[Asked by 1,222 people in June 2014] Anklet survey for favorite ads (centre support ads)! Market size is expanding rapidly
This timeBirthdayJAPAN conducted a survey of 1,222 people who like oshikatsu, and conducted a survey of oshikatsu fans.BirthdayWe conducted a thorough investigation into the circumstances surrounding advertising.♪
The survey results allow us to know what kind of activities people usually do.✨
Is there any information that may be helpful for future endeavors? !
Please enjoy it till the end.💖
We also support support advertising, so if you are interested, please register on LINE and feel free to contact us.♪
Table of contents
1916 people voted for June's monthly favorite ranking!
This time,BirthdayJAPAN conducted a survey among 1,222 of the 1,916 people who voted for June's "Monthly Favorite Ranking"!
What is “Monthly recommended ranking”?BirthdayThis is a monthly favorite ranking created by JAPAN based on a survey compiled from fans!👑
What is the breakdown of voters?
The age breakdown of the favorite ranking voters is as follows:♪
More than 70% of those who voted this time were in their teens and 20s!
It seems that younger people are more interested in promotion.😊
Also,As for gender, more than 90% are female!
It seems that women are overwhelmingly more active in promoting their activities.
There are quite a lot of people these days who have their own favorites!
And the area where you live is as follows!
It appears that 30% of all voters live in Tokyo and Kanagawa.♪
We received many responses from people from rural areas such as Hyogo, Fukuoka, and Fukushima!
How did you learn about the monthly ranking?
We asked respondents where they learned about the Oshi rankings! (Multiple answers possible)
"Monthly recommended ranking"Approximately 80% of people found out about it through X!👑✨
After all, it seems that many people use X to gather information about Oshikatsu.♪
Also, it seems that many people found out about it through LINE!📱
Our LINE service also distributes campaign information such as monthly rankings, so please register.♪
We asked 1222 people! What is everyone's favorite activity? Some surprising results!
Of the 1,916 people who voted for June's monthly recommendation ranking,We conducted a Oshikatsu/Oshi advertising survey to 1222 people!
What do you usually do for promotion?
First, I asked him what he usually does as a pusher!
Nearly 90% of people said they would buy goods!
Just having your favorite goods will make you excited🥰
Also, nearly 80% of the respondents said they went to see live performances and performances, and watched DVDs and distributed videos.💖
How much money do you spend on pushing each month?
Approximately 30% of people answered that it was less than 10,000 yen!👛
It seems like you are enjoying Oshikatsu for about 5,000 to 20,000 yen every month.♪
Have you ever traveled to other prefectures for promotion?
Approximately 70% of people answered that they traveled to other prefectures to participate in concerts!✈️
If you live in a rural area, many people go to other prefectures to see concerts.👀
Favorite advertisement (BirthdayDo you know the word/culture of advertising/support advertising?
Approximately 90% of people answered that they knew about recommendation advertising!💡
Recently, we have started to see many Oshii advertisements in Japan, so it seems that recognition is increasing.
What is your impression of push advertising?
Many people thought of it as ``a wonderful way to convey gratitude and love for your favorites'' and ``a way to spread the word about your favorites''!💖
Also, Oshii ads have a strong image of being part of KPOP culture, but in reality, you can also advertise Japanese artists, actors, and YouTubers, so I hope Oshii ads become more widespread in Japan.😊🌟
We asked 370 Oshii advertising participants! What is the impact on investment amount and promotion?
Have you ever invested in and participated in a promotional advertisement planned by someone else?
70% answered “I have never participated”!🌀
Surprisingly, only a minority of 30% answered that they had participated!
Have you participated in Oshii advertising or why not?
When we asked those who answered “I have participated” why they participated,
``I want to convey my love and support for Oshi'', ``I want many people to know about Oshi'', and ``I can interact with other fans''.There were many answers!
On the other hand, the reasons for those who have never participated are:“It feels like a financial burden” “I didn’t know about the project in the first place”There was an answer from🌀
[Respondents who answered “Yes”] How much did you invest?
We asked 370 people who answered that they had made an investment how much they invested!
80% of the total invested ``less than 1000 yen to less than 10,000 yen''!
[Respondents who answered “Yes”] Did you feel a connection between fans after participating in the endorsement advertisement?
Approximately 80% of respondents said they felt a connection between fans after participating in the Oshi advertising project!
We sometimes talk about projects in open chats on SNS and LINE, so it seems like there will be more interaction between fans.😊
[Respondents who answered “yes”] After participating in Oshii advertising, did it have any impact on other Oshi activities?
Approximately half of the respondents answered that they had “increased/slightly increased their promotion” compared to before participating in the project!💖
As the number of oshikatsu friends increases, it seems that the passion for oshikatsu will increase.🔥
[Respondents who answered yes] Would you like to invest in and participate in Oshii advertising again?
Approximately 90% of those who have invested in Oshii advertising projects answered, "I would like to participate again/I would rather participate!"
I'm glad so many people participated in the Oshii advertising project! It seems like you feel that 🤗
We asked the recommended advertising planner! What about funding and connections with fans?
Have you ever placed an ad on your own?
Past advertisements (supporting advertisements)BirthdayWe conducted a survey to find out whether people have experience planning their own advertisements!
Approximately 90% of respondents answered that they have never run a promotional advertisement!
Surprisingly, only 10% of people had ever placed a promotional advertisement!
It seems that there are still very few people who advertise on their own.
Have you ever placed a promotional advertisement yourself? Why not?
When we asked the people who answered, "I have run promotional ads myself," why,
There were many reasons such as ``I want many people to know about Oshi'' and ``I want to express my love for Oshi''!💖
On the other hand, when we asked those who answered "I have never run a promotional advertisement" why,
Approximately 40% of the reasons were ``I didn't know that I could run promotional ads'' or ``I didn't know how to do it.'' ️👀
Also,There were many reasons such as ``I don't have enough funds to run promotional ads.''😢
[Respondents who answered “Yes”] How much did you invest?
Approximately 50% of respondents answered that they invested less than 10,000 yen in their own recommended advertising project!
I'm surprised that some individuals have invested hundreds of thousands or even millions of yen...!!😳
[Respondents who answered yes] How did you raise advertising funds?
Approximately 40% of people said they collected advertising funds through X or LINE!👛
It seems that there are many people who have shared funds with multiple people, such as by pooling funds with friends!📣
[For those who answered yes] Which advertising agency did you use?
Many people seem to have asked an agency that specializes in promotional advertising.♪
Some even asked an advertising agency in Beijing to advertise in China!
Your energy is amazing...!!👏
[Respondents who answered “Yes”] Did you feel a connection between fans after planning the promotional advertisement?
After implementing the promotional advertising project, approximately 60% of respondents said, ``I feel more connected to each other than before, or somewhat more so.''📝
Organizers have many opportunities to interact with participants, so it seems like they often feel connected to other fans!
[Respondents who answered “yes”] After implementing the Oshikatsu advertisement, did it have any impact on other Oshikatsu activities?
Approximately 50% of respondents answered that after implementing the project, ``Oshikatsu has increased/slightly increased compared to before''!
It seems that the enthusiasm for Oshi will increase even more if the Oshi advertisement reaches the Oshi himself/herself.❤️🔥
[Respondents who answered yes] Would you like to host Oshii Ads again?
Approximately 60% of people answered, "I would like to plan another push advertisement, or rather, I would like to do so!"
It seems that many planners feel that ``I'm glad I planned a recommendation advertisement!''👏
Is push advertising difficult? We also asked about the criteria for choosing an agency!
What are the difficulties in implementing advertising?
20% of people answered that it is difficult to raise funds and to gather friends!👛
After all, if you want to run an ad that stands out, it will cost a lot of advertising and production costs...🌀
It's also difficult to find friends to prepare with you.😢
What kind of support would you like the agency to provide to resolve this difficult point?
Please support your friends and fundraising! There were many voices saying!
I would also like some help with applying for permission from the agency! There is also an opinion that✉️
In the case of a Korean office, it is necessary to communicate in Korean, so if you do not understand Korean, you may be worried about whether the text is correct.😢💭
For those who are running push ads for the first time, it would be reassuring to have a manual and checklist on how to proceed.✅
What are your criteria when choosing an agency?
More than 60% of people place emphasis on “price” as a criterion when choosing an agency!
Do you want to advertise as cheaply as possible?👛
Also, there were many people who valued our extensive track record and ease of communication!
「BirthdayJAPAN” before voting?
Before voting for the monthly favorite ranking, approximately 60% of respondents said that ourBirthdayI answered that I didn't know about "JAPAN"!
As a result of the recommendation ranking, many peopleBirthdayIt seems like you learned about “JAPAN”🥰
Our “BirthdayDo you know "Kurafan"?
Approximately 10% of people answered “I know!”
BirthdayKurafan is a crowdfunding service specializing in push advertising that solves the problems that many people have when posting push ads!
The person in charge will support you from planning to realization of the project, such as gathering friends and collecting funds, using their past know-how, so I would be happy if as many people as possible knew about it.☺️
Our companyBirthdayAt Clafan, there are cases where millions of yen have been raised for a single project.✨
BirthdayClick here to learn more about Clafan.💁🏻♀️
Do you want to start a club fan project to support your favorites?
Approximately 60% of people answered that they did not want to launch it.😢
The most common reason seems to be "I don't have confidence that I can plan and execute it well."😣
I'm also afraid of collecting funds from other people and getting into trouble with copyright issues.
There is also an opinion that😥
I want to participate in the project as a supporter, not as a planner! Some people said🙋🏻♀️
On the other hand, about 40% of people want to start a project! I answered🔥
The people who launch the Kurafan Project are all people with strong enthusiasm, and our staff is also energized by it! !💪
Please try ourBirthdayLet's make the project more exciting together with Clafan!☺️
What kind of advertising would you like to try in the future?
I want to do street vision advertising and station advertising! There were many people who said that!🎂✨
I want to not only post advertisements, but also hold cafe events!Some people say!
Also, I would like to run an ad promoting the recently popular &TEAM and IS:SUE! Some people said❤️🔥
Summary
We have introduced the results of Oshii advertising so far, but what do you think?
There are few opportunities to hear details about how the people around you are advertising.
Please use the results of this survey as a reference and enjoy Oshikatsu! 🥰
AlsoBirthdayAt JAPAN, we would like to support anyone in making it easier for anyone to advertise based on surveys.♪
The results of the monthly favorite ranking, which was voted by 1916 people, are announced in this article.👑✨
The popular favorite who came in first place is the intelligent and handsome queen 〇〇.💖🌙
BirthdayLeave it to JAPAN!
After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪
If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to contact JAPAN ^^
BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!
You can feel safe by chatting with our staff or by phone.♪
Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!
First of all, please try registering as a LINE friend ^^
★BirthdayJAPAN SNS information★
BirthdayIn JAPAN, “X (Twitter)」「Instagram」「TikTokWe are also distributing SNS on ``♪
Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^
Twitter (@birthday_ad_jp)
「BirthdayI want to get information about JAPAN as soon as possible!”, please follow us on Twitter♪
Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡
— BirthdayJAPAN (@birthday_ad_jp) February 15, 2023
We will introduce 5 recommended crowdfunding sites based on our track record.❤️
Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx
On Twitter, we are currently implementingBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^
We also distribute campaign information, so don't miss it!
Instagram (@birthday.ad.jp)
「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!
On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪
carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!
You can "save" your favorite posts and revisit them anytime ^^
TikTok (@birthday.ad.jp)
「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪
@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON
On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^
It's a short video, so you can watch it in your morning time.♪
We plan to continue disseminating various information through SNS!
Please follow us so you don't miss out on the latest information ^^
![[Latest 2026] What is a self-produced idol? Summary of “independently produced idols” who handle music and choreography in K-POP](http://en.birthdayadjp.shop/cdn/shop/articles/2_1_43d9192e-1904-4f0b-b7c8-7961da78d0be_400x.png?v=1776258626)
![What is Korean “limousine service”? Host Lee Moo-jin & list of gorgeous guests/Summary of divine performances [Latest April 2026]](http://en.birthdayadjp.shop/cdn/shop/articles/4_3433b144-013b-42df-9d1d-9a8079801605_400x.png?v=1776258349)
![When does “Japanese New World” start? Thorough explanation of trainee list, voting/viewing method [Latest April 2026]](http://en.birthdayadjp.shop/cdn/shop/articles/1_1_6a248ae5-0648-4257-8250-6a21750f4b36_400x.png?v=1775779543)
