Interview with &TEAM HARUA's "HARUA JAPAN FANBASE"! Tips for managing a FBBirthdayWe asked about the project!

&TEAM HARUA「HARUA JAPAN FANBASE」さんに取材!FB運営のコツやセンイル企画について聞いてみた!

&TEAM’s HARUA will celebrate his 19th birthday on May 1st.🐰🌙

The other dayBirthdayShe is a very popular idol who won first place in the "May's Favorite Ranking" conducted by JAPAN.✨

This time, to commemorate Harua-kun's birthday,We interviewed Harua-kun's Japanese fanbase "HARUA JAPAN FANBASE🇯🇵"🎤💖

As of April 2024, the following three SNS accounts are operated by HARUA JAPAN FANBASE🇯🇵👇🌙

It seems that the four members of LUNÉ (&TEAM's fan name) are working together to manage Harua-kun's fan base for his birthday this year.☺

HARUA JAPAN FANBASE🇯🇵's activities are:

Disseminating information on SNS, calling for voting, sharing information on media appearances,BirthdayEvent/BirthdayAdvertising planning and progress, etc.

wide variety✨

In addition, in X, in conjunction with Harua-kun's media appearance,

Harua-kun introduction post” and opening spaces hosted by the fan base.

We also actively carry out unique and interesting projects.🌷

In the second half of this article, we will introduce the project planned by HARUA JAPAN FANBASE🇯🇵.Birthdayadvertising,BirthdayWe will also introduce events, so please take a look.📢

After reading this interview,I also want to support Harua-kun’s activities!」「I want to promote &TEAM!If you think this is the case, please feel free to contact us⭐

At our company, recommended advertising (Birthday/support advertisement)💡

I'm interested in advertising, but I don't know how to put it out...」「I'm concerned about the cost...”, we also offer free consultation on LINE, so please register as a friend first.♪

The moment the concept photo was released into the world, I decided to support it.

BirthdayJAPAN staff:When did you start your fan base?

HARUA JAPAN FANBASE🇯🇵: From when Harua-kun's photo appeared in this world (June 2022)! ! (lol)

When the concept photos came out, we launched it right away.

BirthdayJAPAN staff:Why did you think "Let's start a fan base!" the moment the concept photo came out?

HARUA JAPAN FANBASE🇯🇵:Actually, the first person to create a fan base was another girl.

Personally, the moment I saw the concept photo, I thought, ``Let's support Harua-kun!'' At that time, I was only participating in the fan base management in the form of cooperation.

in 2023BirthdayFrom then on, I started to take the lead in managing the fan base!

BirthdayJAPAN staff:Why did you decide to become a management member?

HARUA JAPAN FANBASE🇯🇵:It all started when I was invited by someone who was running a fan base.

Also, I thought it would be great if my specialty could be used for fan base management!

I don't mind devoting my time to support the fans, so I helped manage the fan base.

Feel positive with messages from Harua and LUNÉ

BirthdayJAPAN staff:In the past, while speaking with several members of the fan base, I have heard the opinion that ``I feel a heavy responsibility in transmitting information from the fan base's perspective.'' How do you feel about that aspect?

HARUA JAPAN FANBASE🇯🇵:First of all, when communicating as a fan base, we are careful in various aspects, including the wording, while being careful not to cause trouble to those around us.

As we operate in this way, we sometimes feel that our position as a fan base is a heavy burden.

However, when I hear Harua-kun's messages to his fans, I realize that he really cares about his fans.

Every time I do that, I feel strongly, ``I'm so glad I have a fan base!''

BirthdayJAPAN staff: So, is there anything you are careful about emotionally as you continue to run your fandom?

HARUA JAPAN FANBASE🇯🇵:Sometimes I receive messages from LUNÈ members!

"I'm so happy that the fan base is planning this project!" or "I'm glad to know this information."

Even if I'm not told directly, I sometimes see it.

When this happens, I feel more positive and think, ``I'm glad I'm working hard,'' or ``I'll be more careful about these things and send out more information!''

BirthdayJAPAN staff:It would be nice to hear your voice directly!

HARUA JAPAN FANBASE🇯🇵:Yes! I'm so happy! ! (joy)

An attempt unique to HARUA JAPAN FANBASE🇯🇵! Halua missionary post and space held

BirthdayJAPAN staff: Do you have any strategic tips for managing a fan base?

HARUA JAPAN FANBASE🇯🇵:HARUA JAPAN FANBASE🇯🇵 often takes on unique challenges!

For example, when Harua-kun appears on TV, we use the broadcast time to actively communicate that ``Harua-kun is this kind of kid.''

HARUA JAPAN FANBASE🇯🇵Mr.Also, the other day, we held an X space to encourage people to vote.

It's not common to bring out the inner side of the fan base, so I think the fact that we were able to do that is a strategy unique to HARUA JAPAN FANBASE🇯🇵.

BirthdayJAPAN staff: I thought it was an interesting strategy, because if someone who was wondering, "What kind of a child is Harua-kun is," would instantly get a sense of his personality and personality, and say, "Ah! That's what he's like!"

HARUA JAPAN FANBASE🇯🇵:Thank you!

BirthdayJAPAN staff: How was it when you actually tried out the space? Was this your first attempt?

HARUA JAPAN FANBASE🇯🇵Mr.Yes, this was my first time playing Space.

🐰archive🐰

HARUA JAPAN FANBASE🇯🇵Mr.This time, I went to a space to call for votes, but I realized that the results were completely different depending on whether I used the space or not!

The number of LUNÉ participants participating in the vote has increased dramatically, and the ranking has also steadily increased.

I think the effect of implementing the space was great.

"HARUA? Harua? Harua?" We are sending out messages while anticipating the trend!

BirthdayJAPAN staff:Are there any improvements you have made in terms of communication?

HARUA JAPAN FANBASE🇯🇵We use hashtags appropriately to make it easier to get caught in searches!

When it comes to spelling the name, I'm conscious of predicting whether it's alphabetic, hiragana, or katakana, which is likely to be trendy.

BirthdayJAPAN staff:Certainly, it would be a waste if hashtags were dispersed.

HARUA JAPAN FANBASE🇯🇵San: Also, I'm careful about the time of day I send out messages.

When sending out information that you want to attract a lot of people's attention, try posting at a time when people will see it often!

Sometimes, we ask other &TEAM fanbases to help us spread the word, or to teach us things we don't understand about the management.

BirthdayJAPAN staff:With other fanbases of &TEAMIt's great to have connections!

HARUA JAPAN FANBASE🇯🇵san: Yes! I'm really grateful! ! (joy)

I also hope that someday we can collaborate and create an interesting project to coincide with our debut anniversary!

BirthdayJAPAN staff: I would love to see the events that the fanbase has helped with! !

It might have reached the person himself! ? I'm happy at the moment when I feel that

BirthdayJAPAN staff:Do you ever feel glad that you are active as a fan base?

HARUA JAPAN FANBASE🇯🇵:I think it's a coincidence.

“Maybe you saw the activities of the fan base!?”

I'm very happy when I receive a message from someone at the right time that gives me a little hope.

For example, last year'sBirthdayAt that time, during a live broadcast, Harua-kun said, ``Everyone put out videos and stuff...''.

When I heard that comment, I thought, ``It seems like my activities are really reaching out to people,'' and I was glad that I had a fan base.

BirthdayJAPAN staff:It seems like your activities and thoughts are getting through to Oshii! I'm so happy!

HARUA JAPAN FANBASE🇯🇵:Yes, I'm very happy! ! ! (lol)

“A once-in-a-millennium idol” is perfect!

BirthdayJAPAN staff: From now on, let me ask you about my favorite Harua-san! Could you tell me about how you met Harua-san?

HARUA JAPAN FANBASE🇯🇵:When the concept photo was released, I decided, ``Let's support this girl!''

HARUA JAPAN FANBASE🇯🇵Mr.:Not only did I look at the visuals, but I also thought, ``This girl probably has a great personality...''

I also thought, ``Maybe if I saw him during the audition, he might change his mind...''

When I saw Harua-kun in “&AUDITION”, he was exactly the same as my first impression!

I felt a strong sense of "I'm going to keep pushing like this and do my best to support Harua-kun until he becomes a core member of &TEAM!" (lol)

BirthdayJAPAN staff:Since the audition days, was there ever a moment when Harua-kun grabbed your heart?

HARUA JAPAN FANBASE🇯🇵:The scene that grabbed my attention the most was the scene in episode 4 of “&AUDITION” when I received a letter from my mother!

HARUA JAPAN FANBASE🇯🇵:I can tell that you participated in the audition with a lot of determination.It was a moment.

There were parts where I could see the bonds and relationships with other members.

I felt, ``This kid has worked really hard to get this far (crying), and I'm sure he'll keep working hard from now on,'' and it was also the moment when I was really attracted to Harua-kun.

BirthdayJAPAN staffAre there any episodes that show Harua-san's charms and strengths?

HARUA JAPAN FANBASE🇯🇵: First of all, it's just so cute! ! (lol)

Harua-kun's charm is that he is so cute that you can even say that his gender is Harua, rather than "male" or "female"! (lol)

@andteam_official Wasn't it a rabbit? lol #andTEAM #HARUA ♬ I love you - CINNAMOROLL [Official]

 

@andteam_official White Day with #HARUA ❤️ #andTEAM ♬ BUZZ LOVE - &TEAM

HARUA JAPAN FANBASE🇯🇵Mr.Even so, when she performs, she looks really cool!

I also feel that Harua-kun's strength is that he has a very broad perspective.

Even during the talk,I was very aware of my position, thinking things like, ``It would look better if I moved like this,'' or, conversely, ``Let's not stand out too much right now.''

Furthermore, when I want the members around me to stand out, I can easily do that.

Of course, the other members are also considerate, but when I see Harua-kun's broad perspective, I think he's a wonderful kid.

BirthdayJAPAN staff: Even though Harua is younger than me, it's amazing how she can see her surroundings!

HARUA JAPAN FANBASE🇯🇵Ms.: There were many moments when I thought she was a smart kid!

...Sorry, I have a bit of a filter (I'm a Harua-kun fan) (lol)

BirthdayJAPAN staff:(lol)

HARUA JAPAN FANBASE🇯🇵San: Also, Harua-kun has such a wonderful smile!

I think once you see Harua-kun's smile, you'll be very attracted to him!

@andteam_official ❤️🫶 #andTEAM #HARUA ♬ nhạc nền - 🍡🍡 - miumiu_0068

BirthdayJAPAN staff:I sometimes see Harua on TikTok and X, and her eyes are really sparkling...

I always think, “Is there a child who shines this much!?” (lol)

HARUA JAPAN FANBASE🇯🇵: Thank you! ! (lol)

I feel like the phrase "once in a millennium idol" is meant for Harua-kun (lol).

Harua isA truly reliable idol

BirthdayJAPAN staff: From HARUA JAPAN FANBASE🇯🇵's point of view, Harua'sWhat is your impression of the fans?

HARUA JAPAN FANBASE🇯🇵:I think there are a lot of Harua-kun fans who are young and cute!

There are so many cute, fluffy people who have a gentle aura, just like rabbits in pictures!

Personally, I feel like Haruapen gets along well with Harua-kun, and they get along well with each other (lol).

BirthdayJAPAN staff: It's fun to be able to understand each other's key points! (lol)

Have you been supporting Harua-san so far, and are there any episodes that left an impression on you?

HARUA JAPAN FANBASE🇯🇵san: Is this an episode where you have a strong bond with member Maki-kun?

In the content released when they debuted, I was really impressed by Harua and Maki saying, "We'll always be together!"

The two of them have grown together while working hard towards their debut...

I was very moved by that episode, and I think that we will continue to work hard together as members for many years to come.

BirthdayJAPAN staff:Is there anything else you would like to tell us about Harua-san?

HARUA JAPAN FANBASE🇯🇵:Personally, I think that Harua-kun will always beI had a very strong feeling that even if I continued to support them, they would never let me down.

I think she is a truly trustworthy idol, and I look forward to seeing her in the future.

For Harua, who started with some fumbling.BirthdayPlanning

BirthdayJAPAN staff:By the way, even before I started supporting Harua-san.BirthdayDid you know about advertisements and support advertisements?

HARUA JAPAN FANBASE🇯🇵Mr.:BirthdayI have known about advertising for a long time and have participated as a supporter, but...

I never thought that I would be on the planning side (lol)

BirthdayJAPAN staffBirthdayAdvertisements andBirthdayWhen you became the organizer of the event, what was the first thing you did?

HARUA JAPAN FANBASE🇯🇵:First of all, we did some research.

Check out examples from other planners and say things like, ``This kind of Capho is cute,'' or ``This kind of video is great!''

I also felt that there were differences in sensibilities among the management members, so we communicated with each other.

All the management members exchanged opinions, such as ``Does this kind of atmosphere suit Harua-kun?'' and ``This is the kind of project I'd really like to try,'' and we also worked to harmonize our ideas.

BirthdayJAPAN staff: Last year (2023) was Harua-kun's first birthday after his debut, right? last year'sBirthdayAdvertisements andBirthdayWhat kind of plans did you have for the event?

HARUA JAPAN FANBASE🇯🇵Mr.: Last year, we worked on street visions in Tokyo and Osaka.BirthdayWe put out advertisements and held Capho events in 6 locations across the country.

At that time, we also prepared return items for supporters.

We also held a countdown project for Harua-kun's birthday!

We handed out gifts to those who prepared fan art and messages through a lottery.

BirthdayJAPAN staff: In street visionBirthdayPlease tell us about the advertisement and why you chose the Capho event at the cafe!

HARUA JAPAN FANBASE🇯🇵Mr.:BirthdayWe chose street vision for advertising becauseThis is because I wanted not only everyone at LUNÉ to notice, but also people around town.

As expected,It was my first birthday after my debut!

For Capho events at cafes, we will hold them at the cafe you have requested, or we will research and negotiate with restaurants that look good.

We were just trying to figure out what to do, and we proceeded with the project little by little while consulting with each other.

BirthdayJAPAN staffCapho events were held all over the country. I hope LUNÉ members all over the country enjoyed it as well.

HARUA JAPAN FANBASE🇯🇵Ms.: It seems that it was especially difficult for local LUNÉ members to participate in the event, so by expanding the scale to nationwide, some people actually came to visit!

BirthdayJAPAN staff:What was the reaction from everyone at LUNÉ?

HARUA JAPAN FANBASE🇯🇵San: Some of the LUNÉ members are new to Oshikatsu.

From such people, “BirthdayGoing to the cafe itself was fun.''BirthdayLUNÉ to each other at the cafeWe received many comments such as “It was great to be able to gather together!”

I was really happy to see the process of LUNÉ becoming friends through pushing!

BirthdayJAPAN staff: Wow! It's so wonderful! !

"I wanted to borrow someone's hand."BirthdayPlan a project with Clafan!

BirthdayJAPAN staff:Since last year, our companyBirthdayYou are using Kurafan, right?

BirthdayJAPAN staff:BirthdayAdvertisements andBirthdayWhy did you choose "Kurafan" to hold your event?

HARUA JAPAN FANBASE🇯🇵Mr.:At first, we were very nervous about hosting the event on our own, so we wanted to ask someone to help us.

So, I researched various advertising agencies andBirthdayI asked JAPAN.

BirthdayJAPAN staffThank you very much. Is there anything you place importance on when playing club fans?

HARUA JAPAN FANBASE🇯🇵:Last year, we really didn't know how much we could do on our own...

I was just trying to figure out what to do, but in the end, I decided that I wanted to create a street vision!

I feel like I've made progress through trial and error!

BirthdayJAPAN staffThank you very much. Starting this year, you have also created an open chat.

BirthdayJAPAN staffDo you have any interaction with supporters?

HARUA JAPAN FANBASE🇯🇵:Basically, from the fan base side.They often send out messages and may not be able to interact with supporters.

However, when I ask the question, ``I want to do it this way, what do you think?'', they give me a lot of reactions, which is very helpful!

I hope to be able to communicate with everyone on open chat little by little in the future!

I want to be a supporter of LUNÉ

 BirthdayJAPAN staffIn the future,BirthdayAdvertisements andBirthdayWhen holding an event, are there any plans you would like to try or where you would like to hold it?

HARUA JAPAN FANBASE🇯🇵Mr.:What I saw recently that I thought was interesting was an advertisement to support taxis using wrapped taxis!

I'm also interested in transit advertisements inside stations.

It's still difficult to budget right now, but I'd like to advertise in Korea someday!

 BirthdayJAPAN staff:So farBirthdayAdvertisements andBirthdayDo you have any memorable stories from preparing for events?

HARUA JAPAN FANBASE🇯🇵Mr.:It was impressive that the management members got along so well with each other!

Managing a fan base is like volunteering, but I've made friends who share the same goal of supporting Harua-kun.

While preparing advertisements and events, I was able to learn about the mindset of each person involved, their awareness of work, and their sense of responsibility, which was very helpful for me personally.

BirthdayJAPAN staffAs a fan base, is there anything you would like to do in the future?

HARUA JAPAN FANBASE🇯🇵Mr.:We have a desire to be a presence that can support everyone at LUNÉ.

So, rather than us leading the way, we would like to actively incorporate what everyone at LUNÉ wants to do and suggestions for improvement, and manage the fanbase while making creative efforts!

BirthdayJAPAN staffWe will continue to support HARUA JAPAN FANBASE🇯🇵's activities so that the charm of HARUA can be conveyed to more and more people!

Thank you very much for your cooperation in this interview!

Carefully selected by HARUA JAPAN FANBASE🇯🇵! 3 recommended videos of Harua

HARUA JAPAN FANBASE🇯🇵 selected Harua-kun's recommended videos.👑✨

You can see various sides of Harua-kun, so please check it out.♪

[Eightest] &TEAM | Bungee Jump🏗️ | Han River Tour | Zombie Game🧟 | Practice Room

In this video where you can enjoy &TEAM's fun, Harua-kun tries bungee jumping!

However, Harua-kun is sweating and looks scared...😭💦

Was Harua-kun able to fly? !

Check the video for the results✨

[&ROUTINE] HARUA’s MORNING - &TEAM

This is a super valuable video where you can see Harua-kun's morning routine.☀️

Harua-kun wakes up, Harua-kun doesn't wake up easily, Harua-kun brushes his teeth...

This content has so much to see.👼💘

[Our Diary] 📸 Korean purikura! I tried 4 cut photos!

Jo-kun, Maki-kun, and Harua-kun came to take pictures of purikura in Korea.♪

She looks so cute wearing funny sunglasses and taking pictures while running around🥰

[2023/2024] HARUA JAPAN FANBASE🇯🇵 Project!BirthdayAdvertising &BirthdayEvent introduction

As was brought up in the interview, HARUA JAPAN FANBASE🇯🇵 will be working with Harua-kun from 2023.BirthdayAdvertising &BirthdayThe event is being hosted🐰🌙

HARUA JAPAN FANBASE🇯🇵, what kind ofBirthdayAdvertising/BirthdayLet's take a look at whether you've been planning an event.✊✨

[2023] HARUA Birthday Project -2023-

2023 will be Harua-kun's first birthday after his debut.🎂💖

Planned by HARUA JAPAN FANBASE🇯🇵BirthdayAdvertising/BirthdayThere are three events here.👇

  • 🌙[Tokyo/Osaka] Street vision advertisement
  • 🌙[Tokyo, Yokohama, Nagoya, Osaka, Kobe, Fukuoka]Birthdaycafe
  • 🌙[X] Countdown event

For supporters, we will introduce some very cute return items that are perfect for the cute Harua-kun's atmosphere.♡

street vision advertising

At two locations: Shinjuku Unica Vision in Tokyo and Tombori Station in Osaka.BirthdayAn advertisement was placed✨

Here is the actual video (Shinjuku Unica Vision)👇💖

Harua's cute face and lovely messages from everyone at LUNÉ were displayed on the big screen.✨

Birthdaycafe

Cafe events will be held at 6 locations nationwide!

Capho events were held at cafes in Tokyo, Yokohama, Nagoya, Osaka, Kobe, and Fukuoka.☕✨

It was easy for local LUNÉ members to participate, and it was very popular.💡

countdown event

A countdown event was held at X for Harua-kun's birthday!

In addition, there is also a message event💌

We received many messages from LUNÉ members all over the country expressing their feelings for Harua-kun.✨

return item

Among LUNÉ, when you think of Harua-kun, you think of rabbits.🐰” has become an established image.✨

That's why the return items for backers are filled with rabbit motif designs!

It was a cute return item with a lot of Harua-kun characteristics.🌙

[2024] HARUA BIRTHDAY PROJECT 2024

Harua-kun's 19th birthday🎉

HARUA JAPAN FANBASE🇯🇵 is preparing many projects this year as well.🎂💖

  • 🌙[Tokyo] Street vision advertisement
  • 🌙[Tokyo, Yokohama, Osaka]Birthdaycafe
  • 🌙[X] Countdown event

From here, I will introduce you in detail.💖

street vision advertising

this year'sBirthdayThe advertisement will be held at two locations: Unica Vision in Shinjuku and K Vision I in Shin-Okubo.👏

The broadcast date is May 1st (Wednesday), the day of Harua-kun's birthday!

The time will be announced at a later date, soBirthdayDon't forget to check your account♪

Birthdaycafe

This year too,BirthdayA cafe is planned☕✨

The event will be held in three locations: Tokyo, Osaka, and Yokohama.🌟

Why not celebrate Harua-kun's birthday in a special space?🌷

The opening period varies depending on the store, so be sure to check the details.❕

countdown event

A countdown event is also being held to celebrate Harua-kun's birthday.🙌

Commemorative goods will also be available through a lottery from the participants, so please feel free to participate 🤍

return item

This year's lineup of return items includes photo cards, cup holders, and trading card cases.💡

Continuing from last year, this year's design is also very cute and perfect for the angelic Harua-kun.😭💗

Summary

This time, we spoke to &TEAM Harua-kun's Japanese fanbase "HARUA JAPAN FANBASE🇯🇵"!

Her great love for Harua-kun can be felt from her words during the interview, such as "The moment the concept photo came out into the world, I decided to promote it" and "My gender is Harua" 🥰

Also, it was a very moving interview, as I was impressed by how considerate LUNÉ is to everyone in managing the fan base, and how they approach projects.☺🎀

HARUA JAPAN FANBASE🇯🇵 isThis year too,

in street visionBirthdayadvertising,BirthdayCapho event at the cafe, countdown event at X

is planned🐰🌙

Please check out the progress of the project on the X account.♡

We will continue to support &TEAM and Harua-kun's activities, as well as HARUA JAPAN FANBASE🇯🇵's activities⭐

Thank you, HARUA JAPAN FANBASE🇯🇵, for this interview!

BirthdayLeave it to JAPAN!

After reading this interview, I thought, ``Me too.BirthdayI want to advertise! ``I think there are many people who feel like ``I want to host &TEAM support advertisements and Capho events.''♪

I don't have the courage to advertise...」「Isn't the procedure difficult?” If you are worried, please tryBirthdayPlease feel free to contact JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

From consultation to media arrangement to design production to advertising implementation reportYou can complete it with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★

BirthdayIn JAPAN, “X」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^ 

X (@birthday_ad_jp)

BirthdayI want to get information about JAPAN as soon as possible!”, please follow X♪

In X, theBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^