KPOP idols are now very active not only in Japan but around the world!

Why are stars such as "BTS", "TWICE", and "BLACK PINK", as well as new stars such as "aespa" and "ENHYPEN" becoming active one after another around the world and achieving success?

　We will discuss why KPOP idols are dominating the world by comparing idol production methods in Japan and Korea♪

By the way, I am currentlyBirthdayMy name is Asuka, and I'm an intern at the advertising agency JAPAN (^○^)

I myself love KPOP and I usually play songs by KPOP idols.I listened to it a lot and was captivated ^ ^

As someone who loves KPOP, I will explain why KPOP is still popular all over the world, looking at Korean idol production methods!

About KPOP Idol Production

KPOPThe reason why idols are active and successful all over the world"Producing ability"You can list it!

So let's take a look at the production methods that have actually become the key to success for KPOP idols ^ ^

Trainee system

　In this video, Takahashi Juri, who was previously active as AKB48 in Japan, shows the harsh trainees he had been doing to make his idol debut in Korea!

People who have experience in idols in Japan will show you the journey to their debut in Korea, so you can see the differences between Japan and Korea.♪

　In fact, in the video, he says that the "training system" is a unique culture in Korea.

Furthermore, KPOP idols not only have singing and dancing skills during their training period, but alsoWith the goal of becoming active all over the world, we are also honing our language skills!

Even in the video"English, Chinese, Korean, Japanese"You say you are mainly studying.

In this way, Korean idol groups will make their debut after years of increasing their lives following the harsh path of "training students"!

G-DRAGON, a member of BIG BANG, who has many fans in Japan, made his debut after about 11 years as a trainee ^ ^

Jihyo, a member of TWICE, also a very popular member in Japan, has made his debut after a 10 years and four months of traineeship!

Many other idols have lived a long practice life, including Johnny's 9th year of NCT127 and Seulgi of Red Velvet's 7th year of practice.

Even if you have heard the word "trainer," how can you actually become a "trainer"?

In fact, as a step towards becoming a trainee,You must pass the agency's audition!

　Being a trainee is also a challenge...

It's amazing to see Korean idol culture, where even before becoming a trainee, they have to go through the harsh path of "auditions"!

It is also said that auditions for becoming trainees are a narrow gate, with some people who can pass in one go, while many people are rejected no matter how many times they take it.

In this way, idols who are now active all over the world have come to fruition after going through a difficult age of underdevelopment.♪　

KPOPThe idolsWhile aiming to become active in the worldBy spending a long trainee period,I think that this has helped you acquire performance skills, personality, and language skills, leading to performances that are recognized around the world!

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Audition show

　Another way Korea is successful in producing idolsIdols born on "Audition Program"You can list it!

　This video is"ProdUCE 48" was an audition program that was broadcast simultaneously in Japan and Korea.Finally, viewer votesFor members of IZ*ONEIt shows how he was chosen!

Many K-POP entertainment agencies hold various auditions to discover new talent and create global groups (^○^)

In this way,Another distinctive feature of Korean idol production is how to gain fans even before their debut.♪

Fans watch the idol's performance before their debut, decide on their favorite idol, vote and support them, and it's between the fans and the idol."Fight together with the same goal."I think this will create a common thought!

It will also attract more fans' interest, and will likely lead to more fans gaining more fans even before their debut (^○^)

Audition programs are also hot topics and sometimes they've been making headlines on social media and other media even before their debut!

In fact, "TWICE" and "IZ*ONE" and the currently popular "Kep1er" have also been born on audition programs.♪

 

Idols who have successfully promoted themselves

Many KPOP idols don't just write lyrics and music, but also dance, costumes, and stage productions themselves (^○^)

KPOP idols captivate fans all over the world with their "ability to unlock with their own power" rather than "determined concepts."♪

 

So, this time he actually succeeded in "self-promotion" and is active all over the world.KPOP IdolWe'll introduce you to you♪

BTS is now extremely popular all over the world, and is a group that handles everything from songs, dances, visuals, and more!

In particular, member SUGA joined his current agency with an desire to work as a producer.

Therefore,He has been involved in writing and composing various BTS's most representative songs, and has also been active in solo work.

He has also provided music and collaborated with other artists, and recently became a hot topic for his collaboration with Tosaka Hiroomi, a Japanese artist named Sandaime J SOUL BROTHERS from EXILE TRIBE.♪

In addition, the member RM is also involved in many hit songs, just like SUGA!

　Recently, I have made about half of my rap using my specialty language skills, "Butter," an entirely English song ^ ^

They are also involved in creating solo songs for members such as JUNGKOOK and JIN, and are carrying out their own "self-promotion"!

At BTS, the members are captivating fans all over the world through "self-promotion" by bringing their individuality to their own individuality.♪

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SEVENTEEN, which debuted in 2015 as a 13-member boy group, has been "independently producing" everything from album production, lyrics and composition, dance choreography, and more!

The group Uji, who also serves as the lead vocalist for the Debbie album "17CARAT," is produced by the lead vocalist, and has also written and composed songs for all the songs, showing off a musical sense that is hard to believe is their debut song (^○^)

At the debut showcase, the members were"We are self-produced by creating songs and choreography ourselves, so we are a true group where we can talk about ourselves."He spoke to her and shared the appeal that other groups can only create because they are "self-promotion" themselves.♪

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Stray Kids, an eight-member group that debuted in 2018, has mainly been members of Bang Chang, Chang Bin and Han.3RACHA (Sriracha) Producer unitHe writes and composes lyrics!

Others include "VOCAL RACHA", pulling the danceDANCE RACHAAnother feature is that there are groups such as "" (^○^)

In this way,The group is divided into separate groups to further produce, and all members are holding "self-promotion" that makes use of their individuality!

Stray Kids' songs have a very unique lyrics and are characterized by their strong impact that you will never forget once you hear them.♪

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PENTAGON, which debuted in 2016, has all the members written and composed lyrics and composed, and all 10 people have completed five works in the year since their debut!

It was also a hot topic that the member Hui wrote and composed the lyrics and composition for the required song "NEVER" on the survival audition program "PRODUCE 101" that aired on Mnet last year.♪

Hui also began working on Wanna One's debut single, "Energetic (2017)," and"Composition idol" (Composition idol)It was also a hot topic!

In addition, member Kino takes the lead in thinking about the dance choreography, creating a unique worldview with dances with a storyline that matches the song (^○^)

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Differences between Japanese and Korean idol groups

I've looked at Korean idol production so far, but what's the difference between them and Japanese production methods?

From now on, we would like to look at the differences between Korean and Japanese idol productions.♪

The existence of global groups

　In Korea, in order to create groups that can be active all over the world, we are recruiting from countries other than Korea through audition programs and creating global groups!

By doing so, you can not only utilize your language strengths, but you can also gain fans from around the world, and will be closer to a group that will take flight into the world (^○^)

on the other hand,The difference between this and KPOP idols is that audition programs are not very popular in Japan and there are few global groups.

Therefore, in Japan, when there are groups of K-POP idols that are Japanese members, you may feel a sense of affinity and may even be more keen to support them (^○^)

Thinking about idols

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　What is the way of thinking about Korean idols?"Professional Entertainment"There is a strong sense of this.

Therefore, most people spend a lot of practice time by setting up a trainee period and winning their debut.

　It's not that "it's an idol and you're just cute," but during the trainee period, you'll practice to become a professional level in all aspects, including singing, dancing, mental and cooperation!

I think this has led to a perfect performance and has captivated fans all over the world ^ ^

On the other hand, in Japan, idols"A talent that is still immature and not perfect"There is a tendency to seek.

Even from the perspective of fans, there are many fans who want to watch and support idols who have an "amateur" look in a good way, and who are somehow unreliable, and grow up!

Japanese idols are"Friendliness" and "personality" are required,Characters such as "singing" but not dancing are also loved.

As such, since the way idols are viewed differently in Japan and Korea, the way idols who make their debuts and their performances will probably change (^○^)

Reference (https://audition-navi.net/kankoku-idol/）

 

The impact of Korean idol culture on Japan

 We have looked at how Korean idols have been born and how they use promotional methods to attract people all over the world, but this Korean idol culture is gradually affecting the birth of Japanese idols!

For example, there are more and more idols making their debut through audition programs in Japan, such as "JO1" and "INI" which were born in the Japan series of the Korean popular survival audition "PRODUCE 101", and "Nizi U", which was born in the global audition "Nizi project", jointly held by JYP Entertainment and Sony Music (^○^)

 "PRODUCE 101 JAPAN", we will discuss viewers and fans."National Producer" He broadly describes the producers of audition programs as viewers, such as by calling them the same.

In this way,The audition program in Japan also attracted fans even before their debut, and the system was adopted to win their debut together, which caused a stir.♪

It was also the biggest excitement in Japan.One of the audition showsI think it's the Nizi project, a joint Japanese-Korea audition programme in which JYP Entertainment CEO J.Y. Park (Park Jin-young) serves as the general producer (^○^)

On the "Nizi project", Japan all over Japan joined together to support idol candidates who had not made their debut, and it became a hot topic.♪

This was the pioneer, and several audition programs have been broadcast in Japan, creating idols.

　This audition program, which realistically depicts various scenes such as the harsh training camps as idol candidates, the candidates clash with each other and growing up, and the rivals drop out, has attracted many people in Japan and is a hot topic!

In this way, we can see that Korean idol culture has had a major influence on the process leading up to the birth of Japanese idols.♪

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summary

　I've looked at Korean idol productions so far, but I wonder what it was like (^○^)

You can see that the trainee system, audition programs, and self-producing idol production methods unique to Korea are captivating fans all over the world!

I hope that we can continue to support KPOP idols in a fun way.♪

I want to support these KPOP idols more! If you think so, pleaseBirthdayTry posting an ad ^ ^

If you're even a little concerned,BirthdayPlease contact the advertising agency JAPAN for anything!

　

BirthdayLeave it to advertising agency JAPAN!

Looking at the example I introduced this time, I also said, "I tooBirthdayI want to post an ad! I'm sure many people have felt this way.♪

If you are worried about "I don't have the courage to post an ad..." or "Is the procedure not difficult?", pleaseBirthdayPlease feel free to consult with the advertising agency JAPAN ^^

BirthdayRegister the official LINE of the advertising agency JAPAN, andAuto-answer chat will solve your concerns about support ads!

Of course, chatting with staffYou can talk to us over the phone and feel safe.♪

From consultations to media arrangements to design and advertising implementation reports, you can complete everything from LINE to LINE!

First of all, please try registering as a LINE friend ^^

 

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