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  • "Favorite Crafan" will be released in as little as 5 business days
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    • Complete guide to favourite ads! List of media manual materials
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    • [Japan] Oshi fireworks advertisement
    • [Japan] Peel-off advertisement
    • [Japan] Street vision advertisement
    • [Japan] Transportation advertising
      • [Transportation Advertising] Group Overview Application Form
      • [Transportation Advertisement] Design Templates & Notes
      • [Popular advertisement] Deadline schedule calculation tool
    • [Japan] JOYSOUND Karaoke Advertising
    • [Japan] Adtrack/Mobile Media
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    • [Taiwan] Street Vision Advertising
    • [Thailand] Tuk tuk ads
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    • Popular advertising media
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    • 【South Korea】BirthdayCafe list
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Jul 12, 2023

An explanation of Korea's comeback in 3 minutes! What is the meaning/period/flow of comeva? We will also introduce how to contribute to your favorites!

韓国のカムバックを3分で解説!カムバの意味/期間/流れは?推しへの貢献方法もご紹介!

This time,We deliver an explanatory article that helps you master Korean “comeback” in one go.I will ^^

A comeback that is sure to happen when you support a KPOP idol!

What exactly is a comeback?, please read it whether you know it or not!

If you read this article, you will quickly understand the period and frequency of comebacks, the flow of comeback activities, etc.♪

Furthermore, I want to support the fans who are making a comeback! For those whoWe will also introduce how fans can contribute to the push!

Let's make our favorite comeback even more exciting!

Read this article and ``I want to run an advertisement to support my favorite comeback!」「My favoriteBirthdayI want to advertise!”, please feel free to contact us ^^

We also accept free consultations on LINE, so please register as a friend first.♪

 

Table of contents

 

  1. What is Korea's "comeback"? What is the period?
  2. A thorough explanation of the comeback process! What do you do before and during your comeback?
    1. Before comeback
    2. During comeback period
  3. My favorite is comeback! How can fans contribute?
    1. Let's understand Korean music charts and album charts!
    2. How can fans contribute to their support during the comeback?
  4. Summary
  5. BirthdayLeave it to advertising agency JAPAN!
  6. ★BirthdayAdvertising agency JAPAN's SNS information★

 

What is Korea's "comeback"? What is the period?

Source 

Comeback means “artist releasing new song」It is!

It comes from the English word "come back" and is abbreviated to "come back" among KPOP fans!

Camba's activity period isApproximately 1-3 weeks for veteran/mid-career idols、Approximately 3 to 5 weeks for young idolsis the standard ^^

Also, the frequency isVeteran/mid-career idols once or twice a year、Young idols 2-3 times a yearand various.

This sense of speed shows that Korea has a fast metabolism of trends!

 

Actually,It's not uncommon to see groups preparing for their next comeback during their comeback period!

Once their comeback begins, they have a busy schedule, including appearances on music programs, variety shows and radio shows, and autograph sessions.

There are pre-recordings late at night, so some idols get sick from being so busy...(;;)

Outside of the comeback period, we spend months preparing new songs, holding concerts, and holding fan meetings, so we don't have time to rest.

A thorough explanation of the comeback process! What do you do before and during your comeback?

Before comeback

1. Comeback announcement

The comeback news comes suddenly...!

The comeback date will be announced on the official SNS like this ^^

SEVENTEEN (세븐틴) 10th Mini Album 'FML'

☁️ 2023.04.24 6PM (KST)
☁️ 2023.04.24 5AM (ET)#SEVENTEEN #세븐틴#FML pic.twitter.com/SCLfD7jPvl

— 세븐틴(SEVENTEEN) (@pledis_17) March 30, 2023

 

After the announcement of the comeback, fans have been waiting for it to finally begin! ! And it was a festival! (lol)

However,In fact, there are hints that can predict comebacks hidden in various places!

As their comeback approaches, idols often give spoilers, or they start wearing hats to hide their new hair color (lol).

Also, Korean media will be reporting that they are planning to make a comeback in ○ month, so you might want to check it out ^^

2. Comeback schedule released

Comeback announcements are made about a month in advance ^^

It's not like, "So there's nothing for a month?"

During this period,We will provide a lot of content that fans can look forward to.♪

Some groups even notify you of their schedule leading up to their comeback!

SEVENTEEN (세븐틴) 10th Mini Album 'FML'
Promotion Scheduler

☁️ 2023.04.24 6PM (KST)
☁️ 2023.04.24 5AM (ET)#SEVENTEEN #세븐틴#FML#FxckMyLife pic.twitter.com/lrQ1HXHVOV

— 세븐틴(SEVENTEEN) (@pledis_17) April 3, 2023

 

It would be helpful if you let me know your schedule in advance so you don't lose sleep! (lol)

3. Content publication

There are various types of content to entertain fans.♪

I will explain the terms used in the KPOP area ^^

  • concept photo...Group/individual photos that match the concept of the new song. You can understand the visuals and album concept of this time with concept photos.

SEVENTEEN (세븐틴) 10th Mini Album 'FML'
Official Photo

☁️ 2023.04.24 6PM (KST)
☁️ 2023.04.24 5AM (ET)#SEVENTEEN #세븐틴#FML#FxckMyLife pic.twitter.com/6814lLDATm

— 세븐틴(SEVENTEEN) (@pledis_17) April 12, 2023

 

  • Teaser video...A preview video for a new song. You can enjoy the atmosphere of the new song with a short video of about 10 to 30 seconds.

 

  • highlight medley...A medley that is a few seconds of songs from an album.

 

These are the main contents that will be released before the comeback.♪

There is supply almost every day, so a month goes by in the blink of an eye...!

During comeback period

1. Album release & MV release

It’s finally comeback day!

The album will be released, the sound source will be distributed, and the MV will also be released ^^

 

 

The MV release time is the time stated in the comeback announcement ^^

Your performance in the first week is important in order to win first place on a music program, so we encourage fans to buy albums and stream music and music videos!

2. Showcase held

A showcase will be held for fans and media the day before or on the day of the comeback.I will♪

It is common to perform new songs and talk about the album ^^

It will be streamed online through YouTube and other channels, and fans around the world can watch it!

 

3.Music program appearance

The best part of comebacks is appearing on music programs!

Korean music programs are broadcast every Tuesday to Sunday! Almost every day! (lol)

Appearing in different costumes and visuals every day to entertain fans ^^

 

The video will be uploaded to YouTube immediately after the broadcast ends, so you can watch it by searching for "Mnet (music program name) 손오공 (song title)" etc.♪

Checkem (personal camera) is also a must-see!

Recently, there is also a tikkem called "Facecam" where you can enjoy a close-up of your favorite face ^^

 

In addition to the actual performance,There is a pre-recording called ``Sanok,'' and fans can participate for free!

Idols spend a busy day doing makeup, pre-recording, and actual performance.

4. Appearance on TV programs and radio programs

As part of our comeback promotion, we are also appearing on TV and radio!

“Weekly Idol” and “Idol Radio” are standard.♪

 

5. Mini fan meeting

Although the idol is having a busy comeback period,Some groups even hold mini-fan meetings to interact with fans!

They will appear in front of the fans before and after the pre-recording and provide fan service by talking, taking photos, and dancing!

230617 Sorry

BOUNCY #에이티즈 #ATEEZ pic.twitter.com/HU9W5Ax2A6

— 딸기🍓 .•♥ (@1chigo_pink) June 16, 2023

 

Sometimes you can see it so close...! !

230617 Sorry
I want to know... 😻🫶🏻#성화 #윤호 #산 #우영 #민기 pic.twitter.com/iFGp9dhA2a

— 삼 (@MAS_43ver) June 17, 2023

 

 

6. Fan autograph session

Furthermore,A fan autograph session will be held the night after the performance!

Due to the influence of the coronavirus, many places are currently holding events with 30 to 50 people, but previously they were held with 100 people!

It's a very luxurious event where fans can talk to Oshi while getting autographs, and take photos.

 

The above is the main flow of the comeback period!

Idols who manage this busy schedule deserve respect...!

When I think that you are working hard every day, I want to support you all the more (;;)

My favorite is comeback! How can fans contribute?

Let's understand Korean music charts and album charts!

「I want my favorite to be number 1 on a music program.! ”, first of all, let’s understand about Korea’s “sound source chart” and “record chart” ^^ 

「sound source chart」… A unique ranking created by subscription music distribution sites (MelOn, Genie, etc.) based on the number of streams and downloads.

「record chart」… A ranking based on the number of albums sold. There are two types: “Hunt Chart” and “Gaon Chart (Circle Chart)”

 

 

Korean music programs are basically “Sound source results」「Record score」「YouTube views」「fan vote」「Broadcast score” to scoreIt will be done!

 

The “Song Source Chart” and “Music Chart” have a large score ratio, and K-POP idols need to improve their performance here in order to take first place on music programs!

I want to know more about the sound source charts and each disc chart for each music distribution site! If so, please see this article♪

Click here for articles about sound source charts and disc charts!

We also introduce the characteristics of scoring for each music program ^^

How can fans contribute to their support during the comeback?

So, how can we, as fans, specifically contribute to the promotion?

Specifically, let's try the four things we'll introduce now! !

  • Purchase the album...Purchase when the sales numbers are reflected on the album chart!
  • Korean music site streaming (Sumin)...Currently I can't send Sumin from Japan, but here's a trick...! !
  • Sumin on YouTube...Sumin's MV that even overseas fans can easily do!
  • Vote for each music program…Download the voting app and vote!

I want to know how to do Sumin, how to vote, and the secret trick to Sumin on Korean music sites! If so, please refer to this article♪

Click here for an article on how to contribute to Oshi!

Everything is difficult! Even if you say so, let's start with what you think you can do ^^

Summary

This time, we introduced the Korean comeback ^^

In addition to releasing new songs, Korean comebacks are full of events such as music programs, promotions, and interactions with fans!

Once you learn about the comeback system, you'll understand how difficult it is to be an idol...(;;)

As fans, let's do what we can so that we can contribute even a little bit to the push that we always do our best ^^

BirthdayLeave it to advertising agency JAPAN!

 

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to consult with advertising agency JAPAN ^^

BirthdayWhen you register the official LINE of advertising agency JAPAN,Auto-response chat will solve your problems regarding support advertisements!

 

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

 

★BirthdayAdvertising agency JAPAN's SNS information★

BirthdayAt advertising agency JAPAN,Twitter」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^ 

Twitter (@birthday_ad_jp)

「BirthdayI want to get information about Advertising Agency JAPAN as soon as possible!”, please follow us on Twitter♪

Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡

We will introduce 5 recommended crowdfunding sites based on our track record.❤️

Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx

— BirthdayAdvertising Agency JAPAN (@birthday_ad_jp) February 15, 2023

On Twitter, we are currently implementingBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!





View this post on Instagram











A post shared by BirthdayAdvertising Agency JAPAN|SAJ (@birthday.ad.jp)

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^

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