[My favoriteBirthdayMust-read article for beginners of advertising] First timeBirthday/Support ads. A summary of frequently asked questions!
Recently, one of the topics that has been a hot topic as a "favorite activity" isBirthday/Support Advertisement"!
The culture of support originated in Korea, but recently many idols, actors and YouTubers in Japan have come to mind.Birthday/Support Advertisement" is airing (^○^)
But then, by myselfBirthday/Even if you want to post a support ad,
"Where should I start...?"
"How does the work progress?"
There are probably many concerns and questions like this.
So this is the first timeBirthday/To those planning to post support ads,BirthdayWe will introduce the process of posting an ad and frequently asked questions.♪
We hope you will use this as a reference and enjoy your favorite activities with peace of mind!
table of contents
- Birthday/What is a support ad?
- Birthday/What is the process of posting a support ad?
- Frequently solve frequently asked questions by medium!
- Japan Street Vision
- Japanese Transportation Advertising
- Korean Advertising
- LED truck
- Times Square
- SNS ads
- Capho Event
- About submitting data
- Even beginners can rest assured!BirthdayWith a crowdfanBirthday/How to launch a support ad?
- summary
Birthday/What is a support ad?
「Birthday/Support Advertisement" refers to advertisements that fans themselves post on birthdays of idols, actors, YouTubers, etc.!
Birthday/ Supporting ads are based on a unique advertising culture that originated in Korea, and are available on birthdays and anniversaries of your favorite idols and actors.
I want to support my favorite! This is a non-profit ad that is voluntarily performed by fans with that in mind!
In Japan,Supporting adsIt is also sometimes called "♪
Purely "I want to support my favorite!」「I want to celebrate my birthday!Support ads are spreading with the feeling of ".
It's amazing how individuals can post advertisements all over town...!
「Birthday"What is "?"Birthday" in KoreanThis means that fans themselves will be celebrating the birthday of KPOP idols in Korea.Birthdayadvertisement' has become popular♪
Year by year in KoreaBirthday/The number of support ads has increased, and the subway has been updatedBirthday/The number of support ads2000 cases per yearIt seems to surpass that!
Recently, in JapanBirthday/The number of fans who post support ads is increasing, and people are seeing idol ads in the city ^^
Nowadays, we are in Korea, the US, China, and other places around the world.Birthday/Support ads are being held!
BirthdayWhat is the process of posting an ad?
It's the first time I've seen thisBirthday/For those who post support ads, we will introduce the process leading up to the ads being posted.
If you are advertising for the first time,
「How will the post be posted?」「Where should I start?」「How long will it take?」
I'm sure there are many concerns and questions.
So, we'll explain in detail how the ads will proceed (^○^)
First, first, which advertising medium do you like?Birthday/Deciding whether to post support ads!
The advertising media we handle are as follows, so please refer to this page.♪
If you are unsure which advertising medium is best, we also offer free phone and chat consultations via LINE.
If you can't decide on it on your own, please feel free to contact us ^_^
Next, once you decide which advertising medium to air, As much as possiblePlease apply for permission from the agency of the advertiser in advance for advertising submission!
If you apply for your license in advance at the application stage, the process will be smoother.
Depending on the media, you may need to submit a document (email screenshot, etc.) that will prove that you have obtained permission from your agency.
There are examples of emails to apply for permission to your agency,HerePlease refer to this.
From here, we will explain the process after the desired advertising medium has been decided and the license application has been applied!
In addition,Up to one month before the start date of advertisingPlease apply to. (For Japanese Transportation Advertising, one and a half months ago）
STEP 1
inquiry
First, on LINE, click "Who's"Want to air ads?when」「Which mediumPlease let us know via LINE chat if you would like to broadcast it on '!
We also offer free consultations, so please feel free to ask us any questions or inquiries.♪
STEP 2
Fill out the application form
Once you have decided on your preferred media, fill out the application form.
STEP 3
Confirmation notification
A representative will contact you via LINE to confirm.
STEP 4
settlement
If there are no issues with the contents, you will need to pay.
(Bank transfer)
(Bank transfer)
STEP 5
Securing advertising space (1 day to 1 week)
We will reserve an advertising space after we confirm your payment. The time it takes for your reservation will vary depending on the media, so please contact your staff for details.
STEP 6
Advertising products production
Design/video production.
STEP 7
Material review
Submit to a media company and review the media.
STEP 8
Advertising begins
Advertising starts on designated days!
Frequently solve frequently asked questions by medium!
Japan Street Vision
From here, we will answer frequently asked questions about advertising on Japan Street Vision.
Our company can broadcast advertising on street visions all over the country.♪
In addition,The vision of Japan isPersonal ads can also be postedis!
We would love to support your favorite birthdays and anniversaries in Japan! If you are thinking this, please refer to this before applying (^○^)
- By when should I apply?
-
A. The broadcast start date1 month agoPlease apply by
*The submission deadline is generally 14 business days before the broadcast start date
- When will you know the broadcast schedule?
- A. The media will share it with your email address 1-3 days before the broadcast, or we will notify you via LINE (excluding some media, the media is generally shared by email).
- Is it okay to make advance notices on social media?
- A. The rules for advance notice vary depending on the media, so please contact your representative for details. Please note that if you make an announcement on a media that is prohibited from advance notice, the broadcast may be cancelled. (non refundable)Advertisers will not be able to make an announcement on the day of the broadcast.
- Is it possible to film the advertisement and send a video?
- A. Please check the page for each vision to see if it is possible to take aired photos.
- Is there any other place I can present other than the recommended vision?
- A. Yes, we have a vision nationwide, so please contact us if you have a location or vision you would like.
- What will be the payment method?
- A. Bank transfer, Paypal, and credit card payments are possible.
- When I create a video myself, can you check if it is submitted?
- A. When you create a video yourself, you will be required to create it according to the submission specifications listed on our website. Before submitting to the media company, the person in charge will check whether the submission specifications are as per the submission specifications, but if there are any changes, you will have to make the revisions.
- When will the advertising slot be confirmed?
- A. After you have filled out the application form and completed the payment, the person in charge will confirm the availability slot with the media company after confirming it.
Japanese Transportation Advertising
Next, we will answer frequently asked questions about Nippon Transportation Advertising.
Nippon Transportation Advertising refers to poster advertisements and digital signage, mainly located inside stations!
The flow of Japanese Transportation Advertising to air is special, and there are some differences from Japan Street Vision and Korean Advertising, so please check here.
Also,In the case of Japanese Transportation Advertising, it is also necessary to review the organizations that will be advertised and the designs to be posted.One and a half months before the start date of advertisingPlease apply for this.
- Is it possible for individuals to post advertisements?
- A. BasicallyAdvertising is submitted only under the organization's nameThat's what happens. However, depending on the electric railway and advertising medium, individuals may be able to submit their work.
- Is it necessary to submit a license certificate from my agency?
- A. yes. In the case of advertising at Nippon Station, you must always submit a certificate of approval for advertising submission from the agency of the advertiser. (Screenshots of emails are also acceptable)
- Even if the advertiser is not affiliated with the agency, can I post ads?
- A. Basically, advertisements can only be submitted if you are affiliated with an agency, but with some electric railways, advertisements may be possible even if you are not affiliated with the agency.
- By how long will I have to apply in time?
- A. Please apply at least one month and a half before the start date of advertising.
- Please tell me the process until the ads start.
- A. The process for starting advertising is as follows: (Please note that this is slightly different from the Japan Street Vision and the Korean advertising process.)
- 1) Application 2) Advertiser review (1 month and a half ago) 3) Advertiser payments and secured quotas 4) Design production 5) Design (material review (3 weeks ago) 6) Advertising begins
- Can I receive posters after they have been published?
- A. We cannot accept posters, but we can reprint them and deliver them to you.
- Is it possible to arrange for advertising stations that are not listed on our website on behalf of them?
- A. Yes, it's possible. We can arrange station advertisements all over Japan, so please feel free to contact us.
- Is it possible to announce it in advance?
- A. There are some possible locations and some that are not possible, so checking is required. If possible, you will need to check with the media to inform you in advance, so please contact the media regarding the announcement.EarlyPlease contact us.
- What is an advertising report?
- A. This is an option for those who are unable to visit the site to see it, where we will take our place and take a photo of the site and send it to you.
- Group summary cannot be filled out.
- A. HereYou can fill out the file by using Google Sheets.
- Do the prices listed on our website include design and production costs?
- A. No, not included. If you would like us to design and create the design, an additional fee will apply.
- What fees are included in the prices listed on the site?
- A. Prices listed on the site include advertising, printing and agency fees.
Korean Advertising
Next, we will answer frequently asked questions about Korean advertising.
Korean advertising mainly includes Korean subway advertising, bus shelters, advertising at Incheon Airport, and advertising at the area around HYBE, SM, JYP, and YG offices!
K-POP idols are my favorite! If you are one of those people, please visit your favourite agency.Birthday/Why not try posting a support ad (^○^)
Maybe the chances of authenticating shots (the idol himself will take a photo with the ads) will also increase? !♪
- When can I book an ad?
- A. BasicallyOne month before the ad startedIt will be possible to secure more advertising space. Please note that cancellations are not possible once the slots are secured. The bus shelter2 months agoReservations can be made from.
- Is it okay to make advance notices on social media?
- A. yes. There is no problem with advance notice.
- Is it possible to film the advertisement and send a video?
- A. Once an advertisement is published, we will send you the data from which the media representative filmed the advertisement.
- Is the design and production costs included?
- A. No, the site does not include prices and design production is separate.HereThe amount will be incurred.
- Where should I send the completed data?
- A. If you create it yourself, the completed data will beHerePlease send it to. After sending, please also let us know via LINE.
LED Adtrack
Next, we will answer some frequently asked questions about LED adtracks.
LED AdTruck is an advertising medium that drives advertisements through busy city traffic by streaming advertisements on large LED monitors installed on the back of a 4-ton truck!
Currently, it operates outside of Tokyo, but it has a great impact compared to other advertising media, so you can celebrate your favorite birthday in a grand manner.♪
When your idol performs a live performance, specifying a driving route around the live venue is sure to make you excited (^O^)
- Can I play the video?
- A. The video isOnly when the train is stoppedIt is possible to flush it. However, due to the strict police crackdown in recent years, there are times when the train can be stopped.Within 1 minuteThe main driving will be still images.
- How many seconds can the video be played?
- A. There is no limit if the data capacity is less than 500MB.
- How many still images can I play?
- A. As long as the data capacity is less than 500MB, you can send as many copies as you like. Still images can be switched at a minimum of 1 minute.
- How many music can I play?
- A. As long as one data capacity is less than 500MB, it is possible to stream as many units.
- Is it possible to stream data on the left and right sides of the truck?
- A. It is possible to simultaneously stream different data on the left and right sides.
- Can I specify the driving route?
- A. You can freely specify the route
- How many hours do you drive per day?
- A. The daily running time is11:00-22:00InsideUp to 9 hoursIt will be up to. (Includes one hour of travel and break.)
Times Square
From here we will answer frequently asked questions about Times Square.
Times Square is New York's most busy intersection, and is a well-known tourist destination that everyone knows, filled with the surroundings of the area with an electronic message board!
Also in the New York Times SquareBirthday/You can post support ads (^○^)
This is a recommended medium for those who want to celebrate their favorite birthday in a superb fashion ^^
When you place an ad on Times Square, the idol herself may actually raise her authenticated shot...!
It's sure to be a hot topic♪
- Is it possible to film the advertisement and send a video?
- A. Once an advertisement is published, we will send you the data from which the media representative filmed the advertisement.
- Is it possible to arrange other than the Times Square media listed on the site?
- A. Currently, only the media listed on the website can be arranged.
- Can I know the broadcast time in advance?
- A. You can check the event on the day of the broadcast.
- What time will the broadcast start?
- A. The date for local time has changed12am(Japan timeAt 1pm) will begin airing.
SNS ads
Next, we will answer some frequently asked questions about social media advertising.
SNS ads are mainly ads that can be broadcast on Instagram, Twitter, YouTube, and KakaoTalk!
SNS ads can be sent not only to Japan and South Korea, but also to the entire world, including Southeast Asia and the United States.
I want to spread the charm of my favorites all over the world! I recommend it for those who are
- Is it possible to serve ads from a personal account?
- A. Advertising can only be delivered through our account.
- What is the estimated number of times an Instagram story is displayed?
- A. It will be displayed about 50,000 times on the 15,000 yen plan. (It may vary slightly depending on the click-through rate.)
- What is the gender section in the form section?
- A. In the settings, you can specify that delivery is only available to women and only men.
- Can advertisers always see the ads?
- A. Advertisers are completely random so just because they are an advertiser doesn't mean they can always watch it. In the case of X ads or Instagram reel ads, if the person who displayed the ads responds (likes, etc.), we will notify you, so in that case you can share it with the advertiser via the URL!
- Do advertising expenses include design production costs?
- A. Design production costs are separate.HerePlease check.
- Do I have to apply for permission for SNS advertising too?
- A. Applications for licenses are essential for both overseas and Japanese artists. For overseas artists, you can do so by applying.
Capho Event
A cup holder event where original design cup holders are distributed at cafes, which has recently become one of our favorite activities!
Nowadays, Capuho events are being held at cafes all over Japan.♪
Our company partners with cafes that can be used for Capho events all over the country, and we handle everything from arranging cafes to capho productions all at once.
It is also useful for cup holder events.Capho Event Set"too!
Production of air holders/trading cards/stickers/mini banners/acrylic stands, cafe arrangements, announcement flyers, event announcements
It's very convenient because it comes with a set♪
We offer three sets of "A, B, C" that are tailored to the scale of events, from small to medium-sized ones!
For more information about the "Capho Event Set", please seeHerePlease see.
So this time, we will answer frequently asked questions about Capho production/orders and Capho event sets (^O^)
- Can I separate 500 air holders into 250 separate units and ship them to another location?
- A. Each box contains 500 pieces, so it cannot be delivered separately in 250 pieces.
- Is it possible to change the air holder to a cup-shaped holder?
- A. It cannot be changed to a cup-shaped holder.
- Is it possible to increase/reduce the number of some products in the Capho Event Set?
- A. You cannot change the number of parts of a set.
- Is it possible to order individual items such as trading cards and stickers?
- A. We cannot accept individual orders for trading cards, stickers, mini banners, acrylic stands, and cafe arrangements. Air holder production/design production/announcement flyer production can be ordered individually ^^
- Is it possible to design 1,000 air holders in two different designs for 500 air holders?
- A. It's possible. However, the price is 2x the price when ordering 500 units.
- Is it possible to order only 100 units?
- A. no. Air holders are ordered in units of 500 units, and cup-shaped holders are ordered in units of 1,000 units.
- Is it possible for you to arrange a cafe on your behalf?
- A. We will only accept reservations at our affiliated cafes if you order a Capho event set!
- Can you handle everything from arranging the cafe to communicating?
- A. If you order a Capho event set, you can make reservations at our affiliated cafe, but the event details will be exchanged directly between the cafe and the customer. *The person in charge will inform you of the SNS accounts you will be using.
- Can you just handle the decoration of the cafe?
- A. We do not only handle decorations.
- Do I have to apply for permission even for Capho events?
- A. Applications for licenses are essential not only for advertisements but also for cup holder events. For overseas artists, you can do so by applying.
- Can you ship the cup holder to Korea alone?
- A. Only Korean Capho event sets can be shipped to Korea.
- Can I order only 100 cup holders?
- A. For single cup holders, you can only order 500 air holders, and for paper cups, you can only order 1,000 air holders.
- Can I create my own cup holder design?
- A. Of course, you can also create your own. However, the company's designatedTemplateYou will need to create this product using this, so please download the template and check if it is possible to create it.
- Is it possible to increase the number of Caphos in the Capho event set?
- A. The number of caphos in the event set is fixed, so it cannot be changed.
About submitting data
I'll do itMy favoriteBirthday/If you're going to post a support ad, I want many fans to see cute, cool, and impressive footage.♪
However, if you're not used to editing videos using an app or PC, it can be surprisingly difficult? (;;)
So,I'm not good at editing videos on my own...Our creators will handle the production of video for those who say "!
We will produce the video according to the completed image you wish to have, so please feel free to contact us.♪
Regarding prices and flows regarding data submission,HerePlease take a look for more detailed information.
Here we will answer frequently asked questions about submitting data!
- Are there any materials that I can use?
- A. If there are any regulations made by an idol agency, please use materials that comply with the regulations. If you are a Korean idol, please use materials that are copyrighted to your Korean agency, such as photos from social media that are available free of charge from your agency or songs from Korean language.
- Is it possible to receive an illustrator file of data created on behalf of the agent?
- A. Basically, we cannot give you illustrator or photoshop data. (It is possible to hand over the layers if they are combined.)
Even beginners can rest assured!BirthdayWith a crowdfanBirthday/How to launch a support ad?
first timeBirthday/Some of those who post support ads are
「I'd like to post an advert for my favorite, but I don't have the courage to do it on my own...」I'm sure there are some people who say this.
So I recommend itBirthdayAd crowdfunding (hereinafter referred to as "BirthdayClafan")!
BirthdayCrafanThis means that individuals have launched a project to support idols and YouTubers,
In my thoughtsThis is a service in which people who support each other provide support funds and support ads.♪
BirthdayClafan is the first timeBirthday/It is characterized by many benefits for those who post support ads.
The first feature isThis means that you can hold large-scale support advertisements that cannot be carried out by individuals!
In fact, it costs hundreds of thousands to millions of yen to launch large-scale ads, so it's difficult for individuals to raise funds... ( ; ; )
However, by using crowdfans, you can implement large-scale projects such as Times Square with supporters who support the project and their thoughts! !
The second isAnyone can plan and start a project for free, so anyone can start with peace of mind.♪ (If the project is completed, a portion of the support fee will be charged as a fee.)
Also, when you start, you just have to create a project using Google Docs, a template created by us that is easy to use even for first-time users (^O^)
The third isWe will provide comprehensive support for all the troublesome procedures such as deposit management, delivery management, and advertising arrangements!
For that reason, it's the first timeBirthday/This service is safe for those who want to post support ads.♪
BirthdayFor more information about Clafan, click here!
From here,BirthdayWe will explain the detailed steps for performing crowdfunding.
STEP 1
Start a project with our dedicated staff
First, let's launch a project with our dedicated staff on our LINE LINE! If planning is difficult, our staff will be happy to help you.♪
STEP 2
Create a project page and collect support funds with friends
Once the project is decided, anyone who has created it can easily use it.You will be asked to create a project using Google Docs materials.
After that, we will use social media to recruit supporters for the project! We will also be able to help you succeed in the project by posting social media and writing feature articles (^O^)
STEP 3
Achieve your goals!
Once the amount of support is reached, the implementation of the project will be confirmed.
STEP 4
Media arrangement
We will arrange the advertising medium of your choice.
STEP 5
Production of broadcast material
Create advertising data. Our creators will create products according to your needs♪
STEP 6
Submit to media company and review materials
Once the data is completed, submission will be made to the media company and materials will be reviewed.
STEP 7
★Advertising begins★
Advertising starts on designated days!✨
STEP 8
Return shipping
We will deliver rewards to supporters!
summary
So far,Birthday/For those who are publishing support ads for the first time, we have answered the process of posting advertisements and frequently asked questions.What do you think?
I want to support my favorite! Even if you have this feeling, I think it takes a lot of courage and anxiety to actually post advertisements in Japan, Korea, etc.
However, we want to support our favorites! In order to answer this feeling with all your might, we provide support so that you can submit advertisements with peace of mind (^O^)
I hope you will use this article as a reference and enjoy your favorite idol.♪
