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Dec 31, 2023

[Second half of 2023] An unforgettable compilation of events in the K-POP world that became a huge topic!

【2023年下半期】超話題となった忘れられないK-POP界の出来事総集編!

This time, let's look back at the second half of 2023! So, I would like to share with you the topics that became popular in 2023.✨

「Now that I think about it, something like this happened!」「nostalgic~!This is a content that you can enjoy with the feeling of♪

In the second half of the year, there will be a lot of talk not only about girl groups but also boy groups.😊

🔻Click here for the summary of the first half of 2023♪🔻

We hope that your promotion will be enjoyable next year as well.BirthdayJAPAN will continue to support us.

Our company promotes advertising (Birthday/ support advertisement) as well asBirthdayThrough Clafan “Oshi roomWe also offer services such as:

If you are interested in our recommended rooms, please take a look at our staff's accommodation experience report.♪

🔻Oshi room accommodation experience report🔻

「I'm interested in recommended advertisements and recommended rooms!”, please feel free to contact us.😊

We also offer free consultations on LINE, so please register as a friend first.☺️


Table of contents

 

  1. [Second half of 2023] A compilation of events that became a hot topic in the K-POP world!
    1. July 10th “ZEROBASEONE breaks new record with debut album!”
    2. July 14th “SUPER JUNIOR Re-contract!”
    3. July 17th “BLACKPINK YouTube subscribers exceed 90 million”
    4. July 23rd “NCT DREAM ranks 3rd in initial sales history!”
    5. Late July "Former NCT Shotaro & Sungchan will debut!"
    6. August 5th “aespa’s first Tokyo Dome performance!”
    7. September 20th “BTS renews contract!”
    8. September 22nd “BTS SUGA enlists”
    9. October 29th “SEVENTEEN sets new initial record”
    10. November 19th “Stray Kids and New Jeans perform at the Billboard Music Awards”
    11. December 11th & 12th “BTS RM, Jimin, Taehyung, Jungkook enlist”
    12. December 16th “Japan Girls debut members decided”♪」
    13. Mid-December "EXO's 'Hatsuyuki' ranks first on Melon!"
  2. Summary
  3. BirthdayLeave it to JAPAN!
  4. ★BirthdayJAPAN SNS information★

 

[Second half of 2023] A compilation of events that became a hot topic in the K-POP world!

July 10th “ZEROBASEONE breaks new record with debut album!”

 

ZEROBASEONE released their debut album “Youth In the Shade” set a new record.♪

Oh my God!Their debut album achieved sales of 1.24 million copies.😊

This isFirst day sales of K-POP group's debut album &This is the highest first-week sales ever.

ZEROBASEONE even broke the initial sales record on the first day of release. It's scary😳

July 14th “SUPER JUNIOR Renewed contract with SM Entertainment”」

Source

SUPER JUNIOR celebrated their 18th anniversary this year! 

Although they are active in individual activities,We have renewed our contract with SM Entertainment to continue working as a group in the future.♪

I'm happy to see Suju again from now on🤭

July 17th “BLACKPINK YouTube subscribers exceed 90 million”

 

BLACKPINK is actively performing overseas!

The number of subscribers to the YouTube channel opened in 2016 has exceeded 90 million.👏

We continue to maintain our position as the channel with the most subscribers among artists around the world.✨

July 23rd “NCT DREAM ranks 3rd in initial sales history!”

Source 

NCT DREAM made a comeback with their 3rd full album “ISTJ” on July 17th.♪

According to Hunt Chart, ``ISTJ'' reached ``1 week after its release''.3,652,897 piecesrecorded sales of✨

This record follows Stray Kids and SEVENTEEN.This is the 3rd highest record ever! !

Late July "Former NCT members Shotaro and Sungchan will debut in a new group!"

 

Source 

It has been announced that NCT members Shotaro and Sungchan will debut as a new group.👏

Those who were worried about the future of the two of them may have felt a little relieved.

It was also news that attracted attention due to the birth of a boy group different from NCT.😊

August 5th “aespa’s first Tokyo Dome performance!”

 

Source

aespa held their Tokyo Dome concert 2 years and 9 months after their debut!

This is the fastest time ever for an overseas artist!

Although they had not yet made their debut in Japan, Tokyo Dome was filled with fans who rushed to support Aespa.😍

September 20th “BTS renews contract!”

Source 

BTS announced that they have renewed their contract with HYBE for the second time.✨

With some members currently serving in the military, I'm sure many fans were curious about their future activities.

It seems like we will be able to see BTS even after 2025.😭

September 22nd “BTS SUGA enlists”

Source

He is the third member of BTS to join the military!

Following Jin and J-HOPE,SUGA has started working as a social service worker!

The reason why he became a social service worker has not been disclosed, but it is said that it may have something to do with his past shoulder injury.

SUGA left a message saying, “See you in 2025!”😊

October 29th “SEVENTEEN sets a new record for first performance with “SEVENTEENTH HEAVEN””

Source

SEVENTEEN’s momentum will not stop this year too!

The initial sales of the 11th mini album "SEVENTEENTH HEAVEN" released on October 23rd was "5,091,887 copies"✨

This result even exceeds the record set in the first half of the year!

November 19th “Stray Kids and New Jeans perform at the Billboard Music Awards”

 

Stray Kids and New Jeans performed at the American music awards ceremony "2023 Billboard Music Awards"!

New Jeans is the first K-Pop girl group to perform, and Stray Kids is the second to perform since BTS.👏

It made sense that two popular American groups were invited.😊

December 11th & 12th “BTS RM, Jimin, Taehyung, Jungkook enlist”

Source

RM and Taehyung will begin military service on December 11th, and Jimin and Jungkook will begin military service on the 12th.

Jimin and Jungkook also became a hot topic when they enlisted together!

All members of BTS have now enlisted in the military, and all members are scheduled to be discharged in 2025!

Source

December 16th “Japan Girls debut members decided”♪」

Source 

The debut members of Japan Series 3 “PRODUCE 101 JAPAN THE GIRLS” have been decided✨

Nippu Joshi was a heated audition program where there was a high level of competition, and it could have been anyone who debuted.😭

The final 11 members have made their debut and are planning to continue their activities as the new group "ME:I"!

Mid-December "EXO's 'Hatsuyuki' ranks first on Melon!"

@official_nct oh, to call our NCTzen for the first snowfall would bring so much joy〰️❄️ #NCTDREAM #NCT #첫눈챌린지 #첫눈 #Jingle_Ball_Tour #ATLANTA ♬ 첫 눈 The First Snow - Sped Up - EXO

 

“First Snow Challenge” is popular among Korean idols!

Actually, the song used in this challenge is a song from EXO's "First Snow," which was released 10 years ago.

Maybe it was due to the influence of the challenge?"First Snow"ranked first on the Korean music chart "Melon TOP100"✨ 

Summary

This time, we have summarized the K-POP events that became a hot topic in the second half of 2023.♪

Was there any memorable event for you?✨

In the second half of 2023, not only Yeoja Group but also Namja Group has been talked about a lot.😊

I'm looking forward to seeing what next year will bring to the K-Pop world.♪

BirthdayLeave it to JAPAN!

BirthdayJAPAN logo

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to consult with Advertising JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

BirthdayJAPAN LINE

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

 

★BirthdayJAPAN SNS information★

BirthdayIn JAPAN, “Twitter」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^ 

Twitter (@birthday_ad_jp)

「BirthdayI want to get information about JAPAN as soon as possible!”, please follow us on Twitter♪

Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡

We will introduce 5 recommended crowdfunding sites based on our track record.❤️

Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx

— BirthdayAdvertising Agency JAPAN (@birthday_ad_jp) February 15, 2023

On Twitter, we are currently implementingBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!





View this post on Instagram











A post shared by BirthdayAdvertising Agency JAPAN|SAJ (@birthday.ad.jp)

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^

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