check it out.HerePlease also take a look♪
What are your favorites? ! We've announced the top 3 popular idols!
this time,"Who is your favorite?'' is also being asked! !
So,Female K-POP idol/Male K-POP idol/Korean actor/Japanese artistWe will introduce the top 3 idols/actors that were particularly popular, divided into four categories:♪
Who are the artists/actors who win first place?
Please take a look♪
Female K-POP Idol TOP 3
The number one female K-POP idol's favorite ranking was "TWICE」！
TWICE, which was extremely popular by an overwhelming margin, has proven its popularity in Japan, having played in the Red and White Songs four times so far.♪
Next, the second place isKep1er」！
Kep1er, which has two Japanese members, has also gained popularity in Japan, winning a special award at the Japan Record Awards last year.♪
Finally, the third place was tied for theaespa」「BLACKPINK"teeth,
He has only appeared in three K-POP girl groups up until now.The world's largest music festival, "Coachella"These are two of the group who appeared in "!
Also,"Cherry Bullet」「ILY:1」「MAMAMOO」「STAY C"too,
It is a highly popular group in Japan, with release events and tours in Japan♪
Male K-POP Idol TOP 3
The top ranking for male K-POP idols was "BTS」！
After all, it's an overwhelming differencePopularityProof of BTS.
Currently, I mainly work as an individual rather than a group, but I can't wait for the day when we've made further progress and everyone can all come together.♪
Next, the second place isSEVENTEEN」！
Despite being a 13 multinational member, SEVENTEEN overcomes the "Seven Years of Demons" and all of them re-signed, looking at the bonds and greatness of SEVENTEEN.
The fans' feelings will also be stronger (^○^)
"The third place was tied forENHYPEN"and"NCT Group"teeth,
Both show how popular they are in Japan, with successful dome performances in Japan♪
Top 3 Korean Actors
The top ranking in the Korean actors edition was "Kim Soo Hyun」！
The drama "You from the Star""It's Psycho, but it's okay" hit a huge hitdeath,Kim Soo Hyun has come to Japan for the first time in seven years!
The long-awaited fan meeting was a fan meeting that was very satisfying for fans, as they performed songs.♪
Next, the second place isPark Seo Joon」！
So far, many in Japan have beenBirthdayPark Seo-joon has been advertised and is also very popular in Japan♪
His appearances are almost always a hit (^○^)
Finally, the third place was tied for theJung Hae-in"and"Seo Ing-Kook」！
He joined the ranks of popular actors with "A beautiful lady who treats me well."Jung Hae-in is
He captivates the hearts of fans with his baby face in the Korean actor world.♪
In addition, Seo In-guk is active not only as an actor but also as a singer!
He is an actor who captivates his fans with his various charms.♪
Top 3 Japanese Artists
The top Japanese artists ranked number one in the top rankings was "BE:FIRST」！
The previous "BirthdayBE:FIRST was ranked number one in the "Japanese artists who have once published support advertisements"♪
There are many fans who support us from the audition program.
They are supporting them through their favourite activities in order to achieve their dream of "activities in the world" together (^○^)
The second place was "INI」！
Although he is a newcomer, he won the "Favorite Asian Artist" at the world's largest Asian music awards ceremony, "2021 MAMA (Mnet ASIAN MUSIC AWARDS)," and was awarded the "Favorite Asian Artist."
It is a very popular idol group, winning the Newcomer Award at the Japan Record Awards last year.♪
"The third place was tied forJO1」「Nizi U」「Enjin」！
"JO1" and "Nizi U" It is also a group born from an audition program,
Since you can see the members' growth from the time of audition, you will probably feel even stronger and stronger that you want to support them (^○^)
Also, all members of "Enjin" appeared on the audition program "PRODUCE 101", so there are a wide range of highly talented members.♪
summary
So far, we have introduced the results of a survey on your "favorite activities." What did you think?
Usually, you don't get to hear more about other people's "favorite activities."
This time, we conducted a survey on favourite activities, and were able to hear about your passion for your favourites, and once again felt the wonder of your favourite activities.♪
From now on, let's continue to use "favorite activities" as one of the joys of life and support your favorite idols (^O^)
In the future,BirthdayAt the advertising agency JAPAN, we hope to be able to support everyone's wonderful "favorite activities."♪
![[First Half of 2025] Top 100 K-POP Album Sales Rankings!](http://en.birthdayadjp.shop/cdn/shop/articles/4_-min_7622ad57-2871-400a-a610-ef249360c293_400x.png?v=1753239982)
