The keyword that led to K-POP's global success is "Grandification "⁈ How does J-POP go out to the world?

In recent years, K-POP artists are gaining worldwide popularity!

How has it changed from the birth of idols in Korea to the entry into the world?

This time,The background and method of the K-POP industry to achieve global successI will introduce about!

Also,How J-POP will advance to the world in the futureI will also explain about!

Read this article,"I want to support K-POP / J-POP idols!"If you think that, please feel free to contact us.😊

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Why K-POP began to advance to the world?

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The trigger was the economic crisis in Korea! ?

K-POP began to enter the world in the latter half of 1990.Economic crisis in Koreais.

In South Korea, the domestic economic market is small, so there is a limit to recovering and growing the economy.🌀

Therefore, it was necessary to go abroad to restore the Korean economy.

So the Korean governmentIT industryandEntertainment industryExecute a policy to develop!

Especially in the entertainment industry, K-POP artists were sold from Japan to Asia and the world.

in this way,With the policy to recover the Korean economy, K-POP has begun to enter the world!

The 1st generation to the 4th generation you want to know about K-POP?

The history of K-POP has the 1st and 4th generation (now).

Here, we will explain how artists have been active in each generation!

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First generationRefers to H.O.T, Fin.k.L., GOD, etc., which were active after the dissolution of the sote jiwa idiul.

Sotagiwa AkuluIncorporates elements of American R & B and hip -hopSouth Korea's first idol groupis🎶

They have built the basics of K-POP and have influenced the first generation to the present!

And in the first generation, Korean idolsgreetingorPosition (vocal, wrapper, etc.)、FoundationEstablished,Idol culture penetratesI did it✨

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Second generationRefers to Dong Bang Shin Ki, Girls' Generation, BIGBANG, etc. in the 2000s.

By this time,Three major entertainment offices clarifyAnd many idol groups have developed and debuted!

and,I started expanding overseas in earnest!

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Third generationRefers to EXO, BTS, TWICE, etc. that were active in the 2010s.

Utilization of SNSorAudition programMarketing strategies have been held to make many people crazy, such as the birth of idols!

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Fourth generationRefers to Stray Kids, New Jeans, TOMORROW X TOGETHER, etc.

 I don't think it's a newcomerSkill as a singerorPerformance powerhave"Talented idolThere are many！

ExactlyHuman resources suitable for the worldBut it is being trained one after another.🌏

generation	Representative idol	Features
First generation	Sotagiwa Akul, H.O.T, SECHS KIES, myth, GOD, S.E.S., Fin.k.L, V.O.X, BOA, etc.	The beginning of Korean idol culture! Fan clubs and Fundam are born!
Second generation	Dong Bang Shin Ki, Girls' Generation, BIGBANG, 2PM, Wonder Girls, etc.	A trainee system established The three major Korean offices develop many popular idols! A group called legend!
Third generation	EXO, GOT7, WINNER, BTS, SEVENTEEN, NCT, RED VELVET, GFRIEND, OH MY GIRL, TWICE, BLACKPINK, etc.	Active at the forefront now! Capture overseas fans with new marketing methods (SNS, audition programs, etc.)!
Fourth generation	Stray Kids, TOMORROW X Together, Enhypen, Treasure, (G) i-Dle, ITZY, Aespa, Ive, Le Sserafim, New Jeans, etc.	Reliable ability from the time of debut! It has a worldwide recognition since its debut!

How did K-POP gain world popularity? Proceeding globalization

Here, we will explain the strategy that K-POP has gained popularity worldwide!

The key to global success of Zubari K-POP is"Globalization"is✈️

Specifically, as followsglobalMarketing strategyIs being done.

• Multinational member configuration
• SNS transmission to collect fans around the world
• Providing content that is not limited to countries / regions

These strategies have gained fans from all over the world!

In the following, the process of K-POP has become globalized.Three stagesI will introduce it separately😊

K-POP's entry into Asia

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K-POP was not worldwide from the beginning.

First generation(Late 1990)Forming a domestic entertainment industryAfter,Second generation(2000s)I expanded the market to Asia！

In particular, the K-POP boom has been caused by East Asia!

In the 2000sAs the Internet became widespread, advertising on the Internet was actively carried out.

For this reason, the Korean Wave / K-POP boom arrived in Japan from 2003 to 2010!

K-POP's overseas expansion

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After that, in the third generation (2010s),We will begin the world of K-POP in full swing🌏

In the 2010sSNS has become very popular、The member configuration has become multinationalHolds the advancement of the world!

There are cultural and language hurdles to expand overseas ...

Therefore,Utilizing SNSSo, fans around the world can enjoy content and distribution.

Also,Multination of membersIs also one of the strategies.

BLACKPINK (Korea, Australia, Thailand), AESPA (Korea, China, Japan), ENHYPEN (Korea, Japan, the United States, Australia) can be said to be representative examples!

Membership of members isEasy to activate in the areaorFeatured ease of gatheringIt's a strategy aimed at💪🏻

Localization of K-POP

In the 4th generationLocalization of K-POPIs progressing!

「Localization"Movement to search for members in other countries, nurture and debutis!

As an example of a successful localization,NIZIUIs typical🌈

NIZIU is an idol group that debuted from the audition program "NIZI PROJECT" hosted by Korean entertainment office JYP!

Korean entertainment offices have realized members selection, training and debut in Japan.That's it!

NIZIU also has the high ability of Korean idols and the cuteness of Japanese idols 🫶🏻

in this way,While incorporating local idol culture, he seems to be utilizing the production power of Korean entertainment agencies!

What is the evaluation of J-POP in the world?

Here, I will explain the evaluation of J-POP as seen from the world!

recent years,J-POP is attracting the world's attention。

From 2022 to 2023, the following songs gained popularity in the world.✨

• YOASOBI "Run at night" "Idol"
• ADO "New Age"
• Gen Yonezu "Kick Back"
• LISA "Flame"
• Fujii Kaze "You should die"
• Imase "Night Dancer"
• The new school leaders "Otono Bully"

In the followingHow is J-POP being evaluated?I will introduce

Japan's unique culture

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A song that is related to Japan's unique cultureIs easy to gain popularity in the world!

The following areSongs related to Japanese animeis.

• Anime "Chen Soman" ---- "KICK BACK" (Gen Yonezu)
• Movie "ONE PIECE FILM RED" ---- "New Age" (ADO)
• Movie "Theatrical version" Demon Blade "Infinite Train Edition" --- "Flame" (LISA)
• Anime "Children's Child" --- "Idol" (YOASOBI)

All of the songs are the highest ranks on the global chart!

In addition, the leaders of the new school, "Adult", and Aimyon's "I want to convey love"Showa's song songIt is a tune reminiscent of.

In this way, songs related to Japan's unique culture and history are gaining popularity 🇯🇵

Japan's unique musicality

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Japan's unique musicalityIs attracting attention from the world!

Original playlist released by Spotify in May 2023"GACHA POP"Is increasing overseas listeners!

"GACHA POP" is a playlist packed with Japanese songs.🎁

Because there are abundant songs regardless of genre,A playlist that symbolizes Japan's unique musicalityIt is!

It is expected that J-POP will continue to increase in the future with the update of "GACHA POP"!

How do J-POP enter the world?

J-POP isJapan's unique cultureorSensitivityIs evaluated from the world.

However, J-POP has not made as much as K-POP ...💦

According to the US Billboard Japan's hit chart "GLOBAL JAPAN SONGS EXCL. JAPAN"0.4% in Japan、4% in Korea、53% in the United StatesOccupies.

You can see that the presence of J-POP is still thin.😓

Actually, the Japanese music marketSecond place in the worldAnd it has a top -level market size.

There is sufficient demand in Japan,I didn't need to advance to the worldThat's it!

Therefore, there are abundant artists in J-POP, but there are few artists in the world!

Here, I will introduce what J-POP wants to be aware of K-POP advancement.✨

Songs on the world's trend!

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Songs that are conscious of the trend of the world will be important in the world!

BTS / BLACKPINK, which was the leader in the US Billboard Hit Chart,Incorporates the melody progress that is popular in the United States！

A song that keeps the musicality of Japan and incorporates the world trendsIs the point of going on the world!

Enlarge the fan community!

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For J-POP to advance to the worldMake the fan community largeris needed.

For K-POP”Foundation”AsFan groups such as idols / artiststhere is.

Fandom activities are mainly SNS such as X (former Twitter), Instagram, and YouTube.

In addition, sometimes we are active using a Fundam -only platform!

As an effect of Fundam

• The fan itself has a promotional role
• Increase the amount of heat of activity between fans
• Gather fans around the world through SNS

there is!

By expanding the fan communityFan heatIncreases worldwide recognitionLead to thingsYeah!

summary

This time, we introduced how K-POP has expanded the world.

In KoreaEconomic crisisThe idol culture was born👶🏻

after that,Global -conscious marketing strategyBy executing, it gained worldwide popularity!

J-POP is also popular in other countries, but it is not as well-known as K-POP ...!

Therefore, while utilizing the uniqueness of J-POP, you may be able to fulfill the global advancement by emulation of the global posture of K-POP.👀

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