[Kami Oshi Receipt Implementation Report] Planner Jungkook JAPAN talks about the appeal and future possibilities of receipt push advertising
“Celebrate with a receipt!?”
On BTS Jungkook's birthday, a slightly unusual "receipt promotion advertisement" has appeared.🎉
Receipt Push Ad is an unprecedented new type of push advertisement that allows you to place a push advertisement on the receipt.Birthday / Support advertisement)!
This time, in order to celebrate Jungkook's birthday in Japan, the event was held at 26 supermarkets in the Hanshin area.🎂💜
The organizer is “Jungkook JAPAN” which is active as Jungkook's Japanese fan base!
- Jungkook JAPAN:@JungkookJapan_
“I want to do something that no one else has done.”A project that is perfect for that feeling...! ?
This time, we will bring you the real voice of Jungkook JAPAN, who conducted the receipt promotion advertisement.📣
From the appeal of receipt-driven advertising to the response to regionally limited implementation... it's packed with honest voices that can only be heard from those who have implemented it.💬
We will provide you with plenty of behind-the-scenes information about ``receipt promotion advertisements,'' which are attracting attention as a new form of support.🛒
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Table of contents
Reasons for implementation of “receipt push advertising” - Focusing on something that “no one else has done” in Japanese ARMY
Senil JAPAN staff：
Regarding the "receipt pusher advertisement" that I was talking about this time, I believe that you have been aware of the existence of this advertisement for some time.
Could you tell me where you heard about it?
Jungkook JAPAN：
Yes, don't you often receive notifications on Senil JAPAN's LINE saying, "We have something like this"? I saw it.
Every year, when my birthday approaches, I do a lot of research. I was looking for something different, something that would have an impact, something that would leave a lasting impression, and just when I thought, ``I don't have anything else...'', I saw ``Receipt!?''
Senil JAPAN staff：
As you just mentioned, were you most attracted to the "topic" aspect and the "want to try something that has never been done before"?
Jungkook JAPAN：
That's right. That was the big thing.
Senil JAPAN staff：
I'm sure you've done a lot of promotional advertising in the past, but what did you think of this "receipt advertising"?
Jungkook JAPAN：
There's an open chat on LINE, and things like, ``Are there any people from Osaka?'' ``Please buy some for me, too,'' and things like that happened within the original LINE group!
My friends bought a lot of them and sent them to me, and when I saw them, I was like, ``That's great, Osaka...''
We haven't done that many advertisements in Japan, so I feel a little sorry.
After all, Jungkook is from South Korea, so in Japan, I try to limit myself to only one or two advertisements that leave a lasting impression.
I want to choose something that no one has done before, or something that makes me think, ``This was good, it left an impression on me.''
It's difficult to do too many at once, so I always do only one or two.
Senil JAPAN staff：
Is push advertising always done in the form of crowdfunding?
Jungkook JAPAN：
Yes. We always do this with donations. This is a form of direct remittance to a Korean vendor.
Senil JAPAN staff：
Are most of the participants from Japan?
Jungkook JAPAN：
We are recruiting "only" from Japanese people. If we recruited people from other countries, we might get more people, but we are purposely limiting it to Japan.
This is because I thought it would give a special feeling of ``Japanese ARMYs supporting Jungkook so much.''
We sometimes receive inquiries from people from South Korea and other countries asking if we can participate, but each time we decline, saying, ``It's only for Japanese people.''
Senil JAPAN staff：
Jungkook JAPAN has a strong desire to run advertisements together with Japanese fans.
Jungkook JAPAN：
That's right.
"Japanese Jungkook fans are celebrating Jungkook. I want to convey that he is loved so much in Japan as well." Especially recently, the opportunities to come to Japan have decreased due to the influence of the coronavirus.
That's why,I want to properly show the support from Japan.
How do fans react to the receipt push advertisement?
Senil JAPAN staff：
What was everyone's reaction when this "receipt promotion advertisement" was published?
Jungkook JAPAN：
After all,Some people said, ``That's great, I wanted to go.''
It was only available in some areas, so I thought it would be great if it were rolled out nationwide.
Of course, in order to advertise, you will need to coordinate with the media, companies, and supermarkets.
However, I would be happy if this ad gets good results and is rolled out in various regions in the future.
Senil JAPAN staff：
Do you feel that there are some hurdles to using donations from fans if the condition is ``only in certain areas''?
Jungkook JAPAN：
In fact, we have always said that we are prioritizing Korean advertising and donations, and asked people to join us if they are okay with that.
However, everyone donates to help Jungkook.
Even if they can't go, some people will be happy and say, "My name is in this ad!"
Everyone has a strong desire to support Jungkook.
When I was discharged from military service, Jungkook said, ``Thank you, Bass,'' on a Weverse live.
On the day we were discharged from the military, we sent out a wrapped bus, so I guess they were looking at it.
Jungkook personally thanked me, and the fans were very happy, saying, ``I guess you were watching.''
Lately, I feel like it's not just an account that supports people, but an account that makes me happy to see people happy (lol).
Senil JAPAN staff：
It's so nice...! It's a warm fandom.
I love the “special feeling that remains in my hands”! The appeal of receipt push advertising
Senil JAPAN staff：
This receipt push advertisement was carried out at 26 stores in Hanshin, and the amount was 104,000 yen for 7 days. How did you feel about this price?
Jungkook JAPAN：
To be honest, when I first heard "100,000 yen," I thought, "Huh? 100,000 yen!?"
While I was doing a lot of research, I noticed that it was an advertising format that no one else had done, so I thought, ``This might be interesting.''
The store has a scale of 26 stores, and I felt that if it was an area where people nearby could go shopping, it would be very attractive.
Senil JAPAN staff：
Is there anything you liked about the receipt promotion advertisement?
Jungkook JAPAN：
The good thing about it is that people from that area can actually participate.
The rest is in your handsIt was an advertisement that would remain in a tangible form, so that aspect was also appealing.
Isn't it nice to have something you can take home with you?
I once again realized that the feeling of ``I have it in my hands'' and ``This is something special'' is really great.
This time's receipt isBirthdayWhile it is possible for people who have not participated in advertising or donations to obtain it naturally, I think that for those who have contributed and participated, the value has become a little different.
From there, I would be happy if people could learn that Jungkook JAPAN is doing these kinds of activities and think, ``Next time, I might as well participate.''
Also, the illustration used for this receipt is the work of a popular Korean artist.
Certainly, I think Master's photo or Jungkook's photo itself would be good, but a photo would be in black and white, and an illustration would be safer from a copyright standpoint.
I have already asked the artist, ``If Jungkook has a concert in Japan in the future, please let me use it.''
Next time I come to Japan, I would like to focus on advertising in Japan!
Potential and challenges of receipt push advertising
Senil JAPAN staff：
You mentioned earlier that you place emphasis on topicality, but how many points out of 10 do you think this receipt promotion advertisement received?
Jungkook JAPAN：
To be honest, it's about 6 or 7 points.
Senil JAPAN staff：
May I ask why you were given that score?
Jungkook JAPAN：
This advertisement was only carried out at specific supermarkets in certain areas, so it seems that there were many people who wanted to go but were unable to go.
I think it would be even more popular if it could be implemented at supermarkets nationwide.
Even if the cost goes up a little, I think 200,000 to 300,000 yen is completely worth it if the scale is larger.
Senil JAPAN staff：
Do you find it more attractive to have a sense of scale even if it costs a certain amount of money?
Jungkook JAPAN：
That's right. I think it would be popular among Japanese people, but if it were implemented in over 100 stores nationwide, I think the overseas fan base would respond as well.
I'm sure it will become a hot topic, such as being featured in Korean news or being spread on social media.
If it is implemented in "only some areas of Kansai" like this time, it will end up being just "I bought it for you" and "I received a receipt".
However, if it were to be rolled out nationwide, I think fans from various regions would naturally get involved and it would spread even further.
If it were nationwide, I think there would be a lot of posts on X asking, ``Where can I buy it?'' and ``I want to go there too!''
Or maybe it would have had a better impact if it had been rolled out in more rural areas.
In Osaka, for example, if you go to Tsuruhashi,BirthdayThere are a lot of advertisements and cafe events are popular.
However, if receipt promotion advertisements were implemented in rural areas, I think people would be very happy and say, ``This is happening near me!''
I think it's very important to be able to participate close to you.
Senil JAPAN staff：
I see. This means that receipt-driven advertisements have the potential to be enjoyed even in rural areas.
You participated as a monitor this time, but were there any difficulties or stumbling blocks during implementation?
Jungkook JAPAN：
There were no special problems or difficulties regarding the receipt push advertisement itself.
The only thing I was worried about was ``How should I announce this?''
Receipts can be difficult to communicate visually, and when I created a flyer, I had a lot of trouble figuring out what kind of design would make it easier to communicate.
However, this time, Senil JAPAN prepared a sample for the announcement, which was really helpful.
The task of submitting advertising data was also at the last minute, so it might have been even more difficult without their support.
“If you don’t have it, do it yourself” The reason for the birth of “Jungkook JAPAN”
Senil JAPAN staff：
Lastly, please tell us about your fan base.
The "Jungkook JAPAN" account started in August 2020, right? Have you been running it all by yourself?
Jungkook JAPAN：
Yes, I'm doing it by myself.
Jungkook didn't have a fanbase account in Japan, so I thought, ``If there isn't one, I'll try making one myself.''
This was right around the time when the coronavirus was starting to spread, and I was constantly wondering, ``Are there going to be concerts in the future? Will they be cancelled?'' But it was canceled one after another.
When I went to Jungkook's master's exhibition, I won a rock-paper-scissors tournament and received a life-sized panel of Jungkook.
My daughter took a video of what happened at that time, and when she posted it, it went viral...and apparently even made it onto the news in South Korea.
So, I took the panel to the canceled Mizuho PayPay Dome performance in Fukuoka and posted a photo of it, and my overseas fan base started following me.
Senil JAPAN staff：
That's amazing!
Jungkook JAPAN：
Thank you (lol)
Originally it was just a personal account with a different name, but then I realized, ``Ah, this kind of fanbase exists.''
But since Jungkook didn't have a fan base in Japan, I decided to try it myself! That has led me to this day.
Senil JAPAN staff：
It's been running for five years now. It's really amazing.
Jungkook JAPAN：
Thank you very much. But when I'm working alone, I often find myself wondering, ``Is this okay?'' even with just one post.
We are operating the site with the help of our overseas fanbase, but sometimes we receive feedback from them.
But I think I've been able to keep going because I have people who follow me, cooperate with me, and encourage me.
Sometimes I post silly things that other fanbases don't, like "I ate miso ramen" (lol)
Senil JAPAN staff：
But I think it's wonderful to have such a human touch and warmth.
Connection with overseas fan base
Senil JAPAN staff：
We also have connections with overseas fan bases.
Jungkook JAPAN：
Yes. Since I started with a fanbase from overseas, I didn't really understand how difficult Japan was at first.
Our overseas fanbases are quick to invite us to group chats.
Chats pop up one after another and disappear again...it's just very active.
Senil JAPAN staff：
Which country are there more?
Jungkook JAPAN：
The Philippines, Indonesia, Latin America, Morocco, Russia, America, Korea...it's really diverse.
It's so diverse that it's hard to name the countries right away.
Senil JAPAN staff：
What about collaborations with fan bases from other countries?
Jungkook JAPAN：
There was no collaboration at first, butAs we started doing more and more advertising, we started getting more and more people asking, ``Would you like to work with us?''
We received an invitation from our Korean fan base, and although it wasn't a birthday ad, we collaborated once this year.
What kind of advertising would you like to try in the future?
Senil JAPAN staff：
Are there any promotional ads you would like to try in the future?
Jungkook JAPAN：
Honestly, I know it's difficult financially. Still, I would like to try setting off fireworks, putting on a drone show, or wrapping trains!
I'm also looking for outdoor project mapping!
Also, even if it doesn't go so far as to wrap planes, I recently saw an advertisement that displays photos all over the seats and overhead bins on planes.
I think that's good too.
I'm a "one-pointed person" and rather than typing numbers.I want to create something that has a strong impact, even if it's just one thing that makes people say, "Wow, this is it!"
Summary
This "receipt pusher advertisement" is a new attempt in which the pusher appears on the receipt.🛒💜
I believe this advertisement was perfect for the planner, Jungkook JAPAN, who wanted to ``do something that no one else has done.''
In the interview, we were able to hear a lot of real voices that only those who implemented the advertisement could talk about, from the reason for implementing the advertisement to the reaction they felt because it was limited to a specific area, and their outlook for the future.🎤
How special will the promotional advertisements that remain in their hands become for the fans who participated?
I would be happy if this report conveyed that possibility and warmth.✨
Leave it to Senil JAPAN!
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