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Mar 01, 2021

BTS SUGA's birthday BirthdayAdvertising/Support Advertising Special! Introducing examples of domestic and international advertising and this year's events!

BTS SUGAの誕生日 センイル広告/応援広告特集!国内外のセンイル広告事例や今年のイベントを紹介!

BTS is overwhelmingly popular worldwideMember SUGA's birthday is approaching March 9th!

Many fans celebrate with great enthusiasm every year, but what kind of events will be held this year?

So this time, we'll be talking about SUGA's past.BirthdayWe'll introduce you to some advertising examples and this year's event!

table of contents

 

  1. SUGA Profile
    1. basic information
    2. What is the appeal of SUGA?
  2. What is support ads?
  3. Previous examples of SUGA support ads
    1. Case studies in Japan
    2. Examples from overseas
  4. This year'sBirthdayWhat about the ads?
  5. summary
  6. BirthdayLeave it to advertising agency JAPAN!

  

BTS SUGA Profile 

I would like to introduce the basic information and appeal of SUGA.♪

 

basic information

BTS SUGA Yoongi BirthdayBirthdayadvertisement

https://ibighit.com/

  • [Real name] Min Yoongi
  • [Birthplace] Daegu, Korea
  • [Date of birth] 1993/3/9
  • [Responsible] Lead rapper and producer

  

What is the appeal of SUGA?

What is the reason why SUGA is so popular?

We will introduce SUGA's background and features!

 

SUGA's Biography

BTS SUGA Yoongi BirthdayBirthdayadvertisement

https://ibighit.com/

Suga started playing electric music (electronic music) at the age of 13!

From his part-time work in the studio, he was used to compose, arrange and handle recording equipment, and was originally a boy who dreamed of becoming a hip-hop producer and composer.

After that, he made his debut as a BTS (Bangtan Boys) in June 2013 after a trainee period of about three years.

Using a variety of talents,He has worked on many songs as a composer and producer for BTS.♪

Also, when she debuted, she was active on the subject of prejudice and pressure on teenagers, but as it was a new concept for a K-POP idol, she attracted attention and swept the newcomer awards that year!

 

Features of SUGA

BTS SUGA Yoongi BirthdayBirthdayadvertisement

https://ibighit.com/

The stage name "SUGA" was given because of her white skin and sweet smile that looked like sugar.

They are the members who change their hair color the most frequently because they have whiter skin and look good in colorful hair colors.★

Contrary to the appearance that gives it a completely cute look, it features a sharp, strong rap style with bass.

At first glance, it looks blunt and cool,In fact, he's a kind SUGA guy who cares a lot of attention to his members.♡ 

 

What is support ads?

BTS SUGA Yoongi BirthdayBirthdayadvertisement

QuoteFormer

Fans themselves post advertisements for their idols."Support Advertisement"、Idol ads,Birthdayadvertisement"It is called something like that. 

「Birthday"" is a Korean word for "birthday"Is it okay) and in Korea, the fans themselves are saying "Birthdayadvertisement' has become more widespread.

Actually, this isBirthdayadvertisement",It can be sent out by individuals, not by companies or organizations...!

Recently, in Japan,BirthdayThe number of fans who post "advertising" is increasing, and even in the city of Japan, we are seeing ads for K-POP idols more and more.♪



Previous examples of SUGA support ads

Now, let's see BTS SUGA's "BirthdayLet's take a look at the "advertising" by domestic and international♪

 *We also introduce case studies from other companies.

 

Case studies in Japan

Cup holder event

 

BTS SUGA Yoongi BirthdayBirthdayadvertisement

Source

Cafe Event
  • [Date] 2020/3
  • [Location] UNCLE box
  • [Project] @maisondesuga

  

BTS SUGA Yoongi BirthdayBirthdayadvertisement

Source

Cafe Event
  • [Date] 2018/3
  • [Location] Kaisal Cafe, Shin-Okubo
  • [Project] @Bloodstone_Suga @mischievous0309


BTS SUGA Yoongi BirthdayBirthdayadvertisement
Source
Cup holder event
  • [Date] 2020/3
  • [Location] Amelie cafe
  • [Project] @daegu_line @daeguline_j

 

Street Vision

BTS SUGA Yoongi BirthdayBirthdayadvertisement

Source

Street Vision Advertisement
  • [Date] 2017/3
  • [Location] Shin-Okubo
  • [Project] Weekly idol ranking site "CLICK! STARWARS"

  

Instagram ads

BTS SUGA Yoongi BirthdayBirthdayadvertisement
Source
Instagram ads
  • [Date] 2020/3
  • [Distribution Country] Japan and others
  • [Advertiser] @una.914fish

 

BTS SUGA Yoongi BirthdayBirthdayadvertisement
Source
Street Vision Advertisement
  • [Date] 2020/3
  • [Distribution Country] Japan and others
  • [Advertiser] @mysugafaith

 

Examples from overseas

Let's take a look at some examples from overseas!

 *We also introduce case studies from other companies.

 

Subway ads

BTS SUGA Yoongi BirthdayBirthdayadvertisement

Source

Subway ads
  • [Date] 2019.2.11 - 2019.3.10
  • [Location] Exit 2 and 3 of Jamsil Station, Korea
  • [Project] @sugaonthebeat39

 

BTS SUGA Yoongi BirthdayBirthdayadvertisement

Source

Subway ads
  • [Date] 2018.2.14 - 2018.3.18
  • [Location] Exits 3-5 of Hakudong Station, Korea
  • [Project] @sugaonthebeat39

 

BTS SUGA Yoongi BirthdayBirthdayadvertisement

Source

Subway ads
  • [Date] 2018.2.27 - 2018.3.26
  • [Location] Gangnam Station, Korea Exit 3
  • [Project] @SUGABOMB_9339

 

BTS SUGA Yoongi BirthdayBirthdayadvertisement

Source

Subway ads
  • [Date] 2018.2.20-2018.3.19
  • [Location] Area 12, 3rd basement floor, Heyi Station, Korea
  • [Project] @minstery_0309

 

BTS SUGA Yoongi BirthdayBirthdayadvertisement

Source

Subway ads
  • [Date] 2019.2.20 - 2019.3.20
  • [Location] Exit 4 of Nonhyun Station, Korea
  • [Project] @fistbump_suga @Bloodstone_Suga



BTS SUGA Yoongi BirthdayBirthdayadvertisement

Source

Subway ads
  • [Date] 2019.3.1 - 2019.3.14
  • [Location] Hongdae Entrance Station, Korea
  • [Project] @dtownsonic_suga

 

BTS SUGA Yoongi BirthdayBirthdayadvertisement

Source

Subway ads
  • [Date] 2020.3
  • [Location] Hongdae Entrance Station, Korea, Exit 9
  • [Project] @dtownsonic_suga with China Army

 

BTS SUGA Yoongi BirthdayBirthdayadvertisement

Source

Subway ads
  • [Date] 2020.2.19 - 2020.3.18
  • [Location] South Korea Sansei Station B21
  • [Project] @sugashukshuk

 

Your browser does not support our video.

Source

Subway ads
  • [Date] 2019.3.1 - 2019.3.31
  • [Location] South Korea Sansei Station Exit 3, 4
  • [Project] @SUGACoffee309

This year'sBirthdayWhat about the ads?

What is this year?BirthdayCan I see the ads?

It's already been implementedBirthdayWe'll introduce you to advertisements and events!

 *We also introduce case studies from other companies.

 

Subway ads

BTS SUGA Yoongi BirthdayBirthdayadvertisement

Source

Subway ads
    • [Date] 2021.2.16 - 2021.3.15
    • [Location] South Korea Sansei Station Exit 3, 4
    • [Project] @winterSUGAr_ @_SUGALOVER_

BTS SUGA Yoongi BirthdayBirthdayadvertisement

Source

Subway ads
  • [Date] 2021.3.5 - 2021.3.11
  • [Location] Korea Jingdae Iruguchi Station & Gangnam-gu Office Station
  • [Project] @BTSbe_LGS

 

BTS SUGA Yoongi BirthdayBirthdayadvertisement

Source

Subway ads
  • [Date] 2021.2.12 - 2021.3.11
  • [Location] Sansei Station, Korea
  • [Project] @VenkaWithU_SUGA

 

Cup holder event

🎀🐱𝐇‌𝐀‌𝐏‌𝐏‌𝐘 𝐒‌𝐔‌𝐆‌𝐀 𝐃‌𝐀‌𝐀‌𝐀‌𝐘🐱🎀

To celebrate Yoongi's birthday, cup holders will be distributed 🤍

🗓 𝟑/𝟔 𝐬𝐭𝐚.

Decoration 𝟑/𝟔~𝟑/𝟏𝟎
🎈Osaka @blingblingcarat

🍬Tokyo @tigcafe
🍬Osaka @blingblingcarat
🍬Hyogo @annyeong_jp
🍬Hyogo michino_eki_yabu (Instagram) pic.twitter.com/WXBG13VFkS

— Toa (@ToAYoongi_33913) February 22, 2021

 

Announcement of distribution stores and distribution period💜✨
⚠️Please read the precautions carefully and follow the rules🙇‍♀️#BTS#SUGA#Yunggi#minshuga#Birthday#Cup holder#Rikupuho Distribution pic.twitter.com/cEazY9qHzV

— 𝕜𝕒𝕣𝕠☺︎︎ (@yunsapo_3090) February 19, 2021

 

summary

This time, we will be introducing BTS SUGA's Japanese and overseas "BirthdayWe've introduced you to "advertising"!

If you find a favorite in the city, you can be happy all day long, and that happiness is such a wonderful thing that you'll want to experience it again no matter how many times you experience it!

Due to the COVID-19 pandemic, Korea'sBirthdayMy dream of advertising tours is not coming true, but I'm in JapanBirthdayPlease come and participate in advertising and events ^^

 

BirthdayLeave it to advertising agency JAPAN!

BirthdayAdvertising Agency JAPAN

Looking at the example I introduced this time, I also said, "I tooBirthdayI want to post an ad! I'm sure many people have felt this way.♪

If you are worried about "I don't have the courage to post an ad..." or "Is the procedure not difficult?", pleaseBirthdayPlease feel free to consult with the advertising agency JAPAN ^^

BirthdayRegister the official LINE of the advertising agency JAPAN, andAuto-answer chat will solve your concerns about support ads!

Of course, chatting with staffYou can talk to us over the phone and feel safe.♪

From consultations to media arrangements to design and advertising implementation reports, you can complete everything from LINE to LINE!

First of all, please try registering as a LINE friend ^^

 @birthday_ad_jp

instagram @birthday.ad.jp

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