The key word that led to the global success of K-POP is "globalized" ⁈How will J-POP go out into the world?

In recent years, K-POP artists have gained worldwide popularity!

How have things changed from the birth of idols in Korea to their expansion into the world?

This time,How and why the K-POP industry achieved global successLet me introduce you to!

Also,How will J-POP expand into the world in the future?I will also explain about it!

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Why did K-POP start expanding into the world?

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The trigger was the economic crisis in South Korea! ?

K-POP began its global expansion in the late 1990s.Economic crisis in South KoreaIt is.

Since South Korea's domestic economic market is originally small, there are limits to its ability to recover and grow the economy.🌀

Therefore, in order to recover the Korean economy, it was necessary to go overseas.

Therefore, the Korean governmentIT industryandentertainment industryImplement policies to develop!

Especially in the entertainment industry, K-POP artists were promoted from Japan to Asia and the world.

In this way,Due to policies to restore the Korean economy, K-POP has begun to expand into the world!

What are the 1st to 4th generations that you need to know when talking about K-POP?

In the history of K-POP, there are 1st to 4th generations (current).

Here, we will explain how artists have been active in each generation!

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1st generationrefers to H.O.T, Fin.K.L., god, etc. who were active after Sotejiwa Idol disbanded.

Sotejiwa Idolincorporates elements of American R&B and hip-hop.Korea's first idol groupIt is🎶

They laid the foundation for K-POP and have influenced it from the first generation to the present day!

And in the first generation, Korean idolsgreetingYaPosition (vocal, rapper, etc.)、fandomhas been established,Idol culture spreadsThat's what I did✨

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2nd generationrefers to TVXQ, Girls' Generation, BIGBANG, etc. who were active in the 2000s.

By this time,Three major entertainment agencies clarifiedMany idol groups have been developed and debuted!

And,We have begun to expand overseas in earnest!

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3rd generationrefers to EXO, BTS, TWICE, etc. who were active in the 2010s.

Utilization of SNSYaAudition programMarketing strategies such as the birth of idols were carried out to make many people crazy!

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4th generationrefers to Stray Kids, New Jeans, TOMORROW X TOGETHER, etc. who are currently active!

 I don't think he's newsinging abilityYaperformance powerwith “talented idolThere are many！

ExactlyHuman resources suitable for global expansionis being continuously cultivated.🌏

generation	Representative idol	Features
1st generation	Seo Taijiwa Idol, H.O.T, Sechs Kies, Shinhwa, god, S.E.S., Fin.K.L, V.O.X, BoA, etc.	The beginning of Korean idol culture! Fan clubs and fandoms are born!
2nd generation	TVXQ, Girls' Generation, BIGBANG, 2PM, Wonder Girls, etc.	Trainee system established Three major agencies in Korea train many popular idols! A group called legends!
3rd generation	EXO, GOT7, WINNER, BTS, SEVENTEEN, NCT, Red Velvet, GFRIEND, OH MY GIRL, TWICE, BLACKPINK, etc.	Currently active at the forefront! Captivate overseas fans with new marketing methods (SNS, audition programs, etc.)!
4th generation	Stray Kids, TOMORROW X TOGETHER, ENHYPEN, TREASURE, (G)I-DLE, ITZY, aespa, IVE, LE SSERAFIM, New Jeans etc	Solid ability since debut! He has gained worldwide recognition since his debut!

How did K-POP gain worldwide popularity? Increasing globalization

Here, we will explain the strategy behind K-POP's popularity worldwide!

The key to K-POP's global success is"Globalization"It is✈️

Specifically, the followingglobalMarketing strategy that takes into accountis being carried out.

• Member composition becoming multinational
• SNS transmission that gathers fans around the world
• Provision of content not limited to countries/regions

Through these strategies, we have gained fans all over the world!

Below, we will explain the process by which K-POP has become global.3 stagesI will introduce it divided into😊

K-POP's expansion into Asia

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K-POP was not universally popular from the beginning.

1st generation(late 1990)Shaping the domestic entertainment industryAfter that,2nd generation(2000s)Expanded the market to Asia！

It has caused a K-POP boom in many countries, especially in East Asia!

In the 2000s,As the Internet became more popular, online advertising was also actively carried out.

Therefore, the Korean wave/K-POP boom arrived in Japan from 2003 to 2010!

K-POP overseas expansion

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Then, in the third generation (2010s),We will begin full-scale expansion of K-POP into the world.🌏

In the 2010s,The significant spread of SNS、Membership has become multinationalsupported our expansion into the world!

There are cultural and language hurdles when expanding overseas.

So,Utilizing SNS, fans around the world can enjoy content and distribution.

Also,Multinational membershipis also one of the strategies.

Representative examples include BLACKPINK (Korea, Australia, Thailand), aespa (Korea, China, Japan), and ENHYPEN (Korea, Japan, America, Australia)!

The multinationalization of membersEase of activities in your home regionYaEase of attracting attentionIt's a strategy aimed at💪🏻

Localization of K-POP

In the 4th generation,Localization of K-POPis progressing!

「Localization” meansA movement to search for members in other countries, train them, and have them make their debut.It is!

As an example of successful localization,NiziUis typical🌈

NiziU is an idol group that debuted through the audition program "Nizi Project" sponsored by the Korean entertainment agency JYP!

A Korean entertainment agency has selected, trained, and debuted members in Japan.It is!

NiziU has both the high ability of Korean idols and the cuteness of Japanese idols🫶🏻

In this way,It seems like they are taking advantage of the production power of Korean entertainment agencies while incorporating local idol culture!

What is the evaluation of J-POP around the world?

Here, we will explain the evaluation of J-POP from the world's perspective!

In recent years,J-POP is attracting worldwide attention。

From 2022 to 2023, the following songs will become popular around the world:✨

• YOASOBI "Running at Night" "Idol"
• Ado “New Era”
• Kenshi Yonezu “KICK BACK”
• LiSA "Flame"
• Kaze Fujii "It's better to die"
• imase “NIGHT DANCER”
• New school leaders “Adult Blue”

Below,How is J-POP evaluated?We will introduce you to 🩶

Japan's unique culture

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Songs related to Japan's unique cultureis easy to gain popularity around the world!

The following isSongs related to Japanese animeIt is.

• Anime “Chainsaw Man” ---- “KICK BACK” (Kenshi Yonezu)
• Movie "ONE PIECE FILM RED" ---- "New Era" (Ado)
• Movie “Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train” --- “Flame” (LiSA)
• Anime "Oshi no Ko" --- "Idol" (YOASOBI)

Both songs ranked high on the global charts!

Also, Shin Gakko no Leaders' ``Otona Blue'' and Aimyon's ``I Want to Convey Love'' arePopular songs of the Showa eraThe melody is reminiscent of.

In this way, songs related to Japan's unique culture and history are gaining popularity🇯🇵

Japan's unique musicality

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Japan's unique musicalityseems to be attracting attention from all over the world!

Original playlist released by Spotify in May 2023『Gacha Pop』The number of overseas listeners is increasing!

"Gacha Pop" is a playlist packed with Japanese songs.🎁

Because it contains a wide variety of songs regardless of genre,A playlist that symbolizes Japan's unique musicalityIt has become!

We hope that updates to "Gacha Pop" will continue to increase the attention of J-POP!

How can J-POP expand into the world?

J-POP isJapan's unique cultureYasensitivityhas been evaluated around the world.

However, J-POP has not been as successful as K-POP...💦

According to Billboard Japan's hit chart "Global Japan Songs Excl. Japan", among the songs ranked inJapan is 0.4%、Korea is 4%、America is 53%occupies .

It seems that the presence of J-POP is still weak.😓

Actually, the Japanese music market is2nd place in the worldand has a top-level market size.

There is sufficient demand in Japan,There was no need to go global.It is!

Therefore, although there are many artists in J-POP, there are very few artists who are world-class!

Here, we will introduce what J-POP should be aware of by following K-POP's expansion into the world.✨

Songs that are popular around the world!

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Creating songs that are conscious of global trends will be important when expanding into the world!

BTS/BLACKPINK topped the US Billboard hit chart.Incorporates melody progressions that are popular in America.！

Songs that incorporate global trends while retaining Japanese musicalityThis is probably the key to expanding into the world!

Expanding the fan community!

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For J-POP to advance to the world,grow your fan communityThere is a need.

K-POP has”fandom”That's calledFan groups such as idols/artistsThere is.

The place for fandom activities is mainly on SNS such as X (formerly Twitter), Instagram, and YouTube.

Also, they sometimes use platforms dedicated to fandoms for their activities!

As an effect of fandom,

• Fans themselves have a promotional role
• Increasing the heat of pushing among fans
• Gather fans around the world through SNS

There is!

By expanding the fan community,The heat of the fanincrease worldwide recognitionIt leads toOf course!

Summary

This time, we introduced how K-POP achieved global expansion.

In Korea,economic crisisIdol culture was born in the wake of👶🏻

After that,Globally conscious marketing strategyBy implementing this, it gained worldwide popularity!

J-POP is also popular in other countries, but currently it is not as well known as K-POP...!

Therefore, by taking advantage of J-POP's uniqueness and emulating K-POP's global attitude, it may be possible to expand into the world.👀

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