[Ask 1,930 people!] Survey survey of favorite activities and advertising! 6-month compilation (November 2023 to April 2024)

This timeBirthdayJAPAN conducted a questionnaire survey among 1,930 people who like oshikatsu, and conducted a questionnaire survey among 1,930 people who like oshikatsu.BirthdayWe conducted a thorough investigation into the circumstances surrounding advertising.♪

The survey results allow us to know what kind of activities people usually do.✨

Is there any information that may be helpful for future endeavors? !

Please enjoy it till the end.💖

We also support support advertising, so if you are interested, please register on LINE and feel free to contact us.♪

 

We asked 1930 people! What is everyone's favorite activity? Some surprising results!

This time,BirthdayJAPAN conducted a survey of 1,930 people who voted for the "Monthly Favorite Ranking" from November 2023 to April 2024!

What is “Monthly recommended ranking”?BirthdayThis is a monthly favorite ranking created by JAPAN based on a survey compiled from fans!👑

What is the breakdown of respondents?

The age breakdown of survey respondents is as follows:♪

Approximately 40% of those who responded this time were teenagers!

Additionally, people in their 20s to 50s accounted for 10% to 20% of all respondents.😊

And the area where you live is as follows!

It appears that 40% of all respondents live in the Kanto area.♪

We received many responses from people from regions such as Fukuoka, Hiroshima, and Hokkaido!

How did you learn about the monthly ranking?

We asked respondents where they learned about the Oshi rankings! (Multiple answers possible)

"Monthly recommended ranking"Approximately 60% of people learned about it through SNS!👑✨

As expected, it seems that many people gather information about Oshikatsu on X and Instagram.♪

Also, it seems that many people found out about it through LINE!📱

Our LINE service also distributes campaign information such as monthly rankings, so please register.♪

 

Have you ever run a promotional ad?

Past advertisements (supporting advertisements)BirthdayWe conducted a survey to find out whether they have any experience in publishing advertisements!

Approximately 90% of respondents answered that they have never run a promotional advertisement!

Surprisingly, only 10% of people had ever placed a promotional advertisement!

It seems that there are still very few people who advertise on their own.

Why have you never run a promotional ad?

We asked those who answered "I have never run a promotional advertisement" why!

SurprisinglyThere were many reasons such as ``I didn't know that I could run promotional ads'' and ``I didn't know how to do it.'' ️👀

It seems that the fact that individuals can issue personalized advertisements has not yet spread to the general public...🫢

Some people learned about the existence of recommended advertisements for the first time through voting for the monthly recommended ranking!

Also,There were many reasons such as ``I don't have enough funds to run promotional ads.''😢

Even one place, such as a street vision advertisement or a poster advertisement at a station, often costs tens of thousands of yen, so it's too expensive for an individual to do it...😭

One of the reasons for not implementing it seems to be that ``I don't want to cause trouble with the agency or fans, such as copyright issues.''💭

Many people have the impression that it seems difficult, and it seems that there are still many people who feel that there are high hurdles to putting out promotional advertisements...!😣

What types of promotional advertising have you done so far?

We conducted a survey of those who have ``placed a recommended advertisement'' on ``what kind of recommended advertisements have they carried out in the past?''

We posted our recommended advertisements in Shinjuku Unica Vision, the sacred place for recommended advertisements, and Tombori Station in Osaka! There were many people who said that!

It makes me happy to see my ideas reflected in the vision that many people see! 🥰

Also,There are also people who have implemented SNS advertisements and cafe events!💖

It seems like everyone is celebrating Oshi in various ways.🎂

The energy of the fans is amazing.👏

What are the difficulties in implementing advertising?

We investigated the difficult things when implementing push advertising! (Multiple answers possible)

Approximately 30% of people answered that it was "difficult to raise funds" and about 20% said that it was "difficult to gather friends"!👛

After all, if you want to run an ad that stands out, it will cost a lot of advertising and production costs...🌀

It can be difficult to find someone to help you prepare.

Recently, in order to raise funds and recruit friends,Many people seem to be using crowdfunding to run advertisements and events.♪

 

Also, video production and choosing an agency are difficult! There were many voices saying😢

It's hard to think about the composition and create videos/designs using apps and special tools...

If you find it difficult to do it yourself, it may be a good idea to ask a professional creator.😊🎨

What do you want your agency to support?

We researched the support you would like your agency to provide to resolve this difficult issue!

Please support your friends and fundraising! There were many voices saying!

I would also like some help with applying for permission from the agency! There is also an opinion that✉️

In the case of a Korean office, it is necessary to communicate in Korean, so if you do not understand Korean, you may be worried about whether the text is correct.😢💭

For those who are running push ads for the first time, it would be reassuring to have a manual and checklist on how to proceed.✅

I would also like to see more types of advertisements available on the web! There was also an opinion!👀

I was surprised to find that there is a lot of demand for advertisements that can be viewed not only in prominent places such as street visions, but also on smartphones such as SNS!👏

BirthdayDo you know Clafan?

Our Oshi advertising specialized crowdfunding service “BirthdayI asked him if he knew “Kurafan”!

30% of people answered “I know!”

BirthdayKurafan is a crowdfunding service specializing in push advertising that solves the problems that many people have when posting push ads!

The person in charge will support you from planning to realization of the project, such as gathering friends and collecting funds, using their past know-how, so I would be happy if as many people as possible knew about it.☺️

Our companyBirthdayAt Clafan, there are cases where millions of yen have been raised for a single project.✨

BirthdayClick here to learn more about Clafan.💁🏻♀️

 

BirthdayDo you want to start a club fan project?

BirthdayWe asked if you would like to start your own Kurafan project!

 

On the other hand, about 60% of people answered that they did not want to launch it.😢

The most common reason seems to be "I don't have confidence that I can plan and execute it well."😣

I'm also afraid of collecting funds from other people and getting into trouble with copyright issues.

There is also an opinion that😥

Other opinions include:Some people said, ``I don't have the confidence to start a project on my own, but I would like to participate in the project as a supporter, not as a planner!''🙋🏻♀️

On the other hand, about 40% of people want to start a project! I answered🔥

The people who launch the Kurafan Project are all people with strong enthusiasm, and our staff is also energized by it! !💪

Please try ourBirthdayLet's make the project more exciting together with Clafan!☺️

What kind of advertising would you like to try in the future?

We researched recommended advertisements that we would like to try in the future!

In addition to birthday advertisements, we also want to conduct debut anniversary and military discharge celebration advertisements! Someone said so!🎂✨

If you put out an ad to commemorate your debut or new song release, you can celebrate it several times a year! 🥳

I'm sure the artist himself will be happy too.✨

Also,I want to place an ad in Times Square!Some people said that!

It's a dream come true for fans to run their favorite advertisements in Times Square in the United States! !💖🇺🇸

These days, recommended advertisements are being posted in various places, which is interesting!👀

Summary

We have introduced the results of Oshii advertising so far, but what do you think?

There are few opportunities to hear details about how the people around you are advertising.

Please use the results of this survey as a reference and enjoy Oshikatsu! 🥰

AlsoBirthdayAt JAPAN, we would like to support anyone in making it easier for anyone to advertise based on surveys.♪

The results of the monthly favorite rankings from November 2023 to April 2024, voted by 1,930 respondents to this survey, are announced here.👑✨

BirthdayLeave it to JAPAN!

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to contact JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

 

★BirthdayJAPAN SNS information★

BirthdayIn JAPAN, “X (Twitter)」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^ 

Twitter (@birthday_ad_jp)

「BirthdayI want to get information about JAPAN as soon as possible!”, please follow us on Twitter♪

Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡

We will introduce 5 recommended crowdfunding sites based on our track record.❤️

Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx

— BirthdayJAPAN (@birthday_ad_jp) February 15, 2023

 

On Twitter, we are currently implementingBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!

View this post on Instagram

A post shared by BirthdayAdvertising Agency JAPAN｜SAJ (@birthday.ad.jp)

 

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

 

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^