[Transportation Advertisement] Things to note when creating a design

Table of contents
  1. [Poster Advertisement] Submission specifications (template required)
  2. [Poster Advertisement] Points to note when creating designs for each electric railway
    1. Sapporo Municipal Subway Namboku Line
    2. JR East
    3. Tokyo Metro
    4. Toei subway
    5. Tokyu
    6. Odakyu Electric Railway
    7. Rinkai line
    8. Keio Electric Railway
    9. Minato Mirai Line
    10. Yurikamome
    11. JR Tokai
    12. Nagoya Municipal Subway (Town Guide)
    13. Meitetsu
    14. happy line
    15. JR West Japan
    16. Osaka Metro
    17. Nankai Electric Railway
    18. Kintetsu
    19. Kobe Municipal Subway
    20. JR Kyushu
    21. West Japan Railway
    22. Seibu Electric Railway
    23. Yui rail
  3. [Digital signage advertising] Points to note when creating submission specifications and designs
    1. J・AD Vision
  4. Check it out before submitting your design!
  5. About data submission
  6. Frequently asked questions

[Poster Advertisement] Submission specifications (template required)

Please set the size in "mm".

The design of the Japanese transportation advertisement is “Organization name” and “Group contact information” and “Advertising agency:BirthdayJAPAN」is required.😌

data format PNG/PDF/JPEG/AI data/PSD data
production tools Illustrator / photoshop / Canva recommended
color CMYK (color for printing)
size ●B1 poster (vertical)
[Print range] Width 734 x Height 1036mm
[Actual visible range] Width 728 x Height 1030mm

●B0 poster (horizontal)
[Print range] Width 1462 x Height 1036mm
[Actual visible range] Width 1456 x height 1030mm

●B1 poster x 3 series
[Print range] Horizontal2190 × height 1036mm
[Actual visible range] HorizontalW2184 × Height 1030mm

●B0 poster x 2 series
[Print range] Horizontal2918 × height 1036mm
[Actual visible range] Horizontal2912 × Height 1030mm

●B1 poster x 5 series
[Print range] Horizontal3646 × height 1036mm
[Actual visible range] Horizontal3640 × height 1030mm
resolution 100～200dpi
Required information ●Organization name*
●Group contact information
●Advertising agency:BirthdayJAPAN

*Regarding personal names in the design, there is a possibility that the design will not pass the screening if it appears that the design is submitted by an individual.
Therefore, as a general rule, we ask that you refrain from writing your personal name.
However, if you strongly wish to include it, it is possible to apply for review in that state.
*Please note that we are unable to confirm the screening criteria.
QR code When using a QR code,Please use a QR code that does not have the SNS logo on it.
QR codes with logos may not be accepted for review.

Template (required)

To prevent defects in data size (dimensions),Please be sure to use our designated template.

▼You can download the template from the link below.

[Smartphone editable] Canva template
B1 poster (vertical) ★Template download
B0 poster (horizontal) ★Template download
B0 poster x 2 ★Template download
[Dedicated software required] Illustrator template
B1 poster (vertical) ★Template download
B0 poster (horizontal) ★Template download
B1 poster x 3 series ★Template download
B0 poster x 2 ★Template download
B1 poster x 5 series ★Template download
[Dedicated software required] Photoshop template
B1 poster (vertical) ★Template download
B0 poster (horizontal) ★Template download
B1 poster x 3 series ★Template download
B0 poster x 2 ★Template download
B1 poster x 5 series ★Template download

[Poster Advertisement] Points to note when creating designs for each electric railway

Notes differ depending on the railway, so be sure to create data in accordance with the guidelines of the railway you are placing your advertisement on.

Sapporo Municipal Subway Namboku Line

[Sapporo Municipal Subway Namboku Line] Design considerations
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
*There are no regulations regarding the number or size of QR codes.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

JR East

[JR East] Notes on design
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Basically not allowed to post
*If you can write a QR code, include the border for each one.Within 10cm*10cmPlease keep it within.
*Up to one item can be posted for B1 size. (Up to 2 for B0 posters)
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)
Others At JR Niigata Station, a sticker will be pasted on the bottom right corner when submitting your poster. (about 50mm on all sides)

Tokyo Metro

[Tokyo Metro] Design considerations
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
*Depending on the location, you may not be able to write the QR code, so please contact us in advance.
*The size of the QR code includes one border.Within 15cm on all sidesPlease keep it within. (There is no limit on the number of pieces.)
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

Toei subway

[Toei Subway] Design considerations
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
*There are no regulations regarding the number or size of QR codes.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

Tokyu

[Tokyu] Notes on design
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
・Specified agent
・Contact information
*Please contact us for details on ``designated agent'' and ``contact information.''
Posting of QR code Can be published
*Size includes edgingWithin 10cm*10cmPlease keep it within.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)
Others Content that encourages people to touch the poster is not allowed. (Let's high-five this hand...etc.)

Odakyu Electric Railway

[Odakyu Electric Railway] Notes on design
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
*Depending on the location, you may not be able to write the QR code, so please contact us in advance.
*Including the border per QR codeWithin 10cm x 10cmPlease keep it within.
*Up to one item can be posted per B1 size. (Up to 2 pieces for B0 size)
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

Rinkai line

[Rinkai Line] Notes on design
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
*Including the border per QR code Within 10cm x 10cm Please keep it within.
*Up to one item can be posted per B1 size. (Up to 2 pieces for B0 size)
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

Keio Electric Railway

[Keio Electric Railway] Notes on design
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
*There are no regulations regarding the number or size of QR codes.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

Minato Mirai Line

[Minato Mirai Line] Design considerations
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
*Size includes edgingWithin 10cm*10cmPlease keep it within.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

Yurikamome

[Yurikamome] Design considerations
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
*Including the border per QR codeWithin 10cm*10cmPlease keep it within. (Up to one entry can be written for B1 size.)
Description of manners Not required (If written, please write "Please cooperate with the manners when using mobile phones in the car.")
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

JR Tokai

[JR Tokai] Notes on design
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Basically available for publication
*It may not be possible to post depending on the station.
*If it is possible to post, each QR code should include the border.Within 10cm x 10cmPlease keep it within.
*Up to one B1 poster and up to two B0 posters can be posted.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

Nagoya Municipal Subway (Town Guide)

[Nagoya Municipal Subway] Design considerations
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
*The size of the QR code includes the border.Within 10cm*10cmPlease keep it within.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

Meitetsu

[Meitetsu] Design considerations
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
*Email addresses are not accepted for group contact information. SNS account OK.
Posting of QR code Can be published
*Size includes edgingWithin 10cm*10cmPlease keep it within.
Write manners (required only when posting a QR code) Please cooperate with us in proper manners when using smartphones inside the station.
Posting content of public nature Commercial elements (new song announcement, live announcement, etc.) must be included.
*If this does not apply, you can also direct them to YouTube or SNS where you are supporting.

happy line

[Happi Line] Design considerations
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
*Please write the word "QR code" as "2D code" or leave it blank.
*Please write "Please cooperate in good manners when using your mobile phone" near the QR code.
*There are no regulations regarding the number or size, but there may be problems if there are too many or too large. Please use a minimum number of items and a size that is easy to read.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

JR West Japan

[JR West] Notes on design
Required information ・Organization name
・Group contact information
*Advertising agency:BirthdayJAPAN" cannot be written.
Posting of QR code Can be published
*The size of the QR code includes the border.Within 10cm*10cmPlease keep it within.
Write manners (required only when posting a QR code) Please cooperate with us in proper manners when using smartphones inside the station.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

Osaka Metro

[Osaka Metro] Design considerations
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
*The size of the QR code includes the border.Within 10cm*10cmPlease keep it within.
Write manners (required only when posting a QR code) Please cooperate with us in good manners when using your mobile phone.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

Nankai Electric Railway

[Nankai Electric Railway] Notes on design
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
*There are no regulations regarding the number or size of QR codes.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

Kintetsu

[Kintetsu] Design considerations
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
*The size of the QR code includes the border.Within 10cm*10cmPlease keep it within.
Write manners (required only when posting a QR code) Please cooperate in good manners when using your mobile phone inside the station.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

Kobe Municipal Subway


[Kobe Municipal Subway] Design considerations
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
*There is no set standard for size and number of pieces, and decisions will be made based on screening.
*In extreme cases such as being too large, too small, or too many in number, we may ask you to make corrections.
Write manners (required only when posting a QR code) Please cooperate with us in good manners when using your mobile phone.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

JR Kyushu

[JR Kyushu] Design considerations
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
Write manners (required only when posting a QR code) Please cooperate with us in good manners when using your mobile phone.
Also, please refrain from using your smartphone while walking.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

West Japan Railway

[Nishinihon Railway] Notes on design
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
Write manners (required only when posting a QR code) Please be considerate when using your mobile phone in the car.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

Seibu Electric Railway

[Seibu Electric Railway] Notes on design
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
*Depending on the location, you may not be able to write the QR code, so please contact us in advance.
*There are no regulations regarding the number or size of QR codes.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

Yui rail

[Yui Rail] Design considerations
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published
Write manners (required only when posting a QR code) Please cooperate with us in good manners when using mobile phones.
Also, please refrain from using your smartphone while walking.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

[Digital signage advertising] Points to note when creating submission specifications and designs

Digital signage advertisements have different submission specifications and points to keep in mind when creating designs depending on the medium.

Please check the following information before creating the data.

J・AD Vision

[J・AD Vision] Submission specifications
format [Video] WMV9
[Still image] JPG
size [Video] 1280×720px
[Still image] 1080×1920px
encoding rate 4.5～5.0Mbps
frame rate 29.97fps
[J・AD Vision] Points to note when designing
Required information ・Organization name
・Group contact information
・Advertising agency:BirthdayJAPAN
Posting of QR code Can be published

◼︎Position
Placed above the center of the design

◼︎Size
・If submitting at 1920 x 1080 size: 126 x 126 pixels
・When submitting at 1280 x 720 size: 84 x 84 pixels

◼︎Quantity
No quantity limit
*If there are too many, you may be criticized.
Posting content of public nature Not necessary (even just “Happy Birthday” is OK)

Check it out before submitting your design!

Please check the boxes below before submitting your design.🙇♀️

If you receive a correction request from the railway, we may respond to it on the same day, so please submit it as accurately as possible.

check Check items

Contents to be includedIs it written without any spelling mistakes?
(Organization name, organization contact information, advertising agency name, etc.)

Is the submission size correct?
To avoid sizing errors, please use our designated template.
Please set the unit in "mm" instead of "px".

[For Ai data]
definitelyOutlining textandEmbedding imagesPlease do the following.

[For PSD data]
Please merge the images.

[For Canva]
・Save as PDF (print)
- Check PDF flattening
・Set the color profile to CMYK

The color of the designCMYK colorDid you make it?
*If the product is produced in RGB colors, the color tone may change during printing.

If you are using the SNS logo,Guidelines for each SNSDid you use it along?
*If it does not follow the guidelines, it may be revised.

QR code size and destinationIs there a problem?
Are you using a QR code with an SNS logo?

non-JapaneseIf foreign languages (Chinese, Korean, Thai, etc.) are included, translations must also be submitted.Are you doing it?
*Translation is required if the text is long in English.

The following NG elements in the designIs it not included?

  • Things reminiscent of smoking and drinking
  • Weapons such as guns and swords (including toys)
  • blood expression
  • overexposure
  • Illustration emphasizing the chest
  • Designs that include tattoos

Elements that violate copyrightIsn't there?

  • Manga and anime characters
  • Mascots for companies and products
  • Local characters of the region

Have you shared the completed design with your agency and obtained their permission?
(Please be sure to follow the regulations if there are any)

About data submission

Advertising material submission deadline

Advertising materials will be delivered 20 business days before the posting start date.Please be sure to submit your application.

*If the item is not delivered by the deadline, you may not be able to post it.
In that case, we cannot refund your money.

Submitted data

Please submit the following.

Data to submit

Data for submission (Ai / Psd / Canva)
*Ai requires image embedding and outline creation
*For PSD, please integrate the images.
*If it was created using a smartphone app, etc., there is no problem in submitting only JPG/PDF data.

Necessary information

Information required when submitting data
  1. Order number (*not required)
  2. Representative name
  3. Favorite name
  4. Customer email address
  5. Advertising media name
  6. Broadcast start date
  7. Screenshots etc. that show that permission has been obtained from the agency for the design
  8. Advertising material URL
    *Please send using a URL that will not expire, such as Google Drive or One Drive.
    *When sharing via Giga File Mail, please set the expiration date to 100 days.

Advertising material sharing form

A LINE representative will send you the form for submitting data.


Frequently asked questions

Please check the URL below for frequently asked questions.😊

If you have any other questions, please contact us on LINE!