What do you imagine when you hear the word "Korean entertainment"?

You might imagine K-pop idols like "BTS" and "TWICE" that are often heard in Japan these days, Korean dramas like "Itaewon Class" and "Squid Game" that have become hugely popular on Netflix, and Korean films like "Parasite: Semi-Underground Family" that has won various awards and become a hot topic (^○^)

So,In order to enjoy Korean entertainment even more, I would like to dig deeper into why Korean entertainment is so popular in Japan!

　Incidentally, I am currentlyBirthdayMy name is Asuka and I am an intern at the advertising agency JAPAN!

I love Korean dramas, including K-POP idols, and have watched over 50 Korean dramas and movies so far!

I, who love Korea, would like to explain why Korean entertainment is so fascinated by not only Japan but the rest of the world ^^

 

 

About Korean Entertainment

　When it comes to Korean entertainment, the first things that come to mind are "K-POP idols," "Korean dramas," and "Korean movies."

In fact, many songs such as "BTS", "TWICE", and "BLACKPINK" have been ranked high on Japanese music charts.

I'm sure there are many other people who have seen Korean dramas always rank in the top 10 on Netflix in Japan.

　Due to the COVID-19 pandemic, I have started watching Korean dramas on Netflix and other places due to the increased time spent at home, but when it's in the top 10, I'm watching with great attention, thinking, "I'll try watching a movie that's popular with everyone."^^

I'm sure there are many people like me who say, "I've become addicted to Korean dramas and Korean movies during the COVID-19 pandemic!" (^○^)

 

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   As such, the changes in the era of the COVID-19 pandemic have led to more opportunities for people to experience entertainment that many have never touched before.

In fact, in Japan, the COVID-19 pandemic has led to the popularity of Korean dramas such as the Netflix original works "Itaewon Class" and "Crash Landing on You"♪ 　

  In the Japanese entertainment world, people who have not been interested in Korean entertainment have seen and watched Japanese TV and were exposed to Japanese television, with K-POP idols and Japanese artists collaborating to produce songs, parodies of "Itaewon Class" and "Squid Games" on variety shows, and celebrities responded with "This Korean drama was fun!", so I think there have been more opportunities for people who have not been interested in Korean entertainment until now to watch and get into Japanese TV.

From now on, we would like to take a deep look at the true appeal of Korean entertainment and why we Japanese people are attracted to it!

 

About the appeal of Korean entertainment

K-POP

　When you hear the word "K-POP idol," the most popular items include "BTS," "TWICE," and "BLACKPINK," which are also very popular in Japan! 　

  So, how amazing is this kind of idol actually?

We will introduce it along with our track record!

 

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　BTS is a Korean seven-member group that debuted in 2013! Nowadays, it is causing a stir not only in Korea but around the world ^^

   At the Billboard Music Awards, one of the three major music festivals in the United States, BTS won four titles, beating Justin Bieber, who has been awarded the award for six consecutive years! He also achieved various great achievements, with three songs becoming number one on the Billboard HOT100.

　The tours held in 20 cities around the world have also been very popular in Japan, with live shows held at Tokyo Dome and Fukuoka PayPay Dome in 2018 and 2019, and ranked number one in the "Artist-by-Artist Sales Division" in Japan's "Oricon Annual Rankings 2021"!

 

 

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　TWICE is a global girl group made up of Koreans, Japanese and Taiwanese people that debuted in 2015, and is said to be the "most popular girl group in Asia"!

　"TT" and other works have become famous in Japan, and the best album released in 2017 sold over 280,000 copies, and was also certified as a platinum disc by the Recording Association of Japan.

　Also,The dream of standing at a Japanese dome since his debut came true in 2019, and he successfully made his first dome tour! He also appeared in the Kohaku Uta Gassen, and is a huge boom in Japan.

　

 

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　BLACKPINK is a four-member girl group that debuted in 2016. This is a rare group that has not been decided to decide on a leader because they are close friends with each other!

　When they released their first single album in 2016, they were already ranked number one on Korean music programs on their debut on the 14th, and were praised in Korea for being "reprinted history."

　At an American outdoor music festival, she made her first appearance in a K-POP girl group, and her single "DDU-DU DDU-DU" was certified gold by the Recording Association of America.

Perhaps due to the overlapping momentum, the number of views for "DDU-DU DDU-DU" has exceeded 1.8 billion as of February 2022!

In addition to the idols I just introduced, we also have the latest attention-seeking K-POP idols such as "aespa", "TOMORROW X TOGETHER", "NCT127", and "ENHYPEN"Let me introduce a little bit (^○^)

 

 

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"aespa" is a multinational girl group with Korean, Japanese and Chinese members that debuted in 2020!

Since shortly after his debut, he has captivated many fans with his overwhelming visuals and unique worldview.

　The debut song, "Black Mamba," has been viewed over 21 million times in just 24 hours since the release of the music video, and has also hit the number one spot on YouTube worldwide!There are Japanese members, so I'm sure I'll want to support them in the future.♪

 

 

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"TOMORROW X TOGETHER" is a five-member group consisting of Koreans and Americans who debuted in 2019, produced by the agency HYBE, which BTS belongs to!

　Since their debut, they have sweeped numerous newcomer awards both domestically and internationally, and in Japan, four works released in 2020-2021 have been ranked number one in the Oricon weekly album rankings in a row.It's already very popular in Japan ^^

 

 

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"NCT127" is a nine-member idol group that debuted in 2016, and even made its Japanese debut in 2018.

Eventually,Yuta, a Japanese member, is already very popular in Japan in February 2021, with her number of followers on Instagram being number one among Japanese male talents!

Additionally, the album "Sticker" released in 2021 was ranked third on the US Billboard 200.It also reached number one on the United World Charts on MediaTraffic, a global album sales website.And it's making the world crazy!

 

　

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"ENHYPEN" is a seven-member idol group formed through the survival audition program "I-LAND"!

Niki, the youngest member of the group, is attracting a lot of attention in Japan as she is a Japanese member, and has recently appeared on Japanese music programs.^^

Not only does he captivate many people with his highly singing ability and sharp dance that he cultivated through auditions,In 2021, he has been active in many fields, including serving as the Monday personality of "All Night Nippon X" in Japan!

Looking at these achievements, you can see how popular K-POP is not only in Japan but around the world.♪

Drama/Movies

   Next, let's take a look at how amazing "Korean dramas" and "Korean films" are, and how appealing they are.

  Nowadays, in Japan, you can watch a variety of Korean entertainment with content such as Netflix and U-NEXT!

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   In fact, in the "Netflix Japan Popularity Rankings" announced in November 2021, a total of seven of the top 10 Korean dramas are ranked!

When you hear this, you can see how much Japanese people are interested in Korean dramas and are sympathetic to them ^^

　Masterpieces such as "Crash Landing on You," "Itaewon Class," and "Squid Game" continue to be long-running hits, and are said to be the golden age following "Winter Sonata."

Recently, the marriage of the two heroines who became "Crash Landing on You" has been featured in Japan, and it has become a hot topic.♡

　Other Korean films include Parasite: The Semi-Underground Family.It was the first Asian film to win an Oscar, shocking the world! It also won the Academy Award for Best Picture, the first foreign language film to be released.

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   In this way, "Korean dramas" and "Korean films" have become a huge boom in Japan, and as the COVID-19 pandemic has led to more people becoming interested in Korean entertainment.

The influence has spread around the world and has won numerous awards, making it clear that the Korean entertainment world is gaining great excitement!

 

Why Japanese people are fascinated by Korean entertainment

K-POP

　So why is Korean entertainment so popular not only in Japan but around the world?

We'd like to take a look at what's the secret to how amazing it is.

There are a few reasons why, but this time we've focused on the following five points!

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　One of the characteristics of K-POP idols is"Friendliness"Isn't that the case?

K-POP idols are actively communicating with their fans, using social media such as their Instagram and YouTube channel, as well as the Korean app "V LIVE" to reveal their private lives!

　Therefore, seeing what fans are looking for and reactions from seeing their own performance will help them get closer to each other and lead to opportunities to see their growth.

　In addition, the fact that they hold autograph sessions every time they release albums, increasing the chances of meeting and talking to fans in person on a regular basis, and the spirit of fan service, such as filming themselves on fans' mobile phones during live shows, is probably leading to "friendly friendliness" (^○^)

The second point is the performance ability of K-POP idols that captivate people.

K-POP idols often make their debut as a group after becoming increasingly in the position of "trainers," so their performance skills are outstanding!Some idols have been experiencing their trainee days for about 10 years!

 Therefore, most groups are packed with high-spec members who can sing and dance, and the reason for their popularity is probably because they are overwhelmed by watching.

Also, the appeal of K-POP is "dance that makes you want to imitate" and is one of the reasons why it's so popular! In Japan, videos of dancing on TikTok and YouTube are popular, but there are many people dancing K-POP among them ^^

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　In Korea, instead of narrowing down the number of choreographers to one person, choreographers from various countries gather together to think about the best dance!

In Japan, one image of a choreographer thinking about dancing, but in Korea, multinational people present together choreography, creating a world-class performance that anyone would want to imitate!

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　The third point is the "promotional power" that sells K-POP idols.

In Korea, there are many idols born from audition programs such as viewer voting.

Groups such as "TWICE", "IZ*ONE" and "Kepler" which are also famous in Japan, were also born through audition programs!

　Korean audition programs allow viewers to support idols before their debut and watch as they grow together.

As a result, he was able to gain many fans even before his debut.There are also commonalities and bonds between idols and fans who say they "fighted together and captured their dreams."I think that's the case!

　After all, I think the distance and communication between the fans is what leads to the fan psychology that makes you think, "I want to support K-POP idols!"

　In addition, many multinational groups (global groups) are active, so it can be said that they have succeeded in attracting fans from various countries.

　It's essential when talking about K-POP idols"Girl Crush"Do you know the word?

　"Girl Crush" means "a cool woman that women admire"!

It has become popular in Korea, and is now becoming popular in Japan along with the popularity of K-POP.

I'm sure there are many women who look at cool women and dream of them, saying, "I want to be strong too!" and "I want to live a cool life!" (^○^)

In particular, MAMAMOO's biggest hit song, "HIP," which is popular for its high singing ability, sings a style that is unique to her, including edgy fashion, without being considerate of others!

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　Fasa, one of the members, has been criticized for her appearance in the past, and

　"If you don't meet the beauty standards of this era, you can just create a new standard."

He said, and in the lyrics to "HIP",

"You're only one person in the world, so why do you spit in your face?"

She features lyrics that resist appearance supremacy, and shows off her girlish crush.

　In South Korea, where military service is held, men are strongly required to be "masculinity," so the stereotype that "men are in a stronger position" is more deeply rooted than in Japan.

In this culture, the idea of ​​"girl crash" has gained a strong support from women, and is no longer in any era

"Living proudly and loving yourself as you are"

The women who make a presence and show off are cool!

Women who are addicted to K-POP are probably captivated by the idol's "fashion" and admiration!

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　In Korea,"Airport Fashion"There is a saying.

As the words suggest, it refers to the fashion that idols wear at the airport, and it has become popular as the media focuses on the fashion of celebrities and K-POP idols at the airport!

Young people often refer to and talk about airport fashion from K-POP idols and celebrities.If you search on social media, you can find out the brand of clothes they were wearing, so it seems that the items worn by idols can be sold out quickly! ^^

　In this way, not only does she show off her performance, but she can also see K-POP idols' casual clothes in a variety of situations, so many people are adored and captivated by the idea of ​​"I want to imitate them!"

Drama/Movies

　Next, let's take a look at why we are fascinated by "Korean dramas" and "Korean films."

There are many reasons why these two entertainments are popular in Japan, but I think it is particularly "high quality" and "fun that can be relatable" (^○^)

So, this time let's take a deeper look at the following three things!

In Korea, viewers tend to share their opinions and criticisms with the scriptwriters and directors who have produced dramas and films.

Therefore,"The screenwriter and director are close to the audience."This is one of the characteristics of this product, and this is one of the factors that create amazing works!

　In Japan, when viewers express their opinions honestly to screenwriters and directors, they are considered "blame people," so I feel that the trend is that viewers are not able to express their opinions honestly.

　On the other hand, in Korea, the distance between the producers and the viewers is close.It will be easier to reflect what the audience (society) wants in the work, allowing the entertainment world and actors to develop and nurture together.

　By doing this, the "quality" of the work will inevitably improve, and new things will be created one after another!

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As mentioned earlier, in Korean dramas and movies, "viewers' voices" tend to be reflected in works.

　That is ultimately"Works that focus on social circumstances within Korea (poverty, disparities, gender, etc.) = works that produce 'empathy'"I think it is also connected to this.

　The content also includes issues such as "squid games" and "Itaewon class," which have recently become a hot topic in Japan.

By depicting the current situation (reality) as a drama,I think it's possible for viewers to see it as "self-concern," leading to "empathy"!

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In Korea, they often produce dramas in collaboration with Netflix.

I feel that this is another factor in the excitement of Korean entertainment.

　Itaewon Class and Crash Landing on You, which have become popular in Japan, are also original works produced by Netflix in collaboration with a Korean television station.

Other examples include "It's Psycho, but it's okay," "Vincenzo," and "Move to Heaven: I'm a Remaining Remainer."

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　Netflix's original works in Korea are overwhelmingly larger than in Japan, with actors and screenwriters being top notch and production costs are said to be high!

Betflix invested approximately 73 billion yen in works from Korea between 2016 and 2020, and distributed approximately 80 works worldwide.

　Also,The budget for each episode is that "Naked Director", which represents Netflix's Japanese Originals, costs 50 million yen per episode, while "Kingdom", which represents Netflix's Korean Originals, costs about 190 million yen per episodeThis shows how much more expensive it costs to produce in Korea than in Japan!

In addition, when creating a drama with Netflix, South Korea is also working hard to develop its strategy for casting actors and creators!

For example, in the original Korean film "Move to Heaven: I'm a Remaining Sorting Officer," which was released worldwide in 2021, which carefully depicts the complex emotions and feelings of life, death and family, Tan Jun-sang, who played one of the North Korean military forces in "Crash Landing on You," was chosen as the actor who plays the role of Asperger's syndrome.

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　Some people may wonder, "What is the strategy about this?", but it was not by any chance chosen."For Korean original works, we will actively use people who have been attracting attention from Netflix's works."That's what Korea is like!

In other words, on Netflix in Korea,The company actively employs creators who have produced them to actors who have appeared in the film, and is an integrated network from actor development to production.This is probably what makes it a difference in Korean entertainment!

　This is the reason why "Korean dramas" and "Korean films" are gaining excitement around the world, and we can see that the production methods differ depending on the cultures and values ​​of Japan and Korea.

 

The difference between entertainment and Japan

 　So far, we have looked at how amazing Korean entertainment is and why it is popular, but some people may have felt that "Japan and Korea have different ways of thinking and approaching 'entrepreneurs'"? ^^

As I researched and thought about "Korean entertainment," I felt that what the two entertainments, "K-POP idols" and "Korean dramas and Korean movies" have in common is the "close distance between fans and viewers," which is also the major difference between Japan and Korea.

So, from now on, we would like to look at the differences between Japan and Korea regarding "entertainment"!

I don't think there is a strong culture in Japan where artists and fans are given some kind of awards from "audition programs."

　Nizi U, which has recently become a hot topic, was born on an audition program, and the birth of idols that are rare in Japan has attracted many people of all ages, and "skipping rope dance" has become a social phenomenon all over Japan.♪

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　From this,"The distance and bonds with fans"This means that Japan is not much more common than Korean idols.

　Auditions also attract people who are aiming to become idols from not only Korea but also around the world, so global groups can be formed, but I think the difference from Korea is that there are few multinational groups in Japan!

Japan and Korea are involved in drama and film production efforts.The distance between the screenwriter and director and the viewer is differentthat's right.

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As mentioned in (2) of 3, Japanese people and Koreans have different environments and cultures in which they grew up, so the social climate is different!

　In Korea, the trend is that viewers can communicate things honestly about entertainment.However, in Japan, if you send out a very honest opinion (including harsh opinions), it could lead to "scary people," so there is a tendency for people to communicate things carefully.

I don't think this trend is bad at all,"An valuable viewer opinions on entertainment"The fact that the story is not properly communicated and there is a distance between the producers and the viewers is probably the difference between Japan and Korea!

 

summary

We've been digging deeper into Korean entertainment so far. What do you think? (^○^)

There are many different types of "Korean entertainment," but you can see that "Korean entertainment" is loved and appreciated not only in Japan but around the world!

　I would be happy if you could learn about the amazingness of Korean entertainment through this article and think about the wonderfulness of Korean entertainment in both Korea and Japan ^^

I hope that Japan and Korea will continue to grow closer together through particularly popular K-POP idols, Korean dramas, and Korean films in Japan, and the entire work will grow by interacting with each other's entertainment and sympathizing with each other's entertainment.♪I think so!

 

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