The key word that led to the global success of K-POP is "globalized" ⁈How will J-POP go out into the world?

In recent years, K-POP artists have been gaining popularity worldwide!

How has this change changed from the birth of idols in Korea to the expansion of the world?

This time,How and how the K-POP industry achieved global successWe'll introduce you to this!

Also,How will J-POP expand into the world in the future?We will also explain about this!

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Why did K-POP begin to expand into the world?

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The trigger was the economic crisis within Korea! ?

K-POP began to expand into the world in the second half of 1990.Economic crisis within Koreais.

Korea has a small domestic economic market, so it has a limit to how it can recover and grow its economy.🌀

Therefore, in order to recover the Korean economy, it was necessary to go abroad.

So the Korean governmentIT industryandEntertainment industryImplement policies that will develop the

In particular, the entertainment industry has launched K-POP artists from Japan to Asia and the world.

In this way,With policies to restore the Korean economy, K-POP began expanding into the world!

What are the first to fourth generations you need to know when talking about K-POP?

K-POP history includes the first generation to fourth generation (currently).

Here we will explain how artists have been active in each generation!

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First generationrefers to H.O.T, Fin.K.L., god, etc. who were active after the disbandment of Soteziwa Aidur.

Sotejiwaaidurincorporates elements of American R&B and hip hop.Korea's first idol groupis🎶

They laid the foundations of K-POP and have made an impact from the first generation to the present!

And in the first generation, Korean idolsgreetingorPosition (vocals, rappers, etc.)、Fandomhas been established,Idol culture spreadsI did it✨

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Second generationrefers to TVXQ, Girls' Generation, and BIGBANG, which were active in the 2000s.

By this time,Three major entertainment agencies clarifiedAnd many idol groups have trained and made their debut!

and,They began to fully expand overseas!

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3rd generationrefers to EXO, BTS, TWICE, etc. that were active in the 2010s.

Utilizing SNSorAudition showMarketing strategies have been implemented that will enthralle many people, such as the birth of idols in the film!

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4th generationrefers to the current popular Stray Kids, New Jeans, TOMORROW X TOGETHER, and more!

 I don't think he's a newcomerSinging abilityorPerformance abilityHaving "A talented idolThere are many！

ExactlyHuman resources worthy of expanding into the worldBut it's been cultivated one after another🌏

generation	Representative idol	Features
First generation	Sotejwaaidur, H.O.T, Sechs Kies, Myth, god, S.E.S., Fin.K.L, V.O.X, BoA, etc.	The beginning of Korean idol culture! Fan clubs and fandoms are born!
Second generation	TVXQ, Girls' Generation, BIGBANG, 2PM, Wonder Girls, etc.	Trainee system established Three major Korean agencies train many popular idols! A group called legends!
3rd generation	EXO, GOT7, WINNER, BTS, SEVENTEEN, NCT, Red Velvet, GFRIEND, OH MY GIRL, TWICE, BLACKPINK, etc.	He is still active at the forefront! Captivate overseas fans with new marketing techniques (such as social media and audition programs)!
4th generation	Stray Kids, TOMORROW X TOGETHER, ENHYPEN, TREASURE, (G)I-DLE, ITZY, aespa, IVE, LE SSERAFIM, New Jeans, etc.	He has been solidly skilled since his debut! He has been known worldwide since his debut!

How did K-POP gain global popularity? Globalization

Here we will explain the strategies that K-POP has gained worldwide popularity!

The key to the global success of K-POP is"Globalization"is✈️

Specifically, the followingglobalMarketing strategies that are conscious ofis being done.

• Multinational membership composition
• SNS broadcasts attracting fans from all over the world
• Provision of content that is not limited to country/region

These strategies have attracted fans all over the world!

Below is a look at the process of K-POP becoming globalized.Three levelsWe will introduce them divided into😊

K-POP's expansion into Asia

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K-POPs were not globally popular from the start.

First generation(late 1990)Formation of the domestic entertainment industryAfter that,Second generation(2000s)We expanded the market to Asia！

This has sparked a K-POP boom in various countries, especially in East Asia!

In the 2000s,As the Internet became popular, online advertising was also actively carried out.

As a result, the Korean wave/K-POP boom also arrived in Japan from 2003 to 2010!

K-POP's overseas expansion

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Then, in the third generation (2010s),We will be fully expanding K-POP's world-wide expansion🌏

In the 2010s,The large spread of social media、Membership has become multinationalhas encouraged our expansion into the world!

There are cultural and linguistic hurdles to expanding overseas...

So,Using SNSThis allows fans from all over the world to enjoy the content and distribution.

Also,Multinationalization of membersIt is also one of the strategies.

BLACKPINK (Korea, Australia, Thailand), aespa (Korea, China, Japan), and ENHYPEN (Korea, Japan, America, Australia) are some of the most popular examples!

The multinationalization of members isEase of activities in your hometownorEase of attracting attentionIt's a strategy aimed at💪🏻

Localization of K-POP

In the fourth generation,Localization of K-POPis progressing!

「Localization"What is "?A movement to search for members in other countries to train and debutis!

An example of successful localization:NiziUis representative🌈

NiziU is an idol group that debuted on the audition program "Nizi Project," hosted by the Korean entertainment agency JYP!

Korean entertainment agency has selected, trained and made debuts in JapanThat's it!

NiziU combines the high level of skill that Korean idols possess and the cuteness that Japanese idols possess 🫶🏻

In this way,It seems that they are taking advantage of the production skills of Korean entertainment agencies while incorporating local idol culture!

What is the evaluation of J-POP around the world?

Here we will explain the evaluation of J-POP from a global perspective!

recent years,J-POP is attracting global attention。

From 2022 to 2023, the following songs gained popularity worldwide✨

• YOASOBI "Runs in the Night" "Idol"
• Ado "New Era"
• Yonezu Kenshi "KICK BACK"
• LiSA "Flame"
• Fujii Kaze: "I'd love to die."
• imase "NIGHT DANCER"
• New School Leaders "Adult Blue"

Below,How is J-POP evaluated?We will introduce you to 🩶

Japan's unique culture

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Music that is related to Japan's unique cultureis easily popular worldwide!

The following areSongs related to Japanese animeis.

• Anime "Chainsaw Man" ----KICK BACK (Yonezu Kenshi)
• Movie "ONE PIECE FILM RED" ----"New Era" (Ado)
• Movie "Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train" --- "Flame" (LiSA)
• Anime "My Favorite" ---"Idol" (YOASOBI)

Both songs have been ranked high on the global charts!

Additionally, "Adult Blue" by the new school leaders and Aimyon's "Want to convey love" areShowa pop songsThe melody reminds me of.

In this way, songs related to Japan's unique culture and history are gaining popularity 🇯🇵

Japanese unique musicality

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Japanese unique musicalityIt seems to be attracting attention from around the world!

Original playlist released by Spotify in May 2023"Gacha Pop"The number of overseas listeners is increasing!

"Gacha Pop" is a playlist packed with Japanese songs.🎁

It contains a wide variety of songs regardless of genre,Playlists that symbolize Japan's unique musicalityIt's like this!

With the updates to Gacha Pop and other information, we hope that J-POP will continue to gain attention in the future!

How can J-POP expand into the world?

J-POP isJapan's unique cultureorSensitivityis appreciated by the world.

However, J-POP has not achieved as much of a hit as K-POP...💦

According to Billboard Japan's hit chart "Global Japan Songs Excl. Japan," one of the most popular songsJapan is 0.4%、Korea is 4%、America is 53%occupies the following.

It can be seen that J-POP's presence is still weak.😓

In fact, the Japanese music market isSecond in the worldAnd it has a top-level market size.

There is ample demand in Japan,There was no need to expand into the worldThat's it!

For this reason, J-POP has a wide range of artists, but there are few artists from around the world!

Here we will introduce what J-POP wants to be aware of by following the introduction of K-POP's world.✨

A song that has taken over the world's trends!

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Songs that are conscious of global trends are important for expanding into the world!

BTS and BLACKPINK, which ranked first on the US Billboard Hit Chart, isIt incorporates the melody progression that is popular in the US！

Music that retains Japanese musicality, but incorporates world trendsThis is the key to expanding into the world!

Expanding the fan community!

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To expand into the world,Expand the fan communityIt must be.

In K-POP,”Fandom”That's whatA group of fan groups such as idols/artistsThere is.

Fandom's activities are mainly on social media such as X (formerly Twitter), Instagram, and YouTube.

They also seem to be active on a platform exclusively for fandom!

The effect of fandom is

• The fans themselves have the role of promotion
• Increase the passion for fan-friendly activities among fans
• Gathering fans from all over the world through social media

There is!

By expanding the fan community,The heat of the fanIncreases global popularityIt leads toIt must be!

summary

This time, we introduced how K-POP made its global expansion.

In Korea,Economic crisisThis led to the creation of idol culture👶🏻

after that,Globally conscious marketing strategyBy doing so, it gained worldwide popularity!

J-POP is also popular in other countries, but it is currently not as well known as K-POP...!

So, by taking advantage of J-POP's uniqueness and taking advantage of K-POP's global attitude, we may be able to expand into the world.👀

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