Jul 09, 2024

A must-see for otakus who want to start advertising stations for the first time! A thorough explanation of the process of posting, fees, and preparations!

A must-see for otakus who want to advertise at Japanese stations!

Flow of posting station advertisements and things to prepareI will explain it thoroughly!

“I wonder how it will go...?”

"I don't know what to start preparing for...😣」

This is an article that can relieve various worries!

We will also publish the fares for each station.😍

If you are worried about posting station advertisements, please read till the end :)

Please feel free toFavorite advertisement (BirthdayI want to run an advertisement!」「Ads at stations near the event (BirthdayI want to run an advertisement!”, please feel free to contact us!

We also offer free consultations on LINE, so please register as a friend first.☺️

Table of contents

What is push advertising?

One of the oshi-katsu cultures that started in Korea is the ``oshi advertising''.BirthdayThere is a support method called ``/support advertisement)''.✨

Oshi advertisements are advertisements that fans voluntarily run to coincide with their Oshi's birthdays and anniversaries.📢

You can post advertisements in a variety of places, including city visions and station premises!

For those who are hearing this for the first time, you may be a little confused and wonder, ``Are the fans...? Advertising their favorites...?''

Now, “I want to support the push!」「I want to celebrate my favorite birthday or anniversary!Fans all over the world with this idea are voluntarily placing non-commercial advertisements.😊

In addition, Oshi advertising has the advantage of not only ``conveying our feelings to Oshii'' but also ``allowing us to advertise Oshi to various people!!''💡

Although it originated in Korea, the recommended genre is not limited to Korean idols and actors!

Spread across various genres such as Japanese idols, Japanese actors, YouTubers, anime characters, etc.✨

What are the types and fees for station advertisements?

For those who don't know about the types of endorsement ads that can be placed at Japanese stations,

Here,Types and fees of station advertisementsI would like to introduce you to♪

⚠️The prices listed in each advertisement are only for popular stations, so if there are other stations you are interested in, please see the product page.♪

Click here for the transportation advertising product page!

*You can check the price after registering as a free member on the site.

*Please take advantage of the narrow search option.

poster advertising

One of the most popular advertisements you can see is poster advertisements posted inside train stations!

Since it can be posted inside or outside the ticket gate, it is expected to be very popular at stations with a lot of foot traffic.😊

The advertising period can be as short as 7 days, and the authentication shot is very high.♪

Product name: Poster advertisement
Features: Relatively inexpensive and can be posted
Always posted
　　　Can be targeted and posted
Price: JR East, approximately 20,000 yen~
Tokyo Metro　From about 30,000 yen
📍Poster ad product page

digital signage advertising

Poster ads and the other are digital signage ads!

Some of you may have seen the video being played on the pillars of the station.

Although the sound cannot be played, the chances of seeing it are quite high as it has been aired quite a lot!

And since many stations have multiple pillars installed,impactThere is🔅

Product name: Digital signage advertising
Features: Can broadcast videos or still images
No audio
Broadcast on multiple pillars
Price:Tokyo Station Keiyo Passage Approximately 90,000 yen~
Shinjuku Station East Exit Approximately 250,000 yen~
📍Digital signage advertising product page

What do you need to prepare for station advertising?

I hope you understand the types of station advertisements.😊

Now, let's take a look at the preparations you'll need to actually proceed with station advertising!

permission certificate

First, when implementing station advertisements, Things you must preparepermission certificateIt is!

Simply put, a permission certificate is proof that you have received permission from an agency for your advertisement or design, stating that there is no problem with publishing it!

There is no template for the permission certificate, soIt can be implemented if the agency responds to the advertisement and design via email or DM that there is no problem.It is.

There is no problem with submitting a screenshot.😊

⚠️However, some offices have regulations regarding support advertisements.Check the rules for recommended advertisementsLet's do it!

If you would like to know more about permission certificates, please check the article below.😊

Favorite advertisement (Birthday/Support Advertisement) What is the difference between the permission application form & certificate? We also introduce application templates!

Organizations that carry out promotional advertising

Transportation advertising cannot be carried out by individuals.group preparationPlease!

A group isFor 2 or more people, please provide organization name, SNS account, and organization contact information (email possible)You need to prepare.

We will not accept promotional advertisements unless you are a group, so please prepare your group before applying to us!

Also, if you are thinking of running the campaign on your own, please note that some people find fans who will run the advertisement with them on SNS in advance.😊

design

Design plays the most important role when posting!

If you are making it yourself,Are you sure you follow the regulations of your agency?、Follow the guidelines when using SNS logosPlease check before submitting!⚠️

Depending on the office, permission for display may be granted after final confirmation of the design.

Therefore, completing the design early and obtaining approval from the agency will help ensure a smooth process.😊

Also, if you don't have the confidence to create your own designs, don't worry, we can also create designs for you ^^

Professional designers will create beautiful advertisements😍

Click here for details on design production!

Flow of posting station advertisements

I hope you can understand to some extent what you need to prepare.

For those who actually want to know the flow of station advertisements, we will introduce the process of placing advertisements in detail.♪

STEP 1

First, please inquire about prices and availability on LINE.💁🏻‍♀️
If you have any other questions, please feel free to contact us.
*Closed on Saturdays, Sundays, and holidays.
*Start of advertisement1 and a half months - 2 months agoPlease contact us by.

STEP 2

Fill out the application form (until one and a half months in advance)

Once you have decided on the advertisement you want, fill out the application form.

*It is mandatory to submit an organization profile and a certificate of permission from the office.

Click here for the application form!

STEP 3

Group examination

First, we will conduct a group review with the media company to see if there is a problem as an advertiser.

Group screening takes approximately 2 days to 1 week.

STEP 4

Payment & securing quota

If there is no problem with the content of the group, please make the payment after sharing the available slots.

After confirming the payment, we will request the media company to secure the advertising space.
＊Please note that we cannot guarantee that we will always be able to guarantee availability.

STEP 5

Design examination (4 weeks to 3 weeks in advance)

We will examine the design.

＊Please be sure to obtain permission from the office regarding the design.

STEP 6

Submission

In the case of posters, we will request a printing company and submit it to the media company.

In the case of digital signage, if there are no problems with the design examination, we will proceed with the submission to the publisher.

STEP 7

Release application (until 2 weeks in advance)

Although it differs depending on the railway, it is possible to release the advertisement after 2:00 pm on the advertisement start date.

＊It is necessary to have the publisher confirm the content and text of the post in advance.Because of this, the posting start dateApply for release at least 2 weeks in advancePlease.

STEP 8

Advertisement start

Once the release review has been successfully completed, advertising will begin!

Furthermore, the flow of Japanese street vision and Korean advertising is different.

If you wish to implement this, please contact LINE.♪

Points to note when posting station advertisements!

If you are putting out a station advertisement for the first time, you may be worried about what points you should pay attention to.😣

Here are some things to be careful about when posting station advertisements.8 things to keep in mindIntroducing!

Please read carefully before running your favorite ads so you can proceed with confidence :)

①Cannot be carried out by individuals(It must be conducted in a group of two or more people.)
②It is essential that the target artist belongs to the agency.
③It is mandatory to submit a permission certificate from the office.. (Screenshots of permission certificates are acceptable, but applications alone are not allowed)
④Many electric railways do not give advance notice.
⑤ Please be sure to check with agencies that have regulations regarding promotional advertising, as they have a set set of images that can be used.
⑥It is not possible to change the organization name and contact information submitted during the group screening later.
⑦Please be sure to check that the logo of the SNS you use complies with each guideline.
⑧Some electric railways may not allow the QR code to be included in the design.

Summary of frequently asked questions about station advertisements!

I'm sure you may be thinking, "What should I do in this case? 🤔"!

Here we will summarize frequently asked questions about station advertisements.♪

I'm sure it will solve your problem :)

Is it possible for individuals to place advertisements?

Basically, it is possible to place advertisements in the name of an organization, but depending on the railway or advertising media, it may be possible for individuals to place advertisements.

Is it necessary to submit a permission certificate from my agency?

yes.

For Nippon Station advertisements,You must submit a certificate of permission for advertising from the advertising target's agency.(You can also use a screenshot of the email)

If your office has regulations regarding support advertisements, please follow the regulations.

⚠️If there is no reply from the office, the implementation will not be possible.

Is it possible to place an advertisement even if the target person is not affiliated with the agency?

BasicallyYou can only place advertisements if you belong to an agency.However, depending on the railway, you may be able to place advertisements even if you are not affiliated with an agency.

⚠️Whether it can be implemented depends on the media company, and there is no guarantee that it will be published.

By when can I apply?

Please apply at least one and a half months before the advertising start date.

⚠️Please note that we may not be able to respond to inquiries made within one month.

Can I receive the poster after it has been published?

There are some railways where posters can be collected and others where posters cannot be collected.

Please contact us in advance if you would like to receive it.

Please note that shipping charges will be charged separately.

Is it possible to arrange advertisements for stations that are not listed on our website?

Yes, it is possible.

We can arrange station advertisements throughout Japan, so please feel free to contact us.

Do the prices listed on our website include design production costs?

No, it's not included.

If you would like us to create your design for you, there will be an additional charge.。

Please note that the prices listed on the site only include advertising costs, printing costs, and agency fees.

If advance notice is not possible, is it possible to make a notice from the day the bulletin board starts?

yes.

Release is possible after 2:00 pm on the day the posting starts.

However, you must confirm the content of your submission with the publisher in advance.

If you would like to releasePlease submit the release application at least two weeks before the posting start date.。

Click here for details on release application!

Summary

This time, for those who want to place a station advertisement for the first time, we introduced the advertising process and preparations!

There are many regulations and preparations for station advertising, which can be difficult, but station advertising is also a highly recognized medium.😍

If you are even slightly interested, please feel free to contact us!

I would be happy if reading this article relieved your anxiety even a little.♪

BirthdayLeave it to JAPAN!

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to contact JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★

BirthdayIn JAPAN, “X (Twitter)」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^

Twitter (@birthday_ad_jp)

「BirthdayI want to get information about JAPAN as soon as possible!”, please follow us on Twitter♪

Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡

We will introduce 5 recommended crowdfunding sites based on our track record.❤️

Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx
— BirthdayJAPAN (@birthday_ad_jp) February 15, 2023

On Twitter, we are currently implementingBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!

View this post on Instagram

A post shared by BirthdayAdvertising Agency JAPAN｜SAJ (@birthday.ad.jp)

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^